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Mark Traphagen › Comments

Mark Traphagen
Re: TJ33 – Google Authorship: Brand Building For The Search And Social Web with Mark Traphagen - http://www.veravo.com/traffic...
"Hi, this is Mark Traphagen, James' guest for this episode. If you have any questions about anything we discussed, leave them here and I'll be glad to try to answer them!" - Mark Traphagen
Mark Traphagen
Re: 13 Tools to Create Your Media Empire on Google+ - http://www.socialmediaexaminer...
"Excellent summary, Ryan. One quick note: Google+ +Post Ads are still in beta, being tested by a few Google+ brand partners, and have not yet been made available to other users." - Mark Traphagen
Mark Traphagen
Re: Oh, yeah: How To Get More Google+ Page Views Has Arrived - http://www.clicksandclients.com/...
"Is this an April Fools Joke? If so it's crude and poorly executed. Why are you slandering me by attributing the EXACT OPPOSITE of what I teach people? And where have i ever, ever proclaimed myself a "social media expert." That makes me vomit. Take this down and issue an apology." - Mark Traphagen
Mark Traphagen
Re: Now Google+ Shows Your How Many Times Your Profile, Content Has Been Viewed - http://marketingland.com/see-man...
"Thanks for the reference to my post, Martin. I won't say "link." Too dangerous these days ;-)" - Mark Traphagen
Mark Traphagen
Re: Slidecasts to be Discontinued - http://blog.slideshare.net/2014...
"A lot of discussion....but none apparently from your actual users, whom you ignored here until I publicly called you out for it. And now this brief, dismissive, "thanks for your comments which meant absolutely nothing" response. You guys need serious help with your customer service and social media effectiveness. Really. Brands can't mollify their users and customers these days by ignoring them or by making dismissive canned responses. Before this removal of Slidecast I was seriously considering paying for a pro SlideShare account. Removing Slidecast (and especially removing it from existing decks!) was a first blow to that. But your cavalier response on the issue has sealed the deal. You will get no money from me." - Mark Traphagen
Mark Traphagen
Re: 5 Lessons Scoop.it Learned From Using SlideShare - http://blog.slideshare.net/2014...
"How about getting someone to give one crap about all the unanswered user comments on the announcement that you are not only killing Slidecast, but removing it from decks that already had it: http://blog.slideshare.net/201... Not one response. Also, no response to my questions about this in many posts on Twitter and Google+." - Mark Traphagen
Mark Traphagen
Re: Slidecasts to be Discontinued - http://blog.slideshare.net/2014...
"The continued silence of any response on this from Slideshare either here or on social media indicates what happens too often when a startup gets acquired (in this case by LinkedIn. They just stop caring." - Mark Traphagen
Mark Traphagen
Re: Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles - http://searchengineland.com/yes-goo...
"@steve and you've based that on what evidence? What testing? When people are looking for actual answers, your guesses aren't helpful. @Keith Cash the truth is we don't know for sure. One thing I can assure you is NOT in and of itself a high authority sign is just a high number of Google+ followers. Too easily gamed (and many people are gaming it now). Google's not that stupid. It's likely a very complex combination of factors, and don't believe anyone who tells you they know the formula." - Mark Traphagen
Mark Traphagen
Re: Secret’s Mobile App Design Hides In Plain Sight - http://blog.semilshah.com/2014...
"I downloaded it yesterday and can immediately see how addictive it could be. The problem though for me (and I suspect for a lot of other early adopters) is that my phone contact list is NOT the people in my life who would be more likely to also be on this app. So 24 hours ago I made a few posts, and thumbed through all the "popular" content they gave me at startup (none of which is from my network. Now a day later, my content has no engagement, but worse, there has been no update of content at all. How long before I lose interest and just stop opening the app?" - Mark Traphagen
Mark Traphagen
Re: Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles - http://searchengineland.com/yes-goo...
"No, not at all that simple. First off, anyone "writing long articles for the sake of long articles" is not likely to ever qualify for this. There likely needs to be a significant amount of signals around the content for it to even be considered. Second, while Cutts says author authority may be "in use" for In-Depth Articles, we see very little evidence that it is so far a major factor. So far Google seems far more dependent upon publisher (site) reputation. Only a very small percentage of articles displayed in In-Depth Articles boxes show an author attribution." - Mark Traphagen
Mark Traphagen
Re: Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles - http://searchengineland.com/yes-goo...
