SNIP - In Day 2 of links week, we'd like to discuss the importance of link architecture and answer more advanced questions on the topic. Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures that your visitors can navigate and enjoy your site. - David Harry
Another interesting aspect of page segmentation worth also looking at is that we can now potentially target more terms to a single page. Meaning there can be some more focus shift on a page than the tighter targeting of the past. - David Harry
Business Week had an article recently about; Making Social Networks Profitable - which talks about Google’s (patent pending?) social user ranking system to identify influencers for more targeted Ad Delivery. It’s altogether unsure exactly which patent they are talking about, but some recent patent publications may shed some light on the matter. - David Harry
SNIP - Search engine optimization is far from being a mindless process. Most people have a plan and most people have some sort of metric for judging success. In our internal SEO training class, I have pointed out that more than one metric can be contrived for measuring success or failure in a search optimization campaign. Here are a few examples: - David Harry
SNIP - It has been a hot topic for a while now, yet many domineers aren't overly active in the SEO space. Yet.
Domaining is when you register a domain, or buy a domain on the seondary market, with the intention of deriving traffic, and turning that traffic into revenue. Traffic comes from type in traffic. i.e. people type a keyword into the address bar and add .com on the end. Domains can be valuable internet real estate, because, unlike a search engine, there is no middleman between you and the visitor. A lucrative pursuit, if you choose the right names. - David Harry
“SNIP - There’s an old joke Economists find highly amusing: ‘A recession is when your neighbor loses his job, and a depression is when you lose your job’ It ain’t sounding so funny these days… But wait. It’s not that bad for search marketers, depending on how the industry deals with it as a whole,...” - David Harry
Why does this matter? Simple, really. With this tool, we're able to measure exactly what kind of ROI our clients are receiving from their spend in the Yellow Pages. - David Harry
Google Image Search has a new option that allows you to restrict the results to photos: just select "Return images that contain photo content" from the advanced search page. - David Harry
SNIP - Rather than leave it all to the algorithm, it often pays to pick the single most relevant page you want to rank, and 301 all the other similarly-themed pages to point to it. Here's some instructions on how to 301 pages.
By doing this, you focus link equity on the most important page, rather than splitting it across multiple pages. - David Harry
SNIP - There is absolutely nothing wrong with earning a link from a blog post you decide to comment on. In fact, if you comment often on blogs, it is a good way to increase the amount of inbound links pointing to your site's pages. However, there is a "right" way and a "wrong" way to go about accomplishing this. - David Harry
A while back that ever popular topic emerged and once more.. SEO is dead (or does it suck? They’re kind of interchangeable). Has SEO really come to it's end? Before we start nailing that coffin too tightly shut, some introspection might be in order. If you’re an SEO that has lost your way… allow me to redirect (a little mental 301 for ya). - David Harry
Have you ever wanted to match up internal search terms (i.e., terms that people searched for from your site's internal search feature) with their corresponding external search terms (i.e., terms that people used to find your site in the first place)? - David Harry
SNIP - Most of link building / linkbaiting techniques are used so often that they lost their effectiveness long ago. Unfortunately, hosting a contest is one such technique: that has become a common fashion to create a contest for the sake of creating a contest without much thinking behind it. - David Harry
