Three Social Media Tips for New Companies - http://www.michipreneur.com/three-s...
Social media is not a fad anymore. It is continuing to expand and reach larger segments of the market. Most business owners are comfortable using social networking sites for personal use however, the concept of incorporating it into their business seems foreign, daunting and confusing.According to a recent article on Social Times, 46% of web users turn to social media when making buying decisions. To proactively capitalize on this, more and more small-to-medium size businesses (SMB) are incorporating social media into their marketing strategy. The same article reports 3 out of 5 SMB are attributing the acquisition of new customers to their use of social media. As a business owner, the question now becomes: How can I use this information to my advantage? Here are three tips for diving into the social media pool. - Splatforms Team from Bookmarklet
Soulmix Launches To Bring Back Social Bookmarking - http://techcrunch.com/2014...
Can social bookmarking make a comeback? In the web 2.0 era, services like Delicious and Diigo were at the height of their popularity, as sort of pre-cursors to the more specialized social networking platforms that later evolved as better tools to save and share specific kinds of media: Pinterest, for inspirational imagery and links; We Heart It for photos; Twitter for news-y links and public conversations; SoundCloud for music; etc.A newcomer called Soulmix, however, is daring to give bookmarking another go with a service that lets you build personal archives that can be shared with others.Founder Alex Shye, a former researcher at Qualcomm, acknowledges the risk in building something like that.“With sites like Kippt, Icebergs, and Delicious being acquired, this space seems like a dangerous place to be,” he says. “And sites with extensions don’t fare well, with Pinboard and Pinterest being the exceptions – and both have taken completely different routes,” Shye adds. “To be honest, the only thing I know is that I still want something great in this space.” - Splatforms Team from Bookmarklet
How 3 Businesses Use Pinterest To Learn What Their Customers Covet - http://marketingland.com/3-busin...
Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any face-to-face contact.To start the introduction, Stitch Fix asks new customers to fill out a detailed online survey to determine whether they prefer bohemian chic, casual chic, classic, preppy or glamorous. Polka dots or stripes? Plaid or paisley? Both? Neither? “Are you more of a jeans/pants and top gal or a dresses gal?”At the end of the survey, Stitch Fix calls upon its secret weapon: Pinterest. Including a link to a Pinterest account or board is optional but it’s an option that Stitch Fix covets highly.“We probably would consider it the No. 1 most helpful thing that our clients can do for us is to give us access to their Pinterest board,” Stitch Fix CEO Katrina Lake told Marketing Land. “It allows us to see what they have been coveting.” - Splatforms Team from Bookmarklet
3 content-marketing strategies you might not be using — but should - http://www.bizjournals.com/bizwome...
Melinda Emerson says content is currency.Which is why she allots nearly one whole day a week to developing it. It's key to building her brand as an expert in all things small business. It drives traffic to her website. And, ultimately, it generates business opportunities, she said in a recent interview with Bizwomen.Emerson — perhaps best known as @SmallBizLady on Twitter, where she has 288,000 followers at last count — is the owner of strategic-communications firm Quintessence Multimedia and the author of "Become Your Own Boss in 12 Months." - Splatforms Team from Bookmarklet
3 content-marketing strategies you might not be using — but should - http://www.bizjournals.com/bizwome...
Melinda Emerson says content is currency.Which is why she allots nearly one whole day a week to developing it. It's key to building her brand as an expert in all things small business. It drives traffic to her website. And, ultimately, it generates business opportunities, she said in a recent interview with Bizwomen.Emerson — perhaps best known as @SmallBizLady on Twitter, where she has 288,000 followers at last count — is the owner of strategic-communications firm Quintessence Multimedia and the author of "Become Your Own Boss in 12 Months." - Splatforms Team from Bookmarklet
3 content-marketing strategies you might not be using — but should - http://www.bizjournals.com/bizwome...
Melinda Emerson says content is currency.Which is why she allots nearly one whole day a week to developing it. It's key to building her brand as an expert in all things small business. It drives traffic to her website. And, ultimately, it generates business opportunities, she said in a recent interview with Bizwomen.Emerson — perhaps best known as @SmallBizLady on Twitter, where she has 288,000 followers at last count — is the owner of strategic-communications firm Quintessence Multimedia and the author of "Become Your Own Boss in 12 Months." - Splatforms Team from Bookmarklet
3 content-marketing strategies you might not be using — but should - http://www.bizjournals.com/bizwome...
