Nancy Williams › Comments

"Good thought, Mark. It will be interesting to see what eventuates. So far Lists have been good for the ego but I wouldn't put it past someone to take legal action if they feel slighted. I shall be watching with interest." - Nancy Williams

"Thank you for your great comment, Paula. The points you make are absolutely correct. The other thing I see people doing is trying to get involved in communities because they 'should', not because they are comfortable there and it really shows. Overall, social media activity should be steered by your goals and the most effective ways to get there. People will be a lot more effective if they are enjoying the process, are talking to the right people, and are managing their time well. Thanks again for the comment :)" - Nancy Williams

"Thank you for your detailed an insightful comment. I agree with you that mobile is the way of the future, and I am also aware of the marketing machine that Apple commands which ensures it's products become the norm. But I wouldn't completely rule out the competition. I am an Android user and I have loved the phone and the operating system from the moment I got it. I have tried the iPhones owned by people in the office and they just don't work for me. I think overall, any business which wants to remain competitive needs to understand how their customers are accessing information, and they need to be prepared for changes. But they shouldn't simply do something because it is in the news. They should do it because it is strategically appropriate for their business, their market and their future. That may indeed be an iPhone app. But it may also be something else." - Nancy Williams

I'm on wave (although whether or not I'm awesome is a matter of debate). Happy to connect if you want? - Nancy Williams

Yes, I'd love to. DM me your email address. - Nancy Williams

"The new rules state that bloggers, celebrities and users of social media must disclose any compensation they received from a company whose product they review. Companies, too, are responsible for making sure endorsers make such disclosures. “The guidelines formally reinforce that ethical transparency and disclosure is crucial for marketers and advertisers today,” said Paul Rand, incoming president of the Word of Mouth Marketing Association. “It becomes even more crucial for companies to have a formal policy for how they are going to engage online.”" - tom murphy from Bookmarklet

Two questions raised by this. Does that mean if I get sent a book to review for a book blog which I keep, that's compensation? How small does it go? What level of disclosure is required? Although that is secondary to the really big question - how is this to be policed? - Nancy Williams

"Very true, Oscar, although those who have been using it from the outset, who tend to be the early adopters and trend setters, will move on. It is the way of the world. The blasé feeling will hit some while others are building in excitement. What will drive the early adopters away is how the use of the tool will change. Remember when email marketing was a new thing? Soon everyone was using it, many poorly, and as a result savvy marketers and technologists found they had to move on if they wanted to create an impact. I feel the same thing is going to happen to Twitter, but it will take time." - Nancy Williams

Do we really know what an influencer is? - Nancy Williams

Social media isn't easy - Nancy Williams

Imagine a world with no search engines... - Nancy Williams

Possibly not the best way to manage your online reputation - but for some traditional companies, strong arm tactics are the only tactics they know. - Nancy Williams

Some people succeed, others don't. This is a good roundup of someone who clearly does. 100 comments per post is pretty good. How many of us can boast that? Not me, that's for sure. - Nancy Williams from Bookmarklet

A good list of resources - Nancy Williams

Although co.mments is no longer in existence - Nancy Williams

Includes Commentful as well as a multitude of other blog services - Nancy Williams

Examining virtual communities and virtual economies from a scientific point of view. What do they say about human nature? - Nancy Williams

"Thanks Ben. And thank you for the image - it's fabulous." - Nancy Williams

"Interesting thoughts, Sam and I do hope to be able to prove you wrong (in the nicest way possible of course!). Because of the cost and time involved in a huge campaign, our experience has been that most business simply can't afford to pay someone else (who is obviously trying to make a profit as well) to do it. We want to be able to give these people some basics that they can get on with themselves. I ran several seminars at the beginning of last year which went down incredibly well, so we are looking to build on that. Also, bearing in mind the economic climate at the moment, money for consultancy is probably going to be less readily available while businesses pull their belts in. But we shall see. It is a direction I am quite excited about, without burning any bridges." - Nancy Williams

