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5 Adless Ways to Leverage Social Media for Your Small Business - http://www.business2community.com/small-b...
Social media has a big influence on consumers but at the same time, its ROI value is questionable. Some say bitter marketers just don’t know how to use it, while others point to the obvious fact that it is a social network, not a marketplace. Then there are those who say it’s useless. Either way, a cash strapped small business doesn’t have the marketing dollars to splurge on social media ads.Here are 5 ways that you can leverage social media without spending on ads. - Splatforms Team from Bookmarklet
Ello Is Becoming a Real Social Network, Even as Tech Media Pronounces It Dead - http://observer.com/2015...
Remember Ello? Doesn’t matter—the founders still don’t care if you love them or hate them, they’re just racing to finish up their site. The budding, invite-only social network was in beta testing when their traffic went ballistic, opening them up to harsh criticism for not having a finished product.Finally, they’re putting the finishing touches on the social network before they close it out, starting with last week’s addition of the ability to throw video and audio from YouTube, Vimeo, Soundcloud, Dailymotion and other services into Ello posts. All along, they’ve had to prove to their detractors in the media saying they’d never run ads against their users’ data.As it turns out, there will be ads on Ello, in a matter of speaking. The problem started with wanting to let people post YouTube videos on their feeds. - Splatforms Team from Bookmarklet
Pinterest to sell ads based on what you’re thinking of buying - https://nakedsecurity.sophos.com/2015...
Pinterest users, get ready to be squeeeeeeeeeeeeezed like the data-rich, spendy sponges that you are.The social bookmarking service must have made a New Year's resolution that concerns its users, the exceedingly interesting (and when we say "interesting" we mean "ka-CHING!") behavioral data it gleans from them, and what the Wall Street Journal calls "powerful ad opportunities" for marketers.Pinterest already launched Promoted Pins in December - that's an "ad product" - but its tentacles have barely grazed users' brains at this point, given that the service thus far has only allowed ad targeting based on simple criteria such as demographics or users' devices.That's not Pinterest's special sauce. Its special sauce is being able to predict when we're on the brink of reaching for our wallets. - Splatforms Team from Bookmarklet
The next great evolution of social media marketing - http://www.imediaconnection.com/content...
The marketing community is a broken record about the Oreo Super Bowl Tweet, but it does, indeed, serve as a predecessor to what many brands are trying to accomplish on social: real-time listening and reacting. The theory behind real-time social marketing is that life moves too rapidly to simply be responding to consumers or events in hours or days. Within seconds of a consumer tweeting to you, they could have already have lost interest in the subject matter. Within minutes of a major world event, the social community moves on. The world attention span operates in seconds and minutes -- not hours and days -- which is why brands need to develop a structure that allows them to interact in real-time with fans and followers. Social listening tools are on fire right now. Brands that scour the web and social networks for conversation, detractors, fans, and influencers will remain relevant. Companies that use social for strict customer service and wholesale marketing will fade away. Today,... more... - Splatforms Team from Bookmarklet
Pinterest Plans Ad Offensive - http://blogs.wsj.com/cmo...
Social bookmarking service Pinterest says it’s planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.Pinterest officially launched an ad product in December, called Promoted Pins, but so far that service has only allowed advertisers to target messages to users based on simple criteria such as their demographic information or the devices they use.Speaking at AdExchanger’s Industry Preview event in New York City on Wednesday, however, the company’s head of operations, Don Faul, said improving its ad targeting is now a priority for the four-year-old company.“The focus this year is on unlocking the potential of our intent data”, Mr. Faul explained, in reference to the fact many Pinterest members use the service to bookmark items they’re considering purchasing. - Splatforms Team from Bookmarklet
Pinterest Plans Ad Offensive - http://blogs.wsj.com/cmo...
Social bookmarking service Pinterest says it’s planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.Pinterest officially launched an ad product in December, called Promoted Pins, but so far that service has only allowed advertisers to target messages to users based on simple criteria such as their demographic information or the devices they use.Speaking at AdExchanger’s Industry Preview event in New York City on Wednesday, however, the company’s head of operations, Don Faul, said improving its ad targeting is now a priority for the four-year-old company.“The focus this year is on unlocking the potential of our intent data”, Mr. Faul explained, in reference to the fact many Pinterest members use the service to bookmark items they’re considering purchasing. - Splatforms Team from Bookmarklet
7 Reasons DIY May Not Work For Social Media Marketing - http://www.business2community.com/social-...
Social Media is the way marketing is done … everyone knows that. But did you know that it would be better not to do it than to get it wrong?When we started talking about Social Media Marketing in 2009, it was still a fairly foreign concept to most business people. We encouraged business owners to participate in sites like Facebook, Twitter and LinkedIn. We did slide shows and videos, explaining the difference between inbound and outbound marketing. We tried to explain that while the overall goal was sales, it was not as straightforward as traditional marketing, but required a very different approach.After six years, we have modified our “take” on Social Media Marketing. We now encourage business owners to let a professional handle these marketing programs. - Splatforms Team from Bookmarklet
How to Tap the Power of Social Media to Forge Customer Loyalty - http://www.entrepreneur.com/article...
