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Mark Traphagen › Comments

Mark Traphagen
Re: How Coke & Denny’s React To Real-Time Events On Social Media - http://marketingland.com/...
"Some good points, Sean. I didn't mention it in my article, but during the Q&A at SMX one of the Denny's reps mentioned that the increasing amount of social activities, especially among younger people, that take place on private or anonymous networks is indeed a challenge. He noted that it is still a very small part of their landscape, but is growing. The question will be whether teens will retain their same privacy concerns as they grow older. Sure 60% of teens on Facebook may have private accounts now, but that's understandable as they want to keep their activities hidden from parents and predators. But once they grow up and have families, will they become more public?" - Mark Traphagen
Mark Traphagen
Re: How Coke & Denny’s React To Real-Time Events On Social Media - http://marketingland.com/...
"Sean, actually, while I don't have any data at hand, it would be my guess that the vast majority of users do NOT lock down their social accounts, nor do they do things like block cookies on websites. Most of them don't even know how or that they can do those things." - Mark Traphagen
Mark Traphagen
Re: How Coke & Denny’s React To Real-Time Events On Social Media - http://marketingland.com/...
"Hi! I'm the author of this article. Thanks for reading it. I welcome your questions or comments and will respond to them here." - Mark Traphagen
Mark Traphagen
Re: Why everything you’re doing to engage fans is wrong…in a single chart - http://www.marketingpilgrim.com/2014...
"Well THAT was the Oversimplification of the Year. I think I've got my next article topic: a refutation of the gaping assumption in the conclusion of this analysis of the data." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Comment flagged as Tsu link spam." - Mark Traphagen
Mark Traphagen
Re: Content Marketing Landscape 2014 - Top 200 Brands and Influencers - http://www.onalytica.com/blog...
"Thanks, Arthur, that is helpful. I think it's always a good idea to include the methodology and/or criteria with any data presentation. Without some understanding of why someone was ranked higher the information is next to meaningless. So you used only tweets that had the hashtag #contentmarketing? I don't always hashtag my tweets, especially with such a long tag that takes up a huge amount of a tweet. If I had tagged more of my relevant posts (provided they were getting engagement) could that have increased my chances of ranking higher in this study?" - Mark Traphagen
Mark Traphagen
Re: Content Marketing Landscape 2014 - Top 200 Brands and Influencers - http://www.onalytica.com/blog...
"Where is the methodology? By what criteria were these rankings done? What is your "PageRank" formula and what factors into it? Can't find that here or in your downloadable report. Without some knowledge of that it's hard to interpret the value of this report." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"A reminder that any comments containing a link to your Tsu account to try to gain downstream income providers are being flagged by me and removed by Marketing Land." - Mark Traphagen
Mark Traphagen
Re: Taking The Leap: Freelancing - http://akvileharlow.com/taking-...
"Everything I saw you do during your TDM days convinces me that any client would be extremely lucky to have you working for them. All the best! (But we sure will miss you at SMX events!)" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"To anyone who enjoyed this article I highly recommend http://www.the-vital-edge.com/... It's a long read, but Gideon Rosenblatt does an incredibly valuable analysis of the value propositions of not only Ello and Tsu but also two other networks that are looking to disrupt the current social media network model." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks Ryan. And people can always look you up by name on Tsu. In fact, I'm going to do just that (as soon as they're back up from their latest update)!" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks, Jove. So glad you found this article useful. If you just google my name you'll find my active social profiles. I'm most active on Google+ and Twitter, and you'll always find links to my content on those networks." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Ryan, you have a substantive comment here, but since Tsu links are essentially affiliate marketing links, we're flagging and removing comments containing them. Could you please edit your comment and remove that link, so we don't have to do that to yours? Thanks." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks for your comment, Daniel. I concur with much of your experience on Tsu. To their credit, they have taken some pretty dramatic advances against spam since last week, and it is now possible to report both posts and profiles. However, you raise a larger concern that I share. Right now Tsu seems like a network without a purpose (other than trying to generate enough views and get enough signups to make some money). And it lacks a lot of the sophisticated filters and options (such as groups) that mature networks like Facebook and Google+ have. Right now my Tsu stream looks like I'm just hitting some "random - show next" button at Reddit ;-)" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"You're welcome!" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks Adrian!" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"I agree that Ello is harder to "get" right away. I'm enjoying it for its own funk, but I'm not trying to market there at this point. Let's connect on Tsu, ok?" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"You're welcome, Frank!" - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Thanks Matthew. Ello is a bit harder to "get." It's kind of its own world, but if you can get into its vibe it has its charms. Check out my guide linked in the article." - Mark Traphagen
Mark Traphagen
Re: Ello & Tsu: Are The New Me-Too Social Networks For Marketers? - http://marketingland.com/...
