Social Media in Organisations

"Analyse von Twitteraktivitäten ausgewählter Politiker während des Landtagswahlkampfes 2009" - Hendrik Neumann from Bookmarklet

"NEWS organisations are being urged to issue guidelines on how staff should behave online." - Hendrik Neumann from Bookmarklet

Mit dieser Serie wollen wir versuchen, das Phänomen Social Media zu beleuchten und die Chancen und Risiken für kleine und mittelständische Unternehmen aufzeigen. In den ersten beiden Teilen gab es einen groben Überblick, was man unter Social Media versteht und welche Vor- und Nachteile für Unternehmen bestehen. Heute wollen wir darauf eingehen, welchen Einfluss Social Media auf die Meinungen von Konsumenten hat. - René Fischer from Bookmarklet

"Now, you might not think that's important, and I'd agree that it probably isn't a big deal. But what it does suggest is that in the Twitter space, we're 1/5 as relevant as AdAge and 3/4ths as relevant as AdWeek — and all I did to make that happen was share interesting links. Cost: $0." - Hendrik Neumann from Bookmarklet

"If you're not one of the 100,000 lucky users who gets an invitation to Google Wave today, don't fret. You can check out Google Wave right here." - Hendrik Neumann from Bookmarklet

"For cable channel AMC Television, August 26, 2008 was a difficult day. Some fans of the show “Mad Men,” a property of AMC TV, had taken it upon themselves to establish Twitter accounts in the names of the show’s characters. Not only that, but they were twittering in character and had created an alternate world of “twittertainment” for fans of the show between episodes. Doesn’t seem like such a bad thing, does it? Well, that wasn’t the cause of the difficulty." - Hendrik Neumann from Bookmarklet

"Für alle Interessierten und für alle, die keine Gelegenheitbekommen haben, den Vortrag “Social Media Marketing & Erfolgsmessung von Social Media Kampagnen” am 23.09.09 auf der dmexco 2009 von Dr. Benedikt Köhler zu verfolgen: Enjoy!" - Hendrik Neumann from Bookmarklet

"15 Best Practices of Social Media Implemented by the Top 100 Brands 1. Deputize people throughout the organization. 2. Understand how each channel provides a different dimension of engagement 3. Centralize coordination 4. Find champions who can explain and mitigate risk. 5. Be in it for the long haul 6. Pick channels carefully. 7. Spread engagement to employees beyond the social media team. 8. Open the platform to anyone and everyone.Encourage employees to tap into social media to get work done 9. Engage in new channels where people already are 10. Support engagement as an extension of the company culture. 11. Be conversational from the start. 12. Make social media part of the job, just like email 13. Modularize and synchronize content across channels 14. To scale engagement, make social media part of everyone’s job. 15. Emphasize quality, not just quantity. What social media channels were examined in the Report? • Blogs • Branded social network/community • Content distribution to... more... - Holly Rae, FFer from Bookmarklet

"Before we began this search, I spent some time trying to answer a very basic question: What type of person is required to create a successful business blog -- at HubSpot or any other company?" - Hendrik Neumann from Bookmarklet

very nice categorisation and one I recognise in our own business blog (as often lacking). - Vincent van Wylick

I've seen so many... uninspired corporate blogs it makes me cringe. Sometimes I wonder whether or not the authors asked themselves "Would I like to read that?" - Hendrik Neumann from IM

5100 Euro Strafe für einen bissigen Kommentar? Ein Blogger kritisiert eine Firma, der missfällt der Blog-Eintrag - prompt kommt die Abmahnung. Das wird öffentlich, ein PR-Gau droht. In einem aktuellen Fall spielt neben dem Sportausrüster Jako und dem Blogger "Trainer Baade" auch eine obskure tschechische Website eine Rolle. - René Fischer from Bookmarklet

We finally get to see and hear from elusive Twitter co-founder Biz Stone -- who has gotten into the habit of answering media queries via blog posts and email. - René Fischer from Bookmarklet

Well, he was on the Colbert Report. - Liz

"even more dangerous than friending your parents on facebook? friending a) your boss and b) the cubicle-mate you kinda can’t stand." - Hendrik Neumann from Bookmarklet

"Letztendlich ist Socialmedia keine Einzeldiziplin sondern die Evolution von Advertising und Marketing, mit einer neuen Komponente. Warum aber funktionieren Socialmedia Kampagnen, wie beispielsweise die neue Vodafone Kampagne „Es ist Deine Zeit“ dann nicht, zumindest nicht so wie gewünscht?" - Hendrik Neumann from Bookmarklet

Post anything Share all kinds of information. Documents, texts, links, photos, videos - it's up to you. Stay in the loop Create channels for people you work with and see all their activities in the right place. Cross borders Connect with your entire network of companies, co-workers and friends. - Hendrik Neumann from Bookmarklet

Vodafone ist meines Wissens nach das erste große Consumer-Unternehmen in Deutschland, das sich mit der neuen Welt der Social Media wirklich auseinandersetzt. Dafür verdient Vodafone sehr viel Respekt und Anerkennung. Vodafone spricht die Web-Community direkt an: Über Twitter, über Facebook, über ihr Blog - und heute auch in einer “Pressekonferenz”, bei der jeder live dabeisein konnte. Da haben sich auch die Bosse den Menschen gezeigt und gestellt: Vodafone hat diese “Pressekonferenz” über soziale Medien angekündigt und zugelassen, dass die Menschen das tun, was sie eben in sozialen Medien tun: offen ihre Meinung sagen. Nur: diese Meinung war überwiegend vernichtend. Aber das ist gut so. - René Fischer from Bookmarklet

Looks like hell has frozen over! In fact @linux welcomed Microsoft (Welcome to Twitter, @Microsoft!) and Microsoft responded: @Linux thanks, nice to be here. Pretty soon we'll have world peace c/o Twitter! :) - Gil Francisco III

I just love it when brands get along. :: pleasant sigh :: - Miss Elle

"Blogger gelten gegenüber PR und Unternehmen eher als zugeknöpft. Eine weltweite Umfrage der Agentur Text100 wartet mit einer gegenteiligen Erkenntnis auf. Danach begrüßen 89 Prozent der Blogger in den USA, und 87 Prozent der Blogger in Europa Informationen aus Unternehmen und dem PR-Umfeld. In Deutschland sind es immerhin noch 73 Prozent." - Hendrik Neumann from Bookmarklet

@DellOutlet has been one of the biggest success stories amongst big companies using social media. For those unaware, @DellOutlet is a Twitter (Twitter reviews) account owned by Dell that tweets out major discounts for Dell computers and products. All of the deals on @DellOutlet are Twitter-exclusive. - René Fischer from Bookmarklet

So you’re bitten by the Twitter bug and want to bring the social messaging experience to work in order to connect with and share information conveniently amongst your colleagues. Perhaps you’ve even obtained permission to try out microblogging in trial form on your local intranet. You sit down and begin to see how you can adopt social messaging internally. It goes slowly at first… - René Fischer

interesting! - Saiful Izham Hassan

A lot of organizations are struggling with what to do with a host of costly, high-maintenance technologies that they have introduced in the last decade, hoping these technologies would produce (a) improved internal productivity, and (b) better relationships with customers. They have achieved neither objective. So they're stuck with some very large and expensive lemons, three in particular public websites that don't reach customers, Intranets (internal content management systems) that serve up content almost no one uses and "Groupware" tools (like SharePoint) designed to improve internal collaboration, that actually discourages collaboration. - René Fischer