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Mark Traphagen › Comments

Mark Traphagen
Re: 2014 Nominee: Mark Traphagen, Stone Temple Consulting - http://50mostinfluential.com/celebra...
"Thanks for the nomination, Susan. I'm deeply honored. Helping other people succeed is a very satisfying way to live. I love getting up every morning!" - Mark Traphagen
Mark Traphagen
Re: Heresy: Google and SEO Don’t Actually Change that Much - http://moz.com/rand...
"Then I'd say you need to take a serious look at what you are doing with your social. Moz, Stone Temple Consulting (where I manage content and social) and our clients have very different results from you. If you are trying to directly sell with your social media, that will fail. But if as Rand says you are using it to build an audience for your very useful content in ways that reinforce the trust, authority, and reputation of your brand, then social functions as a funnel-feeder that moves people along to that place where they will turn to you when they are ready to buy." - Mark Traphagen
Mark Traphagen
Re: Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform - http://marketingland.com/faceboo...
"Exactly @Austin Walters. The only way to have a successful video on Facebook is to have it go viral, and how often does that happen for the average business? In contrast, a typical YouTube video might see more modest views, but if well-optimized, it has the potential to show up in relevant searches virtually forever, giving long term value to the video owner." - Mark Traphagen
Mark Traphagen
Re: Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform - http://marketingland.com/faceboo...
"In my opinion if this is really a trend it evidences a short-sighted view of video marketing. For one thing, I'd like to know if the decrease in YouTube and increase on Facebook is happening from the same businesses. In other words, are individual marketers actually abandoning YT and going to FB exclusively for their video uploads? My real question though concerns reach. Until and unless Facebook develops an actually worthwhile search, Facebook videos like all FB content will have short half-lives. FB content goes by, is quickly consumed, and disappears into the void. Well-optimized YT videos can continue to rank in Google search for relevant searches for a long, long time. That means ongoing reach and value from the same initial video spend." - Mark Traphagen
Mark Traphagen
Re: Google+ is the Social Underpinning for All Things Google - SocialTimes - http://socialtimes.com/google-...
"Understood. High up people like Horowitz often have a set of talking points they use over and over in interviews." - Mark Traphagen
Mark Traphagen
Re: Negative Self Talk and Self Deprecation - http://moz.com/rand...
"Right now I want to self talk myself into a remote inn in Maine!" - Mark Traphagen
Mark Traphagen
Re: Negative Self Talk and Self Deprecation - http://moz.com/rand...
"Cyrus I think that's an important distinction. There's a difference between healthy self-deprecation in public discourse and having proper humility and a destructive attitude where one truly believes he or she can do nothing right." - Mark Traphagen
Mark Traphagen
Re: Google+ is the Social Underpinning for All Things Google - SocialTimes - http://socialtimes.com/google-...
"Kimberlee it might be helpful if you started the section where you quote Horowitz with something like "I spoke to Bradley Horowitz..." or "We spoke..." if you prefer the journalistic nominative. Without that, the extreme similarity of Horowitz's remarks to remarks he made in an USA Today interview a year ago set off my suspicions." - Mark Traphagen
Mark Traphagen
Re: Google+ is the Social Underpinning for All Things Google - SocialTimes - http://socialtimes.com/google-...
"Please do not post my previous comment. I have been given to understand off the record that this was indeed an actual and legitimate interview. My apologies." - Mark Traphagen
Mark Traphagen
Re: Up Close: Ello, The New Social Network That Is So Hot Right Now - http://marketingland.com/up-clos...
"A great overview Martin, and describes well the experience I'm having there. Does feel like the early days of G+ (with a number of the same early adopters present). I'm already getting tons of engagement. Of course, it's newness-fever and a lot of people are playing with it (if they got in). If you get in, come say hi to me at @marktraphagen http://ello.co/marktraphagen" - Mark Traphagen
Mark Traphagen
Re: Google+ Loses More Real Estate In Search, Brand Boxes Dropped For Logged Out Users - http://searchengineland.com/google-...
"Thanks for passing this along Martin, and for including my thoughts. Back in May I wrote a post for Marketing Land titled "Why Google+ Will Not Die (But May Change" (http://marketingland.com/googl... in which I predicted that we would see a repositining of Google+, not killing it off (as many have alleged) but moving it more in the background, and more into the areas of personalization. This to me is yet another step in that direction." - Mark Traphagen
Mark Traphagen
Re: Google+ Dropping From Google's Knowledge Graph Box - http://www.seroundtable.com/google-...
"I think that's probably accurate Toby. As I said in my post linked by Barry, I think that the next phase of Google+ is where Google pulls it back to its true value, in the personalized searches of those who have people or brands circled there." - Mark Traphagen
Mark Traphagen
Re: Google+ Dropping From Google's Knowledge Graph Box - http://www.seroundtable.com/google-...
