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Liana Evans › Comments

Liana Evans
Marketing Infographic of the Day: How Do Colors Affect Purchases - http://www.marketingnewscentral.com/2012...
Every wonder why the decor in a Burger King is red?  Why is Amazon's site scheme yellow and black?  It all has to do with measuring how colors trigger our intent to buy or how much we trust a brand or product.  The Marketing Infographic today comes from KissMetrics who've put together this fabulo - Liana Evans
Liana Evans
Do You or Your Employee Own Your Twitter Followers? - http://www.marketingnewscentral.com/2012...
[From Wired] A blogger might be on the hook for hundreds of thousands of dollars in economic damages after allegedly hijacking his former employer’s Twitter followers. A lawsuit brought by South Carolina-based PhoneDog Media, a mobile-phone review site, raises a novel legal issue asking th - Liana Evans
Liana Evans
Giants Fans Beat Out the Patriots Fans on Facebook, Too - http://www.marketingnewscentral.com/2012...
[From Fortune]  Social media marketing company Wildfire counts giants such as Amazon and Nestle  as clients. The company even powers Facebook's fan page -- for itself. This past week, however, Wildfire worked with a different kind of giant: New York's conquering heroes, the 2012 Super Bowl ch - Liana Evans
Liana Evans
Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business - http://www.marketingnewscentral.com/2012...
[From Entrepreneur] You've probably heard of flash mobs -- groups of people who use social media to plan to appear in person at a chosen location at a particular time to sing a song, hold mock lightsaber battles or take some other random action. Fun, but frivolous. Another iteration of this - Liana Evans
Liana Evans
Marketing Infographic of the Day: When the Best Times to Market to Your Customers - http://www.marketingnewscentral.com/2012...
Today's Marketing Infographic comes by way of Dan Zarella's blog.  Dan's taken a look at the pique (pun intended) times to send marketing messages to your customer base on several different online marketing channels.  Included are eMail, Facebook, Twitter and blog postings.  With this handy infog - Liana Evans
Liana Evans
Clint Eastwood Makes Chrysler the King of Super Bowl Ads Again - http://www.marketingnewscentral.com/2012...
[From CNN Money] Once again, Chrysler's Super Bowl ad won the hearts and minds of football fans, this time with a little help from Clint Eastwood and, of course, Detroit. "It was superb," said Kelly O'Keefe, professor of brand strategy at Virginia Commonwealth University, immediately after C - Liana Evans
Liana Evans
Marketing Infographic of the Day: Social Media Influence Measurement Tools - http://www.marketingnewscentral.com/2012...
The world of measuring your social media influence is quickly becoming crowded.  How are companies really to understand what tools are the best to use?  AdWeek has come up with an infographic that defines all the current measurement tools available, both free and paid.  From Klout to Edelman, mos - Liana Evans
Liana Evans
Buddy Media & Bazaarvoice Partner Up to Make Ratings and Reviews More Social - http://www.marketingnewscentral.com/2012...
[From AdAge Digital] Social-media-management platform Buddy Media is partnering with Bazaarvoice, a social-commerce company, to help brands distribute reviews and other user-generated content to their social-media audiences. Bazaarvoice's technology currently enables 700 clients such as Mac - Liana Evans
Liana Evans
How "Hate Surfing" Can Help Your Small Business - http://www.marketingnewscentral.com/2012...
[From the Influential Marketing Blog] Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one.  It is not hard to believe if we just imagine our own experiences.  When we are a satisfied - Liana Evans
Liana Evans
Marketing Infographic of the Day: The Importance of a Fanbase - http://www.marketingnewscentral.com/2012...
It's not just about getting people to "Like" or "Tweet" your content or pages.  Once they do that action, are you engaging them?  A fanbase, a truly engaged one, is hard work to build but important to your marketing efforts.  The folks at Kissmetrics have put together a great infographic that dem - Liana Evans
Liana Evans
D.G. Yuengling & Son is Now America's Largest Brewer - http://www.marketingnewscentral.com/2012...
