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4 Alternative Social Sites for Ecommerce Merchants -
Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that can help ecommerce businesses. There are other, lesser-known sites with thriving communities, based on shared experiences and interests.In this article, I’ll address four social media alternatives for ecommerce merchants. - Splatforms Team from Bookmarklet
Tips To Make Your Social Media Marketing a Success -
Small businesses that choose not to maintain an active social media presence are missing out on opportunities to engage with existing customers and cultivate new ones. Research from the Pew Internet Project shows that as of January, 2014, nearly two-thirds of adults in the U.S. access and participate in online social networking. Keep reading to discover five ways to make sure your social media marketing plan is successful. - Splatforms Team from Bookmarklet
How to Promote Your Blog Post -
“I’m publishing great content on my blog just like they told me to … but my traffic is abysmal. How can I get my audience to read my posts?”Much like the tree falling in the forest with no one around to hear it — you know, the one How to Promote Your Blog Post image blogging for businesswith the lousy publicist? — blog posts need a little help to reach the eager eyes of your audience.Sure the Field of Dreams axiom “If you build it, they will come” made for good cinema, but it has no place in today’s crowded, noisy blogosphere. If you want people to read your stuff, you just have to hustle. No two ways about it.Here are a few ideas to get you started. - Splatforms Team from Bookmarklet
Pinterest Rolls Out Deeper Analytics for Businesses -
Pinterest is showing it means business.The social bookmarking service announced Tuesday that its new analytics tool is now available to businesses worldwide. With the tool, businesses can see detailed data on the number of users who engage with their pins as well as information on what countries those users are from, what their interests are on the social network and off network data for those who have Pin It buttons installed on their websites."We’re pretty excited about this because it's actually our first global business tool launch that we’re doing," Jason Costa, product manager at Pinterest, told Mashable in an interview this week. "We talk here at Pinterest a lot about the importance of the user experience and how the pinned side of the ecosystem is important to us. Businesses are equally and critically important to us as well."The analytics tool was in the works for several months in a limited beta test with fewer than 100 partners. Now, anyone can technically take advantage of... more... - Splatforms Team from Bookmarklet
There are different ways of measuring your social campaign: here are 3 -
There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses sporting thousands of fans and followers, but are they actually really worth anything? In my personal opinion, having thousands of followers and fans doesn’t necessarily mean that your social media campaign is working. This might show that you are doing well on the social web, but in reality it’s only a vanity metric.If you really want to see if your campaign is actually effective, find below a couple of calculations you can do to give you an idea. The tips below will give qualitative measurement results that you can use to measure the success of your campaign. - Splatforms Team from Bookmarklet
Weekly SEO Tip: Google Stars May Increase Your Content's Life Span -
Sometimes in our Weekly SEO Tip series we offer tactics on how to get your content exposed to a wider audience, and other times we report on new technologies that may change search in general for millions of users.I came across an interesting article this week from Catalyst’s director of SEO innovation, Dan Cristo, on Search Engine Watch. In the article, Dan introduces a leaked tool that Google is testing internally. The Chrome plug-in, called Google Stars, essentially changes the way you organize and navigate to content bookmarked in your Chrome browser. Here is a download link courtesy of Cristo. - Splatforms Team from Bookmarklet
9 Inexpensive Ways to Get Your Business Noticed Online -
Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?Dozens of small business owners and social media, SEO and marketing experts share their nine top tips for how new businesses can get noticed online, without having to spend a lot of money. - Splatforms Team from Bookmarklet
We're All Marketers Now: The Growing Power Of Social Media And Search Marketing -
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance. Every GIF, Vine, video or comment that we see is most likely the result of somebody somewhere’s social media marketing strategy.What has become self-evident today, however, began as an unintended side-effect of the global uptake of the internet. Facebook was never intended to be a marketing tool, Youtube was simply a means of sharing your home made videos, and even Google was first and foremost a means to an end. You could call it the age of innocence, and inevitably, it did not last long.The internet is by a distance the most powerful phenomenon of this, or perhaps any other generation, and back when it first began, whilst most of us engaged with it, the more perceptive amongst us saw that it was up for grabs. - Splatforms Team from Bookmarklet
Google Stars: If Pinterest Met Google Drive -
As we all know, Google is secretly working on hundreds of skunkworks projects as we speak.One of these undercover projects is called Google Stars. It’s a social bookmarking tool that works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.Google is still "dogfooding" it internally and it’s not yet public, but thanks to a sleuthing programmer who first discovered a reference to the new tool back in April, we now know quite a bit about how Google Stars will work. This includes a leaked Chrome extension build that you can install on your own computer, which is how I obtained the screen shots below. - Splatforms Team from Bookmarklet
