Why Is Link Dev So Expensive? - http://searchenginewatch.com/sew...
I get a lot of emails from potential clients that say this, in some form or fashion: "I don't have much money." I almost immediately tell them that I can't help them and you know why? Because good link work can't be done for cheap.There's a lot that goes into generating just one link. - Splatforms Team from Bookmarklet
How Social Media Can Elevate Your Marketing Automation - http://www.forbes.com/sites...
Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media marketing program in place, you can attract new, highly targeted audience members who are likely to find your product to be a great fit for their needs.By finding and engaging with these people on social media, always in a manner that’s more helpful than sales-y, you can expand your audience and capture a consistent flow of qualified leads for automated follow-up. - Splatforms Team from Bookmarklet
Your 2015 Social Media Strategy: Keep it Simple - https://ca.finance.yahoo.com/news...
It's a new year and among the anticipation, predictions and resolutions that are being made, as a small business owner, now may be the time to re-evaluate your social media marketing strategy. In the past year, if you found yourself signing up for countless new social media networking sites, chances are you've spread yourself too thin and may be doing more harm to your business than good.Photo - http://photos.prnewswire.com/prnh... Howell, marketing coordinator for Pubsoft.com, believes that if you keep your strategy simple and consistent, you can prevent the following from happening - Splatforms Team from Bookmarklet
The Taylor Swift guide to social media marketing - https://digiday.com/brands...
Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media. Her album “1989” sold more copies in its opening week than any album in the previous 12 years making Swift the first and only performer to have three albums sell more than 1 million copies in a week.So she sold a lot of music. Cool. But more important than her sales figures is her unparalleled social media savvy. Between Twitter, Facebook, YouTube and Instagram, Swift has more than 140 million followers or subscribers. Here are five lessons brands can learn from her social media success. - Splatforms Team from Bookmarklet
6 Alternative Social Media Tools for Teaching and Learning - http://campustechnology.com/article...
Social media has changed the way people communicate and share information in their personal and professional lives. It's a safe bet that most students in any college classroom have used or are familiar with sites like Facebook and Twitter. Yet surprisingly, some instructors have felt resistance from students when they try to incorporate common social media tools into the classroom."For a lot of them, it's their friends on Twitter, and they don't really want to share their homework or talk with their teacher on Twitter," said Seth Dixon, an assistant professor of geography at Rhode Island College. "When I announced that I wanted them using Twitter and connecting things and using class hashtags, they gave me this look of, 'Oh, no!' like their mom was on Facebook now."While Dixon still uses Twitter with his students, he makes it optional, and he finds that he gets less push-back using alternative social media tools with his classes. "It's not as though you're snooping in on their... more... - Splatforms Team from Bookmarklet
25 Web Resources That Will Maximize Your Productivity - http://www.starcourier.com/article...
The most productive people are masters of efficiency — tuning their calendars, arranging their tasks, and otherwise making the most of their time. To aid your quest for efficiency, here are 25 of the most useful web productivity resources we've found. They'll save you a lot of time in the long run. - Splatforms Team from Bookmarklet
Forget Social Media, the Real Interest Is in Your Inbox - http://www.huffingtonpost.co.uk/jimmy-l...
There's only two digital routes to information. Once we're on our laptops and tablets we either find information through the generosity of others, via social media or the occasional direct link, or through our own curiosity, via good old Google. We are our own editors, aggregating content via our own efforts and those of our social media peers.Thus, we're all experts now. Even those who provide editorial expertise to us via the online newspapers, blogging platforms, and providers of the ancient screeds known as listicles are obligated to the sharing information economy and wouldn't exist without Facebook and Twitter's technological generosity in allowing us to view the 17 things we didn't know about Glee or let us test which mammal we most resemble.This is all fine, dandy and entertaining - but relatively few of us share anything that is taxing or educative. We share our outrage (often manufactured, rather than genuine) and there's little (still) that travels so rapidly online as a... more... - Splatforms Team from Bookmarklet
Audience targeting and conversion tracking included in Pinterest ad plans - http://www.digitaljournal.com/pr...
