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Tim Leighton-Boyce
I help optimise ecommerce sites, using web analytics, voice of the customer surveys, user testing videos, multivariate testing and any other resources I can get.
Great informed comments thread on the Econsultancy John Lewis/recommendations thread http://econsultancy.com/uk...
Lean UX. Re-read nearly 1 year on. Why improvements from last year still not live. Classic. http://uxdesign.smashingmagazine.com/2011...
Look at the thumbnails... Those are product pictures.
If you're struggling to... - http://www.facebook.com/cxfocus...
Nice to see practical study of engagement including Flow Visualisation http://www.blueglass.com/blog... via @BlueGlass #googleanalytics
Although many retailers include attempts to encourage email readers to 'Like' th... - http://www.facebook.com/cxfocus...
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Not yet 10am and I bet I've read the best post of the day for me http://www.baekdal.com/analysi...
OK... This is the second time this week that I'm linking to the new Mine That Da... - http://www.facebook.com/cxfocus...
RT @minethatdata: 6/6 The employee dynamic surrounding change is far more interesting than the change a company makes. People are emotional, passionate.
This article is short and it offers a great analysis of how well ASOS are using... - http://www.facebook.com/cxfocus...
Does your labelling cause confusion? Short & sweet item on navigation FUD from @boagworld http://boagworld.com/tumblog...
IBM Debuts New Analytics Appliance to Help Retailers http://www.marketwatch.com/story... <Industrial strength mult-channel
Chance encounters in the space of ideas http://www.serena.ac.uk/ < studying serendipity = intriguing
Product "Quick View" overlays and pop-ups are an interesting subject. They may p... - http://www.facebook.com/cxfocus...
Howl. NS&I password reset is sent by post & online account locked until then. #needcashfortaxfail
RT @markrocky: Our first "Brighton Analytics" meet-up went well last night (http://www.brightonanalytics.co.uk/). Watch this space for more to come! #brightonanalytics
Great introduction to one of the big problems for established home shopping busi... - http://www.facebook.com/cxfocus...
Looks like great new series from @MineThatData http://blog.minethatdata.com/2012... < I see a lot of the first 2 personas & much wasted spend
Tracking returns and picking errors using Google Analytics -- this article goes... - http://www.facebook.com/cxfocus...
Monitoring operations error rates and financial losses in Google Analytics http://techpad.co.uk/content... <cutting edge for #ecommerce
Stop measuring audience in social media - Christopher S. Penn http://www.christopherspenn.com/2012... <but make sure tweets are tagged as in examples
RT @hwjgage: Tablet shoppers spend 21% more than other consumers http://econsultancy.com/uk... Not mentioned but pinch zoom makes images easy to enlarge
Direct comments and feedback from customers is my top pick for insight into what... - http://www.facebook.com/cxfocus...
Re: 5 ways to improve your email marketing in 2012 - http://www.smartinsights.com/email-m...
"Re. "Bite the Metrics Bullet" -- there's some very good news relating to email and metrics for 2012. Provided that you're using Google Analytics and have all your emails properly tagged (and if you're only doing the first of those, you are really missing out), the new Multi-channel Reports in GA may well be a pleasant revelation. Go and have a look at how email features as an 'assist' in conversions which ultimately take place via another channel. I've seen examples where for every pound email was credited with on the last click, there was another four pounds where it appeared earlier in a series of visits leading to the purchase. You still have to apply those "that doesn't mean it was the stunning quality of my email which caused all of those sales" sanity checks, but there's strong evidence to suggest that email is worth even more than most of us thought. It's probably worth investing more in it."
- Tim Leighton-Boyce
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