"Hi, I'm the author of this article. Thanks for reading! I welcome your questions and comments and will be here to interact with them. PLEASE NOTE: Since links to Tsu profiles create income opportunities for the profile, they will be considered affiliate links and I will flag them. Thanks for understanding." - Mark Traphagen
Mark Traphagen
Re: 2014 Nominee: Mark Traphagen, Stone Temple Consulting - http://50mostinfluential.com/celebra...
"Thanks for the nomination, Susan. I'm deeply honored. Helping other people succeed is a very satisfying way to live. I love getting up every morning!" - Mark Traphagen
Mark Traphagen
Re: Heresy: Google and SEO Don’t Actually Change that Much - http://moz.com/rand...
"Then I'd say you need to take a serious look at what you are doing with your social. Moz, Stone Temple Consulting (where I manage content and social) and our clients have very different results from you. If you are trying to directly sell with your social media, that will fail. But if as Rand says you are using it to build an audience for your very useful content in ways that reinforce the trust, authority, and reputation of your brand, then social functions as a funnel-feeder that moves people along to that place where they will turn to you when they are ready to buy." - Mark Traphagen
Mark Traphagen
Re: Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform - http://marketingland.com/faceboo...
"Exactly @Austin Walters. The only way to have a successful video on Facebook is to have it go viral, and how often does that happen for the average business? In contrast, a typical YouTube video might see more modest views, but if well-optimized, it has the potential to show up in relevant searches virtually forever, giving long term value to the video owner." - Mark Traphagen
Mark Traphagen
Re: Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform - http://marketingland.com/faceboo...
"In my opinion if this is really a trend it evidences a short-sighted view of video marketing. For one thing, I'd like to know if the decrease in YouTube and increase on Facebook is happening from the same businesses. In other words, are individual marketers actually abandoning YT and going to FB exclusively for their video uploads? My real question though concerns reach. Until and unless Facebook develops an actually worthwhile search, Facebook videos like all FB content will have short half-lives. FB content goes by, is quickly consumed, and disappears into the void. Well-optimized YT videos can continue to rank in Google search for relevant searches for a long, long time. That means ongoing reach and value from the same initial video spend." - Mark Traphagen
Mark Traphagen
Re: Google+ is the Social Underpinning for All Things Google - SocialTimes - http://socialtimes.com/google-...
"Understood. High up people like Horowitz often have a set of talking points they use over and over in interviews." - Mark Traphagen
Mark Traphagen
Re: Negative Self Talk and Self Deprecation - http://moz.com/rand...
"Right now I want to self talk myself into a remote inn in Maine!" - Mark Traphagen
Mark Traphagen
Re: Negative Self Talk and Self Deprecation - http://moz.com/rand...
"Cyrus I think that's an important distinction. There's a difference between healthy self-deprecation in public discourse and having proper humility and a destructive attitude where one truly believes he or she can do nothing right." - Mark Traphagen
Mark Traphagen
Re: Google+ is the Social Underpinning for All Things Google - SocialTimes - http://socialtimes.com/google-...
"Kimberlee it might be helpful if you started the section where you quote Horowitz with something like "I spoke to Bradley Horowitz..." or "We spoke..." if you prefer the journalistic nominative. Without that, the extreme similarity of Horowitz's remarks to remarks he made in an USA Today interview a year ago set off my suspicions." - Mark Traphagen
Mark Traphagen
Re: Google+ is the Social Underpinning for All Things Google - SocialTimes - http://socialtimes.com/google-...
"Please do not post my previous comment. I have been given to understand off the record that this was indeed an actual and legitimate interview. My apologies." - Mark Traphagen
Mark Traphagen
Re: Up Close: Ello, The New Social Network That Is So Hot Right Now - http://marketingland.com/up-clos...
"A great overview Martin, and describes well the experience I'm having there. Does feel like the early days of G+ (with a number of the same early adopters present). I'm already getting tons of engagement. Of course, it's newness-fever and a lot of people are playing with it (if they got in). If you get in, come say hi to me at @marktraphagen http://ello.co/marktraphagen" - Mark Traphagen
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