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Mark Traphagen › Comments

Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I'm sorry @Anna Willis but that's simply incorrect. Did you read John Mueller's announcement and our article above? This was NOT just the removal of rich snippets. John could not have been clearer. They have completely ended the Authorship project, and he explicitly stated that they are no longer tracking any author-related data from rel=author links. What does remain we think, as Eric and I stated above, is an overall commitment by Google to eventualy be able to do author authority right. But to do that they have to develop the technology to be able to accurately identify authoritative entities apart from things like human-produced markup. They are working toward that, but it remains a long way off to be ready for prime time." - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"I would caution you that just because Google has a paper, or even a patent. on something does not mean that they are using it at present or in the future." - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Bingo @John Leo Weber. So few understand how differently Google+ is positioned within Google as compared to add ons like REader or Wave. I do expect that Google+ will change (and move more into the background) in the near future, but I do not expect that Google has any plans to kill it any time soon." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Ankit Gupta unfortunately Danny's article is easily misunderstood, as I noted in my comment there. First off, if you read the article carefully, you'll see that Danny does in fact agree that there was never a real "author rank" in the way most people use that term. At the most, Google used authorship data for a while as a qualifying (not ranking) factor for two things: 1) In Depth Articles 2) Showing your photo instead of just a byline (from December 2013 until June 2014). In the case of In-Depth Articles, it appears that even when authorship was used as a factor, it was used rarely. We only occasionally saw a byline on an IDA, and haven't seen any in many months. The publishing site was a far stronger factor. And again, that was not a ranking factor, it was a qualifying factor, one of many things that might get your article to show up in IDA. Furthermore, in my conversation with John Mueller he confirmed to me that Google is now no longer using rel=author data at all. Not in ANY..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Vipin Kumar here's a link to the event page for that Hangout http://goo.gl/OfxfIY" - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Actually, in recent videos and conference talks, Cutts was pretty careful to say they are constantly evaluating things like Authorship and would continue them for as long as they had real value. For the most part he didn't advocate for rel=author per se as much as for the overall concept of author authority in search." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"No it doesn't affect personalization of Google+ posts in logged in search. But Mueller was clear that they are no longer tracking ANY data from rel=author links. Personalized rankings of Google+ content from people and brands you circle had nothing to do with rel=author." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"It never was. Many Google spokespeople stated that it was never used as a ranking factor (including John Mueller)." - Mark Traphagen
Mark Traphagen
Re: Google stops showing authorship in search results, will still include Google+ posts from friends and pages - http://thenextweb.com/google...
"John Mueller has made clear that rel=publisher is still fully supported" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I'll just add one more comment here: If you only go where the "crowd" already is, don't call yourself a marketer. Google+ has tremendous opportunities, but they have to be worked. Why in the world would you need another social network to market to the same people you already market to elsewhere? If you understand the power of influence Google+ can bring you with people who circle you or your brand there, then it makes sense to build strategies to bring a proprietary audience there. We've done that with things like expert Hangouts with a call to action to circle the sponsoring brand (and/or join a community it's created) to get more. You're marketers. Be creative! Don't follow the herd." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Vipin, you should also keep in mind that while Google likes for you to use proper schema markup on your sites, it is not a requirement, and won't necessarily "penalize" you if you don't. In the coming years, Google will get better and better at identifying entities and data types on sites without depending on markup, but in the meantime, if you are able to implement markup, it makes their job easier for your site." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Obviously I agree with what Eric said ;-) We published a series of studies that show that Google is unable to index much of the activity on Facebook and Twitter (see http://stonet.co/SocialSEOStud.... Moreover, as Matt Cutts said earlier this year (http://stonet.co/1dBbT2p) that they don't have access on those networks to the data they'd need to assess the authority and trustworthiness of those signals." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Very Important! Joshua Berg asked a number of detailed questions about the removal of authorship and the future of author authority in Google to John Mueller and got some interesting answers: https://plus.google.com/u/0/+J..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
