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Pinterest Scares Up Media Partnerships For Month-Long Halloween Campaign -
Halloween is very big on Pinterest with 176 million pins and 51 million people following boards about the holiday. So it’s only natural that the company is leveraging All Hallows Eve to promote Pin Picks, a new editorial product.Pinterest has partnered with about 10 media companies, including Funny or Die, eHow and YouTube star Michelle Phan for the month-long Handmade Halloween campaign to draw attention to the curated Pin Picks, which the company has been testing for the last several months.Previously this year, Pinterest worked with HGTV on house hacks and REI on weekend camping, but this is the company’s first large scale campaign with media partners. - Splatforms Team from Bookmarklet
Relationships: The real social media ROI -
In last month's column, I discussed various ways to “measure” the return you are getting on your social media efforts. Now, it's time to take a look at something a bit harder to measure, but far more important — building relationships.I like talking to people and really getting to know them a bit. The same goes for companies and brands. Before I choose with whom I will do business, I want to get to know them. Some people are not as outgoing, but most individuals want to know a little about the person or company they're going to hire. An even greater number of people prefer to do business with a person or company with whom they have established a relationship.To take a closer look at this, I went straight to an expert in the field of relationship marketing, Ted Rubin, a social media strategist and acting chief marketing officer of Brand Innovators (, to get his take on where we, as advisers, might be missing the mark. - Splatforms Team from Bookmarklet
The ROI of Social Marketing -
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.Brooks’ recent article on shows that social media is an opportunity for CIOs to show 6business leadership, and that few companies (15 percent to 20 percent) quantify social media ROI.He also found that linking social media results to sales/revenue is difficult, but can be done. The story also dug into the top social media platforms, the quantified value of social media and a few success stories, as well. - Splatforms Team from Bookmarklet
Social Media Marketing ROI – The Business Value of Friends, Followers and Connections -
More than 95 percent of companies currently use social media marketing. Is there a financial benefit? I performed extensive research – including a review of over 100 articles, blogs, white papers, and e-books – to answer the question.We performed a meta-analysis of all the research. Here are some results ... - Splatforms Team from Bookmarklet
25 Link Building Tactics That Do Not Work -
I help tons of startups online. I see so many of them link building without a clue of what to do. When it comes to link-building, you need to know the good parts of it from the bad. Knowing what not to do can sometimes be more helpful than learning what you should do.Why?Because making a mistake when building links can result in the dreaded Google penalty. Avoid the following link-building mistakes and protect all the hard work you put into building your site. - Splatforms Team from Bookmarklet
Save Web Files to the Cloud with Ballloon -
With Ballloon installed, a small icon on the top right of webpage files will show the icons of existing cloud accounts and with one click, the files are transferred to your web storage. The Google Chrome extension eliminates the need to download web files to re-upload them to cloud accounts.Ballloon is unique from other bookmarking services such as Pocket and Evernote by using existing cloud storage accounts. For saving links, a left click will reveal a drop down menu.Ballloon has 3 L’s not two. The website explains that wasn’t available so they had to change the name. The function, however, remains balloon-like by floating files into a cloud. - Splatforms Team from Bookmarklet
25 Ways to Grow Your Social Media Presence -
When it comes to social media, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks. Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow. - Splatforms Team from Bookmarklet
Say Ello to the anti-Facebook -
Ello seems to have come out of nowhere.The creators are designers and artists. Its CEO, Paul Budnitz, makes toys. There's no big marketing push and no obvious ties to Silicon Valley. These are not the typical building blocks of a hot new social network.Yet, people are joining it in droves. In the past few days, Ello has seen an incredible influx of new users. Its network more than quadrupled in size and there's no sign of it slowing down. As I'm writing this, I'm told that Ello has gained nearly 20,000 new users in just the past hour. A quick scan of my Twitter and Facebook feeds reveals a whole slew of my friends have joined the service, which is a remarkable achievement considering Ello is still at the invite-only stage. Only existing users can invite those looking to sign up, which means it's mostly spreading by word-of-mouth. Ello had to stop taking invites because its servers were slammed. People are even selling Ello invitations on eBay for $100 a pop.So what's the big deal with Ello? And why is it so popular all of a sudden?The short answer: It's not Facebook. - Splatforms Team from Bookmarklet