Pinterest has declared that promoters can target clients in their database through Pinterest ads. The social bookmarking site will furthermore give promoters with a gadget which tells them in case clicks from Promoted Pins lead to acquisitions from businesses e-commerce sites. Ad Age was firstly to present these plans after digging them out of a Pinterest updated private page. A few Pinterest advertises can share data to gauge and improve their Promoted Pins and furthermore compile data originating at their Pinterest Promoted Pins to learn how the ads are doing. One may visit Source Phoenix site to get more info on the course. - Splatforms Team from Bookmarklet
» 6 Ways to prevent Social Engineering Attacks - http://www.bloggernews.net/135080
Hacking isn’t just about weak passwords and single-factor authentication. A lot of it occurs because people can be so easily tricked into giving up personal information: the craft of social engineering. Example: “Download this video of Kim K fully naked!” How many men would be lured into clicking this gateway to a viral infection? We are a sad species.The victim isn’t always a goofball like this. They can be a tech support agent tricked into resetting a password and handing it over. Often, the victims don’t even know they were targeted until well after the fact, if ever. - Splatforms Team from Bookmarklet
Findit Launches URL Submission Tool for Indexing in Findit Search Results - http://money.cnn.com/news...
Findit.com, a website owned and operated by Findit, Inc., is an interactive search engine that specializes as a Campaign Management Platform, has launched its Submit URL tool on Findit.com.The submission page is live and is designed for websites to Submit URLs they want indexed in Findit.com search results. Website owners are now able to submit the URLs they want to have indexed in Findit search results by going to the Findit Submit URL page and entering in the URL, a title, and description of the pages they want to appear in Findit search results.Raymond Firth, President, stated, "The submission form includes a place for the submitter to include their URLs, titles and descriptions for the specific URLs they submit. By submitting URLs into Findit, website owners will be indexed in Findit Search based on what they include in the Submit URL form. This is beneficial to the website owner and visitors searching to find matching results to what they entered into the search bar." - Splatforms Team from Bookmarklet
5 Musts Before Hiring a Social Media Specialist - http://www.huffingtonpost.com/tyler-c...
Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job. Too often small-to-medium business owners get excited and ready to go full-throttle with their social media efforts only to realize that it's a lot more work on their end than expected. For anyone looking to hire a social media specialist in-house or externally, here's what you need to do before getting started. - Splatforms Team from Bookmarklet
5 Musts Before Hiring a Social Media Specialist - http://www.huffingtonpost.com/tyler-c...
Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job. Too often small-to-medium business owners get excited and ready to go full-throttle with their social media efforts only to realize that it's a lot more work on their end than expected. For anyone looking to hire a social media specialist in-house or externally, here's what you need to do before getting started. - Splatforms Team from Bookmarklet
Pinterest Scares Up Media Partnerships For Month-Long Halloween Campaign - http://marketingland.com/pintere...
Halloween is very big on Pinterest with 176 million pins and 51 million people following boards about the holiday. So it’s only natural that the company is leveraging All Hallows Eve to promote Pin Picks, a new editorial product.Pinterest has partnered with about 10 media companies, including Funny or Die, eHow and YouTube star Michelle Phan for the month-long Handmade Halloween campaign to draw attention to the curated Pin Picks, which the company has been testing for the last several months.Previously this year, Pinterest worked with HGTV on house hacks and REI on weekend camping, but this is the company’s first large scale campaign with media partners. - Splatforms Team from Bookmarklet
Relationships: The real social media ROI - http://www.investmentnews.com/article...
In last month's column, I discussed various ways to “measure” the return you are getting on your social media efforts. Now, it's time to take a look at something a bit harder to measure, but far more important — building relationships.I like talking to people and really getting to know them a bit. The same goes for companies and brands. Before I choose with whom I will do business, I want to get to know them. Some people are not as outgoing, but most individuals want to know a little about the person or company they're going to hire. An even greater number of people prefer to do business with a person or company with whom they have established a relationship.To take a closer look at this, I went straight to an expert in the field of relationship marketing, Ted Rubin, a social media strategist and acting chief marketing officer of Brand Innovators (tedrubin.com), to get his take on where we, as advisers, might be missing the mark. - Splatforms Team from Bookmarklet
The ROI of Social Marketing - http://www.chiefmarketer.com/social-...
