Social Media in Organisations

"Analyse von Twitteraktivitäten ausgewählter Politiker während des Landtagswahlkampfes 2009" - Hendrik Neumann from Bookmarklet

"NEWS organisations are being urged to issue guidelines on how staff should behave online." - Hendrik Neumann from Bookmarklet

"Now, you might not think that's important, and I'd agree that it probably isn't a big deal. But what it does suggest is that in the Twitter space, we're 1/5 as relevant as AdAge and 3/4ths as relevant as AdWeek — and all I did to make that happen was share interesting links. Cost: $0." - Hendrik Neumann from Bookmarklet

"If you're not one of the 100,000 lucky users who gets an invitation to Google Wave today, don't fret. You can check out Google Wave right here." - Hendrik Neumann from Bookmarklet

"For cable channel AMC Television, August 26, 2008 was a difficult day. Some fans of the show “Mad Men,” a property of AMC TV, had taken it upon themselves to establish Twitter accounts in the names of the show’s characters. Not only that, but they were twittering in character and had created an alternate world of “twittertainment” for fans of the show between episodes. Doesn’t seem like such a bad thing, does it? Well, that wasn’t the cause of the difficulty." - Hendrik Neumann from Bookmarklet

"Für alle Interessierten und für alle, die keine Gelegenheitbekommen haben, den Vortrag “Social Media Marketing & Erfolgsmessung von Social Media Kampagnen” am 23.09.09 auf der dmexco 2009 von Dr. Benedikt Köhler zu verfolgen: Enjoy!" - Hendrik Neumann from Bookmarklet

"15 Best Practices of Social Media Implemented by the Top 100 Brands 1. Deputize people throughout the organization. 2. Understand how each channel provides a different dimension of engagement 3. Centralize coordination 4. Find champions who can explain and mitigate risk. 5. Be in it for the long haul 6. Pick channels carefully. 7. Spread engagement to employees beyond the social media team. 8. Open the platform to anyone and everyone.Encourage employees to tap into social media to get work done 9. Engage in new channels where people already are 10. Support engagement as an extension of the company culture. 11. Be conversational from the start. 12. Make social media part of the job, just like email 13. Modularize and synchronize content across channels 14. To scale engagement, make social media part of everyone’s job. 15. Emphasize quality, not just quantity. What social media channels were examined in the Report? • Blogs • Branded social network/community • Content distribution to... more... - Holly Rae, FFer from Bookmarklet

"Before we began this search, I spent some time trying to answer a very basic question: What type of person is required to create a successful business blog -- at HubSpot or any other company?" - Hendrik Neumann from Bookmarklet

very nice categorisation and one I recognise in our own business blog (as often lacking). - Vincent van Wylick

I've seen so many... uninspired corporate blogs it makes me cringe. Sometimes I wonder whether or not the authors asked themselves "Would I like to read that?" - Hendrik Neumann from IM

"even more dangerous than friending your parents on facebook? friending a) your boss and b) the cubicle-mate you kinda can’t stand." - Hendrik Neumann from Bookmarklet

"Letztendlich ist Socialmedia keine Einzeldiziplin sondern die Evolution von Advertising und Marketing, mit einer neuen Komponente. Warum aber funktionieren Socialmedia Kampagnen, wie beispielsweise die neue Vodafone Kampagne „Es ist Deine Zeit“ dann nicht, zumindest nicht so wie gewünscht?" - Hendrik Neumann from Bookmarklet

Post anything Share all kinds of information. Documents, texts, links, photos, videos - it's up to you. Stay in the loop Create channels for people you work with and see all their activities in the right place. Cross borders Connect with your entire network of companies, co-workers and friends. - Hendrik Neumann from Bookmarklet

"Blogger gelten gegenüber PR und Unternehmen eher als zugeknöpft. Eine weltweite Umfrage der Agentur Text100 wartet mit einer gegenteiligen Erkenntnis auf. Danach begrüßen 89 Prozent der Blogger in den USA, und 87 Prozent der Blogger in Europa Informationen aus Unternehmen und dem PR-Umfeld. In Deutschland sind es immerhin noch 73 Prozent." - Hendrik Neumann from Bookmarklet