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The Top 10 Benefits Of Social Media Marketing -
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business. - Splatforms Team from Bookmarklet
12 Months of Planning for Social Media Marketing Success -
“When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing,” says Tammy Lam of the Intuit Small Business Blog.Unfortunately, a great many small businesses continue to miss the boat on social media. Why? They simply don’t know where to begin the journey toward social media marketing success. And without a map, they never take the trip (or worse, they go in the wrong direction).Recently, Lam shared with readers a very helpful infographic that should serve as a useful guide to companies looking to plan their social media marketing efforts over the next twelve months. Check it out below. - Splatforms Team from Bookmarklet
Why Pinterest's new messaging feature will make the platform better than ever -
Pinterest lovers will be delighted to hear that today the addictive bookmarking platform is introducing a bunch of new ways to send messages to friends and fellow pinners.The official Pinterest blog (aptly called Oh How Pinteresting!) published details of the new messaging feature today and I think even those who aren’t obsessively pinning every night (I absolutely love Pinterest and have no shame in admitting it) will agree they could make a huge difference to the way we all use the platform and here’s why…As you can see from the image above, the new messaging features will be private and bring up an instant messaging interface that looks a lot like the Whatsapp experience. Users can kick off these conversations easily by just sending a message to a fellow pinner or sharing a pin and then letting the conversation flow afterwards. - Splatforms Team from Bookmarklet
How to Grow Your Global Social Media Presence -
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.But where do you begin? Where are your customers engaging with brands? What challenges will you come across? These are just some of the many questions as you begin engaging socially with cross-border customers.The most active social media users are not found in Europe or even the U.S. They are located in Asia. - Splatforms Team from Bookmarklet
Soulmix Wants To Bring Back Social Bookmarking -
Can social bookmarking make a comeback? In the web 2.0 era, services like Delicious and Diigo were at the height of their popularity, as sort of pre-cursors to the more specialized social networking platforms that later evolved as better tools to save and share specific kinds of media: Pinterest, for inspirational imagery and links; We Heart It for photos; Twitter for news-y links and public conversations; SoundCloud for music; etc.A newcomer called SoulMix, however, is daring to give bookmarking another go with a service that lets you build personal archives that can be shared with others.Founder Alex Shye, a former researcher at Qualcomm, acknowledges the risk in building something like that. - Splatforms Team from Bookmarklet
How Pinterest Is Thinking About Search -
Most people probably think about Pinterest more as a social media site/app than a search engine, but search is increasingly the direction it is moving in, which not only makes sense for its loyal user base, but also as a monetization strategy as it gets going with its Promoted Pins ad product.Pinterest, lets you connect with friends, and that’s what keeps it in the realm of social media, but as co-founder Evan Sharp explains, it’s more about you than it is about your friends. It’s about finding stuff for life – discovery – and bookmarking that stuff for future reference and/or showing off your interests. Finding often means searching, which is why Pinterest has launched things like Guided Search and its enhanced recipe search functionality. Last month, it also upgraded its Place Search feature to make it faster and smarter.The Atlantic has an extensive interview with Sharp, who discusses how he views Pinterest versus how he viewed it back when it started (hint: it’s much more about search and discovery), among other things. Here are a couple snippets of what he had to say about search. - Splatforms Team from Bookmarklet
Is Pinterest The Right Platform For My Business? -
Pinterest is quickly becoming the new “google” for anyone looking for anything the internet has to offer. This popular social media site has evolved far beyond the craft-enthusiast and home-cooking bulletin boards that dominated the early versions.Pinterest is a content sharing site using online bulletin boards that users create by either reviewing what other people have “pinned” or by uploading or sharing their own content. Technically speaking, it’s a visual online bookmarking tool. Users browse websites and save ideas or images they like by “pinning” them on their Pinterest bulletin board—usually by theme. Early on, Pinterest was the go-to site for home-cooks, brides and new parents, today it’s grown to include just about every category found on the internet.It’s no surprise that businesses are now flocking to the site in droves and are often left with the questions; Is Pinterest the right platform for every business? Some would argue yes. There are however, a few things to consider before jumping on the Pinterest bandwagon. - Splatforms Team from Bookmarklet
