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Simon Ford › Comments

Simon Ford
Re: Protected: 03 - What To Tweet - http://learningcenter.eventsli...
"To be honest I work my accounts hard when campaigning and back off when not. I will get into the conversation if promoting a campaign / product or servic. If I am not campaigning I tend to back out of the conversation. I wont let to much of my time be spent engaging in small talk on social media. I do monitor my accounts. I know when someone has spoken to me in real time through browser plug-ins. I do reply to people who approach me but unless its related to business I am working. It's a fine line. I see working in SM platforms for marketing purposes like working at a concert. You're surrounded by people there to have fun, kill time and be entertained. You're working though. You have a job to do. It makes it even trickier when your job is to convert these people into prospects for a product or service. You're not standing at a ticket booth selling tickets. You're in the crowed with punters networking. You have a job to do none the less and if you don't do it you won't feed the family." - Simon Ford
Simon Ford
"Yip. That will index you're tags in Twitter search. Not hashtags.org" - Simon Ford
Simon Ford
"They will in Twitter. Original content." - Simon Ford
Simon Ford
Re: Protected: 03 - Web 2.0 - http://learningcenter.eventsli...
"Not sure. You would think FB have plans to integrate the FF technology into their platform in which case you would be able to add FF accounts to FB accounts. Who knows other than the powers to be at FB?" - Simon Ford
Simon Ford
Re: Leveraging Thought Leaders - http://www.eventslisted.com/socialm...
""Delete"" - Simon Ford
Simon Ford
"Be interested,.. not interesting!" - Simon Ford
Simon Ford
"Yes, more so in the past than now because e-mail lists that are not attached to a valued relationship are not worth anything anymore. A few years ago we would open anything that landed. Now days if we receive something that slightly resembles spam we all report it as spam for the mail servers to block sender." - Simon Ford
Simon Ford
Features : Google Social Search - Web Search Help - http://www.google.com/support...
Learn about Social Search - Simon Ford
Simon Ford
Re: Creating online social media campaigns - http://www.eventslisted.com/socialm...
"I just put in an application for a demo Jason. Looking forward to it." - Simon Ford
Simon Ford
"Thanks Pete,...this comment brings back fond memories....boy weren't we ahead of our times back then,...it would seem the management systems we used back then would be ideally suited in to today's market. They would be cutting edge today! It's no wonder those landlords who looked at it back then thought we were mad,... Well, we were mad back then. But ahead of the curve kind of mad as we still are today,...<-;" - Simon Ford
Simon Ford
Re: Credit where credit is due… - http://www.eventslisted.com/eventla...
"Rupert's talking about main stream news Marcus. Not ezine's or niche industry content. This is our news online. Information we have been conditioned to expect FREE going to a subscription model. Brave man but I think it's time. Only he could pull it off and I for one am rooting for him,.. He's Australian after all,..<-;" - Simon Ford
Simon Ford
Re: Credit where credit is due… - http://www.eventslisted.com/eventla...
"You would certainly like it to be Marcus. That's where the selection process becomes so important. With so many relationships to choose from. Who's capable of adding value and doing justice to the value you provide or represent? The biggest risk in marketing through social media is the risk of getting caught up spinning your wheels amongst all time waster's. People that have no intention of giving back or adding value of any kind. People will always be on hand to take value away if its offered but not all of them will do so with intention of giving back once they confirm it's valuable? This is a direct result of the freeline marketing model combined with the fact relationships transcend space and time now day's. Shopper's who are time wasters are much easier to identify if forced to walk into a shop and look the merchant in the eye. The internet model of giving away value to hook customers into trying before they buy is fundamentally flawed for this reason. There's a large sector who..." - Simon Ford
Simon Ford
Re: The quality of what you do… - http://www.eventslisted.com/eventla...
"Jeff, why does it bother you if you follow someone and they don't follow you back? Do you think it should be mandatory that a follow is reciprocated? I follow some people because they're the best source of information in a particular niche I am after. I may not be a good source of information for what they are interested in? Why do they have to follow me back? Sure, if I was to engage them into a conversation beyond just being an audience member I would agree. It's the right thing to do. Not if following them as part of their audience to stay on the pulse of the content they represent?" - Simon Ford
Simon Ford
Re: Relaunches & Mini-Launches - http://www.eventslisted.com/socialm...
"A launch can be created out of any event Carolyn. What's not an event?" - Simon Ford
Simon Ford
Re: If you were a corporation, what’s your stock worth? - http://www.eventslisted.com/eventla...
"Why do you struggle with this? How many times have I defined the difference between building an audience, a prospect list and filtering down to your money or customer list through your sales funnel???" - Simon Ford
Simon Ford
Re: Just To Recap A Few Important Points From The Book - http://www.eventslisted.com/eventla...
