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Mark Traphagen › Comments

Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Daniel Delos as I think you can see from the conclusions in our article, Eric and I pretty much agree with you. I saw the patent article by Bill Slawski; very interesting indeed!" - Mark Traphagen
Mark Traphagen
Re: Why So Pushy? Why Social Networks Push Non-Friend Content In Your Streams - http://marketingland.com/...
"Thanks Ana. I don't mean to imply that there aren't people who would truly want complete control over their streams. But large social networks have to cater to the masses, and if their testing shows that filtering and pushing selected content increases user engagement and time on site, then they are going to go that way." - Mark Traphagen
Mark Traphagen
Re: Why So Pushy? Why Social Networks Push Non-Friend Content In Your Streams - http://marketingland.com/...
"Hi, I'm the author of this article. Thanks for reading, and I welcome your questions and comments!" - Mark Traphagen
Mark Traphagen
Re: Seen In The Wild: Google Hangout Box In Search Results - http://www.seroundtable.com/google-...
"@Amanda Barina see Ben Fisher's blog post for details about what Google said would trigger it but the more limited set of what actually triggered this example: http://www.steadydemand.com/bl..." - Mark Traphagen
Mark Traphagen
Re: Seen In The Wild: Google Hangout Box In Search Results - http://www.seroundtable.com/google-...
"Bradley, although Google's initial announcement of this seemed to imply this would be available to all brands, it looks like they might be doing a typical test rollout starting with big brands that they already have confidence in. We'll have to keep watching for it to trigger for smaller brands. No markup, but at minimum you should probably have a verified brand page that matches the official name of the brand that is properly connected to a YouTube account with the same brand name. This will work only for public Hangouts on Air created through the Scheduled Hangout event." - Mark Traphagen
Mark Traphagen
Re: Seen In The Wild: Google Hangout Box In Search Results - http://www.seroundtable.com/google-...
"According to Google+'s initial announcement these alerts should appear up to three hours before the scheduled event time and disappear as soon as the event is over. If you checked after 5 pm EDT yesterday that may be why you didn't see it." - Mark Traphagen
Mark Traphagen
Re: Does Google Private Search Tool Work? - http://www.seroundtable.com/google-...
"Thanks Barry. I'll keep an eye out for it and report if I can find if again." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I'm sorry @Anna Willis but that's simply incorrect. Did you read John Mueller's announcement and our article above? This was NOT just the removal of rich snippets. John could not have been clearer. They have completely ended the Authorship project, and he explicitly stated that they are no longer tracking any author-related data from rel=author links. What does remain we think, as Eric and I stated above, is an overall commitment by Google to eventualy be able to do author authority right. But to do that they have to develop the technology to be able to accurately identify authoritative entities apart from things like human-produced markup. They are working toward that, but it remains a long way off to be ready for prime time." - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"I would caution you that just because Google has a paper, or even a patent. on something does not mean that they are using it at present or in the future." - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Bingo @John Leo Weber. So few understand how differently Google+ is positioned within Google as compared to add ons like REader or Wave. I do expect that Google+ will change (and move more into the background) in the near future, but I do not expect that Google has any plans to kill it any time soon." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Ankit Gupta unfortunately Danny's article is easily misunderstood, as I noted in my comment there. First off, if you read the article carefully, you'll see that Danny does in fact agree that there was never a real "author rank" in the way most people use that term. At the most, Google used authorship data for a while as a qualifying (not ranking) factor for two things: 1) In Depth Articles 2) Showing your photo instead of just a byline (from December 2013 until June 2014). In the case of In-Depth Articles, it appears that even when authorship was used as a factor, it was used rarely. We only occasionally saw a byline on an IDA, and haven't seen any in many months. The publishing site was a far stronger factor. And again, that was not a ranking factor, it was a qualifying factor, one of many things that might get your article to show up in IDA. Furthermore, in my conversation with John Mueller he confirmed to me that Google is now no longer using rel=author data at all. Not in ANY..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Vipin Kumar here's a link to the event page for that Hangout http://goo.gl/OfxfIY" - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Actually, in recent videos and conference talks, Cutts was pretty careful to say they are constantly evaluating things like Authorship and would continue them for as long as they had real value. For the most part he didn't advocate for rel=author per se as much as for the overall concept of author authority in search." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"No it doesn't affect personalization of Google+ posts in logged in search. But Mueller was clear that they are no longer tracking ANY data from rel=author links. Personalized rankings of Google+ content from people and brands you circle had nothing to do with rel=author." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"It never was. Many Google spokespeople stated that it was never used as a ranking factor (including John Mueller)." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"John Mueller has made clear that rel=publisher is still fully supported" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I'll just add one more comment here: If you only go where the "crowd" already is, don't call yourself a marketer. Google+ has tremendous opportunities, but they have to be worked. Why in the world would you need another social network to market to the same people you already market to elsewhere? If you understand the power of influence Google+ can bring you with people who circle you or your brand there, then it makes sense to build strategies to bring a proprietary audience there. We've done that with things like expert Hangouts with a call to action to circle the sponsoring brand (and/or join a community it's created) to get more. You're marketers. Be creative! Don't follow the herd." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Vipin, you should also keep in mind that while Google likes for you to use proper schema markup on your sites, it is not a requirement, and won't necessarily "penalize" you if you don't. In the coming years, Google will get better and better at identifying entities and data types on sites without depending on markup, but in the meantime, if you are able to implement markup, it makes their job easier for your site." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Obviously I agree with what Eric said ;-) We published a series of studies that show that Google is unable to index much of the activity on Facebook and Twitter (see http://stonet.co/SocialSEOStud.... Moreover, as Matt Cutts said earlier this year (http://stonet.co/1dBbT2p) that they don't have access on those networks to the data they'd need to assess the authority and trustworthiness of those signals." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Very Important! Joshua Berg asked a number of detailed questions about the removal of authorship and the future of author authority in Google to John Mueller and got some interesting answers: https://plus.google.com/u/0/+J..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
""Yes they still focus on the user experience which is why they are so successful..." Thanks, you just validated my whole argument ;-)" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I wouldn't go out of my way to remove it. It does no harm" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Why @Valentina Alessandrini? What does your site's About section have to do with Authorship?" - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Danny while I actually totally agree with what you say here, I at the same time cringe. I've seen too many people see articles like this and miss the nuances, subtleties, and qualifying statements, rushing out to proclaim Author Rank as the next Big SEO Ranking Factor Magic Bullet! But be that as it may, like I said, I agree. Eric Enge and I in our article yesterday about the demise of Authorship that you linked stated that we believe author authority is far from dead, that Google is intensely interested in it, and that the promise of things like semantic search and Knowledge Vault point the way to the future. Beyond using bylines, I would recommend providing every possible clue to give Google confidence about your identity. That's one reason I think maintaining links from my web content to my G+ profile remains valuable." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Bingo @Durant Imboden. Could not have said it better myself. The fat lady ain't sung yet, to be sure!" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Iggy Papp that's an example of the kind of attribution errors we saw all the time." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Google says they still support much if it, and John Mueller in his own post encouraged webmasters to continue to use it. But in the long run I think such markup is a stopgap measure until Google can develop technology to be able to understand entities and relationships without it." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Google+ is not just another Google product. It is now integral link into almost all of Google. I don't see them ripping that out. It's not at all something like Google reader" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Not sure why you're making that leap of assumption." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@trigger At SMX Advanced this June both Eric and I heard Matt Cutts say in his keynote Q&A that Google was that before the end of 2014 the majority of Google searches would be done on mobile devices." - Mark Traphagen
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