Ultimate Beginner's Guide to Using Reddit -
Reddit is a social bookmarking site and forum considered to be “The Front Page of the Internet.” Reddit is also one of the most popular sites on the Web, with over 114 million unique visitors per month, as of March of 2014.The way Reddit works is essentially, people submit stories about different topics or “Subreddits” and other users, known as “Redditors,” then vote the content up or down. The more votes, the higher visibility for a post and, likely, more comments.It’s important to follow the submission guidelines for each subreddit topic and to get a feel for the community before trying to participate. Redditors also favor original content (OC), so avoid posting duplicate material and, of course, using poor grammar, as the site can be unforgiving.Reddit has become a go-to source for content and has transformed into a powerful online community where even the President of the United States has participated in the Ask me Anything (AMA) question-style of forum. - Splatforms Team from Bookmarklet
5 Social-Media Tips to Enhance Your Marketing -
Could your marketing campaign use a little flare in the social-media department?If so, here are five helpful tips to enhance your marketing via social media. - Splatforms Team from Bookmarklet
Why social media is constructing a reality unworthy of your anxiety -
Facebook and its ilk are making us miserable. These days, the notion of "keeping up with the Joneses" has been taken to a new level. No longer content to silently ogle the neighbour’s car, today’s savvy consumers are using social-media platforms to compare their lives with those of people they barely know – and coming up short. Through a heavily filtered lens, they are given snapshots of others’ great, albeit highly edited, lives, and are made to feel that they are missing out.The constant stream of curated aspirational identities filtered through Instagram is creating a collective anxiety about where we are in life, according to Lucie Green, editor at trends consultancy LSN:Global. This is particularly prevalent in millennials, who are not only the heaviest users of social media, but also the most ambitious, with a strong notion of self-entitlement – and with the highest expectations.In effect, social media is creating a driving, self-propelling force of anxiety that motivates us to want more, do more and be more," she says. - Splatforms Team from Bookmarklet
Google search changes will push SEO firms and social media marketers closer -
Google's Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out "bad searches" – sites stuffed with keywords, duplicated content and manipulated hyperlinks – and rightly so; the onus for higher search rankings has consequently been placed on the quality, originality and relevance of online content.So must our understanding of search engine optimisation (SEO) fundamentally change in light of this? "Yes, SEO is dead (technically) in the way we used to be able to build links," says Matt Wilkinson, account director at Pinnacle Marketing Communications. "Now we are focused more heavily on content marketing."Wilkinson, whose business employs former journalists, is adamant that "businesses still need SEO professionals". But he also admits that "SEO managers must change to be more creative and know how and where to share this content." He adds: "The basics of optimisation may seem simple, but... more... - Splatforms Team from Bookmarklet
Social Media Matters: Get updated on 3 Facebook updates -
As you well know, social media is anything but a free proposition. Setting up accounts on most platforms costs no money, but the real investment comes in time. Hours must be spent planning, targeting, researching, creating content, monitoring the social space, responding to comments, and serving up and editing ads. Being involved in the social space also requires you to be an evergreen student. Things change constantly, and social media practitioners must make every effort to try to keep abreast.In today’s column, I offer some recent updates to Facebook. With 10 years under its belt, you might be wondering what kinds of numbers the social network pulls in. - Splatforms Team from Bookmarklet
7 Ways to Guarantee Your Online Success -
For any online business, you need to always have more traffic to make sure your business is thriving online. Some businesses struggle to plan how they are actually going to achieve online success and through what avenues they will achieve this. Here are 7 ways that will help you guarantee your online success. - Splatforms Team from Bookmarklet
Social Media Haters Speak Up in Customer Satisfaction Survey -
