See if any of these scenarios sound familiar: * You've got a great product, but you can't seem to get people to stick around long enough see why it's so great * All of the fun built into your application requires some basic registration information, but not enough folks are registering * You have a high bounce rate-- visitors just aren't coming back * You're in a crowded market and the nuances that make your service unique are lost on the casual visitor * You're situation involves corporate software, where despite having hostage users, you've seen a really low adoption rate Each of these scenarios point to the same business and user experience problem: How do we get people to stick around long enough to see and evaluate the value we're offering? Or, to put it more crudely: How do we get to first base? (with our users!) - Chris Stewart