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Steve Poppe
Managing Partner, What's the Idea? A brand and communications planning consultancy.
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About 2 posts per day
Here's a measure of blog power or a blogger's vitality: Comments per hour.
9 hours ago
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David Pogue flames Barnes and Noble Nook today in the NY Times. Way to nut up. Also good reporting.
http://www.nytimes.com/2009...
13 hours ago
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How long will it be before we get to see Tiger's winky on the web? Oh, that will be a treat.
yesterday
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How Zulu warriors and account planners are alike? A new blog post.
http://whatstheidea.com/marketi...
yesterday
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Can you say sisyphean? No really, say it out loud. Where's the accent?
yesterday
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Expecting a Tuesday to remember. Reilly Like's Naked Razorfish.
Tuesday
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According to NYT the average order generated from the Zappos catalog is 2x that of those starting on Zappos.com. Interesting.
Monday
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I wish I'd have kept one of my old Hot Tuna tee shirts. Worn, torn or whatev. May have to find somehting vintage for tonight.
December 5
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Roger Penske are you listening? Saab is waiting for you.
December 4
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@
waltfrancis
You remembered. Hee hee.
December 4
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#Isleptwithtiger2
http://whatstheidea.com/wp-logi...
December 4
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Electric Hot Tuna at the Beacon Theater Saturday. Next to Santa Claus, it doesn't get much better. Google "Water Song."
December 3
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Great news! Sausage good for your eyes.
http://www.foodnavigator.com/Science...
December 3
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Nice to see Dell making some positive waves with new laptop products.
December 3
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Twitter is to marketing what stem cells are to medicine.
December 3
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Have you heard Exene Cervenskas sing "I must not think bad thoughts?" Well, I must not write long posts, I must not write long posts, I must
December 3
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@
BestBuyDanvers
Thanks. Will do.
December 2
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From Ad Age. YouTube homepage takeover rate for a day is $175,000 with a commitment for $50,000 of other ads. Sounds like a deal.
December 2
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Not sure how I did it, but I clicked on something at
#Best
Buy, even opted out of newsletters, et. al. and am getting SO SPAMMED. Pizzed
December 2
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@
mobyreg
Have you a tel. number through which I can post pics to my account? Didn't find it.
December 2
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Frost on the ground this morning. Thinking about "freshies" on my favorite mountains.
December 2
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Twitter is not for coupons.
http://whatstheidea.com/marketi...
December 1
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If you find yourself saying things like "break through the clutter," then you are no doubt part of the clutter.
November 30
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Justin Rosenstein, co-founder of Asana, a newly funded Enterprise 2.0 company -- "The software is running the company." Awesome! ;-)
November 30
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Legs (and stuff) still aching from playing the sons in touch football Thanksgiving morning. Coming around though.
November 28
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#tigerwoods
November 27
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Branding is simple. Get the Is-Does right, then organize and align your Proof. Knowing what NOT to say is the heavy lifting.
November 25
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Now that GM's deal to sell Saab has fallen through, they should call Roger Penske. I'm not taking a finders fee.
http://www.usatoday.com/money...
November 24
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Can a box say "Honey, I'm home!"
http://whatstheidea.com/marketi...
November 24
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Interesting piece on "meformers" vs. "informers. From Rutgers and Miami Herald.
http://www.miamiherald.com/news...
November 23
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Best of week from Steve Poppe
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