Splatforms Team

Webnote by HopIn, the social browsing and bookmarking iPad app that was hailed as an AppAdvice App of the Week shortly after its launch last March, has just received a new update.The new update adds a single yet significant new feature, and it’s none other than Evernote integration for Webnote clips.After downloading or updating to the latest version of Webnote, you can connect your Evernote account either during the registration process or through’s the app’s settings panel. You can also specify an Evernote Notebook to which you want to save as well as add Evernote Tags for better organization of your clips. - Splatforms Team from Bookmarklet

Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from Facebook, Twitter and LinkedIn, which other social media sites are you concentrating on? You should be in every social media site where your target audience is hanging out on. And this brings us to Pinterest.According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there. - Splatforms Team from Bookmarklet

The board of Yahoo, the faded Web pioneer, agreed on Sunday to buy the popular blogging service Tumblr for about $1.1 billion in cash, the companies announced Monday, a signal of how the company plans to reposition itself as the technology industry makes a headlong rush into social media.The deal would be the largest acquisition of a social networking company in years, surpassing Facebook’s $1 billion purchase of Instagram last year. - Splatforms Team from Bookmarklet

Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing. This is really helpful!” This feedback is gratifying. After all, the reason I’m spending time finding and sharing this stuff is to cultivate relationships with colleagues, clients and prospects.So how can you find great stuff as part of your content marketing efforts? Even better, how can you become a curator known for generously sharing the best of relevant content? Here are some tips for you. Of course this is not an exhaustive list, but instead shows simple steps you can start today. - Splatforms Team from Bookmarklet

So you’ve discovered Twitter and have started tweeting and following some people’s tweets. Or maybe you want to start a Twitter account for your company, church group or little league team.Most people start out on Twitter’s website, setting up an account and then bookmarking it for future use. Heck, you might have even loaded the Twitter app for your smartphone.Depending on how new you are to Twitter, you might not yet have noticed that the Web interfaces on Twitter.com and Twitter’s own mobile apps have a very basic feature set.The simple actions of tweeting (sending tweets), reading your Twitter timeline (the tweets of people you follow) and searching are all there, but if you’d like to do more, you really should look for a third-party Twitter solution. - Splatforms Team from Bookmarklet

There are hundreds of different ways to increase website traffic. But not all of them will help you bring or develop consistent website traffic. For those who rely completely on search engine optimization, website traffic usually fluctuates. The reason, Google panda and Penguin update. All those website which rely on social media and networking sites will also see rapid change in their visitor statistics, since they are not alone in the game.So the question is, how to increase website traffic?Well I think I have an answer for you, actually I have 4 simple, easy to follow answers and I am sure if followed properly, they will yield best results for your websites and blogs. Though I can’t guarantee that you will see a sudden boost in your visitors, it will surly help you in long run. - Splatforms Team from Bookmarklet

Last week Salesforce announced that they were buying social bookmarking company Clipboard to allow users to share rich media across devices.They have further improved their functionality in this key area this week with the release of new file sharing facilities on their Chatter enterprise social tool.The new feature is called Files for Chatter Mobile and lets users share files with other people on the move using their iOS device.The development is a direct response to industry research revealing the increasing amount of time we spend on mobile devices in the workplace. - Splatforms Team from Bookmarklet

At a recent trade show, I had a conversation with a company that had a terrific new product. They were new to the market, eager to make a name for themselves. Their product was unique, filled a niche and could draw excitement upon demonstration. They had everything going for them that any small business could hope for except for one thing: they had no confidence that they could afford to market in their category."We don't have budgets like your other clients," the product developer told me. "I don't know how we could possibly compete on that level."Regarding his budget he was right; but competition in many markets today isn't as black and white as it was a decade ago. The Internet, smart devices and the shift in how our culture absorbs content has leveled the playing field. The biggest differentiator today is not money -- it's time, commitment and branding. - Splatforms Team from Bookmarklet

