Digital Media Across Asia

An Indonesian student allegedly jumped to his death in a Singapore university on Monday after stabbing one of his professors in a course project. Shows how an incident such as this can spread across the region and even end up in Indonesian's posts. not saying he should have done it, but i understand. - ahmadtan

Smiling on Facebook costs Canadian her insurance. Nathalie Blanchard, 29, took long-term sick leave from her job at IBM in Bromont, Quebec, more than a year ago for severe depression. But the insurance company found her smiling in bikini at the beach. LESSON? Do not use Facebook if you want to LIE! Cause people are watching you... - Shaun Tay

An Australian says that Singaporeans can't come together to rally or so anything as a nation. I guess someone else wanted to prove him wrong and created this site. I fully support the cause and hope you do as well. - Sameer Rasheed

@minglin i can understand your frustration.. n it is quite annoying.. how this platform is being misused by them... but ya can't really blame them.. what i'm more concerned about is the that we're progressing slowly towards the target.. where is everyone else? - Sameer Rasheed

The extensions work only with the Developer build of Chrome. - Shubhodeep Pal

The Singapore government is promoting more communication between the government and the people via the use of Social Media. - BenPua

Btw, if ever you wanted to know how and what we'll be using with our handphones in a few years.. just look at Japan now. Thanks to prof for sharing this report (http://www.morganstanley.com/institu...) on FIR a few weeks back! - Joshua Sum

#luciasantosa To participate, you have to create a one minute video on Youtube with a partner, stating why you want to explore Thailand. If you're one of the 5 lucky teams, you get to experience Thailand for FREE. You only have to post your experience to your blog, facebook page, twitter, and other social media platforms. This is a recipe for a World Wide Rave! After only 8 weeks, there are already 248,000 people registered, 640,000 videos watched, and 576,0000 articles on social media. More at http://www.eturbonews.com/12540... - Lucia Adelaide Santosa

#elisags Taiwan is also ahead of the curve with this. To make their rich tourism resources and culture known globally, the Taiwan Tourism Bureau launched a special program as part of its 2008-2009 Tour Taiwan Years campaign. They invited travelers worldwide to submit money-saving yet creative itineraries for a trip in Taiwan and share their personal stories from the tour in audio/visual... more... - Elisa Silvestrini

Limited description, or in some cases no description, of the what the data presented means and few hyperlinks, and in in some cases no hyperlinks, back to a source. This is a reference wiki, and our documentation must be reliable. I am not putting grades on this yet, so you can still go back and quickly add the documentation if it is not there. Just remember that facts do not speak for themselves. They must be interpreted. So the intro description and the link to the original source are very very important. Another issue is contradictory information. One page reports Internet destinations rank ordered, and another page presents a different rank ordering. I am guessing limited coordination between team members? If I look at the data for each page, and who made the changes, I will see if the team simply divided and conquered or if multiple eyes made changes to wiki pages. These sorts of obvious errors should be caught and corrected--credibility issue and we have 850 to 1000 people... more... - Michael Netzley

@sgsam2k Bro you wanna take part in the Harvard students conference next year? - Jeremy Aruldoss

i don't mind... but i heard it's damn ex... - Sameer Rasheed

ok lets see, we can tap on the Office of Financial Assistance on Student Conferences subsidies usually its SGD500 per event. I will find out more for you. - Jeremy Aruldoss

sorry for the non-asia related post! but this quote was just too good - speaks to our recent class discussion on creating "order from chaos" across social technologies. i wanted to share this article - it relates well to the conversations we've had in class, and there are so many great, tweetable quotes. another great segment from the article about enterprise 2.0: "We must get to a time when people recognize the dialectic between control and credibility. I’m not saying to move to an entirely open communication, [where] everything in a corporation is open. No. But, you need at least to explain why you’re going where you’re going and what the long-term vision is. And then let people contribute in their own ways to the ultimate decision that you take." - Mindy Zhang

its a great post; gives us room for a lot of discussion. i read an article about how communication is becoming increasingly people-driven as individuals and not so much a "followers-society". the followers-society is the one where the government makes the decisions and people are just set to follow. whereas the people-driven society is one of personal communication and contribution. i... more... - Chitanya Arora

i liked how the general manager of novotel actually made an effort to talk to his customers. and this shows, to me at least, how hospitable he is and it certainly translates to readers of the forum interpreting that the resort has good service. especially since no other hotel pages i came across actually tried to do this. in addition, he was humble in thanking customers for good reviews and was very patient in explaining and apologizing for bad reviews. this is a show of how social media can help even the smallest companies in the most remote places impress potential customers, and increase their willingness to use their products or services. - Eleanor Lim

