Does something bother you about the image? What does the image represent to you? Because it may have a different representations to different people depending in what format and text association it is presented. Like their is a saying, "Art is in the eyes of the beholder!"
- Igor The Troll יִצְחָק
Oh, and I posted the image in this room only in two posts, each being a different thread! So posting the same ulr two times, makes it "Igor, may I ask why you continue to post that image?" ?
- Igor The Troll יִצְחָק
Oh I am sorry, I just realized that you are following me and You must of picked up the Tweets I made to my friends with this image! I used it as a parody! lol That is what happens when we follow each other so close! LOL
- Igor The Troll יִצְחָק
Is this comment thread the Friendfeed equivalent of an art installation piece?
- Mark Trapp
Tim, symbolism is incredibly strong! Visualization can be a very strong rhetorical tool. I live in Japan and the Chinese Kanji are symbolic in their meaning! So one Kanji will have one meaning by itself, but when attached to another Kanji the meaning changes. That is what happens when you show the same image to different people. It all depends on what text is attached to the image and who you show it to!
- Igor The Troll יִצְחָק
Ignoring the image thread, I thought the article made a good point. Mktg is about quality more than quantity. In traditional media such as direct mail, it costs less to mail to a smaller quanity of people who might actually want your product than to a large group only a fraction of whom will care. Social media has time and opportunity costs but relationship building can build a customer base. It depends on the product niche whether this will work, social mktg is not the solution in all fields, but in some..
- Heidi Cool
Marketing is how u use it, online & off-line! Marketing is a concept & a theory not a tool in itself. There are many marketing tools.Social media can be a tool but it may not be one, depending how you adopt it. The image that you ignored can be a marketing tool, if you want it to be! Actually it is a marketing tool, if you look at the Branding in the lower right corner! The image I did not create but received from an innovative marketer. Try to see fine points of SM not just look at it from a macro level.
- Igor The Troll יִצְחָק
Standard metrics are flawed in that they are "standard metrics". Standard metrics work for standard media. As media evolves, we have to use different metrics for measuring return on investment. Social media becomes about targeting the right few and more about engagement, conversations, relationships than the standard media approach of blasting a message to everyone and seeing if it sticks.
- Muhammad Saleem
@Muhammad Saleem I agree, rather then think in direct marketing metrics, I think there could be a lot learned from traditional media branding metrics. i.e. measuring the monetary value of "influencers" and "mindshare". We still have some ways to go I think in establishing effective social media metrics that work for both clients and marketers. But I have seen progress in this area.
- Steaprok