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Ménage à Trois of Social Media: 3 Super Tools to Improve Your Social Influence | Kim Harris - http://www.huffingtonpost.com/kim-har...
Social media has come in like a flood and nearly washed away every trace of how communication used to be back in the day. You remember, actually dialing a number and waiting for someone to answer, only to leave a voice message for a return call. Or, how about using fully spelled out words, not emoticons, abbreviations, short messaging scripts, and the like to convey a message. Or, one of my favorites, when the number (#), hashtag, or pound sign (whatever they're calling it these days) was actually used with NUMBERS!Some are embracing our technological wave of communication, while others are having a tough time keeping up! I feel like a wrangler shouting through a mega-phone, "COM'ON PEOPLE, KEEP UP!" While I jest, social media is a powerful force in marketing your business brand, and when done right, can have a positive impact on your social influence. The problem I have found with using social media is the coordination between the many platforms: Facebook, Twitter, YouTube,... more... - Splatforms Team from Bookmarklet
How to optimize right now to get your Pinterest game on point - http://agbeat.com/social-...
It’s no secret that the social media site, Pinterest, can help your business. In fact, they’re killing it in that department. The site has only been around for about 5 years, but it has quickly become one of the top social media platforms to interact with your customers and get your business out there to the masses. There are also many new Pinterest for Business features on the site that are strictly for business owners to use for optimization and increasing visibility.Still on the fence? There are a few interesting points from an infographic (embedded below) devoted to Pinterest optimization that will show you exactly what you might be missing if you aren’t putting effort into driving your business further with Pinterest. First and foremost, Pinterest has 70 million users and 500,000 business accounts. If those numbers don’t smell like opportunity, I don’t know what does. - Splatforms Team from Bookmarklet
Why CMOs see social media as just another tick-box - http://www.marketingmagazine.co.uk/article...
A relatively new channel to the marketing mix, social media remains a comparative unknown for many CMOs.As social usage levels among consumers continue to grow, there’s no doubt social media offers huge opportunities for marketers. However, there continues to be little consensus amongst CMOs as to what social media can really deliver for them and how they can best harness it to deliver the most value.Our conversations with over 50 CMOs revealed that social media strategy is the most divisive of all the challenges identified: CMOs are either concerned that they don’t have the right approach, or very relaxed - content to follow later once the technology is more mature.While some CMOs feel social is just another marketing channel which works in a broadly similar way to those they’re already comfortable with, others aren’t convinced getting social right is quite so simple.So, what is making social media so divisive? The CMOs we have spoken to identified the following issues ... - Splatforms Team from Bookmarklet
The Easiest Way To Make Your Content Dominate On Social Media - http://marketingland.com/easiest...
Chances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline your content in a way that’s easily digestible, and you hit “publish.”Then… radio silence.One of the most important aspects of successful social media marketing is the promotion of the post — and to get your content shared, you need to understand your audience.Who shares your content? What triggers them to share this content? How do you inspire your audience to take action? - Splatforms Team from Bookmarklet
Social Media Now Drives 31% Of All Referral Traffic - http://www.forbes.com/sites...
According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.While this is great news for marketers who are investing heavily in social media marketing, are these numbers sustainable?Looking at the graph below, we see a relatively steady downward progression in referrals from search (i.e. SEO), while social referrals appear have been somewhat unstable over the last half of 2014 (and actually rose above SEO referrals once before, in June). - Splatforms Team from Bookmarklet
How to use social media insights and create actionable buzz - http://forbesindia.com/article...
