At first glace they may "seem/look" similar, but really in practice, they are so far qualitatively different, that where they compete is negligible at best. FF is much more open, Buzz is FAR more contained.
- sofarsoShawn
FF = intentional community gmail = random collection I emailed with 5 years ago or who commented on one of my blogs. Even if (especially if) gmail were my primary email I would not likely be interested in buzzing with the people I email with the most.
- Maria Niles
I hope more of my meatspace friends use Buzz, but they don't seem interested yet.
- Kevin L
A few of us will keep track of it, then tell you when it's ready. I'll have to watch their progress for a while, but at some point I hope to give a ballpark estimate as to when I think Buzz will be comparable to FriendFeed.
- Bruce Lewis
Buzz requires constant searching because there's no standard navigation. Not very appealing.
- Vezquex
Raphael - I think you hit the nail on the head. I was really giving Buzz a chance and then it got really frustrating for me. Like Google Search it seems that with buzz, the most popular buzzes keep moving to the top. It's hard for me to find really interesting conversations unless I search. It needs lists and groups or something. Right now all the A-listers everywhere else are the A-listers on Buzz and they are dominating the discussions.
- Lynne d Johnson
Buzz is no FriendFeed -- the main attraction for me is that it could be the FriendFeed lifeboat for when the ship goes down. So I am paying attention and trying to prod the development group to be more FriendFeed like.
- Brian Sullivan
I think the most important difference between Buzz and FriendFeed are not their respective features or usability (or lack there of, in case of Buzz... / joking) but the most active members and pockets of activity. FriendFeed has multiple pockets of activities (for example: Turkish community, Persian community, Open Science community). I'm not sure if Buzz has multiple. If you like the current talk on Buzz, about tech and social media mainly I think, it might be just - if not more enjoyable than FriendFeed.
- Meryn Stol
I'm not even sure if Buzz allows for the emergence of different - relatively isolated - communities... I still consider FriendFeed's interaction and "discovery" model quite special.
- Meryn Stol
Buzz's integration with e-mail makes it a non-starter for me.
- Akiva
The email crossover is easily managed (at least it was for me with a filter directing buzz inputs away from the inbox) -- more problematic for me is the fouling of the GReader subscription stream.
- Brian Sullivan
If Buzz had the ability to Hide by service, decoupled Buzz followers from Google Reader followers, added Friend-of-a-Friend, quit bumping stuff when strangers comment, and fixed some minor keyboard navigation issues, I'd be ready to switch. Meanwhile, I've turned it off.
- Ken Sheppardson
@Ken Sheppardson, looks like you agree with @Valley, "Buzz has a lot of growing up to do." Let's think on this for a minute though, more FriendFeed like features are definitely going to be integrated into Facebook. Do you take your FriendFeed experience to Facebook then? I wouldn't. Facebook operates completely different for me. It's a bunch of people I knew 20 years ago, and my family...
more...
- Lynne d Johnson
Bears repeating, Facebook is a digital family reunion, former church pals, and school chums connect tool for me mostly. I'd just about do a protest march to keep FriendFeed independent. Buzz scares me now.
- Ms_Krista
Lynne, I think the race is on between Buzz and Facebook to get my attention. If FF were to disappear tomorrow, I'd have to make a choice between the two, and at the moment I'd go to Buzz. Like you, my current Facebook social graph is full of family and folks I "used to know". But worst case, with feature parity and if all users are on all systems, one can just create multiple accounts on the same service to keep the graphs separate.
- Ken Sheppardson
Moreover, there is too much spam at the moment. I hate having to weed through spammers to find somebody valuable.
- Valley
from email
As other say above - Buzz has no filters, no controls, it is a very noisy and unwieldy hose. And it is essentially closed, no matter how many of "us" have gmail accounts. and it's connection to our email or IM accounts doesn't seem to fit as naturally as they might've thought. Friendfeed is still the life-streaming, socnet gold standard for my money.
- Thom Kennon
@lynne and @ken I agree about Facebook. I don't have conversations like such there. It's a big reunion. I wonder if Friendfeed features inside of Facebook will change that.
- Valley
from email
I like both, but I have always felt that FriendFeed got it right (and continues to do it right, regardless of who has jumped ship). Some apps may not be destined to go mainstream, but will only serve an active niche market. There's nothing wrong with that.
- Bryan R. Adams
Like Akiva, it should be separate from email. I should at least be able to turn off the Buzz count. It makes me want to check it when I have other things to do.