"Barry, as I reported in my Google+ post, I am still seeing Google+ brand boxes in personalized (logged in) search for brands that I have circled on Google+ and that have posted recently there. A few months ago a Google staffer told me that posting within the past two weeks was necessary to maintaining a brand page's showing the Google+ brand box." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Daniel Delos as I think you can see from the conclusions in our article, Eric and I pretty much agree with you. I saw the patent article by Bill Slawski; very interesting indeed!" - Mark Traphagen
Mark Traphagen
Re: Why So Pushy? Why Social Networks Push Non-Friend Content In Your Streams - http://marketingland.com/...
"Thanks Ana. I don't mean to imply that there aren't people who would truly want complete control over their streams. But large social networks have to cater to the masses, and if their testing shows that filtering and pushing selected content increases user engagement and time on site, then they are going to go that way." - Mark Traphagen
Mark Traphagen
Re: Why So Pushy? Why Social Networks Push Non-Friend Content In Your Streams - http://marketingland.com/...
"Hi, I'm the author of this article. Thanks for reading, and I welcome your questions and comments!" - Mark Traphagen
Mark Traphagen
Re: Seen In The Wild: Google Hangout Box In Search Results - http://www.seroundtable.com/google-...
"@Amanda Barina see Ben Fisher's blog post for details about what Google said would trigger it but the more limited set of what actually triggered this example: http://www.steadydemand.com/bl..." - Mark Traphagen
Mark Traphagen
Re: Seen In The Wild: Google Hangout Box In Search Results - http://www.seroundtable.com/google-...
"Bradley, although Google's initial announcement of this seemed to imply this would be available to all brands, it looks like they might be doing a typical test rollout starting with big brands that they already have confidence in. We'll have to keep watching for it to trigger for smaller brands. No markup, but at minimum you should probably have a verified brand page that matches the official name of the brand that is properly connected to a YouTube account with the same brand name. This will work only for public Hangouts on Air created through the Scheduled Hangout event." - Mark Traphagen
Mark Traphagen
Re: Seen In The Wild: Google Hangout Box In Search Results - http://www.seroundtable.com/google-...
"According to Google+'s initial announcement these alerts should appear up to three hours before the scheduled event time and disappear as soon as the event is over. If you checked after 5 pm EDT yesterday that may be why you didn't see it." - Mark Traphagen
Mark Traphagen
Re: Does Google Private Search Tool Work? - http://www.seroundtable.com/google-...
"Thanks Barry. I'll keep an eye out for it and report if I can find if again." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I'm sorry @Anna Willis but that's simply incorrect. Did you read John Mueller's announcement and our article above? This was NOT just the removal of rich snippets. John could not have been clearer. They have completely ended the Authorship project, and he explicitly stated that they are no longer tracking any author-related data from rel=author links. What does remain we think, as Eric and I stated above, is an overall commitment by Google to eventualy be able to do author authority right. But to do that they have to develop the technology to be able to accurately identify authoritative entities apart from things like human-produced markup. They are working toward that, but it remains a long way off to be ready for prime time." - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"I would caution you that just because Google has a paper, or even a patent. on something does not mean that they are using it at present or in the future." - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Bingo @John Leo Weber. So few understand how differently Google+ is positioned within Google as compared to add ons like REader or Wave. I do expect that Google+ will change (and move more into the background) in the near future, but I do not expect that Google has any plans to kill it any time soon." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Ankit Gupta unfortunately Danny's article is easily misunderstood, as I noted in my comment there. First off, if you read the article carefully, you'll see that Danny does in fact agree that there was never a real "author rank" in the way most people use that term. At the most, Google used authorship data for a while as a qualifying (not ranking) factor for two things: 1) In Depth Articles 2) Showing your photo instead of just a byline (from December 2013 until June 2014). In the case of In-Depth Articles, it appears that even when authorship was used as a factor, it was used rarely. We only occasionally saw a byline on an IDA, and haven't seen any in many months. The publishing site was a far stronger factor. And again, that was not a ranking factor, it was a qualifying factor, one of many things that might get your article to show up in IDA. Furthermore, in my conversation with John Mueller he confirmed to me that Google is now no longer using rel=author data at all. Not in ANY..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Vipin Kumar here's a link to the event page for that Hangout http://goo.gl/OfxfIY" - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Actually, in recent videos and conference talks, Cutts was pretty careful to say they are constantly evaluating things like Authorship and would continue them for as long as they had real value. For the most part he didn't advocate for rel=author per se as much as for the overall concept of author authority in search." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"No it doesn't affect personalization of Google+ posts in logged in search. But Mueller was clear that they are no longer tracking ANY data from rel=author links. Personalized rankings of Google+ content from people and brands you circle had nothing to do with rel=author." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"It never was. Many Google spokespeople stated that it was never used as a ranking factor (including John Mueller)." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"John Mueller has made clear that rel=publisher is still fully supported" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I'll just add one more comment here: If you only go where the "crowd" already is, don't call yourself a marketer. Google+ has tremendous opportunities, but they have to be worked. Why in the world would you need another social network to market to the same people you already market to elsewhere? If you understand the power of influence Google+ can bring you with people who circle you or your brand there, then it makes sense to build strategies to bring a proprietary audience there. We've done that with things like expert Hangouts with a call to action to circle the sponsoring brand (and/or join a community it's created) to get more. You're marketers. Be creative! Don't follow the herd." - Mark Traphagen
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