Blogs, tweets, posts, pokes and likes are just a few ways that consumers engage with brands and with each other today. And to track what consumers are saying online, businesses are spending millions of dollars.But do they know what to do with that valuable customer feedback? Do they know how to use the social buzz around their products to proactively tailor their marketing resources in the most effective ways?Marketing professor Sri Venkataraman and his colleagues at the University of Chicago and the University of Utah set out to address these pressing questions. Their research shows how firms can quantify the effect of online social media on product sales offline.But more importantly, it also shows how companies can use those insights to choose which markets to roll out a product first and how to coordinate traditional advertising and social media. While they investigated these questions for the movie industry, their findings can be applied across a wide range of industries. - Splatforms Team from Bookmarklet
5 Adless Ways to Leverage Social Media for Your Small Business - http://www.business2community.com/small-b...
Social media has a big influence on consumers but at the same time, its ROI value is questionable. Some say bitter marketers just don’t know how to use it, while others point to the obvious fact that it is a social network, not a marketplace. Then there are those who say it’s useless. Either way, a cash strapped small business doesn’t have the marketing dollars to splurge on social media ads.Here are 5 ways that you can leverage social media without spending on ads. - Splatforms Team from Bookmarklet
Ello Is Becoming a Real Social Network, Even as Tech Media Pronounces It Dead - http://observer.com/2015...
Remember Ello? Doesn’t matter—the founders still don’t care if you love them or hate them, they’re just racing to finish up their site. The budding, invite-only social network was in beta testing when their traffic went ballistic, opening them up to harsh criticism for not having a finished product.Finally, they’re putting the finishing touches on the social network before they close it out, starting with last week’s addition of the ability to throw video and audio from YouTube, Vimeo, Soundcloud, Dailymotion and other services into Ello posts. All along, they’ve had to prove to their detractors in the media saying they’d never run ads against their users’ data.As it turns out, there will be ads on Ello, in a matter of speaking. The problem started with wanting to let people post YouTube videos on their feeds. - Splatforms Team from Bookmarklet
Pinterest to sell ads based on what you’re thinking of buying - https://nakedsecurity.sophos.com/2015...
Pinterest users, get ready to be squeeeeeeeeeeeeezed like the data-rich, spendy sponges that you are.The social bookmarking service must have made a New Year's resolution that concerns its users, the exceedingly interesting (and when we say "interesting" we mean "ka-CHING!") behavioral data it gleans from them, and what the Wall Street Journal calls "powerful ad opportunities" for marketers.Pinterest already launched Promoted Pins in December - that's an "ad product" - but its tentacles have barely grazed users' brains at this point, given that the service thus far has only allowed ad targeting based on simple criteria such as demographics or users' devices.That's not Pinterest's special sauce. Its special sauce is being able to predict when we're on the brink of reaching for our wallets. - Splatforms Team from Bookmarklet
The next great evolution of social media marketing - http://www.imediaconnection.com/content...
The marketing community is a broken record about the Oreo Super Bowl Tweet, but it does, indeed, serve as a predecessor to what many brands are trying to accomplish on social: real-time listening and reacting. The theory behind real-time social marketing is that life moves too rapidly to simply be responding to consumers or events in hours or days. Within seconds of a consumer tweeting to you, they could have already have lost interest in the subject matter. Within minutes of a major world event, the social community moves on. The world attention span operates in seconds and minutes -- not hours and days -- which is why brands need to develop a structure that allows them to interact in real-time with fans and followers. Social listening tools are on fire right now. Brands that scour the web and social networks for conversation, detractors, fans, and influencers will remain relevant. Companies that use social for strict customer service and wholesale marketing will fade away. Today,... more... - Splatforms Team from Bookmarklet
Pinterest Plans Ad Offensive - http://blogs.wsj.com/cmo...
Social bookmarking service Pinterest says it’s planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.Pinterest officially launched an ad product in December, called Promoted Pins, but so far that service has only allowed advertisers to target messages to users based on simple criteria such as their demographic information or the devices they use.Speaking at AdExchanger’s Industry Preview event in New York City on Wednesday, however, the company’s head of operations, Don Faul, said improving its ad targeting is now a priority for the four-year-old company.“The focus this year is on unlocking the potential of our intent data”, Mr. Faul explained, in reference to the fact many Pinterest members use the service to bookmark items they’re considering purchasing. - Splatforms Team from Bookmarklet
Pinterest Plans Ad Offensive - http://blogs.wsj.com/cmo...
