"Awesome promo that let's users win stuff by tagging photos of IKEA rooms on Facebook. We think it's a brilliant idea, and we like those. Enjoy." - See-ming Lee 李思明 SML from Bookmarklet

http://mashable.com/2009... "We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your brand than it is to actually do it. That’s why IKEA’s recent Facebook campaign is so awesome. The Swedish furniture company opened a new store in Malmo, Sweden and rather than spread the word the old-fashioned way, they decided to go directly to the people using Facebook." - See-ming Lee 李思明 SML