As social media has becomes increasingly mainstream, the focus on utilizing such networks as Twitter and Facebook for marketing has virtually exploded. There is no doubt that social media sites offer tremendous opportunity in terms of marketing, but focusing a social media strategy solely on marketing can actually be somewhat limiting. It is possible to do much more with social media, including drive customer loyalty.Savvy marketers have long been well aware that customer loyalty is established and re-established at each interaction a brand makes with customers. Usually referred to as touch points, those interactions are vital to building and maintaining strong customer relationships. Loyal customers do not simply buy more or buy more frequently, they also make purchases without considering alternatives or competitors to your brand. Each interaction you have with your customers provides the opportunity to reinforce the satisfaction they have experienced with previous interactions, thus solidifying their loyalty to your brand. - Splatforms Team from Bookmarklet
Social Media Weekly Roundup: Facebook Wants In To Your Office - http://www.clickthrough-marketing.com/social-...
Facebook has finally confirmed its much-discussed business-focussed social network is on its way.According to The Telegraph, Facebook at Work is currently undergoing testing, and will soon be available for trial by a limited number of selected companies.The platform will act like a private, company-specific version of Facebook. Standard features of the social network, like chat, groups, events and the News Feed will be available, but communication will be limited to employees of the company using the network. - Splatforms Team from Bookmarklet
In Starlike, Faves And Likes Take On A Life Of Their Own - http://techcrunch.com/2015...
Apps like Flipboard, SmartNews, Nuzzel and a rush of others have tapped into the rise of social networking to offer a new way of discovering things to read and see online. Now add another app to the mix called Starlike that’s taking this idea to a new level.Like the others, Starlike (out on iOS and Android) creates a social newsfeed of a sort based on our friends’ and contacts’ social activity. But instead of news or other links shared by them, it’s based around what people star/favorite on Twitter, or like on Facebook and LinkedIn (hence the eponymous name “Starlike”). Yes, that faved item could be a news story, but it could also just as easily be a funny joke someone made, or a photo someone took.Starlike is the latest app to come out of Aol’s Alpha — a new, independent (ie no tie to promoting any other Aol product) app studio of 20 people run by Ryan Block and Peter Rojas to develop “low stakes experiments,” in the words of Rojas. - Splatforms Team from Bookmarklet
Callitics launches a new website, News Meme, where users can meme the internet. - http://internet.itbusinessnet.com/article...
Callitics, LLC starts 2015 off with diversification. The first offering is News Meme, a new filter for internet content.At News Meme users take their favorite internet content and create memes based upon it. Readers of News Meme click on other memes to see what internet content inspired it. Other than creating memes from internet content, users vote on them, and share them on social media."It's a new way to push traffic around," says Tom Howard, founder of Callitics. "It's fun. Our first app was too serious. We're taking what we learned from last year to try a few new projects." - Splatforms Team from Bookmarklet
Why Is Link Dev So Expensive? - http://searchenginewatch.com/sew...
I get a lot of emails from potential clients that say this, in some form or fashion: "I don't have much money." I almost immediately tell them that I can't help them and you know why? Because good link work can't be done for cheap.There's a lot that goes into generating just one link. - Splatforms Team from Bookmarklet
How Social Media Can Elevate Your Marketing Automation - http://www.forbes.com/sites...
Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media marketing program in place, you can attract new, highly targeted audience members who are likely to find your product to be a great fit for their needs.By finding and engaging with these people on social media, always in a manner that’s more helpful than sales-y, you can expand your audience and capture a consistent flow of qualified leads for automated follow-up. - Splatforms Team from Bookmarklet
Your 2015 Social Media Strategy: Keep it Simple - https://ca.finance.yahoo.com/news...
It's a new year and among the anticipation, predictions and resolutions that are being made, as a small business owner, now may be the time to re-evaluate your social media marketing strategy. In the past year, if you found yourself signing up for countless new social media networking sites, chances are you've spread yourself too thin and may be doing more harm to your business than good.Photo - http://photos.prnewswire.com/prnh... Howell, marketing coordinator for Pubsoft.com, believes that if you keep your strategy simple and consistent, you can prevent the following from happening - Splatforms Team from Bookmarklet
The Taylor Swift guide to social media marketing - https://digiday.com/brands...
Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media. Her album “1989” sold more copies in its opening week than any album in the previous 12 years making Swift the first and only performer to have three albums sell more than 1 million copies in a week.So she sold a lot of music. Cool. But more important than her sales figures is her unparalleled social media savvy. Between Twitter, Facebook, YouTube and Instagram, Swift has more than 140 million followers or subscribers. Here are five lessons brands can learn from her social media success. - Splatforms Team from Bookmarklet
6 Alternative Social Media Tools for Teaching and Learning - http://campustechnology.com/article...
Social media has changed the way people communicate and share information in their personal and professional lives. It's a safe bet that most students in any college classroom have used or are familiar with sites like Facebook and Twitter. Yet surprisingly, some instructors have felt resistance from students when they try to incorporate common social media tools into the classroom."For a lot of them, it's their friends on Twitter, and they don't really want to share their homework or talk with their teacher on Twitter," said Seth Dixon, an assistant professor of geography at Rhode Island College. "When I announced that I wanted them using Twitter and connecting things and using class hashtags, they gave me this look of, 'Oh, no!' like their mom was on Facebook now."While Dixon still uses Twitter with his students, he makes it optional, and he finds that he gets less push-back using alternative social media tools with his classes. "It's not as though you're snooping in on their... more... - Splatforms Team from Bookmarklet
25 Web Resources That Will Maximize Your Productivity - http://www.starcourier.com/article...
The most productive people are masters of efficiency — tuning their calendars, arranging their tasks, and otherwise making the most of their time. To aid your quest for efficiency, here are 25 of the most useful web productivity resources we've found. They'll save you a lot of time in the long run. - Splatforms Team from Bookmarklet
Forget Social Media, the Real Interest Is in Your Inbox - http://www.huffingtonpost.co.uk/jimmy-l...
There's only two digital routes to information. Once we're on our laptops and tablets we either find information through the generosity of others, via social media or the occasional direct link, or through our own curiosity, via good old Google. We are our own editors, aggregating content via our own efforts and those of our social media peers.Thus, we're all experts now. Even those who provide editorial expertise to us via the online newspapers, blogging platforms, and providers of the ancient screeds known as listicles are obligated to the sharing information economy and wouldn't exist without Facebook and Twitter's technological generosity in allowing us to view the 17 things we didn't know about Glee or let us test which mammal we most resemble.This is all fine, dandy and entertaining - but relatively few of us share anything that is taxing or educative. We share our outrage (often manufactured, rather than genuine) and there's little (still) that travels so rapidly online as a... more... - Splatforms Team from Bookmarklet
Audience targeting and conversion tracking included in Pinterest ad plans - http://www.digitaljournal.com/pr...
Pinterest has declared that promoters can target clients in their database through Pinterest ads. The social bookmarking site will furthermore give promoters with a gadget which tells them in case clicks from Promoted Pins lead to acquisitions from businesses e-commerce sites. Ad Age was firstly to present these plans after digging them out of a Pinterest updated private page. A few Pinterest advertises can share data to gauge and improve their Promoted Pins and furthermore compile data originating at their Pinterest Promoted Pins to learn how the ads are doing. One may visit Source Phoenix site to get more info on the course. - Splatforms Team from Bookmarklet
» 6 Ways to prevent Social Engineering Attacks - http://www.bloggernews.net/135080
Hacking isn’t just about weak passwords and single-factor authentication. A lot of it occurs because people can be so easily tricked into giving up personal information: the craft of social engineering. Example: “Download this video of Kim K fully naked!” How many men would be lured into clicking this gateway to a viral infection? We are a sad species.The victim isn’t always a goofball like this. They can be a tech support agent tricked into resetting a password and handing it over. Often, the victims don’t even know they were targeted until well after the fact, if ever. - Splatforms Team from Bookmarklet
Findit Launches URL Submission Tool for Indexing in Findit Search Results - http://money.cnn.com/news...