"Shari - your point is one of the main things I emphasize when I try to explain to people why I think any real "author rank" is still a long way off for Google. People don't realize how tricky it is to get this right, and Google won't throw something into the search algo half-baked. For author authority ranking to work, I'm sure Google knows by now it can't depend on Google Authorship alone. That's why it's so important to see what they are doing with the Knowledge Graph and semantic search. They are learning ways to identify individuals as "entities" even apart from markup like rel author. As they get better at that, they will be able to match up those entities with authority signals. But its a long term project." - Mark Traphagen
Mark Traphagen
Re: Google: We Use Author Rank In ‘Some Ways’ - http://www.webpronews.com/google-...
"Thanks for reporting on this Chris. After getting that reply from Matt Cutts on Twitter, I wrote an article with my take on the current status of Author Rank: http://www.stonetemple.com/quo..." - Mark Traphagen
Mark Traphagen
Re: Google's Cutts Confirmed That Author Authority Is Uses For In-Depth Articles - http://www.seroundtable.com/google-...
"My extensive article about this exchange can be found at stonet.co/1kjKNDm" - Mark Traphagen
Mark Traphagen
Re: Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles - http://searchengineland.com/yes-goo...
"I wrote an extensive article last night explaining why Matt's reply to my tweet is author authority as a qualifier (for a search feature) and is not a RANKING factor, which is what most people mean by "author rank." See http://www.stonetemple.com/quo..." - Mark Traphagen
Mark Traphagen
Re: Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles - http://searchengineland.com/yes-goo...
"Barry: Is the paragraph starting "We are also expecting..." quoting Matt from the stage, or is that your own comment? Very important!" - Mark Traphagen
Mark Traphagen
Re: 3 Ways to Use Google+ to Increase Website Rankings - http://www.socialmediaexaminer.com/...
"Hi Olivia, Public posts on Google+ are also part of your Authorship. If you use Google Webmaster Tools, you can see them included in your Author Stats (under the Labs section). Also, I see many of my Google+ posts appearing in Google search with my author photo. For example, search "google+ page analytics." That post you see with my author photo has been at the top of Google for that query for almost two years now." - Mark Traphagen
Mark Traphagen
Re: What is Google Authorship? Tips and Resources - http://blog.scoop.it/2014...
"Thanks for including me +Ally Greer A couple of comments: 1. I am very skeptical about the value of Authorship for Scoop.It because it is primarily a curation site. Google wants authorship to lead to original content by the author. I'm not sure they will look favorably on it being connected to curation. 2. The "more results for the author when you return to the SERPs" feature was an experiment by Google that they discontinued a long time ago. It no longer works. 3. Google's John Mueller confirmed that Authorship is _not_ yet a ranking factor and therefore does _not_ make your content "appear higher in search" (except for sometimes in personalized results for people who have you in their Google network). He also confirmed that it therefore is not used by Google presently to verify original content, and therefore does not protect you against scrapers." - Mark Traphagen
Mark Traphagen
Re: Slidecasts to be Discontinued - http://blog.slideshare.net/2014...
"Exactly Anna. Well said." - Mark Traphagen
Mark Traphagen
Re: Slidecasts to be Discontinued - http://blog.slideshare.net/2014...
"Thanks for that tip @Timothy Nichols. I may start publishing my decks on YouTube instead of Slideshare. This is a backwards move that will greatly diminish the value of my decks. Like many good presenters, I'm moving to more visual slide decks. Now on Slideshare these will have no narrative context, and will be virtually value-less to my readers. Slideshare, a better option here would have been to move Slidecast to a Pro (paid) feature, or to let us pay to use it as an upgrade. I would have paid for it." - Mark Traphagen
Mark Traphagen
"The reason that sentence is difficult is it has a dependent clause followed by two independent clauses." - Mark Traphagen
Mark Traphagen
Re: Is Google Misleading Us? If So, How? - http://www.seroundtable.com/google-...
"Not to defend Matt Cutts--not my job--but that example is a perfect example of someone reading something into what Cutts said or wrote that he never said. I defy anyone to show me anything from Matt where he said, "if you're using guest blog posts, you should probably stop." Never. Not once. That's what happens when people read only a headline, or see what they want to see. Yes, his recent blog post did say, "Guest blogging is over," originally, but even before he added "for SEO" to the title, and the clarifying extra paragraphs, his original was still clear that he was talking about the practice of guest blogging merely for producing manipulative links. I don't think Google lies to us. But I do think public statements are intentionally crafted to keep us on our toes, and make us think twice before doing anything that might be construed by Google as manipulative. And I do agree that the exact line is what is too often unclear." - Mark Traphagen
Mark Traphagen
Re: Pastor Running an Online Church for the Deaf Comes Out as an Atheist - http://www.patheos.com/blogs...
