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Thom Kennon

Thom Kennon

An aging still edgy NYC kinda guy with 5 kids and a post-digital fascination with changing people's minds (marketing) for a living.
Twitter
A good way 2 start week - AdAge suggesting big data = future for CMOs & brand marketers https://adage.com/login.php That's what I'm talking about!
Photo: The Passing Notes killing it @ the Haiti Benefit @ the Montclair UU http://bigevidence.tumblr.com/post...
There is a twitter Campaign to #StopChildAbuse! Please Join Us. Donate a tweet here. I did > http://justcoz.org/helpspr... #DT @helpspreadthis
Gotta have some great Greek to cap a great week. (@ Parea Bistro) https://foursquare.com/tkennon...
The companion Pew piece - adults this time - to their socnet study of youth last Fall http://pewinternet.org/Reports... Grownups love their social too.
Kantar study shows huge lift in HD ad impact+recall http://www.adweek.com/news... ur experience strategist should be briefing all TVCs in HD format.
I voted for #TheTease by @Dannon Oikos on Ad Scrimmage...check it out https://t.co/5QOsTS6L
Microsoft WOA- Windows8 on Arm - gets early rave review http://www.zdnet.com/blog... is a truly alt future for tablets brewing?
I wondered why somebody didn't do something. Then I realized, I am somebody ~ Author Unknown http://JustCoz.org/helpspr... #DT @helpspreadthis
Thx @PattyYunen RT Skimlinks is real story behind Pinterest’s success in monetization http://t.co/ASUU3nUM…
Photo: Looking into the lobby of 505 Fifth http://bigevidence.tumblr.com/post...
Compete confirms it: G+ is rocking our world, with uniques at least http://www.marketingpilgrim.com/2012... But not the KPI to watch - active users is the key.
As a venal selfish marketer this is what I've been waiting for http://www.digiday.com/data... Cross-device behavioral - taking my cookies with me!
Study shows Chinese microblogs work just like Twitter when it comes 2 spreading news info anger http://www.wpp.com/wpp... Slomo Chinese Springs?
Eyeballs moving from couch to lap & mobile http://www.nytimes.com/2012... Nielsen sez "don't panic"! I say let's shift those budgets & do this thing.
Organic Search: a brief history, including the story thru today http://marketingland.com/when-ev... - From the OG Search Dr himself, Danny Sullivan.
Mashable sez Pinterest switching links, acting as silent affiliate to e-comms sites http://mashable.com/2012... This is brill, just need to say so.
Ignore Pinterest @ ur xtreme peril: currently driving referral traffic better than YouTube, LinkedIn & G+ combined! http://paper.li/GPlusPr...
This is big: Chrome+Android 4.0 now coming to tab/smartphone near u http://www.zdnet.com/blog... Or is it? Distribution is key challenge to be met.
Awesome insightful analysis of user behaviors & $s xross tablets http://www.rimmkaufman.com/blog... Bonus trak- Customize ur AdWords by device/OS segments
Forbes pulling a demi-HuffPo? http://www.digiday.com/publish... The grail here is how new marketing content eg brand messaging/media fits into the mix.
Mobile in-stream: the next frontier.Twitter well-positioned 2 kick FB's butt in mobile social media eyeballs+clicks? http://www.mediapost.com/publica...
7 good ideas for pandering 2 Panda with more UX awesomeness for your digital environs http://www.scoop.it/t... Do these now. We mean it.
RWW echoes consensus: the "SuperBowl of social TV" was not 46 http://www.readwriteweb.com/archive... But: 6 brands used #tags instead of urls - the future?
The TV-ad polar bears may be tired but Coke's integrated realtime streaming show tips way for new marketing co-viewing https://adage.com/login.php
Santa Clara County supervisors to consider $1.2m in vouchers to house chronically homeless http://www.mercurynews.com/bay-are... #DT @invisiblepeople
It's easy to donate a tweet. Go to http://JustCoz.org/helpspr... & donate your tweet to help #StopChildAbuse I did #DT @helpspreadthis
As a Jet fan I reserve right to toggle between game and #Downton. Tweet if I miss any good ads #2ndScreenSuperBowl
#BradyFail reminds one of the oldskool desperation of some o these spots we've been watching amongst the actual football #2ndScreenSuperBowl
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