Findit.com, a website owned and operated by Findit, Inc., is an interactive search engine that specializes as a Campaign Management Platform, has launched its Submit URL tool on Findit.com.The submission page is live and is designed for websites to Submit URLs they want indexed in Findit.com search results. Website owners are now able to submit the URLs they want to have indexed in Findit search results by going to the Findit Submit URL page and entering in the URL, a title, and description of the pages they want to appear in Findit search results.Raymond Firth, President, stated, "The submission form includes a place for the submitter to include their URLs, titles and descriptions for the specific URLs they submit. By submitting URLs into Findit, website owners will be indexed in Findit Search based on what they include in the Submit URL form. This is beneficial to the website owner and visitors searching to find matching results to what they entered into the search bar." - Splatforms Team from Bookmarklet
5 Musts Before Hiring a Social Media Specialist - http://www.huffingtonpost.com/tyler-c...
Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job. Too often small-to-medium business owners get excited and ready to go full-throttle with their social media efforts only to realize that it's a lot more work on their end than expected. For anyone looking to hire a social media specialist in-house or externally, here's what you need to do before getting started. - Splatforms Team from Bookmarklet
5 Musts Before Hiring a Social Media Specialist - http://www.huffingtonpost.com/tyler-c...
Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job. Too often small-to-medium business owners get excited and ready to go full-throttle with their social media efforts only to realize that it's a lot more work on their end than expected. For anyone looking to hire a social media specialist in-house or externally, here's what you need to do before getting started. - Splatforms Team from Bookmarklet
Pinterest Scares Up Media Partnerships For Month-Long Halloween Campaign - http://marketingland.com/pintere...
Halloween is very big on Pinterest with 176 million pins and 51 million people following boards about the holiday. So it’s only natural that the company is leveraging All Hallows Eve to promote Pin Picks, a new editorial product.Pinterest has partnered with about 10 media companies, including Funny or Die, eHow and YouTube star Michelle Phan for the month-long Handmade Halloween campaign to draw attention to the curated Pin Picks, which the company has been testing for the last several months.Previously this year, Pinterest worked with HGTV on house hacks and REI on weekend camping, but this is the company’s first large scale campaign with media partners. - Splatforms Team from Bookmarklet
Relationships: The real social media ROI - http://www.investmentnews.com/article...
In last month's column, I discussed various ways to “measure” the return you are getting on your social media efforts. Now, it's time to take a look at something a bit harder to measure, but far more important — building relationships.I like talking to people and really getting to know them a bit. The same goes for companies and brands. Before I choose with whom I will do business, I want to get to know them. Some people are not as outgoing, but most individuals want to know a little about the person or company they're going to hire. An even greater number of people prefer to do business with a person or company with whom they have established a relationship.To take a closer look at this, I went straight to an expert in the field of relationship marketing, Ted Rubin, a social media strategist and acting chief marketing officer of Brand Innovators (tedrubin.com), to get his take on where we, as advisers, might be missing the mark. - Splatforms Team from Bookmarklet
The ROI of Social Marketing - http://www.chiefmarketer.com/social-...
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.Brooks’ recent article on CIO.com shows that social media is an opportunity for CIOs to show 6business leadership, and that few companies (15 percent to 20 percent) quantify social media ROI.He also found that linking social media results to sales/revenue is difficult, but can be done. The story also dug into the top social media platforms, the quantified value of social media and a few success stories, as well. - Splatforms Team from Bookmarklet
Social Media Marketing ROI – The Business Value of Friends, Followers and Connections - http://www.cio.com/article...
More than 95 percent of companies currently use social media marketing. Is there a financial benefit? I performed extensive research – including a review of over 100 articles, blogs, white papers, and e-books – to answer the question.We performed a meta-analysis of all the research. Here are some results ... - Splatforms Team from Bookmarklet
25 Link Building Tactics That Do Not Work - http://www.forbes.com/sites...
I help tons of startups online. I see so many of them link building without a clue of what to do. When it comes to link-building, you need to know the good parts of it from the bad. Knowing what not to do can sometimes be more helpful than learning what you should do.Why?Because making a mistake when building links can result in the dreaded Google penalty. Avoid the following link-building mistakes and protect all the hard work you put into building your site. - Splatforms Team from Bookmarklet
Save Web Files to the Cloud with Ballloon - http://www.psfk.com/2014...
With Ballloon installed, a small icon on the top right of webpage files will show the icons of existing cloud accounts and with one click, the files are transferred to your web storage. The Google Chrome extension eliminates the need to download web files to re-upload them to cloud accounts.Ballloon is unique from other bookmarking services such as Pocket and Evernote by using existing cloud storage accounts. For saving links, a left click will reveal a drop down menu.Ballloon has 3 L’s not two. The website explains that Balloon.com wasn’t available so they had to change the name. The function, however, remains balloon-like by floating files into a cloud. - Splatforms Team from Bookmarklet
25 Ways to Grow Your Social Media Presence - http://www.forbes.com/sites...
When it comes to social media, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks. Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow. - Splatforms Team from Bookmarklet
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