Melinda Emerson says content is currency.Which is why she allots nearly one whole day a week to developing it. It's key to building her brand as an expert in all things small business. It drives traffic to her website. And, ultimately, it generates business opportunities, she said in a recent interview with Bizwomen.Emerson — perhaps best known as @SmallBizLady on Twitter, where she has 288,000 followers at last count — is the owner of strategic-communications firm Quintessence Multimedia and the author of "Become Your Own Boss in 12 Months." - Splatforms Team from Bookmarklet
7 SEO strategies that you should consider in 2015 - http://n4gm.com/2015...
Optimizing your website for latest changes in Google search engine is one of the musts for every website owner. In this Article I have collected top changes that you should consider doing in 2015 (if you haven’t already). - Splatforms Team from Bookmarklet
Top 5 Social Media Trends That Will Impact Your Small Business In 2015 - http://customerthink.com/top-5-s...
Although we saw the social media marketing landscape constantly fluctuating in the past year, we’re yet to see some more interesting changes in 2015 along with newer trends that are likely to impact SMB’s in the upcoming months. With a whopping 90% of small businesses now relying on social media marketing services from a focused digital agency to find, target and communicate with consumers online, CEO’s are pushing their marketing departments to embrace social media platforms in enhancing customer engagement on their official websites and other digital entities.As per the latest news about Google indexing Facebook updates, Twitter tweets and online content posted on Google+, SMB’s are planning to head towards 2015 with a strong social media strategy in order to get an instant boost in their search engine rankings. Also, various trusted sources indicate that 80% of users prefer to connect with brands online on Facebook while 34% of internet marketers generate leads via Twitter. Keeping... more... - Splatforms Team from Bookmarklet
Social media benefits for B2B marketers in 2015 - http://www.onlinesocialmedia.net/2015030...
Social media is a place where business-to-business (B2B) can benefit, and the social media benefits for B2B marketers in 2015 can be huge when you look at the statistics.When you look at today’s B2B marketers and how they cannot go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions. Social media helps B2B businesses showcase their credibility, acquire and retain customers, and build reputation in extremely tough markets. - Splatforms Team from Bookmarklet
Social media benefits for B2B marketers in 2015 - http://www.onlinesocialmedia.net/2015030...
Social media is a place where business-to-business (B2B) can benefit, and the social media benefits for B2B marketers in 2015 can be huge when you look at the statistics.When you look at today’s B2B marketers and how they cannot go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions. Social media helps B2B businesses showcase their credibility, acquire and retain customers, and build reputation in extremely tough markets. - Splatforms Team from Bookmarklet
Entrepreneurs Must Measure ROI on Social Media - http://www.alleywatch.com/2015...
If you are an entrepreneur today and are not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet or one of the many recent books on this topic. A while back, I read How to Make Money with Social Media by Jamie Turner and Reshma Shah, Ph.D., and it hits all the right points from my perspective ... - Splatforms Team from Bookmarklet
Adventures with Malware - http://www.bloggernews.net/135846
I remember my first encounter with a virus. It was March/6th 1993. It was named Michelangelo and managed to destroy two PC’s at a company I worked for. It really had more nuisance value than anything else. It takes 10 minutes and a couple of diskettes to rebuild a DOS system. Times have changed, the minor irritation of 1993 is now a multi $billion a year headache, for consumers and industry. As far as I can see the only winners are the makers of Anti-Virus software.Of course the problem with anti-virus security software it is reactive rather than proactive. It knows about thousands of viruses from last week, last month, last year, last decade, but it does not know about todays new viruses. Also they are about as useful as a ham sandwich at a Jewish wedding for finding complex and possibly state sponsored viruses such as Stuxnet.There are two other types of bad actors that you can end up hosting on the computer. Malware and Adware. There are thousands of these things, mainly they nag you to death about how you can pay $20 to buy a program to remove it from your computer. - Splatforms Team from Bookmarklet
Ménage à Trois of Social Media: 3 Super Tools to Improve Your Social Influence | Kim Harris - http://www.huffingtonpost.com/kim-har...
