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Steve Woodruff

Steve Woodruff

Pharma consultant, entrepreneur, marketer, and a bunch of other things not so easy to classify.
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@swhitley I'm sure we can veranda and beer together. Maybe after lunching.
Lunch fragment: You know how some folks say, "sub-sid-er-air-ees"? Yeah. Don't be that guy.
Just heard the word "scholarship" used as a verb. First time for that - I don't think people should word like that.
@mjayliebs Specifically - SC
Leadership: "Communities need a heartbeat." (Geno Church). Love your fanatics. #prsa09
Movements are built on passion. Fiskars scissors - tap into scrapbookers and crafters, find storytellers. #prsa09
About to launch into a workshop led by one of those BrainsOnFire guys, Geno Church, on WOM (People are the Killer App) #prsa09
Campaigns have start & finish. Movements are enduring & inspirational; diff vocabulary. They evolve, with people. #prsa09
Movements make advocates feel like rockstars. Part of this: community members have "skin in the game." #prsa09
Movements have inspirational leadership (Geno Church). Agreed. You never know where these folks will come from. #prsa09
90% of WOM is face-face; that's where the trust is. Geno Church #prsa09
Todd Buchholz keynoting at #prsa09 - lots of interesting economic commentary, but it's not clear to me what the point is.
Nice to hear a rational voice (Todd Buchholz) regarding our rush to economic fads like green jobs, without careful honest consideration.
Aspire never to be a commodity.
If you're interested in healthcare/pharma/regulatory issues with social media, session at 2:00 (Columbia room) #prsa09
http://twitpic.com/ovugs - General Session hall - ready for #prsa09 keynote
http://twitpic.com/ovugs - General Session hall - ready for #prsa09 keynote
Whenever I step outside in San Diego, I end up with a stupid grin on my face. This is NOT New Jersey climate!
Good reminder for SM users: "Our world is ideas, not the method of their transmittal." Michael Herman. #prsa09
http://twitpic.com/ovob7 - Good morning from San Diego's Promenade # prsa09
http://twitpic.com/ovob7 - Good morning from San Diego's Promenade # prsa09
Another early morning in San Diego for #PRSA09. Co-leading a 2 pm session with @Betsy_RSHC (h'care/regul/SocMed), then 2 tweetups tonight.
@dbreakenridge Good morning, Deirdre!
@MackCollier Yeah. Have to do some research on past months. Looks suspicious...
It seems that half of the teams that played this weekend ended up losing. Happened last week, too...
http://twitpic.com/otg8b - By-the-beach flower, Del Mar, CA
http://twitpic.com/otg8b - By-the-beach flower, Del Mar, CA
OK, so fish tacos in San Diego really are quite good. I'm convinced now...
Having lunch with @bcarroll and family, maybe 50 yards from the ocean in Del Mar. Nice? Yeah...
@TimJackson :>} Always willing to take one - or two - for the team!
@TimJackson Looks like I'll have to FORCE myself to try both! :>}
@timjackson So is it Phil,s, or Kansas City, for the best BBQ here in SD??
@mpranikoff Down the promenade, Hilton San Diego Bayfront SBUX has pumpkin spice! It's a pleasant walk...
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