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Mark Traphagen › Comments

Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Obviously I agree with what Eric said ;-) We published a series of studies that show that Google is unable to index much of the activity on Facebook and Twitter (see http://stonet.co/SocialSEOStud.... Moreover, as Matt Cutts said earlier this year (http://stonet.co/1dBbT2p) that they don't have access on those networks to the data they'd need to assess the authority and trustworthiness of those signals." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Very Important! Joshua Berg asked a number of detailed questions about the removal of authorship and the future of author authority in Google to John Mueller and got some interesting answers: https://plus.google.com/u/0/+J..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
""Yes they still focus on the user experience which is why they are so successful..." Thanks, you just validated my whole argument ;-)" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I wouldn't go out of my way to remove it. It does no harm" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Why @Valentina Alessandrini? What does your site's About section have to do with Authorship?" - Mark Traphagen
Mark Traphagen
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Danny while I actually totally agree with what you say here, I at the same time cringe. I've seen too many people see articles like this and miss the nuances, subtleties, and qualifying statements, rushing out to proclaim Author Rank as the next Big SEO Ranking Factor Magic Bullet! But be that as it may, like I said, I agree. Eric Enge and I in our article yesterday about the demise of Authorship that you linked stated that we believe author authority is far from dead, that Google is intensely interested in it, and that the promise of things like semantic search and Knowledge Vault point the way to the future. Beyond using bylines, I would recommend providing every possible clue to give Google confidence about your identity. That's one reason I think maintaining links from my web content to my G+ profile remains valuable." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Bingo @Durant Imboden. Could not have said it better myself. The fat lady ain't sung yet, to be sure!" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Iggy Papp that's an example of the kind of attribution errors we saw all the time." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Google says they still support much if it, and John Mueller in his own post encouraged webmasters to continue to use it. But in the long run I think such markup is a stopgap measure until Google can develop technology to be able to understand entities and relationships without it." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Google+ is not just another Google product. It is now integral link into almost all of Google. I don't see them ripping that out. It's not at all something like Google reader" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Not sure why you're making that leap of assumption." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@trigger At SMX Advanced this June both Eric and I heard Matt Cutts say in his keynote Q&A that Google was that before the end of 2014 the majority of Google searches would be done on mobile devices." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@abhay and that's why it is foolish to become too obsessed with any one thing as a "ranking factor." Better to take a holistic approach and work on building a valuable brand that becomes beloved by its customers." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Very well said @Bob Bigellow. Too many people assume that Google+ is just an "add-on" feature of Google like Buzz or Google Reader. Far from it. It is now the very nervous system of Google online." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Paul Haarman I asked John Mueller that directly. His answer is that it is up to you. It does no harm, but you should be aware that Google (at least for now) will pay no attention to it. He said it is possible that other search engines may be now or in the future making use of it. And of course (John didn't say this, this is me) you might want to hedge your bets that at some future date Google might decide to make use of it again." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Deniz Doganay I see your reply as cynical and short-sighted. Give Google more credit than that. There's a reason they have been one of the most successful companies in history for over ten years, and it's not getting greedy over short term profits. First, I don't believe there is any proof that authorship had a significant impact on ad clicks, but let's leave that aside for now. What I reject is your notion that the fact that Google is a for-profit business automatically means they don't truly care about user experience and search quality. Think for a moment. Those two things are the REASON people use Google. If Google doesn't put those first and foremost, they lose users, and their ads are good for nothing." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Yes, and my point in my reply in this thread is that it is therefore ludicrous to link this current change with "preserving ad clicks"" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Hari kishore it's only "bad news" if you told your clients that it was some kind of magic ranking bullet. It never was. It should only have ever been sold as a nice feature to have, and a good thing to implement in case at some future date Google had enough confidence in it to make author authority a ranking factor. John Mueller was clear to me in private and in comments on his Google+ post that there is no effect on rel=publisher. Google continues to support that in every way it was before yesterday." