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Mark Traphagen › Comments

Mark Traphagen
Re: Up Close @SMX Advanced: The Periodic Table Of SEO Elements - http://searchengineland.com/...
"Vlad, try refreshing and looking again. I see all three presentations exactly where they should be, and have since this was published." - Mark Traphagen
Mark Traphagen
Re: Up Close @SMX Advanced: The Periodic Table Of SEO Elements - http://searchengineland.com/...
"Thanks for clarifying, Thomas. Remember, this is a correlation study. So a negative correlation does NOT mean that factor has a "negative effect" (i.e., it does not get you penalized in some way). Rather it simply means that it is more strongly not correlated with higher ranking. In other words, according to the study, either having lots of adlinks or KW's in the H1 did not correlate at all with higher rankings. That does NOT mean that having either of those CAUSES lower rankings, or will necessarily prevent one from getting higher rankings. Just that sites that have either of those did not necessarily perform better just by having them." - Mark Traphagen
Mark Traphagen
Re: Up Close @SMX Advanced: The Periodic Table Of SEO Elements - http://searchengineland.com/...
"Thanks, Paul!" - Mark Traphagen
Mark Traphagen
Re: Up Close @SMX Advanced: The Periodic Table Of SEO Elements - http://searchengineland.com/...
"Thomas Lartin, I'm trying to figure out where you got all that from my summary. Perhaps you are referring to this item: "Keyword strings in titles and meta tags are getting less important. Google is rewriting title tags when it understands user intent." If so, note that Matthew Brown said they are getting "less important," not that they had become a negative. Nothing was said that I recall about exact matching of keywords between the title tag and the H1 title." - Mark Traphagen
Mark Traphagen
Re: Up Close @SMX Advanced: The Periodic Table Of SEO Elements - http://searchengineland.com/...
"tedives, remember that everything in this study is by correlation, which means you cannot say with any certainty that any factor is actually causative. That is, all we can accurately say from this is that sites that rank highly for a given keyword also tend to have higher CTR for that keyword. It does not necessarily follow that Google is using CTR as a ranking factor." - Mark Traphagen
Mark Traphagen
Re: Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think - http://marketingland.com/...
"Thanks for your comment Hugh. Charging a fee to simply push all or most of a brand page's posts to its fans runs counter-productive to what Facebook is trying to accomplish, and I believe ultimately it wouldn't be good for the brands as well. One of the points of my article was that what brands and users think they want or is best for them is not borne out by the data that Facebook has. This is very common in human behavior studies: what people SAY they want and what they ACTUALLY choose or like in the real world are often quite at odds. Facebook knows that when they show too much untargeted brand content, users in general are less happy and spend less time on Facebook. That's the fact, whether or not people SAY they want to see everything from pages they liked, or brands think that they do. The ease of a "Like" is part of the problem. People Like pages for all sorts of reasons. Maybe there was a contest they wanted to enter, or they saw a funny photo from the brand. A lot of those..." - Mark Traphagen
Mark Traphagen
Re: Up Close @SMX Advanced: The Periodic Table Of SEO Elements - http://searchengineland.com/...
"Hi, I'm the author of this report. Let me know if you need any clarifications! Thanks for reading." - Mark Traphagen
Mark Traphagen
Re: Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think - http://marketingland.com/...
"Spring Creek, I would not bet against you on that ;-)" - Mark Traphagen
Mark Traphagen
Re: Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think - http://marketingland.com/...
"That's a very insightful comment, WindyCity. To me, social seems best fitted to brand building and audience acquisition. But many want to force direct sales from it, and then are disappointed when it doesn't work. For direct sales and lead building, as I commented earlier, you are smart to invest in things like email marketing." - Mark Traphagen
Mark Traphagen
Re: Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think - http://marketingland.com/...
