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Steve Poppe
Managing Partner, What's the Idea? A brand planning consultancy.
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Storify -
http://whatstheidea.com/marketi...
Friday
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Marketing Mythos by Steve...
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Microsoft Tiles -
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Thursday
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The R Word. -
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Wednesday
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Clint, Chrysler and Sales. -
http://whatstheidea.com/marketi...
February 7
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What is the plural of “new”? -
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February 6
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Brand planning. Soft claim, hard proof. -
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February 3
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Leave custies asking for more. -
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January 30
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Cook and the Apple Overdog. -
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January 27
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Things we remember. -
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January 25
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The price/convenience trade-off. -
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January 24
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The form… it is a changing. -
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January 20
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A Google+ ad. -
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January 19
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De-templatize. -
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January 13
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The brand planning lifecycle. -
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January 12
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Selling Education and Futures. -
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January 11
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How Chrysler Rolls. -
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January 10
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So What Does Axe Smell Like? -
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January 9
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Ideas Vs. Tactics -
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January 6
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Relentless and Boring. -
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January 5
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Ecommerce and picking fruit. -
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January 4
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Best Buy. “We have a situation.” -
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January 3
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Technique Vs. Result. -
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January 2
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Scheiße -
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December 30
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Segment Differently. -
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December 29
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Creative that sells. -
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December 27
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The best worst job in America. -
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December 22
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Officious and Dysfunctional Strategies. -
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December 21
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Brand Planting, I mean Planning. -
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December 20
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Music in Advertsing. -
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December 19
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Job Interview Question. -
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December 16
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Best of week from Steve Poppe
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