Social media has proven to be a rewarding use of marketing dollars. Go figure. And the market sees the value as clearly as the marketers. In the last two years, a bevy of social media marketing companies have been acquired, including Buddy Media, Crowd Factory, and GroSocial. Check the venture wire any day of the week, and you'll see at least one social media startup announce a round of funding.We know now that social media is going to continue to emerge as a vital component to lead gen and brand engagement. And while social media marketing tools like those mentioned above are still in their adolescence, the category has been around just long enough for marketers to learn what they love about social media marketing tools -- and what they can live without.It doesn't matter what software you're deploying. There are just three things every social media marketing tool must do in order for marketers to see ROI. They must listen, share, and measure. Here's a look at why these three things matter most. - Splatforms Team from Bookmarklet

Cloud software giant Salesforce.com has acquired social bookmarking service Clipboard in a deal valued between US$10m and US$20m.The Washington-based start-up previously raised about US$2.5m in seed funding from Andreessen Horowitz, Index Ventures, CrunchFund, SV Angel and Betaworks, and has now signed an acquisition deal worth up to US$20m, reports AllThingsD.Clipboard CEO Dr Gary Flake will take up the role of vice-president of engineering at Salesforce.com and the start-up’s core engineering and design team will be joining him in Salesforce.com’s Seattle, Washington, office. - Splatforms Team from Bookmarklet

In the future, your car will know your tastes, The dollar will be replaced by a currency of knowledge and social connection, and your home will become a digital expression of your tastes. - Splatforms Team from Bookmarklet

Social Media Can Social Media be Your Primary Marketing Strategy?Posted on May 8, 2013 by Amanda DiSilvestro | 2 comments The views of contributors are their own, and not necessarily those of SEJ.inShare33 It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase, so it’s easy to ask yourself: Can I get away with making my social media strategy my primary marketing strategy? - Splatforms Team from Bookmarklet

The power of word of mouth to set the stage for a product, person or idea to go viral and become a part of the fabric of our lives is the latest epiphany to rattle the rafters of the marketing world. You know a discovery like this has reached its tipping point when it acquires its own trade association (Word of Mouth Marketing Association) and a substantial library of breathless how-to literature.What's missing in all this hoopla is a fundamental understanding of the characteristics that make a product or an idea word-of-mouth worthy and give it potential to go viral. Jonah Berger goes a long way toward addressing that gap with his upcoming book, "Contagious: Why Things Catch On" (Simon & Schuster, 2014).Berger, a Wharton marketing professor, has spent the last decade studying social influence. In “Contagious,” he combines his groundbreaking research with powerful stories to explain the secret science behind word of mouth and social transmission. - Splatforms Team from Bookmarklet

It's always a question to a lot of startup founders when they've finished building their product and their focus is on reaching out to their users and customers.This is the place where everybody's focus is on as soon as they have started to reach out to their market. One of the important questions founders ask themselves is how do they go about their advertising as part of their product marketing strategy.Many product startups in India nowadays, be it bootstrapped, angel or VC funded, have advertising on their mind right from the get go. So, one of the questions that they ask themselves is how could they get a good ROI on the advertising they do and what mediums should they choose to ensure that there is awareness created about their product and the launch of their product is successful.So here's something that could come handy especially if you are starting out in terms of advertising for your startup. - Splatforms Team from Bookmarklet

Last month Salesforce released Social.com in an attempt to unify its social marketing and CRM facilities. They have continued to improve their social business offerings by announcing Salesforce Communities.The new software will allow companies to create social communities that utilise business data and processes at their very core. The service is based upon Chatter, the companies enterprise social platform.The facility has been a long time coming, having first been announced last summer. Salesforce hope that it has been worth the wait though, with the intervening months spent fine tuning and tweaking the product. - Splatforms Team from Bookmarklet

