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Mark Traphagen › Comments

Mark Traphagen
Re: Pope Francis News 2014: Did the Pope truly say “All dogs go to heaven”? - Crossmap Christian News | Church & Ministries - http://www.crossmap.com/news...
"Way to plagiarize. So very Christian of you." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"MassCentral, yes you can cross post to Facebook and Twitter, but people who aren't logged in to a Tsu account then get a gate requiring them to sign in or create a Tsu account to view your linked content. Is that the kind of experience you want to give your followers on those networks? Not me." - Mark Traphagen
Mark Traphagen
Re: Is Your Social Media Marketing Cart Before Your Horse? - http://marketingland.com/...
"Interesting addendum posted on Search Engine Land today: according to data by Shareaholic social media surpassed search for site referral traffic for the second time this year: http://marketingland.com/socia..." - Mark Traphagen
Mark Traphagen
Re: Is Your Social Media Marketing Cart Before Your Horse? - http://marketingland.com/...
"You seem to assume that I'm somehow opposed to brand building. Far from it! Just because that wasn't the focus of his article doesn't mean I don't think it's important. One of the reasons I'm proud to represent Stone Temple Consulting, the digital marketing agency I represent, is that it truly brings a superior product (its consulting services and expertise) to the marketplace. We're insanely proud of the Fortune 500 clients we have who year after year increase their budgets with us because they are so pleased with our results. But we want to continue to grow. And not everyone knows about us yet. So we produce superior, expert-level content, publish regularly, and are active on social media. All of that has helped grow and spread our reputation, and has led to actual new business. Unlike an e-commerce site, we can actually know and track that, because we can interview new clients to find out the journey they took to coming to trust their business with us. And for most, it started with..." - Mark Traphagen
Mark Traphagen
Re: Is Your Social Media Marketing Cart Before Your Horse? - http://marketingland.com/...
"On organic reach: you're assuming that I'm depending on organic reach in social media. I'm not (not entirely). But before we kick organic out the door, there is a kind of organic that isn't dependent on platforms or algorithms, and that's audience building. Brands that are successful on social media have worked hard to earn the ears and eyes of their followers. If their content is good enough, useful enough, or entertaining enough, fans seek it out (or subscribe to it) and share it with their friends. How you build such an audience is a subject larger than can be expressed here, but I highly recommend the book Audience by Jeffrey Rohrs. Another organic technique that still works quite well is using tools to listen for and find relevant conversations and becoming a relevant, useful, and enjoyable part of those conversations. Coke's Hub Network and Denny's Restaurants do this with extreme skill. You can read how in my Marketing Land article from last week. By the way, Denny's credits..." - Mark Traphagen
Mark Traphagen
Re: Is Your Social Media Marketing Cart Before Your Horse? - http://marketingland.com/...
"Active Hub, very interesting to hear your take from the Chinese perspective. Though I didn't state it in this article, I completely agree that an important factor in social media marketing is understanding the culture in which you operate and how it uses social media. Given your statements about traditional Chinese trust in peers and superiors for recommendations, you might be interested in my latest article for Moz, which is all about the power of brands using real people to represent them in content and social media: http://moz.com/blog/personal-b..." - Mark Traphagen
Mark Traphagen
Re: Is Your Social Media Marketing Cart Before Your Horse? - http://marketingland.com/...
"Thanks for the pushback, Augie. I obviously disagree with your original post and its conclusions, and am no more persuaded after your comment here. As I tried to make clear, I think your reliance on only direct ROI metrics is so limiting that I would be tempted to call it not marketing. Do you have Forrester studies showing that TV ads, billboards, newspaper ads, public relations, getting your brand in news stories, etc. all should be cast aside because there are no numbers (and of course, there can't be) showing that these lead directly to sales or lead acquisitions? I'd like to see your post boldly proclaiming that the only marketing that has any validity is that which occurs right at the bottom of the funnel. And then I'd like you to explain how you keep filling the funnel, which needs to be done if there is going to be enough anybodies at the bottom for you to sell to. Of course social media can be done ineffectively. Of course content can be done ineffectively. But so can..." - Mark Traphagen
Mark Traphagen
Re: Is Your Social Media Marketing Cart Before Your Horse? - http://marketingland.com/...
"intouchcrm yes that's so important. If people get no other takeaway from this post other than that they need to fit social into an overall marketing strategy (instead of just "doing social") then it was worth my effort." - Mark Traphagen
Mark Traphagen
Re: Is Your Social Media Marketing Cart Before Your Horse? - http://marketingland.com/...
"Hi, I'm the author of this column. I'd love to hear your questions and comments, and I promise to respond!" - Mark Traphagen
Mark Traphagen
Re: How Coke & Denny’s React To Real-Time Events On Social Media - http://marketingland.com/...