Twitter users not enamored with favorites moving into timeline feed -
Twitter is sparking disgust among some users after the social networking site launched an experiment that broadcasts "favorited" posts much like the site disseminates retweets.The favorites feature, represented by a star icon on tweets, was previously only treated as a bookmarking tool and a means to show approval of a post. Now, for the test subjects, favorited content is shown on their feeds and the experiment has drawn the ire of a lot of Twitter users."I really hate the idea of @Twitter turning "Favorites" into retweets. I favorite stuff I want to read later, nice comments, etc. Dumb change," states Twitter user @getnickwright.Twitter wouldn't reveal if it intended to expand the test beyond the limited number of users who have been initially involved in the test, but said it has been rare for a day to pass without Twitter running some form of experiment on the site. Twitter said it laid the foundation for rapid deployment of tests and indicated that its users should get used to the experimentation. - Splatforms Team from Bookmarklet
10 Online Marketing Metrics You Need To Be Measuring -
Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is a superfluous expense—something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on investment on marketing is, in many cases, unpredictable. Your ad could be a resounding hit, flooding you with thousands of new interested customers, or it could be a seeming dud, wasting your time and money.Solid metrics give you the insight to overcome this hurdle of unpredictability. If you’re just starting out or you need to overhaul your existing marketing strategy, make sure to familiarize yourself with these 10 marketing metrics. - Splatforms Team from Bookmarklet
10 Hidden Gems For Finding New B2B Customers -
When it comes to finding customers, we tend to pick the low-hanging fruit. You know, those activities that are simply too easy not to do — PPC ads, writing blog content, etc.But what many entrepreneurs don’t realize is that there are more advanced tactics that — while they do require slightly more work — net fantastic results.And, in many cases, engaging in these will result in links that will raise your profile in search, as well, leading to even more opportunities to win customers. Here are ten places you should be looking for your next B2B customer. - Splatforms Team from Bookmarklet
Secure your social media budget: three steps to take right now -
Securing budget for digital marketing disciplines such as social media is tough. The traditional marketing channels of TV, Radio, outdoor and eCRM inevitably get a bigger budget allocation because they’ve been around longer and have earned their stripes. But if you’re hoping to secure extra budget for your social media activities in the next round of hand-out’s, then make sure you start early.If you’re thinking ‘what’s the hurry?’ maybe this will shock you: an Econsultancy survey found that the majority of companies – more than three in five (62%) – are spending less than £10,000 on social media marketing this year. While there is evidence that social media spend is increasing, budgets remain relatively small.So what can marketers do to persuade key stakeholders to invest more in social media? - Splatforms Team from Bookmarklet
The Top 10 Benefits Of Social Media Marketing -
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business. - Splatforms Team from Bookmarklet
12 Months of Planning for Social Media Marketing Success -
“When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing,” says Tammy Lam of the Intuit Small Business Blog.Unfortunately, a great many small businesses continue to miss the boat on social media. Why? They simply don’t know where to begin the journey toward social media marketing success. And without a map, they never take the trip (or worse, they go in the wrong direction).Recently, Lam shared with readers a very helpful infographic that should serve as a useful guide to companies looking to plan their social media marketing efforts over the next twelve months. Check it out below. - Splatforms Team from Bookmarklet
Why Pinterest's new messaging feature will make the platform better than ever -
Pinterest lovers will be delighted to hear that today the addictive bookmarking platform is introducing a bunch of new ways to send messages to friends and fellow pinners.The official Pinterest blog (aptly called Oh How Pinteresting!) published details of the new messaging feature today and I think even those who aren’t obsessively pinning every night (I absolutely love Pinterest and have no shame in admitting it) will agree they could make a huge difference to the way we all use the platform and here’s why…As you can see from the image above, the new messaging features will be private and bring up an instant messaging interface that looks a lot like the Whatsapp experience. Users can kick off these conversations easily by just sending a message to a fellow pinner or sharing a pin and then letting the conversation flow afterwards. - Splatforms Team from Bookmarklet
How to Grow Your Global Social Media Presence -
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.But where do you begin? Where are your customers engaging with brands? What challenges will you come across? These are just some of the many questions as you begin engaging socially with cross-border customers.The most active social media users are not found in Europe or even the U.S. They are located in Asia. - Splatforms Team from Bookmarklet