Why Your Social Media Marketing Isn’t Generating Revenue -
If you’re doing the one thing on social media you should be doing every day, you’re ahead of 80% of the people using it. But what if you’re posting, engaging, tagging, and growing your audience, but don’t have any revenue to show for it?You’re not alone.In fact, last month I spoke with a small business owner who was frustrated over his results. “We’re already uploading videos and putting photos on Facebook: what else can we do?”You don’t have to do more, it’s all in HOW you do it. - Splatforms Team from Bookmarklet
Pinterest Ad Plans Include Audience Targeting & Conversion Tracking -
Pinterest’s advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19, became a little clearer today.The social bookmarking site will offer advertisers the ability to target consumers in their database — for instance, from an email list — with ads on Pinterest. The company is also building a tool that will provide advertisers insight into whether clicks from Promoted Pins lead to purchases on businesses’ e-commerce sites. The plans were first reported today by Ad Age, which appears to have dug them out of a privacy page that Pinterest updated Friday. - Splatforms Team from Bookmarklet
Findit Launches its New Picture Gallery for Members - launches new picture gallery for members. Pictures in Findit is SEO friendly for images to index on Google, Yahoo and Bing in addition to Findit Search.Findit Pictures is designed to improve the members ability to gain additional control of content they want indexed on Findit. In addition to gaining exposure on Findit, pictures are set up to be SEO friendly by providing members with a Title and a Description section for each picture gallery and each picture uploaded. Members that include a title and description for each picture gallery and pictures in the gallery will improve and increase their organic search results in third party search engines outside Findit. - Splatforms Team from Bookmarklet
Twitter rolling out 'buy' button; impulse shoppers beware -
Impulse shopping online got a little easier Monday with Twitter’s announcement that it will begin testing a “buy” button on tweets.The San Francisco-based company plans to gradually roll out a product that will enable users to make purchases with just a few taps. “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” Twitter said in a blog post. Twitter has tapped Stripe Inc., a San Francisco-based payment company, to allow credit card purchases with only a few clicks, Twitter’s head of commerce, Nathan Hubbard, told Bloomberg News. - Splatforms Team from Bookmarklet
Pin Search Chrome app is a "background check" on Pinterest images -
If you’re on Pinterest, you know that it is common for users to grab images online, and put them up on Pinterest. Sometimes, it’s harmless, like a neat recipe that has a website’s watermark on it, and you can trace it back to the real source and get more information. Other times, it’s blatant theft (“look at the new tile we just laid, hire us to do the same for you” with an image stolen from HGTV).Using Google Image Search, the Pin Search Google Chrome Application adds a “search” button to each pinned item on Pinterest when viewed through Google Chrome.With one click, you can immediately learn the original source of any image, regardless of credit given by the Pinterest user(s). You can also find similar images or learn more information about the person who took or shared the original photo. - Splatforms Team from Bookmarklet
5 Tips For Marketing Music With A Comprehensive Social Media Strategy -
If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if you’re updating your pages regularly and connecting with your fans. With the various social networking sites out there, it can be overwhelming to find a plan and stick to it across all platforms. Here are five tips for creating and maintaining a comprehensive social media strategy. - Splatforms Team from Bookmarklet
Data Mining Reveals How Social Coding Succeeds (And Fails) -
The process of developing software has undergone huge transformation in the last decade or so. One of the key changes has been the evolution of social coding websites, such as GitHub and BitBucket.These allow anyone to start a collaborative software project that other developers can contribute to on a voluntary basis. Millions of people have used these sites to build software, sometimes with extraordinary success.Of course, some projects are more successful than others. And that raises an interesting question: what are the differences between successful and unsuccessful projects on these sites? - Splatforms Team from Bookmarklet
7 Social Media Psychology Studies That Will Make Your Marketing Smarter -
One of my favorite things about social media is that it's still such a young and new form of communication. It feels too early to take anything as a given, so we're all experimenting, testing and learning together.Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.I've been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing smarter. - Splatforms Team from Bookmarklet
