Stefan Bucher › Likes

Posted via email from web n' stuff - Milos Radovic from Posterous

Looks good except for that odd looking screen on the back... and where is the film winder? :D - Brian Auer

Online Version der Schweizer Landkarten, zoombar mit allen Details - Daniel Notthoff

When thinking about your social media strategy, you should be planning for 6 important metrics. What are the six? There are 3 different levels of social media participation and 2 different types of metrics. Put them in a 3 x 2 metrics, and you get six. Here’s the rundown on the 3 social media engagement aspects to measure: - Marc Baumann

Exports your Simplenote notes to plain text, CSV, JSON, XML, YAML, and Evernote archive formats. Two easy steps. Completely free. - Manuela Hoffmann

While we hear about the power of social media as marketing tools, especially for those trying to bootstrap their businesses, but just how effective is it? New research from Utpal Dholakia and Emily Durham of Rice University takes a look at this question. The study is featured in the March issue of the Harvard Business Review. According to this study, companies that use Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing, and customer loyalty. - Marc Baumann

Social Media is where you interconnect everything, where you start to leverage the network effects made possible by having access to so many different channels for relatively little cost. Forget about just trying to drive traffic to the destination site. We need to reframe our definition of success, so that instead of a destination site we have an online brand ecosystem, and wherever a customer or potential customer comes into contact with our brand, they're treated to the totality of the brand experience. search is supported by all your other marketing activities. The last click is not the only click. It's often not the first click. It's the culmination of whatever brand impressions your customer has received all down the funnel. If you can tie social, traditional, SEO and SEM together, I'm willing to bet your results will outperform the same dollars thrown into just one of those channels. - Marc Baumann

Tracking topics on the Web can be a painful process, due to the amount of noise and difficulty of filtering it. So to help you out, we've selected and categorized the leading topic-tracking tools. This is based on the discussion that arose from our earlier post about topic feeds, which are RSS feeds for keywords or phrases. During the process of analyzing these topic tracking tools, we discovered - to our surprise - that not many of these services output results as RSS. Some of the leading apps in this field require users to visit their service. With that in mind, here is our full list and analysis. - Marc Baumann