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STUDY: Most Fortune 100 Companies Don't Get Twitter - http://mashable.com/2009...
November 17, 2009
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Dan Oprea, Ananda Deva, Manantsoa and 4 other people liked this
A study released today (PDF) by Weber Shandwick says the answer is not very well, and that the majority of Fortune 100 companies don’t really get Twitter. Though 73 of 100 companies had at least one registered Twitter account..One major result of this ineffective use seems to be low engagement from followers. Out of the 540 total TwitterTwitterTwitter accounts registered by Fortune 100 companies, 50 percent of the accounts had fewer than 500 followers and another 15 percent weren’t being used at all.
- polou/indigo_bow
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no surprise here #twitter #business #socialmedia #stats #data
- See-ming Lee 李思明 SML