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STC Associates
Brand management firm specializing in developing, launching and growing brands that move the world.
Tech brands gone bad - PC World review 12 brands that never had a chance http://www.pcworld.com/article...
For non-profits social media has helped in a horrible economy http://www.detnews.com/article...
This year was not a very good one for brands and celebrities - but there were a few bright spots. Check em out http://adage.com/madison...
Great view on how social media has changed our world ... tis the season! http://squawk.blogs.starnewsonline.com/10234...
Is Pepsi taking their biggest brand gamble on the biggest advertising opportunity the companies? http://www.huliq.com/3257...
Internal communication can be just as important to potential customers as traditional branding- http://www.nytimes.com/2009...
Social media experts give their predictions for 2010 http://www.mediapost.com/publica...
Ford seems to be happy being the middle of the road - http://www.ibtimes.com/article...
Facebook to Surpass MySpace in Ad Revenue .... our question is when will Twitter get on this bandwagon? http://www.brandweek.com/bw...
Not sure who's "goodbye" is more drawn out? Oprah or failed auto brands http://online.wsj.com/article... (via @wsj)
Brands NEED social media in 2010 RT @sallyfalkow: 5 implications of social media for brands http://www.adweek.com/aw... (via @adweekdotcom)
Social media in 2010 is all about quality instead of quantity http://www.forbes.com/2009...
When it comes to branding - Hyundai would definitely get the most improved for 2009 - http://www.forbes.com/2009...
One of STC's team comments on Who Owns Social Media (via @mediapost) on our blog - http://blog.stcassociates.com/2009...
Yahoo joins the Kindness brigade - http://www.mediapost.com/publica... (via @mediapost)
It's coming - the year social makreting means BUSINESS - http://www.mediapost.com/publica... (via @mediapost)
Twitter moves into the black - http://www.wired.com/epicent...
Is there a formula for attracting brand loyalty? http://www.mediapost.com/publica...
Is there a particular ad you loved or hated this year? http://online.wsj.com/article...
Social media meant all the difference for a business ... especially in 2009 - http://adage.com/digital...
Does pay per performance really yield better results? https://www.mediapost.com/publica...
Stand by your man sounds better when Tammy Wynette sings it - What brands are staying true to Tiger? http://www.time.com/time... (by @seanmgregory)
In the wake of Tiger's troubles how were the brands he represented affected? http://www.brandweek.com/bw...
These days the brands that are keeping it simple and real are few and far between http://adage.com/article...
Seems like everyone has a prediction - http://www.seomoz.org/blog... - what do you expect from SEO in 2010?
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