Mark Traphagen › Comments

Mark Traphagen
Re: Brian Fanzo @iSocialFanz on Meerkat & Periscope: What’s the Value of Live Streaming Twitter Video? - http://marketinghits.com/blog...
"Thanks for sharing my interview with the amazing Brian Fanzo!" - Mark Traphagen
Mark Traphagen
Re: More Unbundling Evidence? Google+ Making Photos Available On Google Drive - http://marketingland.com/google-...
"Thanks for sharing the rebuttal by Yonatan Zunger, Martin. So few people have heard that. My take is that they will continue to make some of the most successful aspects of Google+ available without a G+ label on them, while retaining access to them for G+ users as well. They can repurpose those products without "splitting up" G+." - Mark Traphagen
Mark Traphagen
Re: Google Drops Who +1'd A Page In Google's Search Results - http://www.seroundtable.com/google-...
"Yes, those started showing up in personalized (logged in) search the same day Authorship results were removed. BUT...these only show for Google+ posts by your G+ friends, NOT for sites they have plussed outside of G+." - Mark Traphagen
Mark Traphagen
Re: Google Drops Who +1'd A Page In Google's Search Results - http://www.seroundtable.com/google-...
"Yes, the "your friend shared this on Google+" annotation was around for a long time after the +1 annotation disappeared. They are not quite the same thing, as the +1 annotation included things that friends had plussed out on the web, whereas the friend share notification is only for things shared on G+." - Mark Traphagen
Mark Traphagen
Re: Google Drops Who +1'd A Page In Google's Search Results - http://www.seroundtable.com/google-...
"Still can't find anyone documenting exactly when it went away, although I'm pretty sure it's been gone since at least last summer. However, even though they no longer show the recommendation visibly, tests Eric Enge and I did have shown that in personalized (logged in) results, pages that have been +1'ed by your Google+ friends still get elevated in search (i.e., show at a higher position than they do in non-personalized search)." - Mark Traphagen
Mark Traphagen
Re: Google Drops Who +1'd A Page In Google's Search Results - http://www.seroundtable.com/google-...
"Right, I got that...hence my apology." - Mark Traphagen
Mark Traphagen
Re: Google Drops Who +1'd A Page In Google's Search Results - http://www.seroundtable.com/google-...
"That's when it first appeared. We're looking for when it disappeared." - Mark Traphagen
Mark Traphagen
Re: Google Drops Who +1'd A Page In Google's Search Results - http://www.seroundtable.com/google-...
"Sorry, didn't mean that to sound as condescending as it does! I've had it happen myself that I notice something "new" in the SERPs only to find out it changed a long time ago. I just hadn't noticed. Will try to find some documentation of when it was removed." - Mark Traphagen
Mark Traphagen
Re: Google Drops Who +1'd A Page In Google's Search Results - http://www.seroundtable.com/google-...
"Seriously? That's been gone for at least a year, maybe more." - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"Ah, you're referring to the "related searches" above the answer box. I've never seen a result like that before, and I can't reproduce it. When I do that search now, all I get is an ad and then the Answer Box with the answer from medicinenenet.com." - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"Meh, how is that an example? There's an attribution link in that Answer Box to medicinenet.com, the site from which the answer was extracted!" - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"Siddharth, it's impossible to make a generic estimate of what will help in ranking a page. However, in the context of this article, it's possible that individual answers from an FAQ could get featured in a Google Answer Box." - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"Meh, I would agree that such a strategy is not worth "a lot of time," but that does not make it worthless. See the link I posted in my first comment above. A friend of mine saw a huge traffic jump when his content got into an Answer Box, allowing him to outrank Wikipedia for the first time on a popular question query. I get your secondary point that Google could take away the link at any time. But 1) why not get traffic while you can? and 2) I seriously doubt that Google will ever present clearly scraped content without an attribution link of some kind." - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"Thanks for reading my article. If you enjoyed this, you might be interested in a follow-up post I did about various types of direct answer boxes that seem more likely to either steal or build your site traffic: https://www.stonetemple.com/ca..." - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"Thanks, Shari! As I've been exploring the sites that tend to get featured in Answer Boxes, I'm noticing that better UX/UI and IA may indeed be factors." - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"So glad you found it useful, Jack. Eric is going to continue to keep track of those 850K queries he tested, and from time to time he'll be updating on our Stone Temple Consulting site about how answer boxes are growing and the new varieties we see." - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"You're welcome!" - Mark Traphagen
Mark Traphagen
Re: Up Close At SMX West: Growth Of Direct Answers: How Should SEOs React? - http://searchengineland.com/...
"Thanks Zoom Web Media. You might be interested in my follow-up post https://www.stonetemple.com/ca... . Whether or not an answer box will cause you to lose traffic may vary greatly." - Mark Traphagen
Mark Traphagen
Re: Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach - http://marketingland.com/...
