"What we do is we do the user interface first. So when we're starting a project like Basecamp, we'll have a rough idea of what we want—project collaboration—and that will be the banner for this piece of software, and we'll start with the most important feature. Where do we go from there? We start designing the screens. Instead of trying to write and own a paragraph and imagine what the software should do, we go straight to the elements. We go directly to the core and we start working in it, start cutting in the materials until we find something that looks like what we want. That's exactly the point in time when we can have a real meaningful discussion about how the software should work." Crystalline as water.
- sistrall