Social bookmarking service Pinterest says it’s planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.Pinterest officially launched an ad product in December, called Promoted Pins, but so far that service has only allowed advertisers to target messages to users based on simple criteria such as their demographic information or the devices they use.Speaking at AdExchanger’s Industry Preview event in New York City on Wednesday, however, the company’s head of operations, Don Faul, said improving its ad targeting is now a priority for the four-year-old company.“The focus this year is on unlocking the potential of our intent data”, Mr. Faul explained, in reference to the fact many Pinterest members use the service to bookmark items they’re considering purchasing. - Splatforms Team from Bookmarklet
7 Reasons DIY May Not Work For Social Media Marketing - http://www.business2community.com/social-...
Social Media is the way marketing is done … everyone knows that. But did you know that it would be better not to do it than to get it wrong?When we started talking about Social Media Marketing in 2009, it was still a fairly foreign concept to most business people. We encouraged business owners to participate in sites like Facebook, Twitter and LinkedIn. We did slide shows and videos, explaining the difference between inbound and outbound marketing. We tried to explain that while the overall goal was sales, it was not as straightforward as traditional marketing, but required a very different approach.After six years, we have modified our “take” on Social Media Marketing. We now encourage business owners to let a professional handle these marketing programs. - Splatforms Team from Bookmarklet
How to Tap the Power of Social Media to Forge Customer Loyalty - http://www.entrepreneur.com/article...
As social media has becomes increasingly mainstream, the focus on utilizing such networks as Twitter and Facebook for marketing has virtually exploded. There is no doubt that social media sites offer tremendous opportunity in terms of marketing, but focusing a social media strategy solely on marketing can actually be somewhat limiting. It is possible to do much more with social media, including drive customer loyalty.Savvy marketers have long been well aware that customer loyalty is established and re-established at each interaction a brand makes with customers. Usually referred to as touch points, those interactions are vital to building and maintaining strong customer relationships. Loyal customers do not simply buy more or buy more frequently, they also make purchases without considering alternatives or competitors to your brand. Each interaction you have with your customers provides the opportunity to reinforce the satisfaction they have experienced with previous interactions, thus solidifying their loyalty to your brand. - Splatforms Team from Bookmarklet
Social Media Weekly Roundup: Facebook Wants In To Your Office - http://www.clickthrough-marketing.com/social-...
Facebook has finally confirmed its much-discussed business-focussed social network is on its way.According to The Telegraph, Facebook at Work is currently undergoing testing, and will soon be available for trial by a limited number of selected companies.The platform will act like a private, company-specific version of Facebook. Standard features of the social network, like chat, groups, events and the News Feed will be available, but communication will be limited to employees of the company using the network. - Splatforms Team from Bookmarklet
In Starlike, Faves And Likes Take On A Life Of Their Own - http://techcrunch.com/2015...
Apps like Flipboard, SmartNews, Nuzzel and a rush of others have tapped into the rise of social networking to offer a new way of discovering things to read and see online. Now add another app to the mix called Starlike that’s taking this idea to a new level.Like the others, Starlike (out on iOS and Android) creates a social newsfeed of a sort based on our friends’ and contacts’ social activity. But instead of news or other links shared by them, it’s based around what people star/favorite on Twitter, or like on Facebook and LinkedIn (hence the eponymous name “Starlike”). Yes, that faved item could be a news story, but it could also just as easily be a funny joke someone made, or a photo someone took.Starlike is the latest app to come out of Aol’s Alpha — a new, independent (ie no tie to promoting any other Aol product) app studio of 20 people run by Ryan Block and Peter Rojas to develop “low stakes experiments,” in the words of Rojas. - Splatforms Team from Bookmarklet
Callitics launches a new website, News Meme, where users can meme the internet. - http://internet.itbusinessnet.com/article...