"Great questions, Albert and I thank you for posing them. I am sure that we each have a perception about what social media is although there is no hard and fast rules. I am of the opinion that without the interaction then the 'social' part has been removed and it returns to just being 'media'. There is nothing wrong with that of course. Where I have the issue is when an organisation embarks on a campaign using an avowedly 'social' site, but switches off the functionality that makes it such. I am sure others will disagree, but in my opinion, no, a blog without comments isn't social media. It is a diary or a series of articles which are being broadcast but which aren't encouraging the social and community aspect of blogging. That's not to say there isn't a place for a blog without comments - I have seen several (although often a forum is provided instead) but I don't think it can truly encourage a community. My feeling is that as soon as you take away the ability for the audience to..." - Nancy Williams

"Delete *Nancy Williams* Managing Director *Tiger Two Ltd* *Tel*: 0845 838 0609 *Mob*: 07834 561 554 *Skype*: nancy_tigertwo *Twitter*: http://twitter.com/tigertwo *Web*: http://www.tigertwo.co.uk *Blog*: http://www.tigertwotiger.co.uk *Podcast*: http://www.tigertwotiger.co.uk/podcast Registered Address: Suite 8 Grove House, Headley Road, Grayshott, Surrey GU26 6LE Company No: 5492567 Registered in England" - Nancy Williams

"Delete *Nancy Williams* Managing Director *Tiger Two Ltd* *Tel*: 0845 838 0609 *Mob*: 07834 561 554 *Skype*: nancy_tigertwo *Twitter*: http://twitter.com/tigertwo *Web*: http://www.tigertwo.co.uk *Blog*: http://www.tigertwotiger.co.uk *Podcast*: http://www.tigertwotiger.co.uk/podcast Registered Address: Suite 8 Grove House, Headley Road, Grayshott, Surrey GU26 6LE Company No: 5492567 Registered in England" - Nancy Williams

"Your comments, as always, are really inciteful and I thank you for them. I agree, nothing is ever black and white, but I think the key to anything is transparency. 'Ghost-writing' is not in itself unethical - it is when that writing is passed off as someone else without any clear indication given. In a situation where we would provide editorial and/or copywriting assistance, my inclination nowadays would be to state in the 'About' page something along the lines of: "I receive editorial and copywriting assistance on this blog, as I find it difficult to be here all the time. But all writing is approved by me and I will endeavour to write myself and respond to comments when I can" At least that way, the reader knows that it may not be the executive themselves speaking all the time, but that he or she is fully cognisant of everything being written. It is the deception which is unethical, not the practice in my opinion." - Nancy Williams

How to make social bookmarking links for wordpress.com hosted sites - Nancy Williams

Is it ethical to ghostwrite blogs? Dave Fleet argues no. - Nancy Williams

Grouped Firefox plugins - Nancy Williams

"It will be interesting to see how political marketing changes from here, Oscar. I would be pretty comfortable betting that the Obama campaign is going to lay the foundation for things to come." - Nancy Williams

"Funny you say that, Erno. The last couple of days I have made a concerted effort NOT to look at the newspapers when I am heading up to London and to avoid the crisis filled headlines on Google news and elsewhere. I could feel how stressed and angry it was making me each day. Instead, I focus on reading a book or listening to a podcast. I do feel calmer. It's funny how reading the news can be a destructive addiction (which is why it is so powerful). We all want to be informed, but is it information or bias that we are subjected to?" - Nancy Williams

"Delete *Nancy Williams* Managing Director *Tiger Two Ltd* *Tel*: 0845 838 0609 *Mob*: 07834 561 554 *Skype*: nancy_tigertwo *Twitter*: http://twitter.com/tigertwo *Web*: http://www.tigertwo.co.uk *Blog*: http://www.tigertwotiger.co.uk *Podcast*: http://www.tigertwotiger.co.uk/podcast Registered Address: Suite 8 Grove House, Headley Road, Grayshott, Surrey GU26 6LE Company No: 5492567 Registered in England" - Nancy Williams

An interactive map which places a particular author in the proximity of another to give an idea of which authors are similar and who would read them. - Nancy Williams

"Thank you for bringing up the client pressure issues - I know I forgot about that, and I am sure others do. Just like many internet marketing measurables, PR firms can be bearing under the pressure of producing big numbers, even though they probably know that just getting numbers isn't necessarily going to produce good results. Nevertheless, I do feel that those numbers can still be achieved with a little more care, so that fewer bloggers feel the way Chris Lake and others have. I find this a really interesting conflict, so would be really keen to hear your ideas. See you there!" - Nancy Williams