what sparked this? - Jason Kintzler

I'd suggest it's because "new" is scary to the enterprise. They want something that is proven and established. Good move. - Louis Gray

@Jason inspiration. I am working on a deck. - Steve Rubel

good. i started using digital media and online media last week in conversations and got a lot less ???-looks. new media required explanation. - Admiral Anika

True. "New" is not only vague & ultimately meaningless, but something can only be "new" so long. "Digital" is more accurate. - Paul Rodriguez

like that. Especially when new is no longer new. - Joe Buhler

similarly, the BBC renamed its New Media and Technology division a while back. It is now called Future Media and Technology. - Luca Belletti from fftogo

I call it @TheAntiChrist media http://noahdavidsimon.blogspot.com/2008... - Noah David Simon

The only problem with this is that outside our little sphere, plenty of people still consider "media" to be old media: print, TV, radio. The Internet itself is still a scary unknown for a lot of people and companies--even very large ones--still. Start talking about microblogging or social media, and they'll think you're playing some sort of goof on them. - abacab

About time. - Steve Isaacs from fftogo

(I agree with dropping 'new', btw.) - abacab

Agree with Gregory although I use "social media" as I think it is the social aspect of it that makes it different with "old media"... but in the end of the day it is "media" indeed. - Philippe Borremans

I dropped "social" and "new media" and "2.0" - and I used to call it "digital media" back in the day (1998). - l0ckergn0me

agree. 8/10 times i have to explain what i mean - ray

I like "SM" because it sounds kinky and obnoxious at the same time - Noah David Simon

honestly, it might confuse people. digital right now means that switch for TV to a lot of people. - Patricia

i've been using "emerging" instead of "new" for years - folks get it - mike "glemak" dunn

I was saying that a year ago on a CES panel. Of course, it was a "new media" type panel so it wasn't very well received. - Russell Holliman

I do think this is in part why collectively whole industries like media, internet, etc. need to determine names for things. just one guy deciding it should be called digital media often coincides with another guy wanting to call it new media, and so on. switching things up like that makes it harder to train audiences and get them to adopt. Slower adoption makes everything harder on everybody. And yes, 110% one of the biggest problems people in our business have: not realizing that the rest of the billions of people aren't in our business and aren't advanced. :) - Patricia

Don't you mean *online* media? TV, radio, CDs, DVDs, etc., all have *digital* forms. - Brent Logan

I think I ditched 'new media' around 2001. Digital & Social Media almost covers the bases, but because it's really alien and unknown territory, definitions are difficult to make stick. Interactive media still has its place, but even 'emerging media' is going to be dated once somethign has emerged. - David Petherick from twhirl

I never liked to term New Media, I have beedn using either Digital Design or Digital Media for like forever - Bryan Thatcher from twhirl

I had an interesting discussion with my team last week regarding the terms "digital" vs. "interactive" - Christian

david: that is why i personally use "emerging" because once it has emerged you can call it something else, so it only refers to those forms of media that are truly emerging for their day... - mike "glemak" dunn

steverubel i still think interactive describes the medium best just my 2 cents - Jason Cronkhite from twhirl

Digital is good, better than "social" it is more neutral and more accurate imho. - Tom Foremski

Digital is insufficient, IMO. Most media is/can be digital, but that doesn't make it social or interactive. - Mark Logan from twhirl

I think "new media" could mean whatever is newest at the time. - Jason Kintzler

I can "digit." - Phil Boiarski