For all the complaining about Facebook and Google -- and all the comment rage you see on Internet news sites -- people are more satisfied with what they are experiencing online than they were a year ago. So says an E-Business report from the American Customer Satisfaction Index (ACSI).Indeed, customer Relevant Products/Services satisfaction with social media, search engines and online news and opinion Web sites is up. According to the latest figures, these Internet platforms have posted a 2.9 percent rise in user satisfaction, ranking 73.4 on ACSI’s 100-point scale Relevant Products/Services.“Even with improvements across the board, e-business Relevant Products/Services -- and social media in particular -- doesn’t do well in terms of user satisfaction,” said Claes Fornell, ACSI founder and chairman. “It is rare to see strong growth in an industry with such low customer satisfaction. However, several of the major players seem to have realized that their long-term prospects may be in jeopardy unless they do better.” - Splatforms Team from Bookmarklet
Facebook introduces 'Save' bookmarking feature -
Facebook rolled out a new feature Monday that allows users to save pages that interest them for later access.The web and mobile archival feature, called "Facebook Save," aims to help people who don't have time to explore links, places, movies, TV shows or music immediately."Every day, people find all sorts of interesting items on Facebook that they don't have time to explore right away," the Facebook blog post reads. "Now you can save items that you find on Facebook to check out later when you have more time."The feature can be accessed on any page using the "Save" button near the "Like" button. The pages will be archived into a list that is automatically organized by category, and the list can be accessed at any time on the social network's website, iOS app or Android app. Facebook will also remind users of saved items, promoting them in users' news feeds. - Splatforms Team from Bookmarklet
Bitly Shortens Its Business Plan -
Bitly began in 2008 by solving a simple problem for consumers: Links were too long for Twitter’s 140-character limit. So it shortened them.As far as technical solutions go, building a link shortener is a project you could reasonably ask someone to complete during a job interview.But the business of Bitly has never been so simple. Bitly encodes about 500 million links every month (including custom URLs like or, which across Facebook, Twitter, and all other sites generate about 8 billion clicks--and a myriad of business opportunities. What is the best way to monetize a service that has both hundreds of thousands of individual users and data that marketers are willing to pay for?When Mark Josephson joined Bitly as CEO last September, the six-year-old startup still hadn’t really decided. “There was a consumer product team. There was an enterprise product team. There was a science team. No marketing team. And three salespeople who had no go-to-market strategy,” he says. - Splatforms Team from Bookmarklet
5 Keys to a Successful Social Media Strategy -
With smaller budgets and fewer employees, small businesses must have a strategy in place in order to be effective at social media marketing.Jeremy Juhasz, a social media strategist at EMSI Public Relations, said despite the challenges they face, small businesses can find just as much success in social media marketing as large corporations do. But, in order to do so, they have to have a plan in place and stick to it."You can succeed with social media even if your organization doesn't have the brand recognition of a multibillion dollar corporation," Juhasz said in a statement. "If you remain even-keeled and set realistic goals, the return on investment will follow."Juhasz said when it comes to social media, small businesses must remember the five P's in order to have success. - Splatforms Team from Bookmarklet
Not Just for Arts and Crafts: How to Use Pinterest Productively -
Pinterest gets a reputation for being all about pinning pretty things and not getting much done. However, as active users could tell you, it's actually great for organizing information, finding inspiration, and getting real work done. Especially on creative projects. Here's how.At its core, Pinterest is a visual bookmarking tool. Sounds pretty boring right? What's neat, however, is that it's not isolated in its own world. Unlike something like Evernote or Pocket, the site's users share their own pins and pin boards with each other. The result is creative cross-pollination. You can get inspiration for your own projects while other people draft off of-and build on-your ideas.This makes Pinterest ideal for a number of use cases that don't fit with other tools like Evernote. Projects with a largely visual component, or that can benefit from creative input from outsiders, are prime candidates. Here are a few use cases where Pinterest could be better for a task than something else. - Splatforms Team from Bookmarklet
Social Media Marketing Tips from Facebook’s Mood Manipulation Study -
