Fluid lets you create a Site Specific Browser (SSB) out of any website or web application, effectively turning your favorite web apps into desktop apps.
- Drew
Web strategy is not a nicety that you can afford to treat like an extra while carrying out increasingly outmoded forms of institutional marketing and communications.
- Drew
If someone approaches you about optimizing your search engine placement, they’re running a scam. Ignore them. If your site isn’t showing up in Google, fire whoever is making your web pages and hire someone better.
- Drew
In Columbia’s case, their emphasis on being located in the heart of New York City will likely reduce interest from students to whom an urban campus holds no appeal, or who worry about giant rats.
- Drew
Mass production of pages is a good thing because the audience wants the information, not each content contributor’s own personal vision of how it should look. We tried that model. It was called GeoCities and it didn’t work out that well.
- Drew
Traffic has been long touted to be the key to online success, but that’s not true. If your site is not pulling sales, inquiries or results, then why would it need more traffic?
- Drew
It reveals another example of how simplicity lends itself to a visually-powerful work when the a video journalist avoids the broadcast news style
- Drew
Soul of Athens is an award-winning online publication that attempts to answer the question, "What is the 'soul' of Athens, Ohio and its surrounding areas?"
- Drew
Why does this happen? In the drive to redesign, too often the focus is purely visual. There are dazzling new designs, clean grids, fresh photography, appealing colors. And no content. The redesign becomes a book without words. A business plan without a business. “There is no there there.”
- Drew
A gifted young person who chooses to become a mechanic rather than to accumulate academic credentials is viewed as eccentric, if not self-destructive.
- Drew
It’s a bald fallacy of presumption to hold that presenting text on a webpage ipso facto induces peripatetic behavior in your audience. The content itself, and the design used to present it, are the leading factors in shaping success.
- Drew