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What’s an alternate ad tag?
An alternate ad tag is an ad tag coming from a competitive advertising network. That tag you can assign to a Proximic ad unit. If this ad unit does not meet your expectations in terms of eCPM price, Proximic will deliver the ad impressions through the alternate ad.
How does it work? You as a Publisher know the ad performance you usually expect on your site well enough. This especially means the average value of your earned eCPM (effective Cost Per Mille). The eCPM reflects the effectiveness of ads clicked on your site. For that matter, the eCPM value directly depends on the click performance and the average value of the ad prices achieved. Influencing factors are the contextual relevance, the quality of the ads and the format of the ad unit. Indeed, depending on the format, the ad unit will be located either on the sidebars (skyscrapers), above the fold (leaderboard), or directly into the main content (square / leaderboard), which has a direct impact on the user’s tendency to click on contextual advertisement. Therefore, when using the zero-risk option it is advisable to set-up minimum eCPM prices for ad units respecting the formats it is related to on your other network.
- Stephan Osmont
Try out Proximic at no risk of losing money - http://www.proximic.com/info...
BrowserCam :
Screen capture and Remote Access service for cross platform compatibility testing and HTML design quality assurance. - http://www.yokway.com/post...
Twitter Reschedules Maintenance To Allow Iranian Protests To Continue http://www.techcrunch.com/2009...
Twazzup quoted in the NYT. Bravo! Dear CNN, Please Check Twitter for News About Iran - http://www.nytimes.com/externa...
Google to Launch a Twitter Search Engine? http://mashable.com/2009...
ScanScout - In-Stream Video Ad Network - http://www.yokway.com/post...
How I got Censored from Techcrunch - http://www.yokway.com/post...
Great post
- Stephan Osmont
How would you feel if eBay or Amazon was buying Twitter? Sure thing is that they make a heck of money through the service...
eBay is already trying to get rid of Skype.
- Jeremy Chone
Wondering if Friendfeed resolves URLs that are HTTP 302's as well as those which are HTTP 301's, so let's test with an HTTP 302 service...: http://hex.io/13qr
Obama in Egypt reaches out to Muslim world - CNN.com - http://www.yokway.com/post...
Pull marketing strategies for small businesses. http://blog.webdistortion.com/2009...
Even Conan advertises Twitter now. More whales to come.. http://www.crunchgear.com/2009...
Fifty Habits of Highly Successful People - http://www.yokway.com/post...
Very nice post.
- Stephan Osmont
Up (2009) - http://www.yokway.com/post...
Just awesome!
- Stephan Osmont
CPA Performance Trends on the Google Content Network - http://www.yokway.com/post...
Interesting findings on content vs search performance advertising
- Stephan Osmont
Twitter sees tools, not ads, for revenue - http://www.yokway.com/post...
elgoog .egapemoh ruo rof seldood werd nerdlihc 000,82 revO http://elgoog.rb-hosting.de/index...
France Wrests Title of Sleeping Giant - WSJ.com - http://www.yokway.com/post...
Awesome! :)
- Stephan Osmont
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