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Steve Poppe

Steve Poppe

Managing Partner, What's the Idea? A brand and communications planning consultancy.
TwitterBlog
Here's a measure of blog power or a blogger's vitality: Comments per hour.
David Pogue flames Barnes and Noble Nook today in the NY Times. Way to nut up. Also good reporting. http://www.nytimes.com/2009...
How long will it be before we get to see Tiger's winky on the web? Oh, that will be a treat.
How Zulu warriors and account planners are alike? A new blog post. http://whatstheidea.com/marketi...
Can you say sisyphean? No really, say it out loud. Where's the accent?
Expecting a Tuesday to remember. Reilly Like's Naked Razorfish.
According to NYT the average order generated from the Zappos catalog is 2x that of those starting on Zappos.com. Interesting.
I wish I'd have kept one of my old Hot Tuna tee shirts. Worn, torn or whatev. May have to find somehting vintage for tonight.
Roger Penske are you listening? Saab is waiting for you.
@waltfrancis You remembered. Hee hee.
Electric Hot Tuna at the Beacon Theater Saturday. Next to Santa Claus, it doesn't get much better. Google "Water Song."
Great news! Sausage good for your eyes. http://www.foodnavigator.com/Science...
Nice to see Dell making some positive waves with new laptop products.
Twitter is to marketing what stem cells are to medicine.
Have you heard Exene Cervenskas sing "I must not think bad thoughts?" Well, I must not write long posts, I must not write long posts, I must
@BestBuyDanvers Thanks. Will do.
From Ad Age. YouTube homepage takeover rate for a day is $175,000 with a commitment for $50,000 of other ads. Sounds like a deal.
Not sure how I did it, but I clicked on something at #Best Buy, even opted out of newsletters, et. al. and am getting SO SPAMMED. Pizzed
@mobyreg Have you a tel. number through which I can post pics to my account? Didn't find it.
Frost on the ground this morning. Thinking about "freshies" on my favorite mountains.
Twitter is not for coupons. http://whatstheidea.com/marketi...
If you find yourself saying things like "break through the clutter," then you are no doubt part of the clutter.
Justin Rosenstein, co-founder of Asana, a newly funded Enterprise 2.0 company -- "The software is running the company." Awesome! ;-)
Legs (and stuff) still aching from playing the sons in touch football Thanksgiving morning. Coming around though.
Branding is simple. Get the Is-Does right, then organize and align your Proof. Knowing what NOT to say is the heavy lifting.
Now that GM's deal to sell Saab has fallen through, they should call Roger Penske. I'm not taking a finders fee. http://www.usatoday.com/money...
Can a box say "Honey, I'm home!" http://whatstheidea.com/marketi...
Interesting piece on "meformers" vs. "informers. From Rutgers and Miami Herald. http://www.miamiherald.com/news...
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