Tom Himpe

We use human centric design to innovate meaningful and viable concepts that people will love to have and use. - Tom Himpe

Consumenten, meestal gewend aan (en geïrriteerd door) afstandelijke, onbuigzame en uit eigenbelang handelende bedrijven, zullen iedere vorm van vriendelijkheid en welwillendheid van merken dankbaar omarmen. De steeds opener communicate met én tussen consumenten (met name online) maakt dat het voor merken nog nooit zo makkelijk is geweest om creatief te reageren (in de vorm van een verrassing of geste) op een publiekelijke uiting, vraag, of statement. - Tom Himpe

Sad, unimaginative measurements of their sad, unimaginative campaigns. If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? These are my observations on changes already underway, changes that are dramatically affecting what marketing is and should be. You might have observed at least some of them in bits and pieces, but perhaps you have not considered them as a whole. Adapting to the implications will allow the creation of a more future-proof you. - Tom Himpe

Trendstream is a consultancy dedicated to understanding trends in technology adoption and what they mean for consumer behaviour, marketing communications, media and content. We created the GlobalWebIndex, which is the most detailed on-going global study into the internet consumer’s attitudes, motivation and multi-platform internet behavior ever created. It provides a unique perspective on the development of the internet, enabling clients to understand the impact on their target audience, business category and market. - Tom Himpe

Companies who have made their mark on design usually did so because a single designer had an unusually strong relationship with the company’s founder. - Tom Himpe

As a major content provider, it is our goal to communicate and distribute the ‘World of Red Bull’ in all major media segments, from TV to print to new media to our music record label.” He hopes Red Bull Media House will turn a profit, but, as with his sports teams, he’s willing to wait. “In literal financial terms, our sports teams are not yet profitable, but in value terms, they are,” he says. “The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures.” - Tom Himpe

Sarah is notorious for setting her friends up, and it occurred to her that if we could all describe our single friends on a website, then they could all check each other out, cutting out the middleman, and extinguishing the stigma attached to online dating. - Tom Himpe

Content as an asset is not where the value is - its power lies in reaching and engaging audiences. The winners in this new world order will create filmmaking experiences to draw an audience in, then generate revenue streams and services, and help to enrich their lives. ASOS and Net A Porter are perfect examples of companies that are getting it right, creating content and editorial that’s engaging as well as profitable. - Tom Himpe

Decoded runs a workshop designed to teach anybody how to code. - Tom Himpe

Evol8tion is an innovation agency that puts brands back in control by reverse engineering the startup to create technology solutions to business problems. Let me explain: - Tom Himpe

We help brands and their agencies elevate and monetize social interaction through ground-breaking imaginative tech deployments. Our work mesmerizes, winning the affection of consumers everywhere. Hire us, and our peerless strategies, masterful executions and technical prowess in any or all interactive environments will radically enhance your existing marketing programs. - Tom Himpe

Home Depot, Red Bull, Others Find Video Syndication with TubeMogul - Tom Himpe

Perhaps the most obvious commercial innovation is Monocle’s extensive range of branded merchandise, created in conjunction with high-end designers and boutique brands. - Tom Himpe

VBS.tv became the cornerstone of Vice’s new business model, the template for a massive expansion into premium Web video. Vice now operates three video-driven “verticals,” or branded channels, covering music (Noisey), technology (Motherboard) and art (the Creators Project). Each of the three has from one to four sponsors whose brands get prominent play on the channels and at the many live events Vice produces. Together, sponsorship of the verticals already accounts for a majority of the company’s revenues, and that proportion will increase next year when it launches new verticals to cover news, food, travel, fashion and film/photography. - Tom Himpe