What’s an alternate ad tag?
An alternate ad tag is an ad tag coming from a competitive advertising network. That tag you can assign to a Proximic ad unit. If this ad unit does not meet your expectations in terms of eCPM price, Proximic will deliver the ad impressions through the alternate ad.
How does it work? You as a Publisher know the ad performance you usually expect on your site well enough. This especially means the average value of your earned eCPM (effective Cost Per Mille). The eCPM reflects the effectiveness of ads clicked on your site. For that matter, the eCPM value directly depends on the click performance and the average value of the ad prices achieved. Influencing factors are the contextual relevance, the quality of the ads and the format of the ad unit. Indeed, depending on the format, the ad unit will be located either on the sidebars (skyscrapers), above the fold (leaderboard), or directly into the main content (square / leaderboard), which has a direct impact on the user’s tendency to click on contextual advertisement. Therefore, when using the zero-risk option it is advisable to set-up minimum eCPM prices for ad units respecting the formats it is related to on your other network.
- Stephan Osmont
BrowserCam :
Screen capture and Remote Access service for cross platform compatibility testing and HTML design quality assurance. - http://www.yokway.com/post...
eBay is already trying to get rid of Skype.
- Jeremy Chone
Wondering if Friendfeed resolves URLs that are HTTP 302's as well as those which are HTTP 301's, so let's test with an HTTP 302 service...: http://hex.io/13qr
The collapse feature on Friendfeed (several feed items from the same user get collapsed into 1) is a great feature but it does not seem to work with some of the more "popular" users. Is that intentional or am I missing something?
Twitter down, then the FF bridge to Twitter shows an error page. Wonder what triggered to do site maintenance on a Friday afternoon. Any rationale behind that?