"I'm not trying to make a statement about what the price of a film should be and I'm not saying a price like $15 would be a boon for Cinemas. Clearly, regularly releasing films to the entire world on demand on opening nights for the price of a few tickets would hurt brick and mortar theaters and other players in the film industry as the industry exists right now. That said, it's likely that film makers (studios) are likely to do better in a direct distribution model where they reach a broader market at lower effective prices to the end customer...and I'm saying there's clear demand for such a model. Would the cinemas welcome this? of course not. But does that matter to consumers? of course not."
- Steffan Antonas