Social media has come in like a flood and nearly washed away every trace of how communication used to be back in the day. You remember, actually dialing a number and waiting for someone to answer, only to leave a voice message for a return call. Or, how about using fully spelled out words, not emoticons, abbreviations, short messaging scripts, and the like to convey a message. Or, one of my favorites, when the number (#), hashtag, or pound sign (whatever they're calling it these days) was actually used with NUMBERS!Some are embracing our technological wave of communication, while others are having a tough time keeping up! I feel like a wrangler shouting through a mega-phone, "COM'ON PEOPLE, KEEP UP!" While I jest, social media is a powerful force in marketing your business brand, and when done right, can have a positive impact on your social influence. The problem I have found with using social media is the coordination between the many platforms: Facebook, Twitter, YouTube,... more... - Splatforms Team from Bookmarklet
How to optimize right now to get your Pinterest game on point - http://agbeat.com/social-...
It’s no secret that the social media site, Pinterest, can help your business. In fact, they’re killing it in that department. The site has only been around for about 5 years, but it has quickly become one of the top social media platforms to interact with your customers and get your business out there to the masses. There are also many new Pinterest for Business features on the site that are strictly for business owners to use for optimization and increasing visibility.Still on the fence? There are a few interesting points from an infographic (embedded below) devoted to Pinterest optimization that will show you exactly what you might be missing if you aren’t putting effort into driving your business further with Pinterest. First and foremost, Pinterest has 70 million users and 500,000 business accounts. If those numbers don’t smell like opportunity, I don’t know what does. - Splatforms Team from Bookmarklet
Why CMOs see social media as just another tick-box - http://www.marketingmagazine.co.uk/article...
A relatively new channel to the marketing mix, social media remains a comparative unknown for many CMOs.As social usage levels among consumers continue to grow, there’s no doubt social media offers huge opportunities for marketers. However, there continues to be little consensus amongst CMOs as to what social media can really deliver for them and how they can best harness it to deliver the most value.Our conversations with over 50 CMOs revealed that social media strategy is the most divisive of all the challenges identified: CMOs are either concerned that they don’t have the right approach, or very relaxed - content to follow later once the technology is more mature.While some CMOs feel social is just another marketing channel which works in a broadly similar way to those they’re already comfortable with, others aren’t convinced getting social right is quite so simple.So, what is making social media so divisive? The CMOs we have spoken to identified the following issues ... - Splatforms Team from Bookmarklet
The Easiest Way To Make Your Content Dominate On Social Media - http://marketingland.com/easiest...
Chances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline your content in a way that’s easily digestible, and you hit “publish.”Then… radio silence.One of the most important aspects of successful social media marketing is the promotion of the post — and to get your content shared, you need to understand your audience.Who shares your content? What triggers them to share this content? How do you inspire your audience to take action? - Splatforms Team from Bookmarklet
Social Media Now Drives 31% Of All Referral Traffic - http://www.forbes.com/sites...
According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.While this is great news for marketers who are investing heavily in social media marketing, are these numbers sustainable?Looking at the graph below, we see a relatively steady downward progression in referrals from search (i.e. SEO), while social referrals appear have been somewhat unstable over the last half of 2014 (and actually rose above SEO referrals once before, in June). - Splatforms Team from Bookmarklet
How to use social media insights and create actionable buzz - http://forbesindia.com/article...
