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Mark Traphagen › Comments

Mark Traphagen
Re: 5 Google+ Marketing Tips From the Pros - http://www.socialmediaexaminer.com/google-...
"RE: #4 I realize these articles are written way ahead of time, but unfortunately since author photos were removed from search results around 28 June, the Author Stats tool in Webmaster Tools has been broken." - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"Katherine, sorry, should have made clearer that from "Google realized..." on in my previous comment was my personal supposition, not quoting a Google statement. I'm inferred it from statements made by Google's John Mueller in a Webmaster Central Hangout the day after he announced the authorship change (see http://stonet.co/1jwUOuX). In that hangout Mueller talked a bit (but still vaguely) about testing and observations Google had made regarding author photos in search over the past two years. Are bylines also a tacit endorsement of an author? Sure, just not as strong a one, obviously. But in the same video I linked above, Mueller says that now the only qualification to get an Authorship snippet (i.e., a byline now) is to have Authorship properly set up on the content. Previous to now, and especially since last December, there was some discrimination among authors, with only some earning the coveted photo, while others would get only a byline or nothing (see..." - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"How in the world can I link to something I just said they DIDN'T say?" - Mark Traphagen
Mark Traphagen
Re: Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard - http://marketingland.com/ghost-t...
"Vanessa, did you do anything to track down who shared about your product on G+. Sounds like an influential user or two recommended it." - Mark Traphagen
Mark Traphagen
Re: Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard - http://marketingland.com/ghost-t...
"Absolutely it does. If someone plusses or shares my brand page's public content, it can get elevated in personalized searches by that person's G+ following." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"How is that silly? Almost every social network runs off an app in smartphones: Facebook, Pinterest, Instagram, Twitter, etc., etc." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"It works very well, actually. It has a very good iOS app." - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"UPDATE: John Mueller has made some further statements on this and they are quite revealing! see https://plus.google.com/u/0/10..." - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"That's the point Katherine. "Implied" means they DIDN'T say it, but that people might think that. Google realized that the author photos were appearing to give extra endorsement to content that Google might not actually endorse, in some cases." - Mark Traphagen
Mark Traphagen
Re: Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard - http://marketingland.com/ghost-t...
"It's what I said to you on G+ Martin. Google+ requires a different strategy, and not just in the style of how you post. You have to build a strategy that brings your own audience into Google+ and incentivizes them to be active with your there. Yes, that's a lot of work. But the payoff? You gain extraordinary influence into their personalized search results." - Mark Traphagen
Mark Traphagen
Re: Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard - http://marketingland.com/ghost-t...
"Matt, what Dustin said. Won't go further as you and I have already debated this on G+." - Mark Traphagen
Mark Traphagen
Re: Larry Page On Google+: “We’re Super Excited About It” - http://marketingland.com/larry-p...
"LOL. Do you think if Larry had said, "Yes, we're planning to kill it as soon as possible" these guys would be commenting, "Obviously Google is now moving Google+ to top priority!"" - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Another update: I just got hit with the updated search sans author photos and can show you what it looks like. Spoiler: a nice little surprise for active Google+ posters in personalized search! https://plus.google.com/107022..." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"No, no mention. But other than some brief experiments here in the US (and longer experiments abroad), Google has not incorporated publisher into search, with the exceptions of the Knowledge Graph brand results and In Depth Articles and News." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Stephen, see this post https://plus.google.com/107022... First hints that there was indeed more behind this decision than just mobile UI concerns." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Sorry, I don't buy into such conspiracy theories. For one thing, Google is continuing to work on developing Google+, and I have it on good authority that I can't disclose that you will see some amazing updates in the next year. Furthermore, in a NY Times interview at Google I/O, Larry Page gave Google+ a very strong thumbs up, and promised that it continued to be important and would be developed. Google+ has matured and is now moving into its next phase, more in the background, supporting everything else at Google as their identity engine. That it would not be mentioned in a developers conference does not equal it's demise or lack of importance. Do you expect all the other Google products that didn't get mentioned in the keynote to die too?" - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"I think something like that is quite possibly in the mix, Jim. See my summary of further remarks by Google's John Mueller at https://plus.google.com/107022... While he didn't address the Google+ aspect specifically, John strongly hints that part of what entered into this decision was observations of how user behavior toward and with Authorship has changed over the past two years. A declining rate of profiles connecting to Authorship could conceivably be part of that equation. I think the more important factor is the other that you allude to: that they have learned that linking author authority to data garnered by voluntary hookups to a G+ account will never scale large enough, and would end up skewing the data. I expect that "author rank" continues to be a difficult and long term project for Google. One they are determined to crack, but not one that they expect to conquer real soon. If it's still far away, then giving so much emphasis to authors in search doesn't make sense anymore." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Thanks for your comments, Eric. I actually don't think author authority will ever be dependent upon Google+ or any other social signals. It may in the end be much more about the "traditional" SEO juice an author is able to generate when he or she produces content out on the web." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"It's Twitter handles all over again!" - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"In a Webmaster's Hangout yesterday, John Mueller had more to say about this change, including some more interesting revelations. Get my whole synopsis at https://plus.google.com/u/0/10... The main news items: 1. The new byline snippets will be based solely on whether Google Authorship is set up correctly for the linked page so that Google can accurately read who the author is. No more levels of qualification based on site quality, content quality, and author trust as we were seeing since December. 2. CTR on author photos may actually have gone down over the past two years as users became more accustomed to seeing the photos in results. The wow factor wore off." - Mark Traphagen
Mark Traphagen
Re: Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard - http://marketingland.com/ghost-t...
"It's very frustrating to see that many publishers who say Google+ referral traffic sucks not surprisingly suck at using it. I can tell you that for the many sites I work with who now use Google+ effectively (i.e., doing more than just dumping links there) get big traffic from it. For many it is their #1 or #2 social referral source." - Mark Traphagen
Mark Traphagen
Re: Larry Page On Google+: “We’re Super Excited About It” - http://marketingland.com/larry-p...
"This is not a surprise to those of us who actually follow closely how Google has developed Google+. Anyone proclaiming that G+ is dead just doesn't understand the strategy. Three years in it's time for G+ to move into its more mature role, more in the background as the identity engine behind all of Google. I would point you to my Marketing Land editorial http://marketingland.com/googl..." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Ronnie, I tend to agree with that. While the trend is toward "more visuals!" too many become distracting." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Good points, Durant. As I've noted, I suspect that this move may be, in part, a first step toward preparing things for a future, real author rank system. Even after the December 2013 "purge" an author photo still was no guarantee that the content on the click-thru was particularly valuable." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"That's an interesting thought. As the change rolls out, I'll definitely be testing that." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Olivier I originally intended to do a whole section on some of the "conspiracy theories" popping up about this change, but cut it to get the article out today.That's something I may still write about. I suppose that's possible, but it doesn't follow for me. I don't think having no face photos automatically means people will wander over to the ads column. My impression would be that if people are already hunting in the organic results, they are going to find something there to click." - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Hi. I'm the author of this post. I welcome your questions and comments!" - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"Would like to see a text form post of those recommendations, Dan" - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"I've published my take on the "why" question: https://plus.google.com/+MarkT..." - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"It's rolling out gradually globally, so not everyone will see it yet." - Mark Traphagen
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