"Some good points, Sean. I didn't mention it in my article, but during the Q&A at SMX one of the Denny's reps mentioned that the increasing amount of social activities, especially among younger people, that take place on private or anonymous networks is indeed a challenge. He noted that it is still a very small part of their landscape, but is growing. The question will be whether teens will retain their same privacy concerns as they grow older. Sure 60% of teens on Facebook may have private accounts now, but that's understandable as they want to keep their activities hidden from parents and predators. But once they grow up and have families, will they become more public?" - Mark Traphagen
Mark Traphagen
Re: How Coke & Denny’s React To Real-Time Events On Social Media - http://marketingland.com/...
"Sean, actually, while I don't have any data at hand, it would be my guess that the vast majority of users do NOT lock down their social accounts, nor do they do things like block cookies on websites. Most of them don't even know how or that they can do those things." - Mark Traphagen
Mark Traphagen
Re: How Coke & Denny’s React To Real-Time Events On Social Media - http://marketingland.com/...
"Hi! I'm the author of this article. Thanks for reading it. I welcome your questions or comments and will respond to them here." - Mark Traphagen
Mark Traphagen
Re: Why everything you’re doing to engage fans is wrong…in a single chart - http://www.marketingpilgrim.com/2014...
"Well THAT was the Oversimplification of the Year. I think I've got my next article topic: a refutation of the gaping assumption in the conclusion of this analysis of the data." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Comment flagged as Tsu link spam." - Mark Traphagen
Mark Traphagen
Re: Content Marketing Landscape 2014 - Top 200 Brands and Influencers - http://www.onalytica.com/blog...
"Thanks, Arthur, that is helpful. I think it's always a good idea to include the methodology and/or criteria with any data presentation. Without some understanding of why someone was ranked higher the information is next to meaningless. So you used only tweets that had the hashtag #contentmarketing? I don't always hashtag my tweets, especially with such a long tag that takes up a huge amount of a tweet. If I had tagged more of my relevant posts (provided they were getting engagement) could that have increased my chances of ranking higher in this study?" - Mark Traphagen
Mark Traphagen
Re: Content Marketing Landscape 2014 - Top 200 Brands and Influencers - http://www.onalytica.com/blog...
"Where is the methodology? By what criteria were these rankings done? What is your "PageRank" formula and what factors into it? Can't find that here or in your downloadable report. Without some knowledge of that it's hard to interpret the value of this report." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"A reminder that any comments containing a link to your Tsu account to try to gain downstream income providers are being flagged by me and removed by Marketing Land." - Mark Traphagen
Mark Traphagen
Re: Taking The Leap: Freelancing - http://akvileharlow.com/taking-...
"Everything I saw you do during your TDM days convinces me that any client would be extremely lucky to have you working for them. All the best! (But we sure will miss you at SMX events!)" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"To anyone who enjoyed this article I highly recommend http://www.the-vital-edge.com/... It's a long read, but Gideon Rosenblatt does an incredibly valuable analysis of the value propositions of not only Ello and Tsu but also two other networks that are looking to disrupt the current social media network model." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks Ryan. And people can always look you up by name on Tsu. In fact, I'm going to do just that (as soon as they're back up from their latest update)!" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks, Jove. So glad you found this article useful. If you just google my name you'll find my active social profiles. I'm most active on Google+ and Twitter, and you'll always find links to my content on those networks." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Ryan, you have a substantive comment here, but since Tsu links are essentially affiliate marketing links, we're flagging and removing comments containing them. Could you please edit your comment and remove that link, so we don't have to do that to yours? Thanks." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks for your comment, Daniel. I concur with much of your experience on Tsu. To their credit, they have taken some pretty dramatic advances against spam since last week, and it is now possible to report both posts and profiles. However, you raise a larger concern that I share. Right now Tsu seems like a network without a purpose (other than trying to generate enough views and get enough signups to make some money). And it lacks a lot of the sophisticated filters and options (such as groups) that mature networks like Facebook and Google+ have. Right now my Tsu stream looks like I'm just hitting some "random - show next" button at Reddit ;-)" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"You're welcome!" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks Adrian!" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"I agree that Ello is harder to "get" right away. I'm enjoying it for its own funk, but I'm not trying to market there at this point. Let's connect on Tsu, ok?" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"You're welcome, Frank!" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks Matthew. Ello is a bit harder to "get." It's kind of its own world, but if you can get into its vibe it has its charms. Check out my guide linked in the article." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Hi, I'm the author of this article. Thanks for reading! I welcome your questions and comments and will be here to interact with them. PLEASE NOTE: Since links to Tsu profiles create income opportunities for the profile, they will be considered affiliate links and I will flag them. Thanks for understanding." - Mark Traphagen
Mark Traphagen
Re: 2014 Nominee: Mark Traphagen, Stone Temple Consulting - http://50mostinfluential.com/celebra...
"Thanks for the nomination, Susan. I'm deeply honored. Helping other people succeed is a very satisfying way to live. I love getting up every morning!" - Mark Traphagen
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