Social Media in Organisations

Looks like hell has frozen over! In fact @linux welcomed Microsoft (Welcome to Twitter, @Microsoft!) and Microsoft responded: @Linux thanks, nice to be here. Pretty soon we'll have world peace c/o Twitter! :) - Gil Francisco III

"Blogger gelten gegenüber PR und Unternehmen eher als zugeknöpft. Eine weltweite Umfrage der Agentur Text100 wartet mit einer gegenteiligen Erkenntnis auf. Danach begrüßen 89 Prozent der Blogger in den USA, und 87 Prozent der Blogger in Europa Informationen aus Unternehmen und dem PR-Umfeld. In Deutschland sind es immerhin noch 73 Prozent." - Hendrik Neumann via Bookmarklet

@DellOutlet has been one of the biggest success stories amongst big companies using social media. For those unaware, @DellOutlet is a Twitter (Twitter reviews) account owned by Dell that tweets out major discounts for Dell computers and products. All of the deals on @DellOutlet are Twitter-exclusive. - René Fischer via Bookmarklet

So you’re bitten by the Twitter bug and want to bring the social messaging experience to work in order to connect with and share information conveniently amongst your colleagues. Perhaps you’ve even obtained permission to try out microblogging in trial form on your local intranet. You sit down and begin to see how you can adopt social messaging internally. It goes slowly at first… - René Fischer

interesting! - Saiful Izham Hassan

A lot of organizations are struggling with what to do with a host of costly, high-maintenance technologies that they have introduced in the last decade, hoping these technologies would produce (a) improved internal productivity, and (b) better relationships with customers. They have achieved neither objective. So they're stuck with some very large and expensive lemons, three in particular public websites that don't reach customers, Intranets (internal content management systems) that serve up content almost no one uses and "Groupware" tools (like SharePoint) designed to improve internal collaboration, that actually discourages collaboration. - René Fischer

A quick blog post. - Jeremy Schultz

Laurie is the IT program manager driving social computing across the company. It's my job as a communicator to help ensure people know about it and know how to use it effectively. - Jeremy Schultz