I liked and will comment later. There are deep implications at least in the way that I utilize them. I must get ready for the day job now. - Mathew A. Koeneker

In relationship to news delivery, I hope commentary and reporting don't become blurred. I spend a lot of time in FriendFeed reading, but I still go to traditional news outlets for fact verification. I worry that FriendFeed posts and re-posts, comments could become diluted - the Web 2.0 version of the telephone game. - Liana Lehua

you put friendfeed and mahalo together? - Allen Stern

@Allen The FF / Mahalo connection I see is that both aggregate user-submitted content. Even if the content shared by a user on FF is that of a link to a story from a traditional news source (versus a bloggers perspective piece, for example), the ability to add commentary very much makes it a "human discovery engine" (Mahalo). - Liana Lehua

would someone explain 2 me what Mahalo is. I get the feeling it had something to do with that Calacanis guy n I noticed it listed4example this morning all the newsoutlets coverage of Obama's headscarves censorship. http://www.mahalo.com/Obama_H.... It looks for topics and congregates them on the same page? Wouldn't a google search do that same thing? and why would friendfeed be mentioned in the same concept in this question? Why not just say that the technology has changed language and knowledge - Noah David Simon

Use Social Media to make the news not let Social Media control the news. We as Social Media journalists report the news to Mass Media! - Igor The Troll יִצְחָק

noah - easiest way to describe it - they scrape links off google (news, search, etc) and then add some text from the scraped links to create robust pages of content. - Allen Stern

I work in PR and the understanding of social media from clients is very thin. Having to explain to a client the importance of having a dialogue with their consumers on an ongoing basis and then needing to explain how much time it will take is quite a challenge. My role is changing, as is the role of PR, from acting on behalf of a company to encouraging companies to engage directly themselves. - PaulJohnson

friendfeed put me in touch with a lot of voices I had previously not even heard of. I wonder what it will do once it moves out of a small circle of people. - Günther Mulder from twhirl

Mahalo is a roach motel, last week I looked for Roadrunner computer on Google, Mahalo was the sixth result so I clicked....three Mahalo pages later I found my way to the IBM home page where I searched again. Now I have a blog post about Roadrunner, but does Mahalo know? - paul mooney

I'm thinking a new corporate position and title will emerge from all of this. Companies won't want to pay PR hours to monitor and post to the blogosphere and it WILL become a full-time job. Director of online communications? - Steve Poppe

Every marketer in the world should want to influence and monitor search when it comes to their product or service. Google is one of the top places that people turn to to find information out about products today. FF is essentially building social search disguised as an aggregation service. Social Search will have huge implications in the future. Savvy PR folk will use FF to both monitor and influence search with regards to their brands. - Thomas Hawk

Journalists want and need fast access to interactive information. FF provides a platform for that, re Marshall's discovery post yesterday, or in fact this very post of yours today Steve. Some early journalists like Chris Nuttall (FT) and Jessica Guynn (LATimes) are already building a presence here. More will come and it will be a resource that they can use to quickly poll and get quotes and source leads. - Thomas Hawk

seems like pr and journalism have very different needs. pr likes people to reuse teh message. to journalists, that's verging on plagiarism. - Seth Gottlieb from twhirl

If you're working in or covering the online community, FF can provide insight into what people are thinking, or can help you identify trends or sources. On the flip side, the potential danger is that since social media haven't hit the broader mainstream, relying on it too much can give you an "inside the beltway" view. - Dave Pelland

you are talking about Apples and Seeds and then asking about the relevance of fruit. friendfeed is a seed. Google is the fruit and Mahalo is the stupid packaging that makes it look snazzy in the store - Noah David Simon

While you working on yours, read mine! http://www.igorthetroll.com/blog... - Igor The Troll יִצְחָק

Another instance of precommenting. i liked that - Varun Mahajan

I actually feel the only way FF is 'part' of journalism/PR is using it as this example. PR people can post updates on client/company news, and have interactive commentary with interested parties. Similarly, journalists can post stories in progress and gain feedback/ideas from the outside world. Just as you have done here. :) - Jeremy Toeman

I certainly don't think that FF is going to replace PR - there is simply too much value in a compelling story delivered at the right time to be ignored, but I also think that the roles are about to get a lot blurrier, and people are going to find huge success utilizing this stuff to bring new products and services to market. - Eric Hamilton

