"As the name suggests, the 5-Second Test involves showing users a single content page for a quick 5 seconds to gather their initial impressions. Five seconds may not seem like a lot of time, but users make important judgments in the first moments they visit a page. This technique unveils how those judgments turn out, giving the team insight into some essential information about the page."
- Timothy Greig
"The statistic that really jumped out for us, however, was that in September 2009, the average U.S. Internet user spent an estimated 68 hours online (both at home and at work). Although that still trails television usage by a significant margin, it’s clear that the Internet is carving out a greater and greater role in our lives each month. In addition to spending an average of 68 hours online, the average user visits nearly 2700 websites and averages 57 seconds per site. For the larger web brands, users spend an average of 1 hour 53 minutes a month on Google (Google), 3 hours 8 minutes on Yahoo and 5 hours 24 minutes on Facebook (Facebook). The usage study compliments another Nielsen report issued yesterday that reported a 25% increase in online video viewing year-over-year."
- Timothy Greig
These are some interesting ideas about how people might use Google Wave in the future - seems kind of relevant to recent info525 assignments!
- Timothy Greig
"Most of us are building library, organization and company websites. What type of “experiences” should we be creating for those types of websites?"
- Timothy Greig
could make a #wanderings post about finding a QR code here in the packet, and my sudden awareness of QR codes in the urban environment since getting an iphone. I'd like to see more pasted up around wellington, and I'd like to post one up myself... (there's also something in there about never seeing something, till you're looking for it, then it's everywhere- changing your perception through your focus)
- Timothy Greig
This is a huge list of links about managing "Brand Identity" online. From louisgray.com: "If you do your job well, it should be easy for you to pass off the reins of the social media strategy at your company to somebody else with very little impact. If you make the company's social media presence all about you, it will follow you where you go next, and could negatively damage the company you are leaving, and distract from the company where you are going." I sort of feel like this kind of discussion is the opposite of what we're saying in our paper - that people increasingly blur the lines, but it is still something of a good point - that having a separate account allows the company to continue to provide the same service once a person leaves the organisation!
- Timothy Greig
"Ever tried. Ever failed. No matter. Try again. Fail again. Fail better." Samuel Beckett, Worstword Ho (1983). Failing and learning from failure is important, for organisations as well as individuals. It takes time to do new things in big organisations and criticising the people who try in the fragile early stages will only slow things down.
- Timothy Greig
Trust is also build upon assumptions that behaviour will be appropriate. Assessments of trust require a history of an individual's actions -- linking their trace with a distinct identity. Individuals build trust by behaving appropriately, over time. Despite the rhetoric, libraries do keep some personal data (about whether or not a person returns books) to assess whether individuals can be trusted with future loans from the collection. Online communities have used this model for some time to assign levels to users. Personalization could be a great way for libraries, archives and museums to build connections between collections and individuals, and between people and collecting institutions. Persistent identity, and ongoing trust are a key part of a personalization infrastructure. Once again, though, we need to realise that we're creating an on-line space that doesn't share all the characteristics of our past space, on-line or on-site.
- Timothy Greig