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.Brooks’ recent article on CIO.com shows that social media is an opportunity for CIOs to show 6business leadership, and that few companies (15 percent to 20 percent) quantify social media ROI.He also found that linking social media results to sales/revenue is difficult, but can be done. The story also dug into the top social media platforms, the quantified value of social media and a few success stories, as well. - Splatforms Team from Bookmarklet
Social Media Marketing ROI – The Business Value of Friends, Followers and Connections - http://www.cio.com/article...
More than 95 percent of companies currently use social media marketing. Is there a financial benefit? I performed extensive research – including a review of over 100 articles, blogs, white papers, and e-books – to answer the question.We performed a meta-analysis of all the research. Here are some results ... - Splatforms Team from Bookmarklet
25 Link Building Tactics That Do Not Work - http://www.forbes.com/sites...
I help tons of startups online. I see so many of them link building without a clue of what to do. When it comes to link-building, you need to know the good parts of it from the bad. Knowing what not to do can sometimes be more helpful than learning what you should do.Why?Because making a mistake when building links can result in the dreaded Google penalty. Avoid the following link-building mistakes and protect all the hard work you put into building your site. - Splatforms Team from Bookmarklet
Save Web Files to the Cloud with Ballloon - http://www.psfk.com/2014...
With Ballloon installed, a small icon on the top right of webpage files will show the icons of existing cloud accounts and with one click, the files are transferred to your web storage. The Google Chrome extension eliminates the need to download web files to re-upload them to cloud accounts.Ballloon is unique from other bookmarking services such as Pocket and Evernote by using existing cloud storage accounts. For saving links, a left click will reveal a drop down menu.Ballloon has 3 L’s not two. The website explains that Balloon.com wasn’t available so they had to change the name. The function, however, remains balloon-like by floating files into a cloud. - Splatforms Team from Bookmarklet
25 Ways to Grow Your Social Media Presence - http://www.forbes.com/sites...
When it comes to social media, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks. Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow. - Splatforms Team from Bookmarklet
Say Ello to the anti-Facebook - http://www.engadget.com/2014...
Ello seems to have come out of nowhere.The creators are designers and artists. Its CEO, Paul Budnitz, makes toys. There's no big marketing push and no obvious ties to Silicon Valley. These are not the typical building blocks of a hot new social network.Yet, people are joining it in droves. In the past few days, Ello has seen an incredible influx of new users. Its network more than quadrupled in size and there's no sign of it slowing down. As I'm writing this, I'm told that Ello has gained nearly 20,000 new users in just the past hour. A quick scan of my Twitter and Facebook feeds reveals a whole slew of my friends have joined the service, which is a remarkable achievement considering Ello is still at the invite-only stage. Only existing users can invite those looking to sign up, which means it's mostly spreading by word-of-mouth. Ello had to stop taking invites because its servers were slammed. People are even selling Ello invitations on eBay for $100 a pop.So what's the big deal with Ello? And why is it so popular all of a sudden?The short answer: It's not Facebook. - Splatforms Team from Bookmarklet
Why Your Social Media Marketing Isn’t Generating Revenue - http://www.business2community.com/social-...
If you’re doing the one thing on social media you should be doing every day, you’re ahead of 80% of the people using it. But what if you’re posting, engaging, tagging, and growing your audience, but don’t have any revenue to show for it?You’re not alone.In fact, last month I spoke with a small business owner who was frustrated over his results. “We’re already uploading videos and putting photos on Facebook: what else can we do?”You don’t have to do more, it’s all in HOW you do it. - Splatforms Team from Bookmarklet
Pinterest Ad Plans Include Audience Targeting & Conversion Tracking - http://marketingland.com/pintere...
Pinterest’s advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19, became a little clearer today.The social bookmarking site will offer advertisers the ability to target consumers in their database — for instance, from an email list — with ads on Pinterest. The company is also building a tool that will provide advertisers insight into whether clicks from Promoted Pins lead to purchases on businesses’ e-commerce sites. The plans were first reported today by Ad Age, which appears to have dug them out of a privacy page that Pinterest updated Friday. - Splatforms Team from Bookmarklet
Findit Launches its New Picture Gallery for Members - http://www.smallcapnetwork.com/Findit-...