Wow, this is quite an interesting post. I have used Twitter quite a few times to give feedback and some of them do give instant responses while others don't. I remember sitting in Pizza Hut and tweeting about their not-so-hygienic service and I got a response from the branch manager giving me a not so useful reply about how I should probably come check the kitchen and see them using... more... - Chitanya Arora

Twitter certainly seems to have the most potential for banks (esp after examining the DrKW wiki & blog cases). Promos, finance tips, links to industry news such as stock price changes or major financial events can be tweeted. Aiding tremendously in building customer relationships, marketing and solving customer service issues. One big risk, however, is potential for fraud & others posing as the bank, thereby misleading customers & tricking them into giving away confidential information. High security measures by the bank can, however, solve this. If your interested in this topic, read this great article. http://searchfinancialsecurity... What are your views on twitter as a tool for Asian Banks? - Ong Wanlin Charmaine

@Sam I think you have a valid point. I think banks are increasingly trying to grow but their biggest challenge is that they are regulated by the government and still have conservative culture in their company. So their efforts to embrace the online conversation that’s already happening between customers is pretty subtle, but it has begun. I was reading an article and only one bank out... more... - Chitanya Arora

WPP chief executive Sir Martin Sorrell (pictured) claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change. http://www.media.asia/searcha.... That comment caused a stir among those aged 45 and above. How much truth is there in this? In an online pole till today, the vote stands at 74%in agreement with Sir Martin Sorrell. What's your take on this? - Marcus

Thanks for the input guys, great to hear all your point of views. If I could sum up, I guess most of us agree that it is not a matter of age when one decides to get on digital media, but rather their own resistance due to a strong culture or a mindset that resists change. A company would rather stick to its current trade tactics which ensures a profit. Therefore, the more visible the... more... - Marcus

The site talks about social recruitment, whereby employees are recruited online. the writer also gives some recommendations and strategies on using social media tools to get the best talents among candidates (see Microsoft successful case). Good stuffs to know when you want to recruit your employee in the future! :) fyi, the site is taken from gauravonomics blog, 1 of the top 5 blogs in India. - - ShandyAlidjaja

#luciasantosa It's interesting to note that the HR team of the seemingly conventional Ernst & Young and Deloitte are joining the fun already! "Ernst & Young uses Twitter and Facebook to hold public chats with candidates and Deloitte woos potential recruits through YouTube videos." Another noteworthy factor is that it is already happening in India, where internet penetration is minimum... more... - Lucia Adelaide Santosa

#Lui_Mei_Ci I think Mcdonald's is a powerful example of how social media can be used for HR purposes. It uses Metime (an online platform) for online recruitment-potential employees apply through that platform, before receiving their first interview. Mcdonald's also uses Metime to conduct orientation and an induction programme for the new recruits - all these are done prior to their... more... - Lui Mei Ci

AirAsia, the leading low fare airline in Asia, has created their social media hub through your favorite channels, i.e. Twitter, Facebook, YouTube, Blog, and Flickr. Their target in utilizing these latest technologies is to reach out and communicate with the customers and potential customers on the go. If you like traveling around Asia, do check their channels to get the latest buzz.. Who knows, the discount packages might go straight to your TweetDeck ;) - Shanvito Chandra

I had some questions regarding my flight with them. Because of their latest promotion, their Singapore customer service hotline was busy 24/7. In the end I resorted to their FB fan page and they answered my question in a minute! However, the quality of their reply was very mediocre... - Siran Zhan

Alright short summary, A*Star ( Singapore's science research firm) threatened to sue an A*Star scholar over some comments the scholar made in his blog. The comments implied that A*Star paid money to universities to accept their scholars in PhD programs. The scholar pulled his blog down and apologised eventually. The episode caused quite some drama largely due to the manner in which Philip Yeo, head of A*Star, engaged with the blogger over blogosphere. Do you think what Philip Yeo did was right? Should he have done anything differently? - Joshua Sum

