July 22 at 10:16 am
- Link
fbrunel, Holger Eilhard, Alexandru Savu and 18 other people liked this
seriously? Who are they trying to reach with that lame ad? - Jasmin Smith
I must agree with Jasmin. Is this really the right ad for this demographic? - AJ Kohn
It's not like you can set out on a 2 year journey to 'discover' that Vista doesn't actually suck. And Columbus died still thinking the earth was flat, so how does that figure in to the metaphor? - Kevin Fox
Thomas modified the original ad in response to the comments at http://friendfeed.com/e/11ce54... - Alan Le
The ship is looking for a Fail Whale ;-) - AJ Batac
Pirates ROCK! Go Pirates! Pirates are much cooler than Columbus ever was. - Thomas Hawk
Ninjas are way cooler than pirates, though. - ha3rvey
++AJ Batac ;) - Sean Savage
It's about time they did something....anything - maxim shevertalov
via twhirl
AJ, great idea on the Fail Whale theme. I added a second targeted ad around the concept of Microsoft looking for Twitter's lost fail whale. http://thomashawk.com/2008/07/... - Thomas Hawk
The original ad is here: http://blogs.zdnet.com/Bott/?p... - Philipp Lenssen
I think this is smart. They can't directly go up against Apple on "coolness", and they're not. This is more of an end run. In a way, it's similar to the Think Different (sic) campaign: popular wisdom says that Vista is bad, but those who are dispensing the popular widsom, though well dressed, are uninformed. - Jon Galloway
i guess i'm super old school... in my early days of modem surfing (circa late 80s), this ad would essentially have windows saying: it is cool to illegally copy us! - Rob Reed
I do not get it. - Dan Parsons
I've already been through this with some other people the FriendFeed thread mentioned by Alan Le above. I'm not going through it again but I will say that I think it's a great ad campaign and I wish Microsoft the best of luck with it. - Akiva Moskovitz
This is in no way real. - Aaron Myers
the campaign appears real; the crap on the bottom seems to have been added by somebody in photoshop. I like this quote from the zdnet article: "Vista is now actually better than its reputation. That’s a marketing issue" - Paul Whitaker
Not the new campaign. - Sean Alexander
Alright so this is the real ad: http://www.tothepc.com/pic/vis... -- They're trying to say "Everyone thought the world was flat" saying "Everything thinks Windows is the same, but get the real facts about Vista, etc, etc," or something like that. Who knows, it's not very straight forward. - Aaron Myers
are you sure that they are not just trying to say everyone should just be pirates because pirates are cool? ;) - Thomas Hawk
Who messes with Pirates? Nobody, that's who. - Kristopher Tate
I'm laughing because reading it out loud or in your head sounds stupid. - Outsanity
Pirates Of The Caribbean: Vista Gold - Outsanity
is this real? - Jeff Woelker
via twhirl
Searching my registry for Spanish dubloons. - Akiva Moskovitz
But if everyone is a pirate, then it wouldn't be cool anymore, because everyone is doing it. Thankfully, not everybody is a pirate, though, so it's still cool to be one. Argh! - Jason Shultz
via twhirl
I think the ad says everyone should drink Cutty Sark. Odd tack: if you don't love our product you're a blighted medieval-minded slug. - Michael Markman
Zzzzzzzzz - Sally Church
Arrrgghhhhh, ahoy matey, off to Limewire to get this pirate some new tunes for my zune. Arrrghhhhhh.... - Thomas Hawk
Arggggghhh, need me some Captain Morgan's spiced rum to go with my Microsoft Wording this morning. - Thomas Hawk
Hehe, I can't get the image of Ballmer as the annoying parrot sitting on Bill Gates' shoulder out of my head - JC unwired
Ballmer should wear a pirate eye patch to the meeting with analysts tomorrow. Arggggghhh. - Thomas Hawk
Do I smell a tie-in with Pirates of the Caribbean 4? ;) - Jorge Escobar
Thomas Kincaid EAT YOUR HEART OUT ARRR. Seriously, it's like those crusty-old 70's paintings you can find in your mom's attic. - Eric Rice
Weird. Don't get it. - fbrunel
Dead Macs tell no tales. - Thomas Hawk
Fifteen men on a dead man’s chest — Yo-ho-ho, and a bottle of Microsoft Word. - Thomas Hawk


