Seth Godin: The paradox of an instant, connected mktplace for goods & services: all that succeeds is the unreasonable. http://sethgodin.typepad.com/seths_b...
In the not-too-distant future, TV ad effectiveness will be increasingly measured by tracking viewer chatter on Twitter: http://www.fastcompany.com/magazin...
TwitterTV: The desire 2 talk back 2 the TV, interact w other viewers & even control the images beamed into our living rms http://www.fastcompany.com/magazin...