From the page: As the event got underway, the online conversation quickly turned into an online battlefield. The company's Twitter channel was so inundated with anti-Nestle messages, and nasty accusations aimed at the attendees, that it was essentially shut down. The company, caught off guard, let the parents field questions aimed at executives until finally stepping into the fray. Afterward, thousands of people joined Facebook groups dedicated to boycotting the company, according to critics of the company. "I do think they should have done a bit of due diligence in researching the company before choosing to be associated with them and to accept a free trip from them," said Annie Urban, author of the PhD in Parenting blog and the person credited with kicking off the Nestle brouhaha. - Summer