nothing new here steve, been doing this as long as i've been blogging. i'd tie it to working in hollywood for a few years and a general love of movies more than anything else. - MG Siegler

if it's new at TC, it's only because i'm new at TC. - MG Siegler

I think MG invented this more than Kara did. :-) - Jesse Stay

Hmm maybe I just noticed it. - Steve Rubel from email

If Kara were really raising the game she'd have engagement. She never has comments. Never participates here on FriendFeed. Fail. And linking to a puppet show? Come on, that is so 2007 TechCrunch. - Robert Scoble

Yeah, I don't think this is anything new either. TC has had lots of redonkulous pictures tied to blog posts for a long time ;) - Jeremiah Owyang

I updated my post. Thx. - Steve Rubel from email

Either way Steve it's an indication that the simple blog post is expanding beyond headline, photo, and is going to eventually cross over into movie inclusion (another MG device) and other elements that provide a path for richer experience to both lurkers (read only) and commenting visitors. - Jay Cuthrell

By this time next year there will be someone grafting more real time elements once etiquette and formats have solidified in the greater masses. You'll see a "blog" post literally grow in front of you while you are reading it. Scroll bars and widescreens will have to be altered to accommodate the true literal sidebar. - Jay Cuthrell

Jay: I thought about that, but figured why not just move into the real time full time? :-) - Robert Scoble

By 2011 you will see mature comment community elements from Slashdot, LiveJournal, Digg, and other legacy forums descend upon "blogs" as default filters, rankings, as standard fare when launching any new "blog". Those that curate and encourage comments of high value will flourish. Contrast AVC to any Mashable post. Contrast TC's trailing so-called mob to MeFi. (btw, not trashing any community - just drawing contrast - nothing more) - Jay Cuthrell

Robert: I wouldn't expect anything less from you. :) - Jay Cuthrell

Robert: You'll see the AOL chat moderator "function" come into your real time... you'll have conversation handlers that weed out the elements that don't foster the group you seek to build up that distract or seek to spray verbal graffiti. So many lessons in prior art will revisit that there might be a shot at convening a meeting where civil discourse takes place.... maybe ;-) - Jay Cuthrell

Jay you can do that now by embedding friendfeed conversations. I have done that and I believe robert has too. - Steve Rubel from email

FF embeds are very interesting. I feel the same way about Google Wavelet embedding. It's a rarefied pool of participants but will expand (hopefully not just for Enterprise). It makes me think back to celebrity chat rooms where someone gets the "star" into the room and it's event oriented with a start and a sunset. Social butterfly networks. - Jay Cuthrell

Yes, Steve, lavish attention on MG too because--as God is his witness--he loves movies too! Also (in a TV reference!), you wouldn't like him when he's angry. - Kara

As for Scooby-Don't's persistent would-you-like-cheese-with-that-FF whine: Engage this (sadly, Scoobs, you cannot see my gesture right now) - Kara

which begs... what is a Scooby Snack? - Jay Cuthrell from BuddyFeed

Robert, you received comment 42. The ultimate answer to everything as some would have it :D - Micah