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Thirty Day Challenge:
Mike Staskiewicz
Keyword advice? Hi. I found a good keyword but I am concerned that the traffic is in the research phase. Certainly they will be buying, but with the keywords I've found, searchers are at the point of doing research. Is that ok? Or should my focus be on "buy" type keywords. Thanks
December 17, 2008
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Wayne Brewin and Mitja MG liked this
Could you give us an example using keywords other than your own? I'm not clear what you mean by "the traffic is in the research phase" and "searchers are at the point of doing research"?
- Isha (Marysia)
Something like "flat screen tv's" is general, but something like "Magnavox 19MF338B prices" is as if a narrowing down has occurred and a "buy" is more likely. I'm concerned that people may research for some time and perhaps specific "buying" searches put them on other sites...no commission for me. Think amazon link is only good for 24 hrs? Does that make sense?
- Mike Staskiewicz
Oh, I get you. I think you're right what you say about the keywords you've got. You can check commerciality a bit by looking at the OCR and the AWCTR. And you want to be looking for "long tail", ie not too general a term. It can be tough sometimes finding appropriate keywords, but my experience has been that suddenly I come across a load at once, so keep at it Mike.
- Isha (Marysia)
But also you could have a situation where you could be offering as your affiliate product the *best kind of* flat screen tv. So peeps might still be researching what they want to buy, but you could point them towards the best. And it's your affiliate product on your site.
- Isha (Marysia)
Yeah, that makes sense. Thanks.
- Mike Staskiewicz
You could also make your own product/report on "the best kind of" flat screen tv rather than an affiliate product. If you make a pdf report then they can download it to their computer and then refer back to it when they are ready to buy. The report can be straight forward and filled with your affiliate links, if you make it a pdf then your links will not be able to be over written., hope this helps. Wayne
- Wayne Brewin
Developing Wayne's idea further, why not do a podcast for iTunes download and charge a nominal fee (say $1). Something that is research based so they see you as an expert and will return to your site to buy when the time is right. Claim the title of expert until someone proves you are not - no-one will!
- Kim Baillie