Facebook’s massive mood manipulation study may have stirred up debate about the ethical nature of the research, but its findings are of incredible value for digital marketers. The major takeaway for marketers is that each user’s social content is strongly influenced by the mood of that user’s News Feed. Overall, the findings offer several social media marketing tips that marketers can use to improve their own strategies.The study skewed the content of about 700,000 Facebook users’ feeds to display content that was either heavily positive or heavily negative in nature. According to Facebook, that manipulated content pushed those users to create content that was similarly skewed—users exposed to predominantly positive content were much more likely to post updates with a positive tone, and vice versa.In other words, Facebook wields incredible influence over its users. Even when Facebook is not intentionally altering content to affect users’ moods, the content featured in a Facebook user’s feed clearly has the ability to affect his or her mood, both on Facebook and into the physical world. - Splatforms Team from Bookmarklet
How To Get Industry Influencers To Boost Your Social Media Reach -
As social media marketing continues to mature, professionals are learning the value of reaching a large number of people. One post to an existing social media network will reach a professional’s existing audience, but those consumers are likely already aware of that brand. Reaching new customers is key, but social media is a much more subtle form of advertising than placing a billboard in Times Square or running an ad during the Super Bowl.If brands can locate a person who has wide reach on social media, one message can reach a large number of people. If the message is interesting enough, those members’ messages will be read and passed on by their followers, potentially reaching thousands of people in a short time. That’s why social media has such huge potential, but only when executed strategically. Here are seven steps for getting industry influencers to boost your brand’s social media reach. - Splatforms Team from Bookmarklet
How to run a killer social media marketing campaign -
Phone up a complaints hotline and it is not uncommon to hear that your message is being recorded before you are passed to the operator.Reasons listed include "quality control", or the more nebulous "monitoring", and whatever happens in that conversation only the company is left with a record, and not the consumer.All this is changing. According to Conversocial, almost 60% of 18- to 24-year-olds now use social media for customer care, and a third of all social media users prefer to contact companies that way. Disgruntled customer now vent across Twitter, inviting retweets from the sympathetic and subjecting firms to regular public scrutiny.Only in May of this year router company Mediabridge ended up having its router withdrawn from Amazon after a disagreement with a reviewer on the product page. A Reddit post by the reviewer claiming that he had received a threatening letter from the company went viral, with a Reddit mob flooding the page with scathing reviews. - Splatforms Team from Bookmarklet
Marketing to women on social media: 5 tips for doing it better -
"There's really no growth in comfort," said Katie Raymond, social media marketing manager for Harman, "If you're feeling pretty comfortable in what your social strategy is in targeting women, then you probably need to change it a little bit."It's not a bad thought considering that women control the majority of household spending but still experience a disconnect in the ways brands talk to them."For us as tech brands, we need to not lose sight of the fact that the way social media really works, is it benefits women in the way that women communicate," she said. She gave the example of crowd sourcing product reviews- something women are more likely to do, and are more able to do through social media. That means social can provide a space for authentic conversations around brands, she said.Updating strategy also takes a new approach that mirrors a changing workforce where more women are on or leading the teams responsible for advertising. - Splatforms Team from Bookmarklet
Social Media Sites You’ve Never Heard Of (But Should) -
You know all about Facebook, Twitter, Instagram, Pinterest, YouTube, and Google+, even if you don’t necessarily have profiles on each of these platforms. However, there are thousands more . There are corners of the world where nobody uses Pinterest, and the most popular social media platform is something you’ve never heard of. Take a chance on a favorite from around the world. You might be surprised what you discover. - Splatforms Team from Bookmarklet
Make Your Social Media Marketing Work: Avoid These Slip-Ups -
What can you do online? A lot. The Internet has many things to offer. From searching information to getting cool online or intangible services such as reading from a psychic, to selling actual products – all of these can be done on the web.One of the things that most users do online is log in to social media sites. Millions of people from around the globe actively access their social media accounts each day.That being said, it’s just a smart move for businesses to use these platforms to market their products or services.If you are a business owner and you’ve been using social media to grow your brand, but you don’t think it’s working on your part, there might be some things that you are doing wrong. Throughout 2014, improve your social media marketing strategy by avoiding these common mistakes. - Splatforms Team from Bookmarklet
Pure360: Purchasing behavior unaffected by Internet and social media -
