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Mark Traphagen › Comments

Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Thanks @Mike Fitzpatrick. I received comments on Google+ from a number of people that feel the same way. They're sad to see Authorship passing, but glad that it made them aware of the power their personal brand and content could have for influence. That lesson will continue to benefit them." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Damon Rutherford | Digitator thanks for your comment. While bloggers in your personal circle may have been heavy users of Authorship, it's always dangerous to make a broad judgment on a small personal sample. I have followed Authorship closely since the day it was introduced. Over that time I've done literally thousands of searches looking for Authorship results. While some verticals were indeed heavily represented with Authorship-connected content, I can tell you that a great many turned up little to none. And yes, our study concentrated on major publishers, but you should keep in mind that major publishers are going to be very important to Google. If even they were ignoring or incorrectly using Authorship, that's a pretty heavy strike against the program." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Thanks @Etela Ivkovic. Of course, you can create your own author influenced-search by circling authors who are active on Google+. Then when you do searches relevant to content they have shared, their G+ posts about that content may be elevated in your search with a profile photo and byline." - Mark Traphagen
Mark Traphagen
Re: 3 for Thursday: 3 Examples of Believing is Seeing - http://www.discardedimage.com/...
"Now I look at the cicada and I see Jesus giving me the finger, and I'm hungry for eggplant." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Sigh. Too easy an answer. First, John Mueller has explicitly said they weren't. So are we calling him a liar. Moreover, think for a moment. Maybe, maybe you could make an argument that author photos in search affected ad clicks (though I doubt it). So what does that have to do with today's removal of bylines? Do you seriously think the tiny bylines were "robbing clicks from paid search"?" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Ben Grummels:disqus as I wrote at the time when author photos were removed, I never believed that mobile UX was the only reason (although I don't doubt that's a part). Today's development and Mueller's post about it make clear that indeed it was about bigger issues." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I agree. It's a sad reality, but it's the reality nonetheless." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Thanks Linked Media Group, Inc. As for Google looking to FB and Twitter for "authentication" they might, if they could. See https://bitly.com/bundles/ston..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Noticed that @Ryan and I've reported it to our editor. Thanks." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Dan I can't change what you choose to believe." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Paul Sherland:disqus John Mueller told me that they are, for now, no longer tracking rel=author markup. I asked him if we should continue to bother using it, and he said he saw no reason to remove it. It's always possible Bing or some other search engine might be making use of it. Personally, I don't think Google will return to it. I believe they will wait until their Knowledge Vault engine is good enough to identify authors by other means. But I'm not removing the markup, personally." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Too many broad assumptions in that comment to deal with them all Dan First, many of us can tell you that Google+ is far more active than you think or certain tech authors (who never actually USE Google+) think. Second, see http://marketingland.com/googl..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Exactly @Ben Fisher:disqus. John assured me in our private chat that there was no effect on Google+ here, and that as far as he knew the authorship style results for people and brands in personalized search would continue." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Yes plenty! Google+ is still Google's identity engine for brands. The resulting Knowledge Panel results will still show, and by the way, brands that are active on G+ can get their content elevated in search for logged in followers. Still works, even after this change." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@barbarahales the reference in this article is not to "authorship" as a general concept but to a specific feature of Google search that was called Google Authorship. Authorship might have eventually been "about ranking" but it never was during its 3 year life. I.e., it was never used by Google as a direct ranking factor. It's importance to those trying to establish a reputation and personal brand was that it made them feel that they were standing out in the search results, and could possibly increase the recognition of their name." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Peter, not sure to what database you refer. We don't have access to Google's data." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Tom, the problem with the byline is that Google can't be absolutely sure that it is the same person from one piece of content to the next. They obviously hoped that there would be sufficient adoption of the markup and Google+ profiles to solve that, but it didn't happen, as we detail here." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"We can't reveal our sources (I always wanted to say that!) ;-)" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Hi, I'm the co-author of the article. Eric and I welcome you comments!" - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"Hammy, are you searching while logged in to your Google account? Author photos will still show for Google+ content from people whom you have in your circles." - Mark Traphagen
Mark Traphagen
Re: Ken Ham blasts God for not taking the Bible seriously - http://www.patheos.com/blogs...