[From Adage] Quick, name the largest American brewer.  Anheuser-Busch? MillerCoors? Nope and nope -- both are foreign owned. It's actually Pottsville, Pa.-based D.G. Yuengling & Son, which has passed Boston Beer Co. as the largest U.S.-owned brewer that makes all its beer in the states. - Liana Evans
Liana Evans
Social Media Fueled Contests for Small Businesses - http://www.marketingnewscentral.com/2012...
[From Entrepreneur] These days, it's easier to win the lottery than to score venture capital financing. So it's nice to see a few major corporations stepping up with contests for small businesses. Contests are emerging as a popular, fairly low-cost way for big companies to get people to conne - Liana Evans
Liana Evans
Branding Lessons from Lady GaGa - http://www.marketingnewscentral.com/2012...
[From Fast Company] There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops. On July 12, 2011, Lady Gaga’s private jet touched down on Australian soil. She was in town to promote her new a - Liana Evans
Liana Evans
Marketing Infographic of the Day: Meet Your Virtual Friends - http://www.marketingnewscentral.com/2012...
People use social media in different ways.  From Google+ to Facebook, there are different types of social media consumption going on.  Today's Marketing Infographic of the day shines the spotlight on the four different types of Social Networks and how they utilize them.  The folks at LinkingR hav?log=out - Liana Evans
Liana Evans
Marketing Infographic of the Day: The Stages of "Getting" Twitter - http://www.marketingnewscentral.com/2012...
If you haven't been around in online marketing since the inception of Twitter in late 2006 and rapid take off since 2007, it's likely you might be scratching your head (or did) at just what Twitter is and what it means to your business.  Don't fear!  You weren't or are not alone!  The folks at El - Liana Evans
Liana Evans
Marketing Infographic of the Day: The Evolution of Photoshop - http://www.marketingnewscentral.com/2012...
There's no question that Photoshop is "the" photo editing software of choice, but ever wonder how it became the power it is for Adobe?  Today's infographic from The Photoshop Lady gives you that insight and a bit more.  Every wonder how much it's pirated or even how much Adobe makes from its Flag?log=out - Liana Evans
Liana Evans
Understanding Google: Getting to Know Google's New Page Layout Algorithm - http://www.marketingnewscentral.com/2012...
[From MIKAL E. BELICOVE  at Entrepreneur] Google issued a new warning to webmasters that it is updating its algorithms again, this time targeting websites that choose to display ads that run above the fold -- that is, the section of a webpage visible without scrolling. And before you start - Liana Evans
Liana Evans
Marketing Infographic of the Day: Predicting Google's Panda Updates - http://www.marketingnewscentral.com/2012...
Does Google drive you crazy with its updates?  Seen your search rankings do some wild things?  Well the folks over at Infographic Journal have a nice way to help you out in keeping up with Google's Panda updates.  Today's Marketing Infographic is "Predicting Panda" from the folks at Infographic :) - Liana Evans
Liana Evans
reddit is offline in protest of PROTECT IP and SOPA - http://www.reddit.com/
"submitted by reddit to blog." - Liana Evans
Liana Evans
"Just moved to New Orleans a few weeks ago and drove by this place a few times. The smell of the BBQ meat cooking in the stoker in front of the restaurant is just awesome and really drew me in.I…" - Liana Evans
Liana Evans
"Just moved to New Orleans a few weeks ago and drove by this place a few times. The smell of the BBQ meat cooking in the stoker in front of the restaurant is just awesome and really drew me in.I…" - Liana Evans
Liana Evans
First Annual King of Prussia Awards - Main Line - http://www.marketingnewscentral.com/2011...
Main LineFirst Annual King of Prussia AwardsMain LineRetailer of the Year Award (Large): LLBean (King of Prussia Mall) for its major investment in the King of Prussia business community and innovative marketing techniques. Hospitality Award: Hyatt House (previously Hotel Sierra) for its significant ... - Liana Evans
Liana Evans
Will Ferrell will reign as Bacchus for 2012 Carnival season in New Orleans - Washington Post - http://mywinebroker.com/2011...
