An object imbued with intent is magic, it attracts us. An object without intent repels us. We must demand to live with intent. A life with intent driven by design. - Todd Hoff

Bad design is people not thinking. Bad design is letting stuff happen without people thinking about it. Every object should be about something. It should imagine a user. It should cast the user in a story starring the user and the object. Good design is about supplying intent. The song is just a given. It's how you cover it that matters. You have to make it your own. You have to show everyone what you intend. Acting by design is what we should all be doing. - Todd Hoff