Kameya SHows - Comments

I will give them a demo of the real time web. Join in here: http://beta.friendfeed.com/scoblei... The class starts at about 12:30, so it'll be fun if this is rocking and rolling about that time. - Robert Scoble

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Not to push hard on Twitter, just find the right balance between being informative and abusive. - Nir Ben Yona

the difference between signal and noise for a brand or company. - Ted Bradford II

It's never been more important to keep up with the evolving web :) explain to them how you do that! - Peter du Toit (S.Africa)

That there's no such thing as PR any more. They've all been had. It's as though they were being trained to be buggy whip manufacturers. - Cliff Gerrish

Tell them you asked FriendFeed what to tell them - Bwana ☠

take as many journalism classes as you can...refine your writing skills. - George Dearing

Old school marketing is dead and Social Media is New school marketing. They need to stop thinking like a company and think like an individual. - John H. Isaac

Everything you do or say is public relations. - Dr. Jerry A. Smith

Bwana: that will be very apparent. I'm going to put this thread up on the screen, if I can. - Robert Scoble

Stop thinking of PR as a one way flow of information. That model is dead. - Eric - seven eleven

Embargo - Pat Hawks

@John Issac: We are all individuals! - Kevin Kuphal

Remember the word: RELATE - Rob Michael (Atmos Trio)

That real relationship make a difference. - Kameya SHows

WAKE UP:: YOU HAVE NO CONTROL> merely an opportunity to participate and direct conversations. The bar of consumer expectations has been raised and they need to step up as the real time web gains velocity. The bullet train has already left the station. ;) - Rodney Rumford

fyi. we have a panel focused on PR from cisco, facebook, six apart and digg next week at www.gravitysummit.com - Rodney Rumford

Learn the recent case of Dominos and check out the CEO's response. - Amit Nangare

everything you do or say on the internet is recorded for further evaluation and scrutiny - therefore the smallest detail could come back and bite you! - shayne catrett

Rodney: you should always include http://www.gravitysummit.com so us lazy people can click and check out your conference. I'll try to be there next week, but I'm pretty slammed with Building43 stuff. - Robert Scoble

if not already they should become familiar w/ how to adopt, learn and evaluate relevant usage of new digital tools & devices now while still in school - will help them immensely when they enter the workforce... - mike "glemak" dunn

Cut down on the adjectives and flowery language. Get to the gist. - Bryan R. Adams

Stop feeding corporate bull lingo. Be real, be fast, be authentic. Social media have shortened the crisis response time for PR - don manu

That their professors know crap about real PR. They need to know how to pitch, how to work with social media, and how to write engaging press releases (not corporate vomit). Moreover, they need to practice...freelance, intern, or anything to get real-world experience. - Chris Michaels

Tell them one of the most important skills to learn is storytelling. The industry is about storytelling and relationships regardless of the medium you use. Also highly recommend taking a year off, volunteer, live a year abroad, do something outside of PR. It provides a different perspective when you're back in the industry. - Christi

If it isn't already required reading, they should read Cluetrain Manifesto. It's a seminal work that points to the future while providing insight into the past and how social media impacts and changes that. Everything since has just been restating the Cluetrain theses. - Lydia Sugarman

You can't fake the message. Stakeholders potentially have insight and connections to everyone within your firm and will see through discrepencies between what you say and what you actually do. - Neil Jensen

Regardless of the medium - traditional PR or new media - you will still need to show measurable results that ties to the business objective. Simply saying that you created a Facebook page or a Twitter account for a client does not mean anything unless you can show measurable impact. - Kaye Monty

ummm Practice uhhhh getting uhhhh the ummms out uhhhh out of their uhhhh speech. - Andrew Smith

@Andrew, you sound like Michael Arrington! - Pat Hawks

PR is two-way communication between an organization and all its constituents (who may or may not be customers). If you're not annoying your higher-ups by championing the cause of the public, you're just a stenographer. - Casey Fryda

Tell them to ignore anyone who makes broad, sweeping generalizations about PR and delivers said generalizations in the form of advice! - Kevin LaHaise

Interesting advice... - Casey Fryda

A minimal PR room on FriendFeed should include google alerts, twitter search, and backtype comments. Laura Norvig recommends making such rooms private, but since the data is publicly available anyway mine is public. You can use it as an example if you want: http://beta.friendfeed.com/ourdoin... - Bruce Lewis from fftogo

Hehe - ironic isn't it? ;) - Kevin LaHaise

Definetly the Dominos case x Amazon gay case - Marcelo Kertész

Oh, wait, I always get this one wrong...irony...irony...i...r...o... - Casey Fryda

