Industry estimates indicate that the proliferation of spam filters has created a virtual spam filter minefield in which 14-25% percent of email messages broadcast for legitimate marketing purposes gets trapped. In addition, emails that look correct in one email program may not display properly in another. The purpose of these guidelines is to offer some tips for designing your email so as to increase your chances of avoiding these pitfalls.
- Tom
In business writing classes, people often ask about the difference between that and which. Where should each word be used? What's the difference between them? It can be a tricky question, and I don't look forward to talking about it...
- Tom