Will Ferrell will reign as Bacchus for 2012 Carnival season in New Orleans — Comedian Will Ferrell has been named the god of wine for next year's Mardi Gras in New Orleans. The Bacchus krewe of the popular Carnival season parade announced the choice Thursday. Ferrell rose to fame on “Saturday Night Live” and has ...Will Ferrell To Reign As 'God of Wine' For Mardi Gras 2012LAistall 131 news articles » - Liana Evans
Liana Evans
Study: Internet Top Info Resource For Local Restaurants, Business - WebProNews - http://www.marketingnewscentral.com/2011...
Study: Internet Top Info Resource For Local Restaurants, BusinessWebProNews... which could be the foundation of building a marketing network in a community of local businesses. Which reminds me: I need to check out UrbanSpoon reviews about the Indian restaurant across the street before lunch time rolls around. ...and more » - Liana Evans
Liana Evans
Comedy Warehouse crew to return for short holiday stay - Orlando Sentinel - http://www.funindisneyworld.com/2011...
Orlando SentinelComedy Warehouse crew to return for short holiday stayOrlando SentinelComedy Warehouse is coming back to Disney World — but for a limited engagement. From Dec. 25 to Dec. 31, the Comedy Warehouse Holiday Special, an improv stage show, will be put on at Disney's Hollywood Studios theme ...and more » - Liana Evans
Liana Evans
Groupon falls on first round of analyst notes - Financial Times - http://www.marketingnewscentral.com/2011...
Groupon falls on first round of analyst notes. By contrast, shares of LinkedIn jumped 12 per cent after analysts initiated coverage in June following its own IPO, with all of the analysts' price targets well above its previous-day price. The most bearish Groupon analyst, Jeetil Patel at Deutsche, ...Groupon: Potentially a Great DealBenzingaall 76 news articles » - Liana Evans
Liana Evans
Be a Data Hero: Making Online Customer Data Capture Work - ADOTAS - http://www.marketingnewscentral.com/2011...
Be a Data Hero: Making Online Customer Data Capture Work. As most companies will have discovered, the data provided by web analytics is at best unreliable, at worst completely wrong. Furthermore, the data is often only available as a download from the service provider's data centers (often located in ... - Liana Evans
Liana Evans
How to Build a Content Framework for New Media Success - Mashable - http://www.marketingnewscentral.com/2011...
How to Build a Content Framework for New Media Success. work focuses on social media crises, issues and B2B social marketing. Today's news is a multimedia spectacle. Advertising, marketing, public relations and interactive disciplines collide and overlap daily — sometimes fighting over who owns ... - Liana Evans
Liana Evans
Five Easy Ways to Spread Your Brand Through Social Media - Fox Business - http://www.marketingnewscentral.com/2011...
Social media marketing is one of the best ways for small businesses to reach a large number of customers for not a large price tag. Not that long ago it took tens of thousands of dollars and the expertise of major advertising and public relations ...Social media helps boost small business interactions with customersComputer Business ReviewTop Ten Public Relations and Social Media Predictions for 2012, From AffectMarketWatch (press release)Nick Harrison: 5 common digital marketing mistakesCrain's Chicago Business (blog)Siliconindia.com -Business Insider -Business 2 Communityall 35 news articles » - Liana Evans
Liana Evans
Sony Releases First 'Men in Black 3' Trailer - Reuters - http://www.marketingnewscentral.com/2011...
Sony Releases First Men in Black 3 Trailer -The launch event was announced by Jeff Blake, Chairman of Sony Picture Worldwide Marketing and Distribution, and spearheaded by Dwight Caines, President of Worldwide Digital Marketing for Sony Pictures Entertainment. “Everyone at Sony felt that this ...Sony Pictures Launches Global Marketing Campaign For 'Men In Black 3'Deadline.comall 13 news articles » - Liana Evans
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