- Valley
from email
I'm noticing that of the 40 people I care to follow in Buzz, none are really using the service. It's 89% Twitter, 10% Google Reader shares, and the occasional 1% Flickr photos. Only 2 or 3 ever comment in Buzz.
OK, maybe Louis Gray. I see evidence that others might check it from time to time, but I don't see much comment traffic from them. Then again, without Friend-of-a-friend, there's no way to see what comments they might be making on other peoples' shared items.
- Ken Sheppardson
I see a lot of comments in Buzz, but not a lot of native items, as you mention. Essentially, as Buzz is not as casual and social as FriendFeed has become, there is a good lack of baby photos, food photos, snark and silliness.
- Louis Gray
Give it time. Food and LOLcats eventually make it everywhere.
- Aron Michalski
I finally turned it off this morning. I'm really just seeing two things: Google Reader shares and comments, which I'd rather get in Google Reader... and Twitter traffic, which I can get in a Twitter client just fine, except in Buzz every time somebody comments (i.e. @-replies) my unread counter increments. The number of real conversations around native Buzz entries is minuscule, and it's just not worth the hassle anymore.
- Ken Sheppardson
I can relate to Ken's point. I haven't shut mine off, but yeah (recognizing familiar faces http://www.google.com/buzz... next to comments do help - for me anyway).
- Micah
I use it, particularly when FF is running slow.
- Kol Tregaskes
It's utter mayhem and noise to me. I go back every few days, spend about 10 minutes trying to sift thru all the Pete Cashmore feeds (love you Pete but, well, too much of a good thing is still just a bunch of noisy buzz...) No way can i see it threatening FF unless they do some significant work around filtering, feed controls, UI improvement e.g collapsible threads and sorting.
- Thom Kennon
is there a visual queue that a commenter in a buzz is someone you follow? here on ff the little speech bubble is filled in blue instead of grey... on buzz???
- Chris Heath
i despise the rag. i've had critical comments spiked and deleted by Arrington. Their staff is a bunch of bottom feeding rumor mongers. it is one step above an AdSense spam site. I have finally weaned myself from giving them more than 3-4 clicks a month. Mashable and RWW easily trump it for daily tech/digital news.
- Thom Kennon
uh oh... hope i dont end up all alone and stuff...
- Thom Kennon
If you are, I'll be sure to convey the Ladybug's comments...(of course, I'll have to do that anyway)
- In Search of Gender
i grew up in burbs of NY, total Ranger fan. My buddy's dad called the games for local radio so always got tix. Eddie Giacomin, Rod Gilbert, Brad Park, --- i think THEY were all Canadians in those days...
- Thom Kennon
Grew up about 45 minutes west of Ottawa, so I moved from being "a hockey fan" to a Sens fan when they joined the league. (If anything, I was an Edmonton Oilers fan before then, because of Gretzky & company)
- In Search of Gender
ok, Nathalie. who's he routing for today?
- Thom Kennon
they are gonna be all over the Kid like that every shift he's on
- Thom Kennon
I think the worst part of listening to it on the radio is that I don't know what names go with what team!! so I'm wonder "is that good?! do I want him to have the puck?!"
- Nathalie
that's tough... maybe we should try to visualise possession here?! ...
- Thom Kennon
Was on my own hockey thread. I'm HERE how :)
- Micah
USA all the way, baby (so, no, Thom, not all alone, but almost ;) ).
- Cassandra
US seems to be pressing a little harder so far. forecheck, faster vertical, mre physical in neutral zone
- Thom Kennon
When they knocked the Canadian player into the bench...I think the US will try anything to get some better players on their bench!
- In Search of Gender
Yeah, I even rewound the DVR to be sure. Last NBC commercial break was just before the opening puck drop. (Because I thought I'd noticed some TV time outs where the commentators talked through 'em.)
- In Search of Gender
But I expect a lot of words in the two dressing rooms this intermission. And I expect the second period may be a little higher energy and execution on both sides.
- In Search of Gender
I'm pretty sure there weren't commercial breaks during each period of the women's championship.
- John (bird whisperer)
you must have missed the match last week - loads of penalties against Canada
- Cassandra
There was only one power play (in favor of Canada), and Canada got called for icing at least once.
- John (bird whisperer)
The refs have been pretty fair for all the games I've seen.
- Matt M (inactive)
Canadians look stronger so far on this PP than they did on the last one, though still a little sloppy. (Though I wonder how much of that is not playing with the same teammates as they do all year in the NHL.)
