The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.
- Soledad Caballero
What sociologist Erving Goffman could tell us about social networking and Internet identity by Andy Oram |O'Reilly Radar - http://radar.oreilly.com/2009...
"Quieren comprender por qué, por ejemplo, aparece o se transforma una cultura en un momento dado y en un contexto determinado. (...) ¿Qué papel desempeñan las nuevas tecnologías y los medios de comunicación (particularmente Internet, que se ha convertido en un actor determinante) en las dinámicas culturales?"
- Soledad Caballero
Now, instead of traffic being distributed among tens of thousands of networks, only 150 networks control some 50 percent of all online traffic. Among these new Internet "superpowers, it's no surprise to find Google listed. In fact, the search giant accounts for the largest source (6 percent) of all Internet traffic worldwide. "
- Soledad Caballero
"with digital music sales growing at 15 to 20 percent, and CDs falling by an equal proportion, digital music sales will nearly equal CD sales by the end of 2010."
- Soledad Caballero
"More than 8 million people in the UK (16% of adults) accessed the internet on their mobile phone in Q1 2009, up by 42% on a year previously. This growth has in part been driven by the increasing use of smartphones, which accounted for 16% of all handset sales in Q1 2009, and the increasing use of mobile applications."
- Soledad Caballero
Consumers prefer communications over celebrations in recession: People taking control and getting good deals in downturn | Ofcom - http://www.ofcom.org.uk/media...
"Around half of UK consumers would sooner cut back on eating out, home improvements and holidays than give up communications services, according to new research from Ofcom"
- Soledad Caballero
Veronis Suhler expects a few sectors to increase their advertising dollars this year, including mobile (up 18.1 percent, to $1.3 billion) and the Internet (up 9.2 percent, to $23.8 billion).
- Soledad Caballero