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article discusses how social media and search have a link, beyond just a link from one website to another. - Liana Evans

video explains how using an URL Shortener like Cli.gs can help you get a better understanding about what's going on in your Twitterstream. - Liana Evans

review of interview w/ charlene li after her ses san jose keynote - Liana Evans

discusses the essentials of social media marketing and the need to build relationships around people and not keywords, as well as discussing some measurement tactics. - Liana Evans

free tools for bloggers to use to help improve what they are tracking on their blogs are discussed in this video - Liana Evans

Social media needs a strategy. That requires a bit of work to create something successful. Research, defining and measuring all go into strategy - it's not just tactics like putting up a Facebook page, or starting a Twitter account. If you don't have a sound strategy behind doing those tactics, your efforts will most likely fail. - Liana Evans

Social media needs a strategy. That requires a bit of work to create something successful. Research, defining and measuring all go into strategy – it’s not just tactics like putting up a Facebook page, or starting a Twitter account. If you don’t have a sound strategy behind doing those tactics, your efforts will most likely fail. - Liana Evans

Breadcrumbs are a nice little addition to a website that largely goes ignored but can be a significant help to those that like to use them. They make both usability and navigation easier. The primary purpose of breadcrumbs is to provide a visual indicator to your visitor where they are in the site and give them an easy link "back" to higher up categories. - Liana Evans

"Found this nice little bar/restaurant via Yelp while staying on R street here in DC for a conference. The decor is on the trendier side unlike what immediately surrounds this place. Wine selection…" - Liana Evans

"This is a wonderful little B in a place where you wouldn't think you'd find one. It's definitely worth every penny to stay here off the beaten path of the normal hotels of DC. I was a bit…" - Liana Evans

If you are an avid Twitter user, undoubtedly you've been pummeled by those unknowing Twitter users, or those knowing Twitter users who "think" they are being cool, who utilize Automatic Direct Message services to deliver you a message as soon as you follow the person. - Liana Evans

See how your baby is growing inside of you as each week progresses. With our free newsletter you'll receive an email each week that gives you in-depth information about the current week of your pregnancy and the prenatal development of your baby at that time. - Liana Evans

See how your baby is growing inside of you as each week progresses. With our free newsletter you'll receive an email each week that gives you in-depth information about the current week of your pregnancy and the prenatal development of your baby at that time. - Liana Evans

Now comes word that two-time Oscar winner, Jane Fonda, has authorized use of her famous mug shot from a false arrest in Cleveland during the 1970s. It's going to be put on T-shirts, mugs (it's a mug shot, after all) and other merchandise to raise money for G-CAPP. - Liana Evans

this article talks about why Google might be just a little "evil" and faces anti-trust measures from the new Obama administration. - Liana Evans

what are you going to do for your next birthday? disney on your mind? it should be check out how you can celebrate your birthday Disney style! - Liana Evans

Let's face it, no one likes to hear "bad" things about themselves. It's never more true when you have a corporate PR or Marketing department who's only job is to "spin". But negative thoughts, comments and situations are a given whenever a company enters into the public spectrum. There is always a detractor somewhere. This is why companies who are entering into the social media space really need to be prepared to accept the love as well as the "non-love" with their brand, products or services. - Liana Evans

"hilarious take on some of our favorite TV Moms!" - Liana Evans

Just in time for Mother’s Day – Everything you’re glad your mother ISN’T! Some of the mothers in our favorite tv shows are downright mean, others just let their kids run wild. Whether they’re ignoring their kids, nagging them, or simply failing - Liana Evans

From the page: "Twitter is the hot new thing. Bigger growth than Facebook, they say. And as a seasoned search marketer, Iâ€m supposed to love it. But I donâ€t. And Iâ€ll tell you why. There are five things about Twitter that irritate me to no end:" - Liana Evans

Twitter is the hot new thing. Bigger growth than Facebook, they say. And as a seasoned search marketer, I’m supposed to love it. But I don’t. And I’ll tell you why. There are five things about Twitter that irritate me to no end: - Liana Evans

great article on how one progressive professor is teaching her students about online marketing - Liana Evans

Does Pizza Hut really understand social media? - Liana Evans

From the page: "Color is one of the most important parts of your website. However, far too often color enters the equation as an afterthought, or worse, not all all. This isnâ€t adequate. Color helps define how users perceive information." - Liana Evans

Color is one of the most important parts of your website. However, far too often color enters the equation as an afterthought, or worse, not all all. This isn’t adequate. Color helps define how users perceive information. - Liana Evans

Making Time for yourself is so important. In order to be happy and healthy you need to do things for yourself. But, this can be very difficult for many mothers. Putting others first is part of our job description, right? Wrong. We keep saying to ourselves if there is time left over at the end of the day for me then I will do something for myself. But truthfully, when does that time every come? Usually never. - Liana Evans

the "Totally Clueless Twitterers" category is this photographer on Twitter, who insists on putting their full website URL at the end of almost every tweet they make. Tweets about the weather, tweets about scheduling work and even tweets about nightly entertainment are not safe from the full website URL pimp with this Twitterer. - Liana Evans

To kick off the work week Twitter was all abuzz with news that Pizza Hut wanted to hire a summer intern to man their Twitter account. The story even made the New York Times. I really don't know what made me roll my eyes more, that the NY Times gave this obvious PR Stunt credibility or that the Vice President for marketing communications at Pizza Hut (Bob Kraut), actually stated "The successful applicant will speak fluent OMG and LOL and correctly use the terms DM (direct message), RT (retweet) and # (hashtag)." to make himself sound cool and hip. - Liana Evans

Five new rules for marketing The flat-earth, digitized world described by Unilever CMO Simon Clift is one in which the marketing norms have changed. Here are Ad Age's "New Rules." Feel free to argue or send us additional rules you think you should be added to the list. 1. Listening to consumers is more important than talking at them. As Mr. Clift said, "We may be ahead of our competitors, but we're most definitely behind consumers." The consumer is not a moron, she's the person defining your brand. 2. You can't hide the corporation behind the brand anymore -- or even fully separate the two. Even this editor's creaking computer only took 0.13 seconds to show that Philip Morris is owned by Altria Group. Welcome to radical transparency, where bad corporate behavior will damage your brands, and vice versa. 3. PR is a primary concern for every CMO and brand manager. If "marketing" and "PR" are not the same department, tear down the wall. Spend time deciding whether PR is underle - Liana Evans

tools, spamming, ghost blogging... is this really what Guy Kawasaki is all about? - Liana Evans