According to Pure360's UK buying behavior study 'Confessions of a Shopping Nation', consumers believe that traditional marketing methods have more influence on their purchasing behavior than digital. Even so, three-quarters of UK consumers actively ignore all types of marketing messages and 59% feel overwhelmed by the sheer amount of marketing information they are exposed to."The digital era has truly revolutionized buying habits and with consumers being daily bombarded with information, marketers must be more clever and tailored in their approach than ever before," says Abi Jacks, Head of Marketing at Pure360.Despite growing digital marketing budgets and the use of multiple online and mobile channels, more than two-thirds of consumers in the study said that social media and the Internet in general have very little influence on their purchase decisions. Today, 84% say they are spending more time than ever researching purchases, their main objective being to find the best value for money. - Splatforms Team from Bookmarklet
Internet Marketing 101: Social Media -
Social media works hand-in-hand with other, more traditional SEO strategies. Where SEO is about building a solid structure on which customers and search engines can navigate your content, social media marketing is about sharing that content and giving customers a reason to interact with you.Building a community and managing social engagement isn’t always easy, especially when it feels like a new social platform is “bringing in all the cool kids,” and if “you’re not on it you’ll never generate results.”The truth is that with a good plan and a lot of persistence even small companies can use a few social channels to really improve their results. - Splatforms Team from Bookmarklet
Yo app expands to Windows Phone and gets more useful with IFTTT channel -
Having taken iPhone and Android by storm, social app Yo has now been released for Windows Phone smartphones too.The single-use app, which pings "Yo" notifications back and forth between its users, already had more than 1 million users before its latest expansion.Developed in Israel, the app is backed by $1.2m of seed funding, with its developers hoping to prove that it is more than just a novelty app championed by journalists and Silicon Valley execs for a joke."The past few weeks have been incredible, with millions of users discovering how simple it can be to stay in touch with just with a Yo," said creator Or Arbel in a statement. "We are going to keep bringing that experience to as many users as possible and the new version is an important step in that direction."There are plenty of skeptics, but Yo is already showing potential when linked with other internet services. - Splatforms Team from Bookmarklet
SnapUp Lets You Go Shopping, Track Prices Just By Taking Screenshots On Your iPhone -
A new application launching today on the iTunes App Store wants to make mobile shopping – including organizing products you like from multiple stores and receiving price drop notifications – as simple as taking a screenshot on your phone. SnapUp, as the app is called, is able to automatically identify and recognize the products you save as screenshots in your iPhone’s Camera Roll, allowing you to then move those products into lists, keep track of sales and other deals, and then finally buy when the price is right.The San Francisco-based startup was founded around a year ago, and is headed up by engineers Dan Cheung and Eric Goldberg, a One Kings Lane alum and the first engineer at StumbleUpon, as well as Shan Mehta, whose background is in e-commerce, banking and investing.Originally Cheung and Goldberg were working on a service that would help consumers find cool and interesting products, but after Mehta joined the team, they decided to shift their focus to mobile. - Splatforms Team from Bookmarklet
Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard -
Let’s put it aside from the get-go: Google+ is not a ghost town.Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network for engaging with customers.And despite Walking Dead speculation driven by the unexpected resignation of longtime Google+ boss Vic Gundotra in April, two Google executives insisted this week that it won’t go out with a whimper.But the fact is that by one important measure — referral traffic — Google+ is unusually quiet. Some might say eerily so.As one Google+ commenter put it, “We seem to know that G+ is no ghost town. It is more of a social referral graveyard.” - Splatforms Team from Bookmarklet
7 Reasons Why Social Media Marketing Is An Absolute Must -
According to research by eMarketer, social media will have 2 billion users by 2016, and India is going to lead this growth. Social media may limit your thoughts to 140 characters, however, no amount of words can stress on the importance of the medium. People promote brands, encourage conversations and discussions, why, they even build brands via social media. MensXP understands the importance of 140 characters or less and give you seven reasons why social media marketing is an absolute must. - Splatforms Team from Bookmarklet
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