Soulmix Wants To Bring Back Social Bookmarking -
Can social bookmarking make a comeback? In the web 2.0 era, services like Delicious and Diigo were at the height of their popularity, as sort of pre-cursors to the more specialized social networking platforms that later evolved as better tools to save and share specific kinds of media: Pinterest, for inspirational imagery and links; We Heart It for photos; Twitter for news-y links and public conversations; SoundCloud for music; etc.A newcomer called SoulMix, however, is daring to give bookmarking another go with a service that lets you build personal archives that can be shared with others.Founder Alex Shye, a former researcher at Qualcomm, acknowledges the risk in building something like that. - Splatforms Team from Bookmarklet
How Pinterest Is Thinking About Search -
Most people probably think about Pinterest more as a social media site/app than a search engine, but search is increasingly the direction it is moving in, which not only makes sense for its loyal user base, but also as a monetization strategy as it gets going with its Promoted Pins ad product.Pinterest, lets you connect with friends, and that’s what keeps it in the realm of social media, but as co-founder Evan Sharp explains, it’s more about you than it is about your friends. It’s about finding stuff for life – discovery – and bookmarking that stuff for future reference and/or showing off your interests. Finding often means searching, which is why Pinterest has launched things like Guided Search and its enhanced recipe search functionality. Last month, it also upgraded its Place Search feature to make it faster and smarter.The Atlantic has an extensive interview with Sharp, who discusses how he views Pinterest versus how he viewed it back when it started (hint: it’s much more about search and discovery), among other things. Here are a couple snippets of what he had to say about search. - Splatforms Team from Bookmarklet
Is Pinterest The Right Platform For My Business? -
Pinterest is quickly becoming the new “google” for anyone looking for anything the internet has to offer. This popular social media site has evolved far beyond the craft-enthusiast and home-cooking bulletin boards that dominated the early versions.Pinterest is a content sharing site using online bulletin boards that users create by either reviewing what other people have “pinned” or by uploading or sharing their own content. Technically speaking, it’s a visual online bookmarking tool. Users browse websites and save ideas or images they like by “pinning” them on their Pinterest bulletin board—usually by theme. Early on, Pinterest was the go-to site for home-cooks, brides and new parents, today it’s grown to include just about every category found on the internet.It’s no surprise that businesses are now flocking to the site in droves and are often left with the questions; Is Pinterest the right platform for every business? Some would argue yes. There are however, a few things to consider before jumping on the Pinterest bandwagon. - Splatforms Team from Bookmarklet
Ultimate Beginner's Guide to Using Reddit -
Reddit is a social bookmarking site and forum considered to be “The Front Page of the Internet.” Reddit is also one of the most popular sites on the Web, with over 114 million unique visitors per month, as of March of 2014.The way Reddit works is essentially, people submit stories about different topics or “Subreddits” and other users, known as “Redditors,” then vote the content up or down. The more votes, the higher visibility for a post and, likely, more comments.It’s important to follow the submission guidelines for each subreddit topic and to get a feel for the community before trying to participate. Redditors also favor original content (OC), so avoid posting duplicate material and, of course, using poor grammar, as the site can be unforgiving.Reddit has become a go-to source for content and has transformed into a powerful online community where even the President of the United States has participated in the Ask me Anything (AMA) question-style of forum. - Splatforms Team from Bookmarklet
5 Social-Media Tips to Enhance Your Marketing -
Could your marketing campaign use a little flare in the social-media department?If so, here are five helpful tips to enhance your marketing via social media. - Splatforms Team from Bookmarklet
Why social media is constructing a reality unworthy of your anxiety -
Facebook and its ilk are making us miserable. These days, the notion of "keeping up with the Joneses" has been taken to a new level. No longer content to silently ogle the neighbour’s car, today’s savvy consumers are using social-media platforms to compare their lives with those of people they barely know – and coming up short. Through a heavily filtered lens, they are given snapshots of others’ great, albeit highly edited, lives, and are made to feel that they are missing out.The constant stream of curated aspirational identities filtered through Instagram is creating a collective anxiety about where we are in life, according to Lucie Green, editor at trends consultancy LSN:Global. This is particularly prevalent in millennials, who are not only the heaviest users of social media, but also the most ambitious, with a strong notion of self-entitlement – and with the highest expectations.In effect, social media is creating a driving, self-propelling force of anxiety that motivates us to want more, do more and be more," she says. - Splatforms Team from Bookmarklet
Google search changes will push SEO firms and social media marketers closer -