Do We Still Need To Submit Sites To Search Engines?You’ve just published a new blog or WordPress website and you’re all excited about getting it into the search results!So, in today’s era, circa 2013, what do you need to do to ascertain that Google is going to find you and your content? - Splatforms Team from Bookmarklet

The number of people who understand the value of online content is growing, and thus, content curation is becoming a more important topic. Pinterest, which is my personal favorite social network, is build on this idea of curating the content you like best, and each Brilliant Bloggers post here on the NMX blog is a form of content curation. If you start hunting for it online, the idea of better ways to manage content pops up time and time again.True content curation isn’t just about bookmarking a link so you can come back to it later. It’s about organizing the content you enjoy in a meaningful way and, in many cases, being able to share the content you’ve curated. Content creators need to be involved in this conversation as much as possible, since it is easier for your content to be seen by the right people if it is curated and shared correctly. That’s why so many food, wedding, and fashion sites suddenly found that not only does Pinterest drive traffic, but it drives the right type of traffic – people who are more likely to become regular readers. - Splatforms Team from Bookmarklet

Look, use, want, and need – what do these words have to do with Pinterest?In ““I Need to Try This!”: A Statistical Overview of Pinterest,” authors from Georgia Institute of Technology and University of Minnesota examine Pinterest using three questions: They asked what makes certain “pins” succeed and others fail, they asked what the structure of social connection is on the site, and they compared Twitter and Pinterest.Some of the results are pretty surprising – others, not so much. - Splatforms Team from Bookmarklet

As mentioned in a previous post about social and mobile driving big data, social creates a lot of data. But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business. Of course, each business is different and thus, the data that tells a story about each business can also be different.But, as a marketer with limited resources, it is possible to structure your social efforts in a way that allow you to not only measure the impact of your social initiatives, but to measure the impact of those initiatives on your brand. - Splatforms Team from Bookmarklet

When Apple introduced Siri, everyone had a crush on the personal voice assistant. She had sass and charm -- an image no less perpetuated by a parade of celeb-laden Apple commercials.But like all crushes, the spark faded, replaced by a more clear-eyed sense of her limitations. Sure, I can ask her for weather forecasts, sports scores and movie times, and sometimes I ask her questions like, "What's the meaning of life?" or "Do you love me?" just because I get a kick out of her answers. ("We're just getting to know each other," she often demurs.) But when it comes to real-deal assistant stuff -- like keeping me up-to-date on appointments, task and projects -- she's generally useless. Basically, she's a talking search engine, except she can't even search your e-mail or calendar -- the things that really matter when it comes to managing your life. - Splatforms Team from Bookmarklet

For many executives, the organisation’s social marketers- are often the gatekeepers to a channel with the freshest, most relevant consumer data available.More than 1.4 billion consumers now spend 22 per cent of their online time on social platforms, interacting with content and sharing information. All of these actions create rich, multi-dimensional data about their behaviours, demographics and interests.Yet many brands fail to leverage this data because their social marketers remain isolated from the rest of their teams, and disconnected from the initiatives that drive bottom-line success. It’s time to de-silo your social marketing team and integrate social data across your organisation.Here are just a few of the reasons social data can provide unique opportunities for your business. - Splatforms Team from Bookmarklet

I recently had the pleasure to be among the 1,100 attendees at Social Media Examiner’s first live conference, held in San Diego earlier in April: Social Media Marketing World event, or #SMMW13 – the hashtag is still going strong on Twitter, if you want to jump in the conversation. During two days, the who’s who of social media speakers and strategists spoke during concurrent sessions and keynotes, providing attendees with a smorgasbord of knowledge, tips and strategic insights. To name but a few: Chris Brogan, Guy Kawasaki, Mari Smith, Amy Porterfield, Jay Baer, Dave Kerpen, Mitch Joel, Mark Schaefer, Marcus Sheridan, Viveka von Rosen, etc. While it’s virtually impossible to summarize all of the content in a single post, I wanted to share some of the tidbits from Mike Stelzner‘s opening remarks, in particular regarding some of the hottest trends in the social media marketing sphere. - Splatforms Team from Bookmarklet