"Yes but FB also runs the risk of becoming a Jack of all, master of none doesn't it. I mean the open web already gives us that. Is Facebook at risk of becoming another open web behind closed doors? What if over time other sites who provide niche offerings start to get traction as a stand alone app for each component of what FB is. With the advancement in technology and the open social platform it's becoming easier and easier to seamlessly integrate all of the specialty apps we link into one cluster for our audiences. What becomes of Facebook as this process evolves. Does it become a choice of Facebook or all the others? Would you use the Facebook, the jack of all master of none solution? Or would you use your photo site, your video site, your micro blogging site and blogging site then integrate them into your own mash across the open web. These decisions are the type of gambles app developers need to take. Any decision on direction they take today takes time to arrive at. Things move..." - Simon Ford
Simon Ford
Re: “All Marketers are Liars” - Seth Godin speaks at Google - http://www.eventslisted.com/socialm...
"I think if you look closely enough we're all liars in some way or other,.. Thus it's a clever title, it attracts attention. It's not untrue." - Simon Ford
Simon Ford
Re: Just To Recap A Few Important Points From The Book - http://www.eventslisted.com/eventla...
"I was pointing to the types of social media more so than brands or platforms,... I didn't specify social networking platforms. I don't class them as a type of media. My leaving Facebook out is a good example of what happens when a brand comes to be so much to so many. Think video content and we think YouTube. Think blogs and we think Wordpress. Think photo's and we think Flickr. Think micro blogs and we think Twitter. Facebook is the largest photo sharing site online. Yet I think Flickr when someone say's photo sharing. What form of social media do you associate with Facebook? Social networking's not a form of media. It's something people do?" - Simon Ford
Simon Ford
Re: 04 - Paying attention - http://learningcenter.eventsli...
"Maybe if they did not reach outside their sphere in the first place there would not be those who needed reaching out to,...?" - Simon Ford
Simon Ford
Re: Landing Pages & Lead Capture - http://www.eventslisted.com/eventla...
"Oli,...I give away a top shelf 130 page book on social media marketing called Social Traffic that retails for $47. This version of the book has adds that push prospects into my other products throughout it where as the paid version of the same book does not. I also have two books that are similar but event specific social marketing books. You can visit one of our squeeze pages here; http://www.EventsListed.com/SocialT..." - Simon Ford
Simon Ford
Re: Selling yourself short? The business owners paradox - http://www.eventslisted.com/eventla...
"Absolutely,...<-;" - Simon Ford
Simon Ford
"Heide a great start would be to our Social Traffic fan page on Facebook. It's at http://www.facebook.com/socialt... I'll see you there,...be sure to introduce yourself when you get there. Tell Jonathan Simon sent you...<-;" - Simon Ford
Simon Ford
Re: Eventslisted.com - Blog content strategy - http://www.eventslisted.com/eventla...
"Absolutely Zstock,... if you join my other companies Fan page on Facebook you'll be in place to see what we do with Facebook social adds. We have a course coming up that teaches you about social adds in Facebook,...social adds in Facebook are a sleeping giant of social media. The fan page is here; http://wwwfacebook.com/SocialT..." - Simon Ford
Simon Ford
Re: Simon Ford Testimony - Doug McIsaac - http://www.eventslisted.com/eventli...
"I love this testimony Doug. It's one of my favorites,..." - Simon Ford
Simon Ford
Re: “Who am I? Who am I not? Who do I want to be? What am I doing about it?” - http://www.eventslisted.com/eventla...
"I was only thinking today Anne. Who said we must write about ourselves? Entries could ask the question of who am I? In terms of who am I describing? Now there's a twist." - Simon Ford
Simon Ford
Re: More on Social Bookmarking - http://www.eventslisted.com/socialm...
"Thanks for the heads up on the broken link,...<-; not sure why our 404 alert system didn't pick it up but ill add that to my list of things to do." - Simon Ford
"Thanks for the heads up on the broken link,...<-; not sure why our 404 alert system didn't pick it up but ill add that to my list of things to do." - Simon Ford
Simon Ford
Re: Content Syndication Testimony - Bob Bicknell - http://www.eventslisted.com/eventli...
"Nice one Bob,...you do great testimonies..." - Simon Ford
Simon Ford
Re: Exploratory topic: Are clever ways of marketing events online ethical? - http://www.eventslisted.com/socialm...
"Sometimes the seller knows better than the prospect Charles. It's frustrating when you know a prospect is better off investing in a solution to a problem but they won't buy it out of fear the sellers intent is not genuine. It's also frustrating for buyers when a sellers intent is not genuine." - Simon Ford
Simon Ford
Re: The Social Traffic “Soul Searching” Contest for Teams - http://www.eventslisted.com/socialm...
"Here here,...<-;" - Simon Ford
Simon Ford
Re: Eventslisted.com - Traffic generating strategy - http://www.eventslisted.com/eventla...
"Absolutely Andrew,... Send an email to Simon at this domain..." - Simon Ford
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