Findit.com launches new picture gallery for members. Pictures in Findit is SEO friendly for images to index on Google, Yahoo and Bing in addition to Findit Search.Findit Pictures is designed to improve the members ability to gain additional control of content they want indexed on Findit. In addition to gaining exposure on Findit, pictures are set up to be SEO friendly by providing members with a Title and a Description section for each picture gallery and each picture uploaded. Members that include a title and description for each picture gallery and pictures in the gallery will improve and increase their organic search results in third party search engines outside Findit. - Splatforms Team from Bookmarklet
Twitter rolling out 'buy' button; impulse shoppers beware - http://www.latimes.com/busines...
Impulse shopping online got a little easier Monday with Twitter’s announcement that it will begin testing a “buy” button on tweets.The San Francisco-based company plans to gradually roll out a product that will enable users to make purchases with just a few taps. “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” Twitter said in a blog post. Twitter has tapped Stripe Inc., a San Francisco-based payment company, to allow credit card purchases with only a few clicks, Twitter’s head of commerce, Nathan Hubbard, told Bloomberg News. - Splatforms Team from Bookmarklet
Pin Search Chrome app is a "background check" on Pinterest images - http://agbeat.com/social-...
If you’re on Pinterest, you know that it is common for users to grab images online, and put them up on Pinterest. Sometimes, it’s harmless, like a neat recipe that has a website’s watermark on it, and you can trace it back to the real source and get more information. Other times, it’s blatant theft (“look at the new tile we just laid, hire us to do the same for you” with an image stolen from HGTV).Using Google Image Search, the Pin Search Google Chrome Application adds a “search” button to each pinned item on Pinterest when viewed through Google Chrome.With one click, you can immediately learn the original source of any image, regardless of credit given by the Pinterest user(s). You can also find similar images or learn more information about the person who took or shared the original photo. - Splatforms Team from Bookmarklet
5 Tips For Marketing Music With A Comprehensive Social Media Strategy - http://www.hypebot.com/hypebot...
If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if you’re updating your pages regularly and connecting with your fans. With the various social networking sites out there, it can be overwhelming to find a plan and stick to it across all platforms. Here are five tips for creating and maintaining a comprehensive social media strategy. - Splatforms Team from Bookmarklet
Data Mining Reveals How Social Coding Succeeds (And Fails) - http://www.technologyreview.com/view...
The process of developing software has undergone huge transformation in the last decade or so. One of the key changes has been the evolution of social coding websites, such as GitHub and BitBucket.These allow anyone to start a collaborative software project that other developers can contribute to on a voluntary basis. Millions of people have used these sites to build software, sometimes with extraordinary success.Of course, some projects are more successful than others. And that raises an interesting question: what are the differences between successful and unsuccessful projects on these sites? - Splatforms Team from Bookmarklet
7 Social Media Psychology Studies That Will Make Your Marketing Smarter - http://www.huffingtonpost.com/courtne...
One of my favorite things about social media is that it's still such a young and new form of communication. It feels too early to take anything as a given, so we're all experimenting, testing and learning together.Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.I've been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing smarter. - Splatforms Team from Bookmarklet
Reddit Launching Dedicated App for AMAs Later This Week - http://www.droid-life.com/2014...
Soon, you won’t have to join Reddit to access one of the social bookmarking site’s most popular features. Ask Me Anything (often colloquially shortened to “AMA”), an opportunity for users to collectively interview people of note, will soon have a dedicated application on Android.The app is being programmed in house by the company’s development team, which recently saw a swell of new hires. It’s designed to make AMAs simpler to read and interact with – a browsable list of popular and recent AMAs, each with a brief description of the interviewee, will populate the home screen. Should you choose, the app will also notify you of trending and upcoming AMAs. - Splatforms Team from Bookmarklet
4 Alternative Social Sites for Ecommerce Merchants - http://www.practicalecommerce.com/article...
Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that can help ecommerce businesses. There are other, lesser-known sites with thriving communities, based on shared experiences and interests.In this article, I’ll address four social media alternatives for ecommerce merchants. - Splatforms Team from Bookmarklet
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