""Yes they still focus on the user experience which is why they are so successful..." Thanks, you just validated my whole argument ;-)" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I wouldn't go out of my way to remove it. It does no harm" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Why @Valentina Alessandrini? What does your site's About section have to do with Authorship?" - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Danny while I actually totally agree with what you say here, I at the same time cringe. I've seen too many people see articles like this and miss the nuances, subtleties, and qualifying statements, rushing out to proclaim Author Rank as the next Big SEO Ranking Factor Magic Bullet! But be that as it may, like I said, I agree. Eric Enge and I in our article yesterday about the demise of Authorship that you linked stated that we believe author authority is far from dead, that Google is intensely interested in it, and that the promise of things like semantic search and Knowledge Vault point the way to the future. Beyond using bylines, I would recommend providing every possible clue to give Google confidence about your identity. That's one reason I think maintaining links from my web content to my G+ profile remains valuable." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Bingo @Durant Imboden. Could not have said it better myself. The fat lady ain't sung yet, to be sure!" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Iggy Papp that's an example of the kind of attribution errors we saw all the time." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Google says they still support much if it, and John Mueller in his own post encouraged webmasters to continue to use it. But in the long run I think such markup is a stopgap measure until Google can develop technology to be able to understand entities and relationships without it." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Google+ is not just another Google product. It is now integral link into almost all of Google. I don't see them ripping that out. It's not at all something like Google reader" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Not sure why you're making that leap of assumption." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@trigger At SMX Advanced this June both Eric and I heard Matt Cutts say in his keynote Q&A that Google was that before the end of 2014 the majority of Google searches would be done on mobile devices." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@abhay and that's why it is foolish to become too obsessed with any one thing as a "ranking factor." Better to take a holistic approach and work on building a valuable brand that becomes beloved by its customers." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Very well said @Bob Bigellow. Too many people assume that Google+ is just an "add-on" feature of Google like Buzz or Google Reader. Far from it. It is now the very nervous system of Google online." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Paul Haarman I asked John Mueller that directly. His answer is that it is up to you. It does no harm, but you should be aware that Google (at least for now) will pay no attention to it. He said it is possible that other search engines may be now or in the future making use of it. And of course (John didn't say this, this is me) you might want to hedge your bets that at some future date Google might decide to make use of it again." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Deniz Doganay I see your reply as cynical and short-sighted. Give Google more credit than that. There's a reason they have been one of the most successful companies in history for over ten years, and it's not getting greedy over short term profits. First, I don't believe there is any proof that authorship had a significant impact on ad clicks, but let's leave that aside for now. What I reject is your notion that the fact that Google is a for-profit business automatically means they don't truly care about user experience and search quality. Think for a moment. Those two things are the REASON people use Google. If Google doesn't put those first and foremost, they lose users, and their ads are good for nothing." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Yes, and my point in my reply in this thread is that it is therefore ludicrous to link this current change with "preserving ad clicks"" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Hari kishore it's only "bad news" if you told your clients that it was some kind of magic ranking bullet. It never was. It should only have ever been sold as a nice feature to have, and a good thing to implement in case at some future date Google had enough confidence in it to make author authority a ranking factor. John Mueller was clear to me in private and in comments on his Google+ post that there is no effect on rel=publisher. Google continues to support that in every way it was before yesterday." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Ankit Gupta 1. I don't believe Google ever used Authorship during its lifetime as a direct search factor. From the beginning they were clear that doing that was a long range goal, but along the way Google spokespeople reiterated a number of times that it remained off in the future. I believe them. First, none of my extensive testing could conclusively demonstrate and ranking boost other than in personalized search. Moreover, the task of determining what constitutes and "authoritative author" is probably more difficult than one thinks. What signals do you use? Social signals? Google does not have access to a great deal of those from many other social networks, and little means of evaluating the authority of those. So in short, there was not, so far, any "author rank," so nothing to be dismissed from search results. 2. See #1. I don't know where you got the idea that "content quality measurement...was earlier based on Authorship."" - Mark Traphagen
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