"Hate to say this, but when the fox watches the henhouse, who will you believe when chickens go missing? Agreed that Flash and Streaming tagging makes great sense for getting deep into user behavior. But in every case when a metrics or measurement vendor gets acquired, the question of 'How will this affect the independence of the results?' needs to be asked. If Adobiture declares that Flash is the only supported standard, this will provide a great opportunity for vendors who support other streaming and rich-media development environments, such as Silverlight. In effect, Adobe is limiting the scope of data that Omniture will be allowed to support. Unless there is a strong independent leader in the Omniture business unit, they risk becoming that analytics thing that Adobe let's us put in Flash." - Stephen Pierzchala