If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex business equipment and services — you should be looking closely at the role that social media can play in generating strong, qualified leads for your salespeople.Uncovering the right leads through social media channels and then nurturing them into sales can help generate a wealth of revenue for your business.Here are a few ideas about harnessing social media to generate good leads with the potential to be converted into new sales and customers. - Splatforms Team from Bookmarklet

Sometimes marketing needs a little facelift in order to continue to do the best work for your business. There’s no shame in changing and tweaking things to do better business -- especially when it comes to your marketing because it is a constantly changing landscape that does well with change. One thing that most businesses neglect the most is their Internet video marketing -- but it is very easy to fix if you happen to have a crisis on your hands. It's a good idea to recognize the warning signs so you can avert any crisis and still be a video marketing star. Check out the three signs below to gauge the health of your Internet video marketing right now. - Splatforms Team from Bookmarklet

In lots of ways having social networks is like having children. Some of them are newer to the world than others and some of them need some nurturing to take on a life of their own.Lately I've been focussing my attention on Pinterest, thanks to our Social Media Specialist Zoe Wyatt who is an absolute gun at it, and who has been encouraging me to spend more time on it.With her encouragement, I must say I've been having quite a lot of fun with it and discovering some great ways to use it which you may find useful too.In case you're out of the loop, Pinterest is one of the fastest growing social networks online and is now the third-largest network behind only Facebook and Twitter with some studies showing Pinterest users are pinning just as much as they are tweeting. In short, it is a social bookmarking site where users collect and share photos of their favourite events, interests and hobbies.Here's five ways we're now using our Pinterest business account that may inspire you to commit a little more time to what is perhaps your 'problem' social media child at the moment, - Splatforms Team from Bookmarklet

Social media is hogging people's online time, according to a new study by Experian Marketing Services."If the time spent on the Internet for personal computers was distilled into an hour, then 27 percent of it would be spent on social networking and forums across (the) U.S., U.K. and Australia in 2012," a press release from Experian said. "In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes on entertainment sites and five minutes shopping."But this social media usage is a decline from last year. "The U.S., which has been the most dominant market for social media consumption in the last three years, dropped from 30 percent of all time spent online to 27 percent," the report said. - Splatforms Team from Bookmarklet

You can now run your whole business from your smartphone or tablet. Here are the key tools, from video conferencing to file storage, that you need to go mobile. - Splatforms Team from Bookmarklet

It’s recently been very quiet around Delicious, the social bookmarking service Yahoo bought in 2005 and then sold to AVOS in 2011. Back then, the AVOS team said it was relaunching Delicious “back to beta,” but Delicious hasn’t made all that many waves since then, nor has it added all that many features to the relaunched service.But after four months of slumber, the Delicious blog sprung into action today and launched a few new features that could make the site a bit more interesting for those of us who long ago abandoned social bookmarking for social networks like Twitter and Facebook. - Splatforms Team from Bookmarklet

A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves. The trouble is, no matter how much time they spend, they’re simply not seeing a return on investment.Social media use is trending upward according to the survey of more than 1,235 small business owners, no surprise given the attention paid to the various social platforms by big businesses and media outlets. Nearly 50% have increased time spent on social media this year and nearly 55% say they’re using platforms like Twitter and Facebook as a primary tool for either acquiring new customers of generating sales leads.It all sounds promising until this head-scratching result: despite their dedication and belief that social media is the Hail Mary of small business owners everywhere, more than 60% of small business owners day they haven’t seen any return on investment from their engagement online. None. - Splatforms Team from Bookmarklet

For many years, email was one of just a few ways you could share a URL with another person. And, people were far less accepting of link request spam than they are today.So, for today’s column, let’s talk about the ancient concept of net etiquette and link building. In many ways, it’s come full circle and is as relevant today (if not more so) as ever. - Splatforms Team from Bookmarklet