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Steve Sponder

Steve Sponder

CDO at Lawton Comms Group. Interested in how the conventional marketing model is being disrupted by social media and branded content.
Social Brands 100 Youth: Pizza Hut most social youth brand in UK | Marketing Magazine http://www.marketingmagazine.co.uk/article...
Great example of emotive content - An & Ria's #First flight - the full film - YouTube https://www.youtube.com/watch...
RT @Warburtons: @SocialBrands100 thanks! That's amazing, we're delighted *blush*
Pizza Hut tops the social chart for young audiences, is this a deserved win? | Econsultancy https://econsultancy.com/blog...
Pizza Hut tops Social Brands 100 poll, but Google, Amazon and YouTube fail to make top 50 | The Drum http://www.thedrum.com/news...
RT @SocialBrands100: Congratulations to @pizzahutuk for ranking in at number 1 at this year’s youth ranking! #sb100
Pizza Hut tops Social Brands 100 poll, but Google, Amazon and YouTube fail to make top 50 | The Drum http://www.thedrum.com/news...
RT @SocialBrands100: It's live! Download the Youth Brands 100 list here: http://www.socialbrands100.com Congratulations to all of the top 100 brands! #sb100
RT @Headstream: We've had some amazing news that we've got an exciting new client working with us. #happydance #fridayfeeling
RT @deandonaldson: Boom!! And wearable technology just got really freaking cool!! Minority report interaction here we go... http://www.sharedots.com/this-in...
Best IoT deck I've come across so far - What exactly is the "Internet of Things"? http://www.slideshare.net/mazlan1...
LinkedIn Presents: Content Marketing Score and Trending Content http://www.slideshare.net/LImarke...
RT @ContentMktgNews: Macala Wright: How 3 Companies Are Changing Content Marketing Through - PSFK http://www.psfk.com/2014... #contentmarketing
Connected People presentation to clients global brand team done! Roll on tomorrows Social Content Marketing workshop #millertime
RT @Laura_Z: Check out our new @Headstream #SocialBento, w/ Insta vid to show off highlights: http://instagram.com/p.... Article: http://po.st/IDggWa
Internet of Things vs. The Industrial Internet: What’s the Difference? http://siliconangle.com/blog...
Augmented Reality: WiSee: Wi-Fi signals enable gesture recognition throughout entire home http://www.wired.com/beyond_...
Further to my briefing on the Paid, Owned and Earned Media model I've been thinking about how it could be evolved in order to be a more robust planning tool and have come up with the following thoughts. I think four criteria can be used to categorise the different forms of media 1) is there a direct cost for placing the content/message 2) who owns... - https://picasaweb.google.com/1079977...
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Just favorited "August | Electro - House Mix." Cloudcast by Yin&YangParisienne on Mixcloud http://www.mixcloud.com/YinYang...
I liked a @YouTube video http://www.youtube.com/watch... Mat Zo feat. Linnea Schossow - The Sky (OFFICIAL MUSIC VIDEO)
I liked a @YouTube video http://t.co/Am9JyX3l Mat Zo feat. Linnea Schossow - The Sky (OFFICIAL MUSIC VIDEO)
Play
RT @slightlycool: The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media http://www.altimetergroup.com/researc...
Helping UK retail marketers build a social brand: http://www.scribd.com/doc... @ukretail @retailweek @TheoPaphitis #retail
Whitepaper: Helping UK retail marketers build a social brand: http://www.scribd.com/doc... @debenhams @argos_online @marksandspencer @nextofficial
Whitepaper: Helping UK retail marketers build a social brand: http://blog.headstream.com/2012... @debenhams @argos_online @marksandspencer @nextofficial
The Sun!!
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