- In Search of Gender
I'm wondering if the ice is slippery. They all seem to be having more problems than normal with staying on their feet and handling the puck
- Cassandra
Ok, I know it's slippery - but more slippery than normal. ;)
- Cassandra
The second time we've seen some milling around between the two teams (the first was the end of the 1st period)...wonder if we'd have seen some penalties called, if there were international refs instead of NHL refs.
- In Search of Gender
even akmost shots on goal. i'd say US sligth momentum
- Thom Kennon
yeah actually messy continues to define overall play
- Thom Kennon
Perhaps, but very slight. And slight enough that what happens in the dressing rooms during the intermission may be more important than who has momentum at the end of the 2nd.
- In Search of Gender
John, exactly what I did in the third trimester: wait for the big moment.
- Micah
Most honest answer would be "I plan to make sure I get back to the dressing room afterwards without talking to you again. Can I go now?"
- In Search of Gender
I am going to eat more peanut butter and hope we get an early PP and score and then steal the mo and ride into .... OT!!
- Thom Kennon
no. no OT. I'm not sure we could take that
- Nathalie
OK... breathing exercises everyone. Think of a happy place...
- Matt M (inactive)
Cassandra - if you're in the NY metro area - come on over to our house! the kids and wife all just stare at me watching this all alone...
- Thom Kennon
Should Canada prove victorious, there will be RIOTING in the streets from sea to sea to sea. And by rioting I mean honking the car horn like way too many times in a row.
- Micah
Sudden death: the way all reasonable disputes should be settled.
- Micah
And no coin flip. Just drop the ball/puck and go.
- Ken Sheppardson
Yes, and I just looked it up and saw that for the gold-medal game it's a 20-minute OT (if no goal is scored). If it's still tied then, it's a shootout. (Which I hope doesn't happen)
- In Search of Gender
Oooh... new idea for Football OT rules... put the ball on the fifty... each team lines up 11 guys on the 20yard line. Blow the whiste and go.
- Ken Sheppardson
Which world cup had the infamous shootout again?
- Micah
yeah, no shoot out, not for this one. this one needs to go down on the ice with 30 guys in the crease and blood mixing with the sweat and flying snow
- Thom Kennon
C'mon, guys...you need to get it in the US zone, and then you need to get players there to put pressure on the net!
- In Search of Gender
hey - wanna bet there's gonna be a PP soon, and who goes on the power play wins it - 4 on 3
- Thom Kennon
hey Scoble's making fun of US hockey fans on his feed.
- Thom Kennon
I doubt it. Referee who calls an OT penalty is going to have a target on his back next time he refs an NHL game in the losing country.
- In Search of Gender
Scoble should be the last one making fun of fanboys.
- Micah
Whatta game. well played. Freaking Canucks deserved it. coulda gone either way. wow. this was a great way to watch it with you guys. even you damn Canadians ; >
- Thom Kennon
and now. hopefully my connection works for a few minutes and I can cry at the anthem
- Nathalie
It was tight, so it must've been great fun, I had while reading my Facebook feed on Tweetdeck, a call for Crosby with 50% "chants" and 50% game analysis.
- Zu from AOD
I have visited M&Ms site a bunch of time for their Halloween game and to create my own M&M avatar.
- Shevonne
i'm still not a fan of what they did. It serves no purpose to focus my attention on a feed of twits that contain some variation of 'skittle.' And, the real truth will be told in sales, so I'll shut up till then :(
- chaz2b
I do, all the time. There's some great deals to be had by doing so. Most sites have pretty good games and printables too.
- Anika
I agree. Skittles will get this initial uptick in awareness. They'll then be referenced in future articles, research reports and blog posts. They also get some edginess "cred". All good really.
- Hutch Carpenter
I agree that the website got a lot of traffic today. I wonder if it will get traffic tomorrow. Still, probably more cost efficient than maintaining a website. The challenge now will be to see if this really cool interaction is kept alive. I would not rest on the glory, and would start doing contests, getting users to create videos, etc right away to keep the idea alive. They could give candies as prizes.
- RicardoSilva
Li Evans braks it down nicely re: how they or their agency barely got it even half right --- wasted a potentially good idea, really. http://tinyurl.com/c7ax5x
- Thom Kennon
I go to the M&Ms site every now and then, I'm part of their 'ambassador' program so I take surveys, etc. One of these days I'm hoping they just give me some chocolate =D
- FFing Enigma
Tina as an M&M ambassador... don't know why but that totally made me smile.