Talk about the "Starfish" - Buzz Bruggeman

Tell them all you learned on your visit to zappos - Arvind

tell them to act with integrity at all times, and to look at the tools at their disposal as merely that - tools. if you act with integrity you'll never fear changing media conditions, new technologies, or anything else that "PR flacks" get attacked with. "this is the whole Law. the rest is but commentary." - Jeremy Toeman

Remember what you say will be on the Internet and around the world as soon as its out of your mouth, dealing with errors quickly and smartly will be a key part of your job - Kim Landwehr

Persuade them they'll have to learn to evangelize the benefits of letting go of control, and it won't be easy as a first job out of school. - Amyloo

Tell them that when tragedy (or the unexpected) happens, don't try to cover up or hide information; just come clean and tell the public what you know. The speed of information on the web makes it impossible to cover up. - Rod

OK, I'm in front of the class now, so they will see what you say. - Robert Scoble

Hi, I'm Derrick. Don't be scared of the Swine Flu. - Derrick

Tell them to read Scripting News. http://scripting.com/ - Dave Winer

And for another demonstration of the realtime web, to check out http://twitterfall.com ;-) - Jalada

Roberts having another baby, everyone clap! - Simon Wicks

You may regret this. :-) - Bruce Lewis from fftogo

Haha. Lets see :) - Roberto Bonini

Scoble didn't start the fiyah... it was always burning since da world's been turnin - Bwana ☠

i'm in class right now, obviously not paying attention, since i'm following scoble on ff - patrick

Hi class - Robert is smart - Bwana ☠

Hello class, enjoy the lesson :) - Nir Ben Yona

Hello? Is this thing on? - Glen Group

...always something to say until some one is watching... um - Bwana ☠

It's Israel's 61st Independent Day - Hooray. - Nir Ben Yona

You can just scroll up to the intelligent comments made before everybody got stage fright. - Bruce Lewis from fftogo

Someone ask Robert why he "undesigned" his blog. - Glen Group

Good question Glen - Bwana ☠

I honestly thought his site had issues (style sheet missing, etc) - Bwana ☠

I've always thought Dave Winer's site was the epitome of simplistic - Bwana ☠

Probably, but, from a purely visual sense it's hard to look at. (unless you have a big enough following and everyone plows through it anyway. - Glen Group

Ask them whether they know the difference between B2B communication and B2C communication and whether social media has a role to play in either. And why? - Darren Smith

I like www.alistapart.com - Glen Group

I'd like a different font... personal preference - Bwana ☠

sans serif like one of the commenters said on his blog - easier to read for me - Bwana ☠

PR will be easier and more fun if you honestly like making friends - Barbara Saunders

Agree Bwana. - Glen Group

Don't follow Scoble or else you'll become one of us - Bwana ☠

one of us - Bwana ☠

What would be great if the class asked questions here. - Glen Group

.... one of us - Bwana ☠

Or if the class could answer questions here - WoH: Professor MOTHRA

yeah that'd be cool - have them ask us a question Sir Scoble - Bwana ☠

Shel Isreal did that last week over Twitter. Search #UMD. - Roberto Bonini

class: how many of you had heard of Mr Scoble before today? How about 1 year ago? - WoH: Professor MOTHRA

That screwing up the MBR of all of your hard drives is the stupidest thing to do, next to hitting an officer while arrested? :P - Daan Berg from twhirl

What's great about using this is the class can come back to this if they are too busy listening to Scoble now! - Glen Group

Beware of people starting their line with: "Reading The Story from Robert McKee while sipping another Pepsi Max, as my new Nokia 5800 started ringing..." - Nir Ben Yona

Mark, we know he's really talking to a class, because if he were just sitting at his computer he'd be jumping into the conversation more. No photographic evidence required this time. - Bruce Lewis from fftogo

Report on and write about something you are passionate about - Jamie Ginsberg

I think I blew the class away with the real time feed. I gave them a homework project to get involved here. - Robert Scoble

Thumbs up !! - Nir Ben Yona

Nice, :) - Simon Wicks

psychology, at least minor in it, every major should. - Monique

You blew me away with it, since you showed I have joined - James Armfield

:) great idea, Robert - interactive classroom FTW! - WoH: Professor MOTHRA

Well I'm too late for this, but it just seems people are tired of Spin. They want authenticity and truth from companies. Companies lose people's trust with spin. John Wooden said he rarely scouted other teams. He said he was trying to compete with himself and make his own team better instead of trying to dissect the weaknesses of the other teams. - Stephen Pickering

This class was very interesting to speak to. Twitter's CEO is speaking there on Thursday. I told them to Tweet everything he says. :-) - Robert Scoble

How good is this class? The students themselves convinced Jack from Twitter to come and speak. I like student initiative! - Robert Scoble

nice - i speak at colleges a lot and always leave feeling good about the future :) - mike "glemak" dunn

Be "a real person" and write in friendly tone and concise way. :-) - PRBristolco.uk

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