Nancy Williams
Re: The Currency of Attention -
"You make a good point, Chris, about lists. I live by lists! iWorks Numbers is my best friend. But on a serious note, even with lists, scheduling and the best will, it can be difficult to maintain attention. Having taken on the MD role for two other companies other than my own, I have found that my attention is more precious than ever. I am now spending most of my time doing administration and have to set aside a day a week and a little time each morning for social media. As such, it takes a LOT to grab my attention away from my trusted sources. I am sure I am not the only person in this position, but it means that anyone getting out with one purpose of building an audience should take pause for thought about how they are going to capture them in their already overloaded lives." - Nancy Williams