"Is anyone else immensely entertained by a mental image of God spewing seminaries from his mouth? Where's that cartoonist from Monty Python when we need him? Also, what is a "confused soul"? I find it difficult to confuse something that doesn't exist." - Mark Traphagen
Mark Traphagen
Re: Pastor Running an Online Church for the Deaf Comes Out as an Atheist - http://www.patheos.com/blogs...
"They are convinced they have explanations that overcome the problems, but that bringing up the problems and their explanations to the rank and file would be too complex and confusng to them, so better not to even bring them up. Actually, if you've ever heard of presuppositional apologetics, it was invented at WTS, by a professor Van Til. Their "explanations" for all difficulties really boil down to basic presuppositionalism: "we can't have any reality or thought without the transcendent God of the Bible, therefore he must exist and the Bible must be true, no matter what." It's circular argumentation at its finest." - Mark Traphagen
Mark Traphagen
Re: Pastor Running an Online Church for the Deaf Comes Out as an Atheist - http://www.patheos.com/blogs...
"Curiously enough, seminary also led to my atheism. 10 years ago I went into Westminster Theological Seminary in Philadelphia (a very conservative, old-school Presbyterian seminary), and came out five years later with an MAR in Biblical Studies and no Christian faith left. In seminary, they show you the Bible they tell you not to preach to your congregations." - Mark Traphagen
Mark Traphagen
Re: 3 Ways to Use Google+ to Increase Website Rankings - http://www.socialmediaexaminer.com/...
"Merlin, my link reference was specifically to links in the About tab of a profile, NOT to the embedded link in a post. Of course I know that's followed. Your second paragraph is calling me to task for something I never refuted. Of course I know that G+ post are incredibly valuable in search. Not only have I not denied that, I make regular use of it. Because of the relationships I have on G+ I have a very high authority profile, and my posts rank very highly in search. Go search (logged out of Google) for "google+ page analytics" for an example. That G+ post of mine has been in the top 3 for that query for over two years now! As to your third paragraph, I can't respond to conspiracy theories. Of course I understand that Cutts is an official spokesperson, and therefore there is sometimes propaganda mixed in with what he says. However, I will not jump to accusing him of actually intentionally lying. The Toolbar PageRank example is not necessarily Matt "lying." When he made that..." - Mark Traphagen
Mark Traphagen
Re: How Google Plus Profiles & Pages Gain Search Authority - http://searchengineland.com/how-goo...
"I would want to drive traffic to my site, so I would post an excerpt on Google+ and then link to the original with "read more"" - Mark Traphagen
Mark Traphagen
Re: How Google Plus Profiles & Pages Gain Search Authority - http://searchengineland.com/how-goo...
"I agree with Martin Oxby. Nowhere has Google said that ALL exact match anchor text is bad. Branded anchor text is almost always fine, and your own name is certainly an example of that." - Mark Traphagen
Mark Traphagen
Re: Google Slips Up & Shows New AdWords Ad Format On Google+ - http://www.seroundtable.com/google-...
"It will be interesting to hear from AdWords users whether they start seeing any noticeable change in CTR as this rolls out." - Mark Traphagen
Mark Traphagen
Re: Google Slips Up & Shows New AdWords Ad Format On Google+ - http://www.seroundtable.com/google-...
"I've been seeing it for a month, but I know many others who've only started seeing it this week." - Mark Traphagen
Mark Traphagen
Re: How good is your website? Free website healthcheck - http://jeyjoo.com/blog...
"Thanks for recommending our Virante AuthorRank tool. A couple of caveats: 1) The sim64 tool you link to first is a hoax. It does not actually measure anything. In fact, it will return a different score every time you use it. 2) There is no evidence that Google is yet employing any kind of author ranking scheme in their search results. 3) Virante AuthorRank does NOT measure Googel AuthorRank (which can't be measured because even if it did exist, we wouldn't know the exact criteria) and does not claim to. Our AuthorRank tool is our own metric. It evaluates the search engine ranking power of the content of anyone using Google Authorship, using industry-respected SEO evaluation metrics such as those provided by Moz." - Mark Traphagen
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