Steve - I wrote a post along these lines: "Will Brands Figure Out FriendFeed?" http://bhc3.wordpress.com/2008... (I guess those would be my thoughts) - Hutch Carpenter

Hutch -- the bigger question is what does it mean to figure out Social Media for brands (especially big brands). Scoble can explain the Gary V. side of the equation and everyone will agree. There are metrics to support the case. Where are the metrics for determining if Comcast being on Twitter mattered? P.S. I'm asking for numeric documentation of success -- not speculation or emotional responses. Scoble may get misty-eyed at Gary V., but Gary V. could show you why it matters to him. I doubt Comcast can. - Robert Seidman

Seidman: or another case is HRBlock on Twitter. They saw enough goodness to come out of that. These things aren't really done for metrics, though. It's like "what's the metrics" of a press tour? Or a speech at a conference? Businesses do things all the time for a lot of reasons other than just pure ROI. - Robert Scoble

For your inspiration http://friendfeed.com/rooms... - Erhan Erdogan

Comcast has metrics for their ROI on their PR team (quantitative AND qualitative). They don't have any quantitative analytics on social media. Until they do -- it's all kool-aide talk. what's more valuable to Comcast: three more people on ComcastCares or three more people on the phones? How do you measure and how do you decide? I think the answers to these questions are very worthwhile. I can't comment on H&R block since its primary business is capitalizing on people who are afraid of basic math - Robert Seidman

Look it is all about fine tuning the noise into the Signal.You really need to have the passion for this to work. We are redefining the marketing model. Explosion! Bang, Bang The Coke Machine Blown up in Cyber Space! - Igor The Troll יִצְחָק

it's a dramatic change for the press. No longer are they confined to corp.reports press offices and senior level interviews for the "facts" with corp. bloggers and others spewing opinions and data. The risk is we are already seeing the blurring of lines between commentary, opinions and "real journalism" (hold your attacks). The old editorial checks and balances are rapidly giving way to a much looser, faster--and more interesting--form of "news" delivery (i was a writer for BusinessWeek in a former life) - mark ivey

Paul: If you look at the road runner computer page you'll see it's a well written Guide Note with citations, tons of facts, and a GREAT place to start. It's not intended to be the final destination, but rather a starting point for folks. Allen Stern calls what we do "scraping" but that's not accurate. We actually select our links across many, many services and Google is the last place we really look to be honest. We need interesting links and places like stumble and delicious are the best places for those. - Jason Calacanis

jason, to some extent no matter where you are getting the links, it's still scraping the links, and it doesn't mean it's bad - of course what i like is that you link back and don't take the content - that's a good thing. - Allen Stern

10 years from now, each of us will be kicking out feed entries every time we blow our noses. FriendFeed is - to my mind - a way for people to get control of the feeds they generate and focus them toward a coherent narrative. - Rob Sterling

Jason, you saying Maholo works, but I will disagree with you. My travel agency Website that is 8 years old, in DMOZ, IATA registered is not in Mahalo, while some crappy non IATA agency is! You tell me how is Mahalo doing a good job? You just scraping not contributing to evolution and improvement of search. - Igor The Troll יִצְחָק

it really puts a spotlight on the fact that journalism is a process - not a product. We have forgotten that journalism is a series of steps: collect, filter and distribute - information. Sites like FriendFeed enable journalism without the media. I found out about Tim Russert's death via Twitter. It wasn't "media" - it was just people living their lives and sharing information. It's news without newspapers, journalism without media, etc. - David Cohn

Allen, you know very well what scraping means... it means taking something not yours and doing no original work. We hand curate our results... they are all hand selected. Robots scrape... humans curate. - Jason Calacanis

I think it's interesting that Steve calls FF a 'human discovery engine' while it really is so much more. Journalism (and delivery vehicles) have already changed dramatically. There have already been social and financial shifts. Twitter played a role. FF will be larger over time (in m opinion). Traditional journalists need to learn and read (quick) or they will simply be downsized and replaced by more prolific writers (that know what they're talking about) right here on Friendfeed, and elsewhere. - Charlie Anzman

discovery = learning. FF, Twitter and similar ramp up my discovery, therefore increasing my rate of learning. - Paul Moss

Jason Calacanis many Social Media industry leaders are following me, but you are ignoring my concerns. We are not in Sheepshead Bay hanging out at your table with your friends in Kingsborough Community College. So, what value do you bring to search when you fail to include authoritative business sites to your index? - Igor The Troll יִצְחָק