Reddit Launching Dedicated App for AMAs Later This Week -
Soon, you won’t have to join Reddit to access one of the social bookmarking site’s most popular features. Ask Me Anything (often colloquially shortened to “AMA”), an opportunity for users to collectively interview people of note, will soon have a dedicated application on Android.The app is being programmed in house by the company’s development team, which recently saw a swell of new hires. It’s designed to make AMAs simpler to read and interact with – a browsable list of popular and recent AMAs, each with a brief description of the interviewee, will populate the home screen. Should you choose, the app will also notify you of trending and upcoming AMAs. - Splatforms Team from Bookmarklet
4 Alternative Social Sites for Ecommerce Merchants -
Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that can help ecommerce businesses. There are other, lesser-known sites with thriving communities, based on shared experiences and interests.In this article, I’ll address four social media alternatives for ecommerce merchants. - Splatforms Team from Bookmarklet
Tips To Make Your Social Media Marketing a Success -
Small businesses that choose not to maintain an active social media presence are missing out on opportunities to engage with existing customers and cultivate new ones. Research from the Pew Internet Project shows that as of January, 2014, nearly two-thirds of adults in the U.S. access and participate in online social networking. Keep reading to discover five ways to make sure your social media marketing plan is successful. - Splatforms Team from Bookmarklet
How to Promote Your Blog Post -
“I’m publishing great content on my blog just like they told me to … but my traffic is abysmal. How can I get my audience to read my posts?”Much like the tree falling in the forest with no one around to hear it — you know, the one How to Promote Your Blog Post image blogging for businesswith the lousy publicist? — blog posts need a little help to reach the eager eyes of your audience.Sure the Field of Dreams axiom “If you build it, they will come” made for good cinema, but it has no place in today’s crowded, noisy blogosphere. If you want people to read your stuff, you just have to hustle. No two ways about it.Here are a few ideas to get you started. - Splatforms Team from Bookmarklet
Pinterest Rolls Out Deeper Analytics for Businesses -
Pinterest is showing it means business.The social bookmarking service announced Tuesday that its new analytics tool is now available to businesses worldwide. With the tool, businesses can see detailed data on the number of users who engage with their pins as well as information on what countries those users are from, what their interests are on the social network and off network data for those who have Pin It buttons installed on their websites."We’re pretty excited about this because it's actually our first global business tool launch that we’re doing," Jason Costa, product manager at Pinterest, told Mashable in an interview this week. "We talk here at Pinterest a lot about the importance of the user experience and how the pinned side of the ecosystem is important to us. Businesses are equally and critically important to us as well."The analytics tool was in the works for several months in a limited beta test with fewer than 100 partners. Now, anyone can technically take advantage of... more... - Splatforms Team from Bookmarklet
There are different ways of measuring your social campaign: here are 3 -
There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses sporting thousands of fans and followers, but are they actually really worth anything? In my personal opinion, having thousands of followers and fans doesn’t necessarily mean that your social media campaign is working. This might show that you are doing well on the social web, but in reality it’s only a vanity metric.If you really want to see if your campaign is actually effective, find below a couple of calculations you can do to give you an idea. The tips below will give qualitative measurement results that you can use to measure the success of your campaign. - Splatforms Team from Bookmarklet
Weekly SEO Tip: Google Stars May Increase Your Content's Life Span -
Sometimes in our Weekly SEO Tip series we offer tactics on how to get your content exposed to a wider audience, and other times we report on new technologies that may change search in general for millions of users.I came across an interesting article this week from Catalyst’s director of SEO innovation, Dan Cristo, on Search Engine Watch. In the article, Dan introduces a leaked tool that Google is testing internally. The Chrome plug-in, called Google Stars, essentially changes the way you organize and navigate to content bookmarked in your Chrome browser. Here is a download link courtesy of Cristo. - Splatforms Team from Bookmarklet
9 Inexpensive Ways to Get Your Business Noticed Online -
Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?Dozens of small business owners and social media, SEO and marketing experts share their nine top tips for how new businesses can get noticed online, without having to spend a lot of money. - Splatforms Team from Bookmarklet
We're All Marketers Now: The Growing Power Of Social Media And Search Marketing -
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance. Every GIF, Vine, video or comment that we see is most likely the result of somebody somewhere’s social media marketing strategy.What has become self-evident today, however, began as an unintended side-effect of the global uptake of the internet. Facebook was never intended to be a marketing tool, Youtube was simply a means of sharing your home made videos, and even Google was first and foremost a means to an end. You could call it the age of innocence, and inevitably, it did not last long.The internet is by a distance the most powerful phenomenon of this, or perhaps any other generation, and back when it first began, whilst most of us engaged with it, the more perceptive amongst us saw that it was up for grabs. - Splatforms Team from Bookmarklet
Google Stars: If Pinterest Met Google Drive -
As we all know, Google is secretly working on hundreds of skunkworks projects as we speak.One of these undercover projects is called Google Stars. It’s a social bookmarking tool that works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.Google is still "dogfooding" it internally and it’s not yet public, but thanks to a sleuthing programmer who first discovered a reference to the new tool back in April, we now know quite a bit about how Google Stars will work. This includes a leaked Chrome extension build that you can install on your own computer, which is how I obtained the screen shots below. - Splatforms Team from Bookmarklet
Twitter users not enamored with favorites moving into timeline feed -
Twitter is sparking disgust among some users after the social networking site launched an experiment that broadcasts "favorited" posts much like the site disseminates retweets.The favorites feature, represented by a star icon on tweets, was previously only treated as a bookmarking tool and a means to show approval of a post. Now, for the test subjects, favorited content is shown on their feeds and the experiment has drawn the ire of a lot of Twitter users."I really hate the idea of @Twitter turning "Favorites" into retweets. I favorite stuff I want to read later, nice comments, etc. Dumb change," states Twitter user @getnickwright.Twitter wouldn't reveal if it intended to expand the test beyond the limited number of users who have been initially involved in the test, but said it has been rare for a day to pass without Twitter running some form of experiment on the site. Twitter said it laid the foundation for rapid deployment of tests and indicated that its users should get used to the experimentation. - Splatforms Team from Bookmarklet
10 Online Marketing Metrics You Need To Be Measuring -
Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is a superfluous expense—something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on investment on marketing is, in many cases, unpredictable. Your ad could be a resounding hit, flooding you with thousands of new interested customers, or it could be a seeming dud, wasting your time and money.Solid metrics give you the insight to overcome this hurdle of unpredictability. If you’re just starting out or you need to overhaul your existing marketing strategy, make sure to familiarize yourself with these 10 marketing metrics. - Splatforms Team from Bookmarklet
10 Hidden Gems For Finding New B2B Customers -
When it comes to finding customers, we tend to pick the low-hanging fruit. You know, those activities that are simply too easy not to do — PPC ads, writing blog content, etc.But what many entrepreneurs don’t realize is that there are more advanced tactics that — while they do require slightly more work — net fantastic results.And, in many cases, engaging in these will result in links that will raise your profile in search, as well, leading to even more opportunities to win customers. Here are ten places you should be looking for your next B2B customer. - Splatforms Team from Bookmarklet
Secure your social media budget: three steps to take right now -
Securing budget for digital marketing disciplines such as social media is tough. The traditional marketing channels of TV, Radio, outdoor and eCRM inevitably get a bigger budget allocation because they’ve been around longer and have earned their stripes. But if you’re hoping to secure extra budget for your social media activities in the next round of hand-out’s, then make sure you start early.If you’re thinking ‘what’s the hurry?’ maybe this will shock you: an Econsultancy survey found that the majority of companies – more than three in five (62%) – are spending less than £10,000 on social media marketing this year. While there is evidence that social media spend is increasing, budgets remain relatively small.So what can marketers do to persuade key stakeholders to invest more in social media? - Splatforms Team from Bookmarklet
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