Callitics, LLC starts 2015 off with diversification. The first offering is News Meme, a new filter for internet content.At News Meme users take their favorite internet content and create memes based upon it. Readers of News Meme click on other memes to see what internet content inspired it. Other than creating memes from internet content, users vote on them, and share them on social media."It's a new way to push traffic around," says Tom Howard, founder of Callitics. "It's fun. Our first app was too serious. We're taking what we learned from last year to try a few new projects." - Splatforms Team from Bookmarklet
Why Is Link Dev So Expensive? - http://searchenginewatch.com/sew...
I get a lot of emails from potential clients that say this, in some form or fashion: "I don't have much money." I almost immediately tell them that I can't help them and you know why? Because good link work can't be done for cheap.There's a lot that goes into generating just one link. - Splatforms Team from Bookmarklet
How Social Media Can Elevate Your Marketing Automation - http://www.forbes.com/sites...
Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media marketing program in place, you can attract new, highly targeted audience members who are likely to find your product to be a great fit for their needs.By finding and engaging with these people on social media, always in a manner that’s more helpful than sales-y, you can expand your audience and capture a consistent flow of qualified leads for automated follow-up. - Splatforms Team from Bookmarklet
Your 2015 Social Media Strategy: Keep it Simple - https://ca.finance.yahoo.com/news...
It's a new year and among the anticipation, predictions and resolutions that are being made, as a small business owner, now may be the time to re-evaluate your social media marketing strategy. In the past year, if you found yourself signing up for countless new social media networking sites, chances are you've spread yourself too thin and may be doing more harm to your business than good.Photo - http://photos.prnewswire.com/prnh... Howell, marketing coordinator for Pubsoft.com, believes that if you keep your strategy simple and consistent, you can prevent the following from happening - Splatforms Team from Bookmarklet
The Taylor Swift guide to social media marketing - https://digiday.com/brands...
Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media. Her album “1989” sold more copies in its opening week than any album in the previous 12 years making Swift the first and only performer to have three albums sell more than 1 million copies in a week.So she sold a lot of music. Cool. But more important than her sales figures is her unparalleled social media savvy. Between Twitter, Facebook, YouTube and Instagram, Swift has more than 140 million followers or subscribers. Here are five lessons brands can learn from her social media success. - Splatforms Team from Bookmarklet
6 Alternative Social Media Tools for Teaching and Learning - http://campustechnology.com/article...
Social media has changed the way people communicate and share information in their personal and professional lives. It's a safe bet that most students in any college classroom have used or are familiar with sites like Facebook and Twitter. Yet surprisingly, some instructors have felt resistance from students when they try to incorporate common social media tools into the classroom."For a lot of them, it's their friends on Twitter, and they don't really want to share their homework or talk with their teacher on Twitter," said Seth Dixon, an assistant professor of geography at Rhode Island College. "When I announced that I wanted them using Twitter and connecting things and using class hashtags, they gave me this look of, 'Oh, no!' like their mom was on Facebook now."While Dixon still uses Twitter with his students, he makes it optional, and he finds that he gets less push-back using alternative social media tools with his classes. "It's not as though you're snooping in on their... more... - Splatforms Team from Bookmarklet
25 Web Resources That Will Maximize Your Productivity - http://www.starcourier.com/article...
The most productive people are masters of efficiency — tuning their calendars, arranging their tasks, and otherwise making the most of their time. To aid your quest for efficiency, here are 25 of the most useful web productivity resources we've found. They'll save you a lot of time in the long run. - Splatforms Team from Bookmarklet
Forget Social Media, the Real Interest Is in Your Inbox - http://www.huffingtonpost.co.uk/jimmy-l...