"Hi Glendon. As I said in another comment, I want to be clear that I didn't write this as a Facebook apologist. Rather, I was just trying to set forth what I think is the real business reason behind what Facebook is doing. That having been said, I agree that a lot of smaller pages who weren't trying to use their pages to market as much as to just keep in touch with fans have been hurt by this. Just as happens when Google makes algorithm changes, there is always collateral damage. The problem is that huge sites like Facebook and Google have to implement changes at scale. There isn't any effective way they can go through page by page or site by site and decide "this one is worthy of being pushed more organically." In order to solve their content glut problem they have to implement solutions that will affect everyone to varying extents, and that ultimately means some who weren't doing any "harm" will get hit. Perhaps the lesson here is that we should never become too dependent on any..." - Mark Traphagen
Mark Traphagen
Re: Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think - http://marketingland.com/...
"Thanks for the comment, Luiz. I want to make clear that I'm not a Facebook apologist, and I'm not here to defend everything they did or the way they did it; I was just trying to dispassionately assess the likely business reason they did what they did. That being said, I don't think the Eat24 stunt worries Facebook much. It was a one-off that no one else will be able to reproduce in the same way. I don't thing Facebook is seeing any mass exodus by large brands." - Mark Traphagen
Mark Traphagen
Re: Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think - http://marketingland.com/...
"Hi, I'm the author of this article. I welcome your comments and will be glad to respond!" - Mark Traphagen
Mark Traphagen
Re: Google Authorship Goes Down Again, Twice In One Week - http://searchengineland.com/google-...
"Not all authorship snippets are gone, but most are, and mostly from the best known authors! May be a big database update underway, as I'm getting reports that results other than just authorship are jumping around a lot today." - Mark Traphagen
Mark Traphagen
Re: Google Drops Authorship Rich Snippets From Search Results. A Bug? - http://searchengineland.com/google-...
"You are correct indeed!" - Mark Traphagen
Mark Traphagen
Re: Google Drops Authorship Rich Snippets From Search Results. A Bug? - http://searchengineland.com/google-...
"No, not for "no reason." See http://www.stonetemple.com/the..." - Mark Traphagen
Mark Traphagen
Re: Google Drops Authorship Rich Snippets From Search Results. A Bug? - http://searchengineland.com/google-...
"Umm...Read the postscript at the end of the article. They came back 75 minutes later. I think aybecer actually nailed himself #conclusionjumper" - Mark Traphagen
Mark Traphagen
Re: Google Drops Authorship Rich Snippets From Search Results. A Bug? - http://searchengineland.com/google-...
"Yeah....except all the Authorship snippets came back in 75 minutes. Jumping to huge doomsday conclusions from a search change without waiting to see if it was real and permanent leaves you with egg on your face." - Mark Traphagen
Mark Traphagen
Re: Google Drops Authorship Rich Snippets From Search Results. A Bug? - http://searchengineland.com/google-...
"Read the postscript at the end of the article. They came back 75 minutes later." - Mark Traphagen
Mark Traphagen
Re: Faces Go Missing From Google's Search Results For About 75 Minutes - http://www.seroundtable.com/google-...
"What was most amusing to me was how many people immediately jumped to "See! More evidence that Google is killing Google+!" People want to believe that so badly. I should sell kits for cleaning egg off of faces." - Mark Traphagen
Mark Traphagen
Re: Google Drops Authorship Rich Snippets From Search Results. A Bug? - http://searchengineland.com/google-...
"Only thing we can find them for is for Google+ posts from people we've circled in personalized (logged in) search." - Mark Traphagen
Mark Traphagen
Re: Google Authorship By Line Sometimes Does Not Show Image - http://www.seroundtable.com/google-...
"I would argue that it isn't Google's job to give people or site's "chances." It's the job of people and/or sites to earn a reputation and build an audience that gets them to a place where Google should highlight them as a significant author." - Mark Traphagen
Mark Traphagen
Re: Google Authorship By Line Sometimes Does Not Show Image - http://www.seroundtable.com/google-...
"Yes, that's what I said. It is far more common for people who consistently get a full authorship snippet to be people who publish on high authority sites than to find people who publish on more obscure sites. However, in the latter case, if one of those obscure sites starts gaining some link authority, and if in particular articles by the author in question do, then we sometimes start to see the snippet for that author for content on that site, even if his or her work on other sites still gets byline-only or nothing." - Mark Traphagen
Mark Traphagen
Re: Google Authorship By Line Sometimes Does Not Show Image - http://www.seroundtable.com/google-...