"Leviticus bans it. Deutoronmy says it's OK." - Mark Traphagen
Mark Traphagen
Re: Explainer: How Google’s New SSL / HTTPS Ranking Factor Works - http://searchengineland.com/explain...
"Barry, has anyone confirmed yet if converting breaks the social share numbers for most social sharing tools? Seems like it would." - Mark Traphagen
Mark Traphagen
Re: How To Market With The New Google Plus Showcase Hangouts - http://marketingland.com/...
"Ronnie, thanks for that information. I did not know you could edit the links even after the live show is finished. That's a very useful tip!" - Mark Traphagen
Mark Traphagen
Re: Google Removes Author Photos From Search: Why And What Does It Mean? - http://searchengineland.com/google-...
"Bradley, that may be one reason why they removed the author photos from general search: they called too much attention to certain search results, and Google didn't have confidence that those results necessarily deserved more attention than others on the page." - Mark Traphagen
Mark Traphagen
Re: Google+ Authorship Images Live On - http://searchengineland.com/...
"Great coverage here, Aaron! As I said in my LinkedIn Post about this two weeks ago, the authorship results are most likely to show for people who are higher in the "relevancy" sort of your Google+ Circles. (see https://www.linkedin.com/today... I also note in that article that at the same time author photos were removed from local search results, branded rich snippet Google+ posts started showing in personalized search in the US for brands you have circled and with whom you've engaged. See a screen cap in my LinkedIn post linked above." - Mark Traphagen
Mark Traphagen
Re: How To Market With The New Google Plus Showcase Hangouts - http://marketingland.com/...
"Yes, as I noted in my article, the app does force you to make a strategic decision for your hangout. If your primary goal is live interaction with and engagement from your audience, it's probably not best to use Showcase. But if you're primarily after sales or leads or site traffic, then Showcase can be ideal." - Mark Traphagen
Mark Traphagen
Re: How To Market With The New Google Plus Showcase Hangouts - http://marketingland.com/...
"Hi! Im the author of this article. thanks for reading. If you have any questions or comments I'll be delighted to dialog with you here." - Mark Traphagen
Mark Traphagen
Re: Google Pigeon Update: Local Results Updated Again - http://www.seroundtable.com/google-...
"When I search "chinese restaurants" I get a restaurant 0.6 miles from me (the closest one) as #7 in the 7-pack. When I search "chinese restaurants near me" that restaurant drops out of the 7-pack. Maybe I need to search "chinese restaurants so close I can smell the soy sauce" ;-)" - Mark Traphagen
Mark Traphagen
Re: 5 Google+ Marketing Tips From the Pros - http://www.socialmediaexaminer.com/google-...
"RE: #4 I realize these articles are written way ahead of time, but unfortunately since author photos were removed from search results around 28 June, the Author Stats tool in Webmaster Tools has been broken." - Mark Traphagen
Mark Traphagen
Re: Google Down Plays Authorship In Search Results By Dropping Profile Image & Google+ Circle Count - http://searchengineland.com/google-...
"Katherine, sorry, should have made clearer that from "Google realized..." on in my previous comment was my personal supposition, not quoting a Google statement. I'm inferred it from statements made by Google's John Mueller in a Webmaster Central Hangout the day after he announced the authorship change (see http://stonet.co/1jwUOuX). In that hangout Mueller talked a bit (but still vaguely) about testing and observations Google had made regarding author photos in search over the past two years. Are bylines also a tacit endorsement of an author? Sure, just not as strong a one, obviously. But in the same video I linked above, Mueller says that now the only qualification to get an Authorship snippet (i.e., a byline now) is to have Authorship properly set up on the content. Previous to now, and especially since last December, there was some discrimination among authors, with only some earning the coveted photo, while others would get only a byline or nothing (see..." - Mark Traphagen
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