- Brian Roy
I wanna be Hershey's Dark Chocolate ambassador, do i ask Obama for this appointment or what?
- SteVe C
I do what I can, Brian =) The only thing it's gotten me so far is advanced notice on their ability to print faces onto custom ordered M&M candy. Which is kinda cool, but it's not free candy or anything...
- FFing Enigma
Super, they impressed a bunch of social media advocates. What about the other people?
- Shawn Farner
Thorn - RE: your post. That is why justSignal Tracker is a WAY better option. It will give you the ability to filter out offensive words - while still displaying the TWEET. More importantly it allows the site to be interactive - not just a display of what was said. You can check out a justSignal Tracker here: http://furiousworld.com or http://ustream.tv/sxsw
- Brian Roy
Good point, Shawn. But that's pretty typical. There's always an awful lot of social media navel gazing. "Gee, look what we did! Isn't that cool?"
- Kevin (aka ThreadKilla)
yeah, uh...I've no clue what you guys are talking about. Musta missed it.
- Rahsheen?
Shawn - it will expand in terms of coverage, I'll bet. Don't underestimate the value of getting your name out there, you can't predict how it will spread. Seriously, when was the last you thought about Skittles?
- Hutch Carpenter
Another thought comes to mind. Who is "us"? I guess I'm not part of "us"..LOL
- Rahsheen?
Tony LIVES on Twitter To elaborate: Tony uses web + txt - so I'm assuming he monitors Zappos with the web search. He also mandates all his employees to Tweet, so they probably have interns keyword searching. Whole Foods, another prolific Tweeter, uses TweetDeck. JetBlue utilizes: web + TweetDeck + Twitterberry.
- Mona Nomura
They might use tools like we do for our client partners - apps like Radian6, TruCast, CIC, Cymfony. Art meets science across the new frontier of digital brand engagement engineering!...
- Thom Kennon
Hm I would be interested in your client list, Thom. I don't see how consolidated charts and analytical tools can help one actually... well.. engage.
- Mona Nomura
Twitter is the one we spend the MOST time trying to get results in real-time from - and Tweetdeck loaded with search terms and groups helps. Lots of other tools to send results as RSS for much of the rest of the social spaces (Mashable has a good run-down of many: http://mashable.com/2008... ) Though I still don't have a good search for Facebook brand mentions. Any suggestions? - Morgan @JetBlue (and Mona N, - we use Tweetle too)
- Morgan Johnston
Bingo Mona!! Most of those tools (which are GREAT) were designed for agencies. The justSignal Tracker (shameless plug) I've built is a much better solution for engagement. see: http://ustream.tv/sxsw
- Brian Roy
Talking to some of them at the Omniture summit, Thom's right, but for the most part a lot of them are just using things like RSS, TweetDeck, etc. I think Dell has created some internal tools, as have others.
- Jesse Stay
It's not Twitter, it's Tony. Zappos' mantra has always been customers first. That's why they are the biggest online shoe retailer. Twitter is supplementary.
- Mona Nomura
Oh, and at this time, Facebook is close to useless when it comes to brand promotion. Pages (that just got an overhaul) doesn't do anything. Only useful thing is status updates linked with Twitter - which at times can overwhelm (annoy) the average consumer.
- Mona Nomura
I would actually suggest that it isn't JUST business to customer, it is also customer to customer, customer to prospect, etc. Imagine having your customers sell to your prospects because you gave them a clean way to talk to one another. You better be good at what you do... cause if you aren't the opposite will (and does) happen.
- Brian Roy
Zappos is going mainstream fast though. I work a very non-tech job and people there love them. Yes, people who work at Elementary schools love Zappos. :D
- MarkCarras
Uh, I've been using Zappos since 2003ish. They go the extra mile ie: next day air free of charge, hassle free price matching, returns, and exchanges - w/ free shipping and every single one of my experiences have been nothing but excellent. Their marketing is due to word of mouth and major publications advertising for them by raving.
- Mona Nomura
I tweeted about drinking a Cameron Hughes wine last night and got a quick reply from the winery. Obviously there are tools to monitor tweets and flag keywords.
- Robert Fisher
Robert: most startups I visit now have at least one computer running TweetDeck.
- Robert Scoble
TweetDeck rules. But I think it has to do with finding your groove, per se. Then it becomes routine. Right now, I don't know of any tools in the market that efficiently enables monitoring offline.
- Mona Nomura
Mona - tell me more about "efficiently"... What is missing?
- Brian Roy
Quick and timely alerts via multiple methods. ie: IM + SMS + web and or app - with the option to enable and disable.
