Social Change

"While the average citizen might not be transformed from Couch Potato to Code Pink overnight after hopping on Twitter or Facebook, he or she is able to easily take small, simple actions without much effort." - Service Resources from Bookmarklet

"This civic crowdsourcing is the new model of citizen participation in the 21st Century, bringing more people into the political process than ever before, particularly within previously untapped demographics." - Service Resources

"An advocacy group on immigration reform present at the conference explained that it is using new methods to engage its target audience, which is low on the socioeconomic scale. While they might not have Internet or even a computer, most have a cell phone. Thus, text-messaging campaigns are used to gather signatures for petitions, notify people of protest locations and spread other... more... - Service Resources