"Brad Fitzpatrick recently wrote an elegant and important post about the Social Graph, a term used by Facebook to describe their social network. In his post, Fitzpatrick defines "social graph" as "the global mapping of everybody and how they're related". He went on to outline the problems with it, as well as a broad set of goals going forward. One problem is that currently you need to have different logins for different social networks. Another issue is portability and ownership of an individual's information, explicitly and implicitly revealed while using social networks. As was recently asserted in the Social Bill Of Rights and as has been advocated for a while by Attention Trust Principles, users want to own their personal information - including their chunk of the Social Graph." - Stephen Dale from Bookmarklet