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Steve Sponder

Steve Sponder

CDO at Lawton Comms Group. Interested in how the conventional marketing model is being disrupted by social media and branded content.
Convinced the girl on the train has spoken more over the last 40mins than I have so far this year. #takeabreath
Always On marketing is about duration whilst Real-time marketing is about immediacy. You can do one without the other. #simples
Nokia improves internal communications with social media monitoring screens | Econsultancy http://econsultancy.com/uk...
EFFECTIVE INFORMATION VISUALIZATION by Matthias Shapiro - EP 31 - http://www.youtube.com/watch...
EFFECTIVE INFORMATION VISUALIZATION by Matthias Shapiro - EP 31
Play
I favorited a @YouTube video http://www.youtube.com/watch... EFFECTIVE INFORMATION VISUALIZATION by Matthias Shapiro - E
I favorited a @YouTube video http://t.co/iPy2NmGa EFFECTIVE INFORMATION VISUALIZATION by Matthias Shapiro - E
Play
Fitbit - http://www.fitbit.com/ discovered via Mr Fiandaca @yellif
RT @AndrewBloch: What *really* happened at Stonehenge... http://twitpic.com/8h65d4
RT @AndrewBloch: What *really* happened at Stonehenge... http://t.co/ADbemBOa
Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when) - Brian Solis http://www.briansolis.com/2012...
Social brands think small http://wallblog.co.uk/2012...
RT @jeremymug: Just had a really good session with @Headstream - social media gurus. Thanks to @Lizzie_flynn & @samhilary for their time.
#NowPlaying Flux Pavilion and Doctor P – Superbad on #Spotify http://open.spotify.com/album...
The Colbert Report: The Most Cunning ARG You've Never Heard Of http://1001tales.posterous.com/the-col... via @Sioflynn
RT @richstrachan: Back of the net! RT @FivebyFiveUK: #MW3 Live Stream wins at IVCA Live Com http://www.fivebyfiveuk.com/2012... #Awards
Hi @neilperkin I wondered if you would support our Social Brands 100 research http://www.socialbrands100.com by giving it a shout out?
Chiltern Railways for Social Brands 100 | The Drum http://thedrum.co.uk/opinion...
RT @neilcrookes: WANTED: Snr Front End / JavaScript Developer. Ace opportunity. Ace projects. Ace Company. Ace Team. Ace job. http://www.fivebyfiveuk.com/2011...
RT @Rea_Shahroudi: looking for an online marketing assistant for 4-5 month contract to join John Lewis
RT @SocialBrands100: @TNLUK @wispa @CadburyUK @nationaltrust , and many more, congratulations on your #sb100 nominations, welcome on board ;)
How Twitter saved event TV - http://www.guardian.co.uk/technol... via Mr @samhilary
RT @Film4: @SocialBrands100 @Skins @C4Insider @docson4 @E4Tweets Maybe @stephenfry could be #1 in the ##sb100 and also host it. Mega time efficient.
RT @Film4: @SocialBrands100 Thanks very much. Can't wait to see whether we make the list. It's like the Oscars of brands on twitter! #suspense #sb100
RT @BrandRepublic: Have you got your nominations in for The Social Brands 100? http://wallblog.co.uk/2012... #sb100
RT @willsh: One for @benoonbenoon I think... RT @LenKendall: W.W.T.I.D? - An open letter to our man Zuck: http://www.wwtid.com/2012...
RT @darrenvernall: Man this is beautiful lovely gorgeous HTML5 game http://www.cuttherope.ie/
Google buys a SM monitoring platform, plugs it into their search engine, delivering sentiment analysis into the results #2012predictions
Brands start making discerning choices between starting conversations and joining conversations #2012predictions
A continued shift from expenditure on paid media to investments in owned, borrowed & networked media #2012predictions http://t.co/dXHH8Bux
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