There's only two digital routes to information. Once we're on our laptops and tablets we either find information through the generosity of others, via social media or the occasional direct link, or through our own curiosity, via good old Google. We are our own editors, aggregating content via our own efforts and those of our social media peers.Thus, we're all experts now. Even those who provide editorial expertise to us via the online newspapers, blogging platforms, and providers of the ancient screeds known as listicles are obligated to the sharing information economy and wouldn't exist without Facebook and Twitter's technological generosity in allowing us to view the 17 things we didn't know about Glee or let us test which mammal we most resemble.This is all fine, dandy and entertaining - but relatively few of us share anything that is taxing or educative. We share our outrage (often manufactured, rather than genuine) and there's little (still) that travels so rapidly online as a... more... - Splatforms Team from Bookmarklet
Audience targeting and conversion tracking included in Pinterest ad plans - http://www.digitaljournal.com/pr...
Pinterest has declared that promoters can target clients in their database through Pinterest ads. The social bookmarking site will furthermore give promoters with a gadget which tells them in case clicks from Promoted Pins lead to acquisitions from businesses e-commerce sites. Ad Age was firstly to present these plans after digging them out of a Pinterest updated private page. A few Pinterest advertises can share data to gauge and improve their Promoted Pins and furthermore compile data originating at their Pinterest Promoted Pins to learn how the ads are doing. One may visit Source Phoenix site to get more info on the course. - Splatforms Team from Bookmarklet
» 6 Ways to prevent Social Engineering Attacks - http://www.bloggernews.net/135080
Hacking isn’t just about weak passwords and single-factor authentication. A lot of it occurs because people can be so easily tricked into giving up personal information: the craft of social engineering. Example: “Download this video of Kim K fully naked!” How many men would be lured into clicking this gateway to a viral infection? We are a sad species.The victim isn’t always a goofball like this. They can be a tech support agent tricked into resetting a password and handing it over. Often, the victims don’t even know they were targeted until well after the fact, if ever. - Splatforms Team from Bookmarklet
Findit Launches URL Submission Tool for Indexing in Findit Search Results - http://money.cnn.com/news...
Findit.com, a website owned and operated by Findit, Inc., is an interactive search engine that specializes as a Campaign Management Platform, has launched its Submit URL tool on Findit.com.The submission page is live and is designed for websites to Submit URLs they want indexed in Findit.com search results. Website owners are now able to submit the URLs they want to have indexed in Findit search results by going to the Findit Submit URL page and entering in the URL, a title, and description of the pages they want to appear in Findit search results.Raymond Firth, President, stated, "The submission form includes a place for the submitter to include their URLs, titles and descriptions for the specific URLs they submit. By submitting URLs into Findit, website owners will be indexed in Findit Search based on what they include in the Submit URL form. This is beneficial to the website owner and visitors searching to find matching results to what they entered into the search bar." - Splatforms Team from Bookmarklet
5 Musts Before Hiring a Social Media Specialist - http://www.huffingtonpost.com/tyler-c...
Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job. Too often small-to-medium business owners get excited and ready to go full-throttle with their social media efforts only to realize that it's a lot more work on their end than expected. For anyone looking to hire a social media specialist in-house or externally, here's what you need to do before getting started. - Splatforms Team from Bookmarklet
5 Musts Before Hiring a Social Media Specialist - http://www.huffingtonpost.com/tyler-c...
Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job. Too often small-to-medium business owners get excited and ready to go full-throttle with their social media efforts only to realize that it's a lot more work on their end than expected. For anyone looking to hire a social media specialist in-house or externally, here's what you need to do before getting started. - Splatforms Team from Bookmarklet
Pinterest Scares Up Media Partnerships For Month-Long Halloween Campaign - http://marketingland.com/pintere...
Halloween is very big on Pinterest with 176 million pins and 51 million people following boards about the holiday. So it’s only natural that the company is leveraging All Hallows Eve to promote Pin Picks, a new editorial product.Pinterest has partnered with about 10 media companies, including Funny or Die, eHow and YouTube star Michelle Phan for the month-long Handmade Halloween campaign to draw attention to the curated Pin Picks, which the company has been testing for the last several months.Previously this year, Pinterest worked with HGTV on house hacks and REI on weekend camping, but this is the company’s first large scale campaign with media partners. - Splatforms Team from Bookmarklet
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