"It’s not necessarily news that Mercedes-Benz has launched its mbrace2 in-car service system. Sure, it’s cool and will allow you to do unprecedented things from your cell phone—including locking and unlocking your car, finding it in a parking lot, and even calling an actual concierge to help you get David Letterman tickets." - imabonehead from Bookmarklet

"This new system upgrades on the fly, he said, the first such in-car application to do so. “It’s seamless to the customer,” Link said. “I have a friend who was excited about his system upgrade, which required him to plug in his stick and leave his car running for 45 minutes. Who wants to do that? In a process called ‘reflashing,’ the Mercedes system can turn on the car operating system (CU), download the new application, then cut itself off. It doesn’t require you to do anything at all.”" - imabonehead