- Mona Nomura
So you want monitoring + semantic analysis + alerts on "stuff I need to know now" and user by user configuration. Did I get that right?
- Brian Roy
Engagement tools. User configuration + monitoring and options to monitor are first priority. Semantic analysis are close to irrelevant when it comes to people actually walking the walk. They're just tangibles to satisfy whoever you're reporting to when it comes to Twitter, imho.
- Mona Nomura
So what is justSignal missing? You see everything, you can tweet/reply, it does IM (but the tracker doesn't today), the Tracker has a Web based iPhone app. - And thanks for your insight on this... I'm not trying to defend what I've done... but learn what is needed next.
- Brian Roy
I totally agree with Mona. My computer chirping at me through Tweetdeck is great - but there aren't any mobile apps with as instantaneous a notification. I'm left with constantly manually pulling up search.twitter.com pages when I have a spare moment.
- Morgan Johnston
Alerts - the ability to know and respond right away when on the go. And these are just my opinions - glad they're useful.
- Mona Nomura
So if you have an iPhone app that updates in real time does that solve the problem? SMS isn't viable - there is no way anyone is going to pay what it costs to have EVERY tweet that mentions the brand sent to (potentially) dozens of phones. Try the ustream.tv iPhone one: http://justsignal.com/ustvsxsw
- Brian Roy
The problem with iPhones is there is no push + background. Which means the web interface has to be up at all times. SMS alerts are great - granted, your phone would be going off every two seconds, but it's a good option to have when services or new features are close to roll-out or just rolled out. Perhaps an email notification with consolidated Tweets in increments of 15 minutes? IM notifications? The possibilities are endless. It's all about options.
- Mona Nomura
Mona - completely agree. Thanks for the input. If you have any other thoughts let me know.
- Brian Roy
My pleasure Brian, anytime. :) Sorry Robert for hijacking your thread! But when Brian's justSignal blows up, you can say: "Hey, it all started on my FriendFeed!" ;)
- Mona Nomura
there are plenty of alert services - though most will at best send you a digest of results every hour. - I agree yet again. It's about the flexibility; sometimes a digest of results once a day is fine, other times if I don't see a mention come in within a minute or two, I've lost that chance to help a customer.
- Morgan Johnston
Mona: conversation offshoots are why I love friendfeed. I learned something and I appreciate it.
- Robert Scoble
Mona - I'm hoping that "blow up" is in a good way - Don't want to be Cuil :)
- Brian Roy
The tools - in our hands anyway - reveal the insights that drive the engagement strategies.
- Thom Kennon
Brian - I am rooting for you! Thom - like I said, I would be interested in seeing your client list that practices said "engagement strategies". Oh, and FYI your Facebook profile links to a Montclair high-school female, class of '11. :(
- Mona Nomura
Mona, that's my daughter, Tori's FB profile. And would love to share with you our Listening Platform (Forrester stole our handle for heir recent Wave Report!...)
- Thom Kennon
Thom - why is your daughter's profile linked to your FriendFeed?! :O Did you know FriendFeed is indexed by Google? And how come you don't have your own Facebook? :(
- Mona Nomura
Mona - the kids (I've got 5) use my laptop, esp on w/e's. I must've linked FF to FB while she was still logged into her FB. Btw you can find me on FB at Thom Kennon.
- Thom Kennon
I apologize for singling you out but this is something charts, graphs, and analytical data could never teach you. Regardless of the explanation, as a Social Media expert linking an incorrect profile to your own social profile reflects... well... poorly.
- Mona Nomura
Mona - yes, social media experts with 5 kids should be forewarned to log all those darn kids off when he reclaims his laptop on weekends. Your vigilant watch keeps the social space safe!
- Thom Kennon
You need lessons from Robert and Louis - they blog, Tweet AND FriendFeed while changing diapers and playing with the kids. Robert even records videos unrelated to Patrick and Milan!
- Mona Nomura
Mona: we can all make mistakes. I don't let other people touch my laptop now. Including my kids. They have their own laptops. I don't touch theirs. They don't touch mine. Now that netbooks are $400 and decent that's how things should roll.
- Robert Scoble
Back to thread topic --- Radian6 just updated to new rev today. Some very cool enhancements. We've been deep into VT's TruCast for some time as well. Quite robust, esp. ecosystem mapping. And Cymfony's Maestro is their newest enhanced app/platform. Love their data set! Our colleagues in APAC use CIC, eager to put that thru paces soon.
