Tom Himpe

"There's tremendous value (in niche demos)," says CW program planning and scheduling veep Kevin Levy. "Our primary target that we're looking at is women 18-34. ... It's great to be able to point to multiple shows across our network and show we've got some wins in different time periods in those demos." - Tom Himpe

Kelly produces exceptional screen content. Experienced across film, television, broadband and mobile entertainment, her work has received prestigious international recognition and is marked by originality, diversity and high production quality. Kelly’s company KCDC is developing a handful of original film, TV and cross-platform projects, and enjoys collaborating with producers of traditional media, to extend their properties into digital spaces. - Tom Himpe

It looks like another "big name" band is recognizing the power of free. The Smashing Pumpkins have announced that its latest album will be released entirely free: - Tom Himpe

The magazine business is breaking because everything written on that insert is true. - Tom Himpe

See, I think "How many more converts did I get from piracy?" - Tom Himpe

Printed on the front of the shirt is a kind of bar-code that contains your Twitter user name. When an appropriate sensing device (phone, laptop) is pointed at it, your latest Twitter update will virtually appear. - Tom Himpe

Argentine producer-scribe Jose Levy is drumming up buzz for a film project and fine-tuning its script with a low-cost social marketing campaign. He has sent out more than 1,400 copies of the script for "Clipeado" (Clipped) via Facebook (facebook.com/clipeado) and is fielding hundreds of responses, some of which have led him to rewrite dialogue and add new ideas. - Tom Himpe

OpenIndie, in the first instance, is a user generated film screening site with the aim of democratizing distribution. Development will take place over a number of phases but ultimately using the site users can discover and bookmark films they’re interested in, request a screening in their area and put on a screening of any film on the site. Likewise, filmmakers can add their film to OpenIndie, and upload and promote their film via social media. Plus, in terms of exhibition anyone, from an individual or a group of friends, to theatres, venues, film clubs and festivals will be able to measure demand for a film in their area, screen a film and share their revenue with the filmmaker. - Tom Himpe

Our aim is to encourage, assist and inspire independent creatives to use their new digital freedoms to create great work, that adds to our understanding of ourselves and the world, and helps move things forward. - Tom Himpe

ShoutFILM is a social networking website tailored specifically for filmmakers of all ages and skill levels. It allows you to share and receive feedback on all aspects of the film production cycle from script to release, where your final cut can be shown and reviewed in the ShoutFILM Cinema. by filmmakers all over the world! - Tom Himpe

if you allow other people to make money using your work, some of that money will find its way to you. Excluding your work from the world of professional activity (except as specifically approved by you) limits its life and limits your audience's ability to help distribute it. The best license is the one that grants your audience and other artists the same freedoms you have. - Tom Himpe

Content is Free, Containers are not; the commerce in mass art is all in the packaging. Hats off to band Weezer for devising the most brilliant CD packaging ever: - Tom Himpe

she details all the different areas of where the money came from, and it comes out as follows: * $21,000 in donations (most at the very beginning) * $25,100 from the store for merchandise (which cost $8,500). So, net: $16,600 * $3,000 from Channel 13 for broadcasting it (even though they didn't have to pay) - Tom Himpe

Mr. Iger said he singled out the Fairies line as a potential blockbuster in part because longevity would not be reliant on the aging of human stars, as is the case with “Hannah Montana” or “High School Musical.” “As everyone knows,” Mr. Iger said, “fairies are forever.” - Tom Himpe

Think of "containers" — books, discs, hard drives — as jugs and vessels. These containers add utility to and increase the value of the water. If you can get water for free in the public river, great — that doesn't reduce the value of vessels. Quite the contrary: when rivers flow, the utility and value of water vessels increases. - Tom Himpe

While making one DVD pressing of 4,999 copies, I will place promotional files of the entire film -- at all resolutions, including broadcast-quality, HD, and film-quality image sequences -- online at archive.org and as many mirror hosts as volunteer to share it. I will license it either as Creative Commons Share-Alike, or some equivalent of the GNU/Linux license. This will prevent it and any derivative works from ever being copyrighted by anyone. Of course this license won't apply to the songs, which will remain under copyright by their respective corporate overlords. But clearing the licenses first will decriminalize it, and make it safer to screen in theaters (and theaters will be free to screen it and charge for it without obligation to me). The free online copies are promotional copies. - Tom Himpe

“If it’s free, how do you make money?” 5 months after the Creative Commons Share Alike release of her animated musical feature Sita Sings the Blues, Nina Paley presents the first round of hard data from the project. Contrary to MPAA propaganda, the more the audience freely shares the film, the more they purchase DVDs, theater admissions, and merchandise; witness the $$ numbers that prove it. - Tom Himpe

Covering a span of sixty years, the graphic novel Logicomix was inspired by the epic story of the quest for the Foundations of Mathematics. - Tom Himpe

Being Greek I'm quite proud of this one. Btw, have just finished Doxiadis's other best seller Uncle Petros and Goldbach’s Conjecture which has been sitting comfortably on the bookshelf for the last couple of years. Highly recommend this one as well - Petros Lafazanidis

Described as "a digital comics platform similar to iTunes," the software will offer downloadable digital versions of comics by publishers Boom! Studios and Top Cow for just 99 cents - Tom Himpe

Taking its cue from campaign classics like Fear and Loathing on the Campaign Trail ’72 and The Making of the President series, 08 brings politico journalism into the graphic novel form. - Tom Himpe

The idea for the contest started with a series of questions, foremost among them: How hard is it to vanish in the digital age? Long fascinated by stories of faked deaths, sudden disappearances, and cat-and-mouse games between investigators and fugitives, I signed on to write a story for Wired about people who’ve tried to end one life and start another. - Tom Himpe

Spreadable media encourages horizontal ripples, accumulating eyeballs without necessarily encouraging more long-term engagement. Drillable media typically engage far fewer people, but occupy more of their time and energies in a vertical descent into a text’s complexities. - Tom Himpe

Wolverine is a slut. - Rob Haas

rather than irritating their audience, product integration gives Don Draper something to sell, clients to chase, and products to muse upon as he stares into the middle distance, imagining the next big step in advertising. Heineken’s partnership with the show sprawled beyond the small screen. Draper pursued Heineken as a client, pushing them to market their beer to housewives rather than beer halls. In the real world, the beer maker sponsored the show’s second-season finale and a high-profile wrap party. - Tom Himpe