i guess a thinking behind this goes as follows. Startups are firstly financially quite sensible and thus unable to pay (usually) large fees that dedicated PR agencies. Also, by their nature startups are still in the process of research and development of their products and thus are the best people to promote their own products.. - Hayk

Still - do start ups ever have the time to do PR? Is is better if one member of the team deals with PR? - sofiagk

Paul Graham wrote an interesting article on this: http://www.paulgraham.com/submari... where he basically says that the PR was worth every penny. - Colin Ross

Regarding the situation in Greece, most agencies that call themselves PR agencies are into advertising. These two things are totally different and people don' t know this. PR is an utility you need as a start- up for development. Those who are into PR have to work to gain the trust. - ThirdEye

Colin - interesting. I'd like to hear from a startup as well cause the one I'm helping out doesn't like the idea of a PR agency. - sofiagk

Sofia - He funds early stage startups via http://ycombinator.com. - Colin Ross

Konstantina Z and there is one of the reasons that startups don't trust PR companies I think. Advertising and counting column inches is not what PR should be about - sofiagk

Colin - thank you. Would his decisions be different if he heard from a PR company and if he heard from an entrepreneur? I wonder. - sofiagk

@Sofia Of course not, PR is about communication and people. It is different. - ThirdEye

@Konstantina - yes, agreed. - sofiagk