- Thom Kennon
Of course we make mistakes, we're all human. But if I were a potential client, I wouldn't even think of contacting them. - just saying. :)
- Mona Nomura
Someone give Mona another Rockstar Energy Drink :-p
- Hutch Carpenter
I'm thinking of trying out ScoutLabs' 30-Day Free Trial SM brand-conversation tracking tool, though I agree with Mona (of course ;) that it takes more diligence than simply using a Radian6-like service: http://www.scoutlabs.com/
- Marko Bon
Loving this conversation as this is something I've been looking at recently. Right now I'm using twitter search brought in as an RSS feed for the company's name but wondering if there is a better way as I'd like to be able to search for products too without creating 11ty billion search queries. It works but I know there are much better tools that I should be using
- Tamara
Yes, Marko, we're in middle of a trial of ScoutLabs as well. Doesn't feel as robust and tool-rich as the rest, but that's first blush, we'll continue to bang on it and report back.
- Thom Kennon
CoTweet's designed specifically for brands http://cotweet.com. It provides a layer of control and coordination that makes communicating through Twitter much more effective and efficient for companies. It allows multiple people to communicate through the same Twitter account, combining tools for outbound marketing and PR as well as response-oriented customer service. You can share the responsibility of being "on duty" for the account and assign followups to other team members.
- jesse
They are using listening platforms like TNS cymfony, Buzzmetrics and Radian6. I've got details.
- Jeremiah Owyang
Too long of a topic for here, but this will all evolve into "just another Contact Center Channel" for big companies. It will be just like phone, chat, email, etc. When that happens it won't be a game changer - it will be the same companies providing the same (barely acceptable) level of service/engagement. I've seen this too many times since 1992 - and this is no different. It is also why I'm not trying to solve that (I could, but don't want to) with justSignal. I know where it goes...
- Brian Roy
BTW - Whoever does "solve" the contact center channel for Social Media will make serious $$$ - probably far more than by catering to PR/Marketing. So here is my free advice - study what Kana did with email and Genesys does with multi-channel - plug SM into something like that and sell to 500+ seat contact centers.
- Brian Roy
Piping RSS feeds from search.twitter.com would certainly help. Put a number of these in a GReader folder and turn on an RSS feed for that folder so that others can see too.
- Mike Reynolds
I track Twitter keywords from search.twitter.com via a FriendFeed Room. You can track the flow, and they become searchable as well.
- Hutch Carpenter
Great dialogue. I'm curious how Mona and Robert feel about the need for quick response versus monitoring when it comes to large scale national brands? Take something like Kleenex where brand is used as a noun, do they need to respond to every mention in SM? Isn't there value to them listening and understanding how their brand is used?
- JMaultasch
That is where common sense needs to be exercised in order to pick and choose the signal vs noise and respond when appropriate. What a lot of marketers are missing is the purpose of SM sites -- specifically, Twitter.
- Mona Nomura
Oops, totally forgot to mention cotweet. Sorry @jesse. We just started testing it out on our team and have been really happy with it so far.
- Tamara
Again, what a lot of marketers are missing is the purpose of SM sites -- specifically, Twitter. Identify, acknowledge, and understand the why to recognize the how.
- Mona Nomura
Peter: I'm not sure your assumption holds... for example - here is a twitter search for Kenmore (lame, appliances sold a Sears): http://search.twitter.com/search... - SM is just visible word of mouth. People talk about all kinds of things. Granted that the demographics are still a bit skewed... but that is changing quickly.
- Brian Roy
@CoTweet will be a great app for monitoring business accounts in twitter while maintaining a human aspect behind the account - better than just a broadcast mechanism.
- Courtney Engle
to Mona's point directly above, Brian Morrisey of AdWeek said something at Social Media Week here in NYC that I jotted down: "People use Social Media not to connect with *brands,* but to connect with *each other.*" That's the WHY we're on Twitter -- and for Brands that will require a little re-alignment for how they decide to operate in this space.
- Marko Bon
tracking the live chatter - Tweetdeck, google alerts, friendfeed room, all helpful.
- Courtney Engle
to Marko's point Is it necessary to distinguish brand from community? Tony @zappos represents his brand sure - but he's solidly an individual on Twitter as well. Frank @comcastcares is clearly his own person even as he works to help Comcast's customers, and my own work @JetBlue - while I work hard to keep our public feed strictly on the topics I believe our customers want to see, it doesn't make my interaction any less authentic and human. The advantage of SM is that companies no longer need to be faceless
- Morgan Johnston