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Like it or not, social media can win friends and profit -
May 6, 2012
GOLDMAN Sachs is advertising for a "social media strategist". The investment behemoth has 3,700 followers on @goldmansachs but hasn't tweeted one dicky bird yet. That looks set to change, and staff are reportedly getting tutorials on how to best use Facebook for work, now that Goldman is a €400m investor there.If the multibillion earning 'Vampire Squid' is taking social media seriously, your business probably should too.You can do a lot for absolutely no money (though it will cost you time). Think you don't need to bother? There are 1.8 million Irish 'active users' of Facebook and 200,000 on Twitter. Are these audiences you can afford to ignore?Here are some do's and don'ts to help you start turning hashtags into hard cash. -
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