As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen. When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically for email that don’t make sense on a website? In this article we’ll discuss the technical, design and information elements that make up a successful HTML email. - Micah Webner