Tod Maffin

So you've got a Facebook account and added a couple of dozen friends. In time, you begin to add some business contacts like past clientsas well. Since your business contacts can now see your profile, you're faced with a dilemma. * Do you stop posting any personal comments like jokes, updates about your family, etc.? * Or do you post only business stuff like listings from now on, irritating your friends and family? There's a better solution, and I call it "Friend Splitting." - Tod Maffin

Youch. And you thought your Facebook fan page management was tough. Whole Foods, a grocery chain that positions itself as a large-scale local-food outlet, realized it couldn't really maintain the image of a series of community-based stores by having a single Facebook fan page. So, it created more than 200 -- one for each store, and assigned a local person at each store to manage the content for that outlet. - Tod Maffin