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Ankit Gupta 1. I don't believe Google ever used Authorship during its lifetime as a direct search factor. From the beginning they were clear that doing that was a long range goal, but along the way Google spokespeople reiterated a number of times that it remained off in the future. I believe them. First, none of my extensive testing could conclusively demonstrate and ranking boost other than in personalized search. Moreover, the task of determining what constitutes and "authoritative author" is probably more difficult than one thinks. What signals do you use? Social signals? Google does not have access to a great deal of those from many other social networks, and little means of evaluating the authority of those. So in short, there was not, so far, any "author rank," so nothing to be dismissed from search results. 2. See #1. I don't know where you got the idea that "content quality measurement...was earlier based on Authorship."" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Rajesh Kumar that certainly may be one reason, but not the only. We outline the main ones in our article above. So why did it take three years? My guess is that they knew from the beginning that getting people used to it and wanting to use it would take time, so they gave it sufficient time. And we have evidence that they knew it was in trouble going back nearly a year, when Matt Cutts announced they would be experimenting with cutting back the number of Authorship rich snippets in search to see if that would raise their overall quality." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@borzom I agree that Google was not very forthcoming with what it took to actually get your Authorship showing in search. Of course, Google always walks that tightrope between giving us clues to what we ought to be doing and the danger that many would take those clues and abuse them." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Every time Google sneezes these days it starts "this signals the end of Google+" stories ;-) I don't believe that's a valid connection especially in this case. While it may be true that there were people who adopted Google+ only for Authorship, given the overall low adoption of Authorship that is bound to be a tiny minority of Google+ users. And even if those people stop "using" Google+ now, they will continue to have (and often use, as a login) their Google+ account. In my opinion, that's still of great value to Google. Finally, while Google+ is no facebook, the social network is far from a failure. It has an active user base in the hundreds of millions, something a great many other social network startups would kill for. I should add that the fact that Google+ content from people and brands you follow continues to get boosted with full Authorship-style snippets in personalized search even after the complete death of Authorship seems like a big vote of confidence both in Google+ and..." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Takeshi Young In his conversation with me John Mueller indicated that authorship is turned off for all search features except for Google+ posts in personalized search." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Dawid Google reps (including John Mueller and Pierre Farr) stated repeatedly that Authorship was not being used as a search ranking factor. During its final year some vaguely defined traits of an author's content and where she published appeared to be in use as a qualifying factor for things like whether or not a profile photo would show and features like In-Depth Articles in search." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Thanks @Mike Fitzpatrick. I received comments on Google+ from a number of people that feel the same way. They're sad to see Authorship passing, but glad that it made them aware of the power their personal brand and content could have for influence. That lesson will continue to benefit them." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Damon Rutherford | Digitator thanks for your comment. While bloggers in your personal circle may have been heavy users of Authorship, it's always dangerous to make a broad judgment on a small personal sample. I have followed Authorship closely since the day it was introduced. Over that time I've done literally thousands of searches looking for Authorship results. While some verticals were indeed heavily represented with Authorship-connected content, I can tell you that a great many turned up little to none. And yes, our study concentrated on major publishers, but you should keep in mind that major publishers are going to be very important to Google. If even they were ignoring or incorrectly using Authorship, that's a pretty heavy strike against the program." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Thanks @Etela Ivkovic. Of course, you can create your own author influenced-search by circling authors who are active on Google+. Then when you do searches relevant to content they have shared, their G+ posts about that content may be elevated in your search with a profile photo and byline." - Mark Traphagen
Mark Traphagen
Re: 3 for Thursday: 3 Examples of Believing is Seeing - http://www.discardedimage.com/...
"Now I look at the cicada and I see Jesus giving me the finger, and I'm hungry for eggplant." - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Sigh. Too easy an answer. First, John Mueller has explicitly said they weren't. So are we calling him a liar. Moreover, think for a moment. Maybe, maybe you could make an argument that author photos in search affected ad clicks (though I doubt it). So what does that have to do with today's removal of bylines? Do you seriously think the tiny bylines were "robbing clicks from paid search"?" - Mark Traphagen
Mark Traphagen
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"@Ben Grummels:disqus as I wrote at the time when author photos were removed, I never believed that mobile UX was the only reason (although I don't doubt that's a part). Today's development and Mueller's post about it make clear that indeed it was about bigger issues." - Mark Traphagen
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