Blogs, tweets, posts, pokes and likes are just a few ways that consumers engage with brands and with each other today. And to track what consumers are saying online, businesses are spending millions of dollars.But do they know what to do with that valuable customer feedback? Do they know how to use the social buzz around their products to proactively tailor their marketing resources in the most effective ways?Marketing professor Sri Venkataraman and his colleagues at the University of Chicago and the University of Utah set out to address these pressing questions. Their research shows how firms can quantify the effect of online social media on product sales offline.But more importantly, it also shows how companies can use those insights to choose which markets to roll out a product first and how to coordinate traditional advertising and social media. While they investigated these questions for the movie industry, their findings can be applied across a wide range of industries. - Splatforms Team from Bookmarklet
5 Adless Ways to Leverage Social Media for Your Small Business - http://www.business2community.com/small-b...
Social media has a big influence on consumers but at the same time, its ROI value is questionable. Some say bitter marketers just don’t know how to use it, while others point to the obvious fact that it is a social network, not a marketplace. Then there are those who say it’s useless. Either way, a cash strapped small business doesn’t have the marketing dollars to splurge on social media ads.Here are 5 ways that you can leverage social media without spending on ads. - Splatforms Team from Bookmarklet
Ello Is Becoming a Real Social Network, Even as Tech Media Pronounces It Dead - http://observer.com/2015...
Remember Ello? Doesn’t matter—the founders still don’t care if you love them or hate them, they’re just racing to finish up their site. The budding, invite-only social network was in beta testing when their traffic went ballistic, opening them up to harsh criticism for not having a finished product.Finally, they’re putting the finishing touches on the social network before they close it out, starting with last week’s addition of the ability to throw video and audio from YouTube, Vimeo, Soundcloud, Dailymotion and other services into Ello posts. All along, they’ve had to prove to their detractors in the media saying they’d never run ads against their users’ data.As it turns out, there will be ads on Ello, in a matter of speaking. The problem started with wanting to let people post YouTube videos on their feeds. - Splatforms Team from Bookmarklet
Pinterest to sell ads based on what you’re thinking of buying - https://nakedsecurity.sophos.com/2015...
Pinterest users, get ready to be squeeeeeeeeeeeeezed like the data-rich, spendy sponges that you are.The social bookmarking service must have made a New Year's resolution that concerns its users, the exceedingly interesting (and when we say "interesting" we mean "ka-CHING!") behavioral data it gleans from them, and what the Wall Street Journal calls "powerful ad opportunities" for marketers.Pinterest already launched Promoted Pins in December - that's an "ad product" - but its tentacles have barely grazed users' brains at this point, given that the service thus far has only allowed ad targeting based on simple criteria such as demographics or users' devices.That's not Pinterest's special sauce. Its special sauce is being able to predict when we're on the brink of reaching for our wallets. - Splatforms Team from Bookmarklet
The next great evolution of social media marketing - http://www.imediaconnection.com/content...
The marketing community is a broken record about the Oreo Super Bowl Tweet, but it does, indeed, serve as a predecessor to what many brands are trying to accomplish on social: real-time listening and reacting. The theory behind real-time social marketing is that life moves too rapidly to simply be responding to consumers or events in hours or days. Within seconds of a consumer tweeting to you, they could have already have lost interest in the subject matter. Within minutes of a major world event, the social community moves on. The world attention span operates in seconds and minutes -- not hours and days -- which is why brands need to develop a structure that allows them to interact in real-time with fans and followers. Social listening tools are on fire right now. Brands that scour the web and social networks for conversation, detractors, fans, and influencers will remain relevant. Companies that use social for strict customer service and wholesale marketing will fade away. Today,... more... - Splatforms Team from Bookmarklet
Pinterest Plans Ad Offensive - http://blogs.wsj.com/cmo...
Social bookmarking service Pinterest says it’s planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.Pinterest officially launched an ad product in December, called Promoted Pins, but so far that service has only allowed advertisers to target messages to users based on simple criteria such as their demographic information or the devices they use.Speaking at AdExchanger’s Industry Preview event in New York City on Wednesday, however, the company’s head of operations, Don Faul, said improving its ad targeting is now a priority for the four-year-old company.“The focus this year is on unlocking the potential of our intent data”, Mr. Faul explained, in reference to the fact many Pinterest members use the service to bookmark items they’re considering purchasing. - Splatforms Team from Bookmarklet
Pinterest Plans Ad Offensive - http://blogs.wsj.com/cmo...
