I don't see what the problem is here. If people are stupid enough to link to a fake story and treat it as though it's real without checking the sources, surely the author deserves all the link juice he gets! Will Google start to penalize sites that get lots of links through publishing fiction? - Tony Ruscoe

"Will Google start to penalize sites" - hoe can google verify that the story is just linkbaiting ? thats impossible without manual verification- no bot can do that - Peter Dawson