"Huh, that's odd. I have Facebook for iOS. Scrolling down under "More" in the "Settings" section I have: Help Center Activity Log Privacy Shortcuts Report a Problem Code Generator News Feed Preferences Settings Terms and Policies Log Out As you can see, the seventh choice is "settings." Tapping that, I THEN get the list you show above, with the addition of "Location" right after "Videos." One question: Do you have location tracking enabled in the general settings for your phone?" - Mark Traphagen
Mark Traphagen
Re: Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach - http://marketingland.com/...
"I don't see this having any application to such businesses, as Facebook is making it linked to actual locations. Facebook will have to have a verified business address. They want it to be a place the user can actually go to, nearby her present location" - Mark Traphagen
Mark Traphagen
Re: Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach - http://marketingland.com/...
"Sandro, it's incredibly buried. You have to click the "more" link at the bottom of the app, then scroll all the way down to "Settings," But wait; you're not there yet. Incredibly, there is a "settings" link under Settings. Tap that and you should find the Locations settings. Whew!" - Mark Traphagen
Mark Traphagen
Re: Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach - http://marketingland.com/...
"Hi, I'm the author of this post. Thanks for reading! I welcome your questions or comments." - Mark Traphagen
Mark Traphagen
Re: Triberr Seeks to Predict Social Signals On Your Content - http://www.thesocialmediahat.com/news...
"Thanks, Dino. That's very helpful. I understand you can't give away all the "secret sauce." I was just curious about some of your general criteria, because automating prediction of content quality and sharability is extremely difficult, as I'm sure you know. Google has spent years, millions of dollars, and the minds of some brilliant people trying to crack the former (content quality) and they still have a long way to go." - Mark Traphagen
Mark Traphagen
Re: Triberr Seeks to Predict Social Signals On Your Content - http://www.thesocialmediahat.com/news...
"I'd like to see more information on what criteria this engine will base its predictions, other than post length." - Mark Traphagen
Mark Traphagen
Re: Why Engagement DOES Matter As A Social Media Metric - http://marketingland.com/...
"Luke, I think those are actually excellent examples of the mindshift that is needed. Because Google is not as easily manipulated by one-off tricks as in the past, SEOs and all digital marketers need to pay more attention to things like trends over time. If a business can't understand why "19% more return users" is more valuable than a vague "25 links!" they are probably doomed." - Mark Traphagen
Mark Traphagen
Re: Why Engagement DOES Matter As A Social Media Metric - http://marketingland.com/...
"I like the canary in a coal mine analogy, Ronnell. Coal miners don't spend their days staring at the canary, but if they ignore it completely, they do so at their peril." - Mark Traphagen
Mark Traphagen
Re: Why Engagement DOES Matter As A Social Media Metric - http://marketingland.com/...
"Obviously I disagree, but I'm not going to debate here something that already has plenty of long threads devoted to debating it." - Mark Traphagen
Mark Traphagen
Re: Why Engagement DOES Matter As A Social Media Metric - http://marketingland.com/...
"Hi! I'm the author of this column. Thanks for reading it. I'll look forward to interacting here with any comments or questions you might have. One item that I would have included in this article but which came too late before submission: I highly recommend the recent post by Rand Fishkin "Why SEOs Need to Care More About Correlation As Much (or More Than) Causation" http://moz.com/blog/seo-correl... Rand makes a case that an over-fixation on causation metrics (such as "can we prove that our Tweets led directly to sales?) can actually lead to conclusions and consequent actions that may hurt a site in the long run. In contrast, while correlative metrics (and I think most engagement metrics fall in this category) must be approached carefully, they can be read to give indications of bigger trends that may actually be more valuable for the long term health of a business." - Mark Traphagen
Mark Traphagen
Re: 2 more reasons why Eric Metaxas’s “science proves God” approach falters - http://www.patheos.com/blogs...
"Yes, really. You had trouble reading the URL? ;-)" - Mark Traphagen
Mark Traphagen
Re: 2 more reasons why Eric Metaxas’s “science proves God” approach falters - http://www.patheos.com/blogs...
"I'm going to post here the entire letter by Krauss, as the summary in my first comment may not provide enough context: I was rather surprised to read the unfortunate oped piece “Science Increasingly makes the case for God”, written not by a scientist but a religious writer with an agenda. The piece was rife with inappropriate scientific misrepresentations. For example: We currently DO NOT know the factors that allow the evolution of life in the Universe. We know the many factors that were important here on Earth, but we do not know what set of other factors might allow a different evolutionary history elsewhere. The mistake made by the author is akin to saying that if one looks at all the factors in my life that led directly to my sitting at my computer to write this, one would obtain a probability so small as to conclude that it is impossible that anyone else could ever sit down to compose a letter to the WSJ. We have discovered many more planets around stars in our galaxy than we..." - Mark Traphagen
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