"Arpit, I monitor several hundred authorship profiles on a regular basis and I can tell you that there is constant tinkering going on with the authorship algorithm in recent months. The people who get the full authorship most consistently appear to be those who publish regularly on well-known, high authority sites, or whose posts tend to get a good amount of good links." - Mark Traphagen
Mark Traphagen
Re: Google Authorship By Line Sometimes Does Not Show Image - http://www.seroundtable.com/google-...
"Great question, Andrew. I've been tracking a large set of author profiles since December. It's still hard to tell exactly what the factors are, but it does still appear to me that site factors are far more important than author factors." - Mark Traphagen
Mark Traphagen
Re: Google Authorship By Line Sometimes Does Not Show Image - http://www.seroundtable.com/google-...
"Barry, I searched "google authorship" incognito and went down 15 pages and could not find a single byline only result. As a matter of fact, I couldn't find the result by Jody Resnick at all until I added "trighton" to the search. That search does come up byline only. But there has definitely been a major change. Since December 2013 a great many authors were reduced to what I call "second class authorship" (byline only - no photo) and you would see them sprinkled throughout SERPs like "google authorship" that showed authorship results. Now I've been checking dozens and dozens of queries since last night and have not found a single one, except your anomalie, and that only when entering a very long tail query. NOTE: it has been the case for two years that if an author has more than one authorship result on the same results page for a query, only one will get a photo; the others will get a byline. That continues. Also, this may be a US only change for now, as Steve Morgan provided an..." - Mark Traphagen
Mark Traphagen
Re: Why Google Plus Will Not Die (But May Change) - http://marketingland.com/...
"I think saying "not a success" because of a few problems is a big overstatement. Facebook still has a number of problems, and no one says they're not a success. Integrating Google+ into other Google products has proven to be a huge challenge, as those products weren't engineered for such integration. However, Google has shown a dogged commitment to making the integration work, and seem to be willing to make the long term investment in making it work. In the meantime the vast majority of it is working very well. As for your specific examples: 1. I'm not sure what problem you see with G+ and Google Maps. Could you be more specific? 2. Authorship is a tiny offshoot from Google+. Again, I'm not sure to what specific problems you refer. In what way is it not "working properly"? 3. They have certainly NOT created a duplicate G_ page for "every business." They DID create Local Pages (which are NOT inherently full-fledged G+ pages) for any business that has a verified Places account but no..." - Mark Traphagen
Mark Traphagen
Re: Tweet and Repeat: The Power of Sharing and Sharing Again - http://marketingland.com/...
"Thanks Priya. I vary the "velocity" of how often I reshare by network, and LinkedIn is a place where I do reshare more often because like Twitter content moves by pretty quickly there." - Mark Traphagen
Mark Traphagen
Re: Tweet and Repeat: The Power of Sharing and Sharing Again - http://marketingland.com/...
"We do the same, for the same reasons." - Mark Traphagen
Mark Traphagen
Re: Tweet and Repeat: The Power of Sharing and Sharing Again - http://marketingland.com/...
"Denver, we do that primarily for Twitter. For example, if an article has three tips on something, we'll prepare four tweets: one with the title and three more with each of the tips. All to the same link, of course. Since Twitter instituted expanded images and HootSuite now allows me to drag and drop images into scheduled tweets, I now use them as much as possible." - Mark Traphagen
Mark Traphagen
Re: Tweet and Repeat: The Power of Sharing and Sharing Again - http://marketingland.com/...
"Brittany, we do something very similar, as I hint in the article. For every content piece we publish we create a series of what we call "value add" tweets. These can be either a quote from the article or a main point, (shared like a tip). When the article is first published we put those in HootSuite to go out at different time over the next week. Then they to into a regular rotation that we recycle from time to time." - Mark Traphagen
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