Social bookmarking service Pinterest says it’s planning to up its ad game in 2015, and hopes to turn the detailed behavioral data it collects about is users into powerful ad opportunities for marketers.Pinterest officially launched an ad product in December, called Promoted Pins, but so far that service has only allowed advertisers to target messages to users based on simple criteria such as their demographic information or the devices they use.Speaking at AdExchanger’s Industry Preview event in New York City on Wednesday, however, the company’s head of operations, Don Faul, said improving its ad targeting is now a priority for the four-year-old company.“The focus this year is on unlocking the potential of our intent data”, Mr. Faul explained, in reference to the fact many Pinterest members use the service to bookmark items they’re considering purchasing. - Splatforms Team from Bookmarklet
7 Reasons DIY May Not Work For Social Media Marketing - http://www.business2community.com/social-...
Social Media is the way marketing is done … everyone knows that. But did you know that it would be better not to do it than to get it wrong?When we started talking about Social Media Marketing in 2009, it was still a fairly foreign concept to most business people. We encouraged business owners to participate in sites like Facebook, Twitter and LinkedIn. We did slide shows and videos, explaining the difference between inbound and outbound marketing. We tried to explain that while the overall goal was sales, it was not as straightforward as traditional marketing, but required a very different approach.After six years, we have modified our “take” on Social Media Marketing. We now encourage business owners to let a professional handle these marketing programs. - Splatforms Team from Bookmarklet
How to Tap the Power of Social Media to Forge Customer Loyalty - http://www.entrepreneur.com/article...
As social media has becomes increasingly mainstream, the focus on utilizing such networks as Twitter and Facebook for marketing has virtually exploded. There is no doubt that social media sites offer tremendous opportunity in terms of marketing, but focusing a social media strategy solely on marketing can actually be somewhat limiting. It is possible to do much more with social media, including drive customer loyalty.Savvy marketers have long been well aware that customer loyalty is established and re-established at each interaction a brand makes with customers. Usually referred to as touch points, those interactions are vital to building and maintaining strong customer relationships. Loyal customers do not simply buy more or buy more frequently, they also make purchases without considering alternatives or competitors to your brand. Each interaction you have with your customers provides the opportunity to reinforce the satisfaction they have experienced with previous interactions, thus solidifying their loyalty to your brand. - Splatforms Team from Bookmarklet
Social Media Weekly Roundup: Facebook Wants In To Your Office - http://www.clickthrough-marketing.com/social-...
Facebook has finally confirmed its much-discussed business-focussed social network is on its way.According to The Telegraph, Facebook at Work is currently undergoing testing, and will soon be available for trial by a limited number of selected companies.The platform will act like a private, company-specific version of Facebook. Standard features of the social network, like chat, groups, events and the News Feed will be available, but communication will be limited to employees of the company using the network. - Splatforms Team from Bookmarklet
In Starlike, Faves And Likes Take On A Life Of Their Own - http://techcrunch.com/2015...
Apps like Flipboard, SmartNews, Nuzzel and a rush of others have tapped into the rise of social networking to offer a new way of discovering things to read and see online. Now add another app to the mix called Starlike that’s taking this idea to a new level.Like the others, Starlike (out on iOS and Android) creates a social newsfeed of a sort based on our friends’ and contacts’ social activity. But instead of news or other links shared by them, it’s based around what people star/favorite on Twitter, or like on Facebook and LinkedIn (hence the eponymous name “Starlike”). Yes, that faved item could be a news story, but it could also just as easily be a funny joke someone made, or a photo someone took.Starlike is the latest app to come out of Aol’s Alpha — a new, independent (ie no tie to promoting any other Aol product) app studio of 20 people run by Ryan Block and Peter Rojas to develop “low stakes experiments,” in the words of Rojas. - Splatforms Team from Bookmarklet
Callitics launches a new website, News Meme, where users can meme the internet. - http://internet.itbusinessnet.com/article...
Callitics, LLC starts 2015 off with diversification. The first offering is News Meme, a new filter for internet content.At News Meme users take their favorite internet content and create memes based upon it. Readers of News Meme click on other memes to see what internet content inspired it. Other than creating memes from internet content, users vote on them, and share them on social media."It's a new way to push traffic around," says Tom Howard, founder of Callitics. "It's fun. Our first app was too serious. We're taking what we learned from last year to try a few new projects." - Splatforms Team from Bookmarklet
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