Google's Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out "bad searches" – sites stuffed with keywords, duplicated content and manipulated hyperlinks – and rightly so; the onus for higher search rankings has consequently been placed on the quality, originality and relevance of online content.So must our understanding of search engine optimisation (SEO) fundamentally change in light of this? "Yes, SEO is dead (technically) in the way we used to be able to build links," says Matt Wilkinson, account director at Pinnacle Marketing Communications. "Now we are focused more heavily on content marketing."Wilkinson, whose business employs former journalists, is adamant that "businesses still need SEO professionals". But he also admits that "SEO managers must change to be more creative and know how and where to share this content." He adds: "The basics of optimisation may seem simple, but... more... - Splatforms Team from Bookmarklet
Social Media Matters: Get updated on 3 Facebook updates -
As you well know, social media is anything but a free proposition. Setting up accounts on most platforms costs no money, but the real investment comes in time. Hours must be spent planning, targeting, researching, creating content, monitoring the social space, responding to comments, and serving up and editing ads. Being involved in the social space also requires you to be an evergreen student. Things change constantly, and social media practitioners must make every effort to try to keep abreast.In today’s column, I offer some recent updates to Facebook. With 10 years under its belt, you might be wondering what kinds of numbers the social network pulls in. - Splatforms Team from Bookmarklet
7 Ways to Guarantee Your Online Success -
For any online business, you need to always have more traffic to make sure your business is thriving online. Some businesses struggle to plan how they are actually going to achieve online success and through what avenues they will achieve this. Here are 7 ways that will help you guarantee your online success. - Splatforms Team from Bookmarklet
Social Media Haters Speak Up in Customer Satisfaction Survey -
For all the complaining about Facebook and Google -- and all the comment rage you see on Internet news sites -- people are more satisfied with what they are experiencing online than they were a year ago. So says an E-Business report from the American Customer Satisfaction Index (ACSI).Indeed, customer Relevant Products/Services satisfaction with social media, search engines and online news and opinion Web sites is up. According to the latest figures, these Internet platforms have posted a 2.9 percent rise in user satisfaction, ranking 73.4 on ACSI’s 100-point scale Relevant Products/Services.“Even with improvements across the board, e-business Relevant Products/Services -- and social media in particular -- doesn’t do well in terms of user satisfaction,” said Claes Fornell, ACSI founder and chairman. “It is rare to see strong growth in an industry with such low customer satisfaction. However, several of the major players seem to have realized that their long-term prospects may be in jeopardy unless they do better.” - Splatforms Team from Bookmarklet
Facebook introduces 'Save' bookmarking feature -
Facebook rolled out a new feature Monday that allows users to save pages that interest them for later access.The web and mobile archival feature, called "Facebook Save," aims to help people who don't have time to explore links, places, movies, TV shows or music immediately."Every day, people find all sorts of interesting items on Facebook that they don't have time to explore right away," the Facebook blog post reads. "Now you can save items that you find on Facebook to check out later when you have more time."The feature can be accessed on any page using the "Save" button near the "Like" button. The pages will be archived into a list that is automatically organized by category, and the list can be accessed at any time on the social network's website, iOS app or Android app. Facebook will also remind users of saved items, promoting them in users' news feeds. - Splatforms Team from Bookmarklet
Bitly Shortens Its Business Plan -
Bitly began in 2008 by solving a simple problem for consumers: Links were too long for Twitter’s 140-character limit. So it shortened them.As far as technical solutions go, building a link shortener is a project you could reasonably ask someone to complete during a job interview.But the business of Bitly has never been so simple. Bitly encodes about 500 million links every month (including custom URLs like or, which across Facebook, Twitter, and all other sites generate about 8 billion clicks--and a myriad of business opportunities. What is the best way to monetize a service that has both hundreds of thousands of individual users and data that marketers are willing to pay for?When Mark Josephson joined Bitly as CEO last September, the six-year-old startup still hadn’t really decided. “There was a consumer product team. There was an enterprise product team. There was a science team. No marketing team. And three salespeople who had no go-to-market strategy,” he says. - Splatforms Team from Bookmarklet
5 Keys to a Successful Social Media Strategy -
With smaller budgets and fewer employees, small businesses must have a strategy in place in order to be effective at social media marketing.Jeremy Juhasz, a social media strategist at EMSI Public Relations, said despite the challenges they face, small businesses can find just as much success in social media marketing as large corporations do. But, in order to do so, they have to have a plan in place and stick to it."You can succeed with social media even if your organization doesn't have the brand recognition of a multibillion dollar corporation," Juhasz said in a statement. "If you remain even-keeled and set realistic goals, the return on investment will follow."Juhasz said when it comes to social media, small businesses must remember the five P's in order to have success. - Splatforms Team from Bookmarklet
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