@zhilei wow thanks! view for the inside, neat! Btw guys, there was a part 2 to the case a few years later. Check it out here http://bobafett81.livejournal.com/807814... I wonder how A*star's head of corp comm felt when Philip Yeo was around. - Joshua Sum

Here are a few thoughts to help you through Tuesday's presentations, which are not graded. 1) each team should present for no more than ten minutes, and you have fifteen minutes total including Q&A. 2) Apply what we learned and tell the story (!) of your country. Please avoid the painfully dry data dump. 3) There are no requirements for who presents (or does not). That is a team decision. 4) You may get creative and/or use tools we have discussed. Create a video and play it for the class, then upload to YouTube and insert in your wiki as well. You could do the same with a podcast, or you could create a short country "guide" and upload to Slideshare and link to the wiki. The choices are many, and for you to make. If you need IT support, you are strongly encouraged to check with CIT no later than 12 noon Monday. There is already recording equipment in the classroom if you need a video recording of your talk. 5) Remember that the purpose of this final exercise is to create a lateral... more... - Michael Netzley

from my understanding, they will use a forum to host the debate. In my opinion, this is the same as posting a blogpost with comments as the debate avenue. I can see there are advantages and disadvantages in this situation. (adv) You can generate more audience to see what the debate about since it is online, but in contrast, it maybe more effective and easier if you hold it on a particular venue where they can have face-to-face debate, as it's easier for debaters to exchange ideas. what do you think? - ShandyAlidjaja

ps: you can check the debate topics here http://forum.globaltimes.cn/forum... - ShandyAlidjaja

What is it about Chinese netizens that makes them so active and vociferous online. They seem to have some good successes in getting justice through online means. Would this work if Singaporeans went online to seek justice? Would we even do so in the first place? - Joshua Sum

#sgsam2k @keshia you're very right in saying that Singaporeans have a knack for online gossip and drama; and i think that it's just a local thing we seemed to have developed over the years. I can't rmb the last time we rallied together online to comment or offer improvements or anything that really matters (i.e. political, policies, devolments, etc). The last possible "debate" was... more... - Sameer Rasheed

I was interning in Kraft when this fiasco was bubbling, and a large part of the problem was that the the Aussie office hadn't run through the idea with my boss who was VP of Corporate Affairs at Asia Pacific. The campaign started off with much hope actually; however, instead of understand consumers and the Vegemite culture, the Aussie team (who are pretty awesome people), wanted to... more... - Sharita Devi

As an Aussie, this strategy was flawed and doomed from the start. Kraft wanted to alter a core stable fundamental part of the Aussie lifestyle, culture and menu. Instead of promoting it as a range extension, it was promoted as the new Vegemite. This irritated most Aussies who have been born and raised on Vegemite. To promote it as a youth product, and by changing the name to that of a... more... - laynie kelly

They're generally using it to announce upcoming events, update their activities, and to connect with their events' audiences.. What do you guys think about this? Is it a nice job done or...? - Shanvito Chandra

#luciasantosa I took a look at their facebook page, and the admin seems to be very active. Our CCA in school is actually a great learning ground for us to practice the communication tools we learned in class. Being an exco in my CCA, SMUKI, I realised that word of mouth is a very powerful tool to market any event in school. So I do think that Chamber Choir do a good job by joining the... more... - Lucia Adelaide Santosa

Inside you can find some of the top tools for listening to and monitoring the online chatter about your brand, like 'Google Alerts', 'Technorati', 'Jodange', 'Trendrr', 'Lexicon', 'Monitter', 'Tweetburner', and 'Twendz'.. Those are some of the free ones.. To find out more about how those tools can help, do check the link posted above! - Shanvito Chandra

Some are really lame and funny, e.g. 'We already have information overload', 'So much of what’s discussed online is shallow and we have real work to do, 'It doesn’t fit into current structures', 'We are in B2B and who wants to hear about our boring product on a blog or twitter', and more.. Do check this if you got time! ;) - Shanvito Chandra

sarahonwave@googlewave.com (: - Sarah Chong

Anyone can give me invite to google wave too? - Shaun Tay